The Global 3D Eye Tracking Software Market size is expected to reach $665.5 Million by 2028, rising at a market growth of 25.7% CAGR during the forecast period.
3D eye tracking software is used to quantify eye gazing, which provides new opportunities and applications for human-machine interaction. Using 3D eye-tracking technology, researchers may assess the attention of customers and retailers without concern of bias. Eye tracking can examine the movement of interest, perception, and purpose. When consumers become interested in a product, they evaluate it in a particular manner. Their opinion then determines whether they intend to purchase the item.
Customers are more likely to perceive a better value if the price comes first. Retailers require visual signals along the way to make an informed purchase decision. Using 3D eye tracking software, retailers can track visual attention in this process and determine the most effective optical techniques and positioning cues for products. Despite technological advancements, 3D eye-tracking software needs significant hardware and peripherals to measure correct data, resulting in expensive development and manufacturing costs for 3D eye-tracking software devices.
In recent years, eye-trackers have become an integral part of market research. Typically, these devices' data can improve a company's offline and online business organization. Using 3D eye tracking software technology breakthroughs, it can now evaluate focus on particular brands, goods, or critical messages. In addition, it is utilized to determine the store's ease of navigation.
This is why attention tracking provides organizations with vital information. 3D eye tracking software market forecast without calibration can give shelf-attention analytics that counts the number of views and focal spots. Retail and other marketing organizations utilize these data to develop innovative sales techniques and shopper approaches for their retail clients.
3D eye-tracking software sales are proportionate to demand from end-use industries, such as automotive, retail, and research. Due to import-export restrictions, blocked borders, and supply chain interruptions caused by the COVID-19 pandemic, the market for 3D eye-tracking software in retail was negatively impacted. The COVID-19 pandemic has halted the eye-tracking industry's rate of expansion. The shutdown of important consumer electronics, retail, automotive, and manufacturing industries affected product demand. However, the market is expected to show growth with the ease of the COVID-19-based restrictions, which will surge its usage by the primary end-use industries and aid the market in recovery.
Through 3D eye-tracking, visual attention data is the most readily available. In the context of retail research, visual attention shows customers' inherent interests. Eye-tracking reveals the amount of time it took a buyer to focus on a single product, the number of times they glanced at it, and the average amount of time they spent staring at an item. Typically, they purchase the products they examine the longest and most frequently. With eye-tracking, one can also examine the flow of interest, perception, and intent: if a product attracts a shopper's attention, they will view it in a particular way. he usage of 3D eye tracking in the retail sector to analyze consumer behavior and offer better products and services to them is expected to boost the market growth.
3D eye-tracking technology for the automotive sector is used to increase safety on roads. Gaze recognition will resolve two major problems with human-vehicle interaction. Like to monitor and enable coordinated handovers in semi-autonomous vehicles, it will be necessary to detect the driver's attention due to rising safety concerns by automotive safety authorities. The driver's concentration will be checked continuously in the future by using depth-sensing cameras. The tracking program uses data from the cameras to evaluate the driver's focus. Consequently, using the most recent technology, such as 3D eye tracking software, to optimize the performance and safety of the cars will propel market expansion.
The fact that eye-tracking technology only records eye movements is a third challenge. To effectively interpret the recordings, eye-tracking technology must be combined with an additional data collection method. For instance, Likert scales assessing consumers' willingness to buy can be used to discover what information consumers visually check and consider when selecting whether to purchase a product. However, it can be challenging to interpret these data because visual attention is not the only element influencing customer behavior. Hence, the drawbacks associated with 3D eye-tracking devices are expected to hinder the market growth.
Based on type, the 3D eye tracking software market is segmented into mobile systems, remote eye tracking and tower-mounted eye tracking. The mobile systems segment dominated the 3D eye tracking software market with maximum revenue share in 2021. This is due to its involvement in wearable devices, often eye-tracking glasses or headbands. A camera or mirror that records the scene or the user's field of vision is placed in front of one or both eyes. Modern mobile devices are untethered, enabling research in contexts far more relevant to daily life, such as sports, automotive and simulator use, motor-control and gait assessments, and athletics.
On the basis of application, the 3D eye tracking software market is divided into scientific research, marketing & user research and industry & human performance. The industry & human performance segment procured a promising growth rate in the 3D eye tracking software market in 2021. This is due to the fact that eye tracking lets the user view an additional granularity in their organization's operations, allowing the user to discover methods to enhance procedures, decrease errors, and eliminate waste. Each person's approach to accomplishing a task is unique, and these variations might result in diverse outcomes.
By industry, the 3D eye tracking software market is classified into consumer devices, assistive technology solutions, automotive, retail, robotics and others. The robotics segment recorded a promising growth rate in the 3D eye tracking software market in 2021. This is because surgical robots are a classic illustration of how advances in medical technology have facilitated digital transformation and enhanced treatment. By executing very small incisions with highly exact maneuvers, remote-controlled surgical robots have enabled a variety of minimally invasive operations that encourage quick recovery, which is beneficial for patients, hospitals, and clinics, as well as those waiting in line.
| Report Attribute | Details |
|---|---|
| Market size value in 2021 | USD 139 Million |
| Market size forecast in 2028 | USD 665.5 Million |
| Base Year | 2021 |
| Historical Period | 2018 to 2020 |
| Forecast Period | 2022 to 2028 |
| Revenue Growth Rate | CAGR of 25.7% from 2022 to 2028 |
| Number of Pages | 224 |
| Number of Table | 380 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Companies Strategic Developments, Company Profiling |
| Segments covered | Type, Application, Industry, Region |
| Country scope | US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria |
| Growth Drivers |
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| Restraints |
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Region-wise, the3D eye tracking software market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region registered the highest revenue share in the 3D eye tracking software market in 2021. The growth is attributable to increased government investment in technologically advanced tracking methods. To provide virtual driver assistance, the incorporation of 3D eye-tracking software into an increasing number of electric vehicles is rising. In addition, the increase in sales of robotics-configured 3D eye-tracking devices in numerous industries, namely the automotive, and healthcare industries, is driving the growth of the 3D eye-tracking software market in the forecast period.
Free Valuable Insights: Global 3D Eye Tracking Software Market size to reach USD 665.5 Million by 2028
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Tobii AB, iMotions A/S (Smart Eye A/S), Gaze Intelligence, ParallelDots, Inc., EyeTech Digital Systems, Inc., Eyegaze, Inc., Pupil Labs GmbH, Gazepoint, alea technologies gmbh (IntelliGaze), and Converus, Inc.
By Type
By Application
By Industry
By Geography
The global 3D Eye Tracking Software Market size is expected to reach $665.5 Million by 2028.
3D eye tracking in retail are driving the market in coming years, however, Issues associated with 3D eye tracking restraints the growth of the market.
Tobii AB, iMotions A/S (Smart Eye A/S), Gaze Intelligence, ParallelDots, Inc., EyeTech Digital Systems, Inc., Eyegaze, Inc., Pupil Labs GmbH, Gazepoint, alea technologies gmbh (IntelliGaze), and Converus, Inc.
The expected CAGR of the 3D Eye Tracking Software Market is 25.7% from 2022 to 2028.
The Scientific Research segment is leading the Global 3D Eye Tracking Software Market by Application in 2021 thereby, achieving a market value of $296.3 Million by 2028.
The North America market dominated the Global 3D Eye Tracking Software Market by Region in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $274.1 Million by 2028.
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