Air Fryer Market

Global Air Fryer Market Size, Share & Trends Analysis Report By Product (Digital, and Manual), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, and Online Channel), By End User, By Regional Outlook and Forecast, 2024 - 2031

Report Id: KBV-23829 Publication Date: August-2024 Number of Pages: 278
2023
USD 945.6 Million
2031
USD 1.5 Billion
CAGR
6.3%
Historical Data
2020 to 2022

“Global Air Fryer Market to reach a market value of USD 1.5 Billion by 2031 growing at a CAGR of 6.3%”

Analysis of Market Size & Trends

The Global Air Fryer Market size is expected to reach $1.5 billion by 2031, rising at a market growth of 6.3% CAGR during the forecast period. In the year 2023, the market attained a volume of 10,613.96 thousand units, experiencing a growth of 23.7% (2020-2023).

With growing concerns about obesity and related health issues, consumers in the United States and Canada increasingly seek healthier cooking methods that reduce oil consumption. The economic affluence in the region allows for greater investment in advanced kitchen appliances, including higher-end digital air fryers. Furthermore, the widespread adoption of this versatile and convenient cooking appliance has been significantly influenced by the pervasive influence of social media and culinary trends, which have been propagated by food bloggers, influencers, and celebrity chefs. Thus, the North America region acquired 38% revenue share in the market 2023. In terms of volume, the North America region is expected to utilize 7,007.39 thousand units of air fryer by 2031.

Air Fryer Market Size - Global Opportunities and Trends Analysis Report 2020-2031

Users can easily establish the intended temperature and cooking time, and the air fryer will handle the rest. This hands-off approach is particularly appealing to busy individuals and families who juggle multiple responsibilities and have limited time to spend in the kitchen.

Additionally, smart connectivity facilitates the integration of air flyers with other smart home devices and virtual assistants such as Amazon Alexa and Google Assistant. Voice commands can operate the air fryer, making it even more convenient for multitasking users. Thus, these developments will aid in the growth of the market.

However, the cost of an air fryer may appear intimidating to individuals and families on a limited budget, particularly in comparison to the cost of conventional ovens, stovetops, or microwaves, which are generally more affordable. Hence, while the air fryer market has grown significantly, the high initial cost remains a considerable hurdle.

Driving and Restraining Factors
Air Fryer Market
  • Rising demand for convenient and easy appliances
  • Rapid technological advancements in air fryer
  • Growing urbanization across the world
  • Higher initial cost compared to more traditional cooking appliances
  • Limited cooking capacity of air fryers
  • Rising influence of social media and cooking shows
  • Increasing adoption in commercial settings
  • Competition from alternative appliances
  • Concerns regarding energy consumption, durability, and longevity

End User Outlook

Based on end user, the market is bifurcated into residential and commercial. The residential segment garnered 57% revenue share in the market in 2023. In terms of volume 8,879.17 thousand units of air fryer are expected to be utilized by 2031. The versatility of air fryers, which can fry, bake, grill, and roast, makes them an attractive multifunctional appliance for home kitchens, saving space and money.

Distribution Channel Outlook

On the basis of distribution channel, the market is classified into hypermarkets & supermarkets, specialty stores, and online channel. The online channel segment recorded 17% revenue share in the market in 2023. In terms of volume 4,225.36 is expected to be sold by online distribution channel by 2031. The shopping experience of consumers for appliances, such as air fryers, has been significantly altered by the proliferation of e-commerce.

Air Fryer Market Share and Industry Analysis Report 2023

Product Outlook

By product, the market is divided into digital and manual. The digital segment witnessed 73% revenue share in the market in 2023. In terms of volume 12,214.92 thousand Units of digital air fryer are expected to be utilize by 2031. The driving factors for the digital segment of the market include the growing consumer preference for convenience and advanced technology in kitchen appliances.

Free Valuable Insights: Global Air Fryer Market size to reach USD 1.5 Billion by 2031

Regional Outlook

Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment acquired 25% revenue share in the market in 2023. In terms of volume, the Asia Pacific region is expected to utilize 5,457.08 thousand units of air fryer by 2031. As countries like China, India, and Japan experience economic prosperity, a burgeoning middle class is emerging with greater purchasing power and a desire for modern kitchen appliances.

Air Fryer Market Report Coverage
Report Attribute Details
Market size value in 2023 USD 945.6 Million
Market size forecast in 2031 USD 1.5 Billion
Base Year 2023
Historical Period 2020 to 2022
Forecast Period 2024 to 2031
Revenue Growth Rate CAGR of 6.3% from 2024 to 2031
Quantitative Data Volume in Thousand Units, Revenue in USD Billion, and CAGR from 2024 to 2031
Number of Pages 278
Number of Tables 650
Report coverage Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives
Segments covered Product, Distribution Channel, End User, Region
Country scope
  • North America (US, Canada, Mexico, and Rest of North America)
  • Europe (Germany, UK, France, Russia, Spain, Italy, and Rest of Europe)
  • Asia Pacific (China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific)
  • LAMEA (Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria, and Rest of LAMEA)
Companies Included Newell Brands, Inc., Koninklijke Philips N.V., Spectrum Brands Holdings, Inc., Breville Group Limited, Wonderchef Home Appliances Pvt. Ltd., TTK Prestige Limited, Havells India Ltd., Cuisinart Corporation (Conair Corporation), GoWISE USA and Nuwave, LLC.
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List of Key Companies Profiled

  • Newell Brands, Inc.
  • Koninklijke Philips N.V.
  • Spectrum Brands Holdings, Inc.
  • Breville Group Limited
  • Wonderchef Home Appliances Pvt. Ltd.
  • TTK Prestige Limited
  • Havells India Ltd.
  • Cuisinart Corporation (Conair Corporation)
  • GoWISE USA
  • Nuwave, LLC.

Air Fryer Market Report Segmentation

By Product (Volume, Thousand Unites, USD Billion, 2020-2030)

  • Digital
  • Manual

By Distribution Channel (Volume, Thousand Unites, USD Billion, 2020-2030)

  • Hypermarkets & Supermarkets
  • Specialty Stores
  • Online Channel

By End User (Volume, Thousand Unites, USD Billion, 2020-2030)

  • Residential
  • Commercial

By Geography (Volume, Thousand Unites, USD Billion, 2020-2030)

  • North America
    • US
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • Germany
    • UK
    • France
    • Russia
    • Spain
    • Italy
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Singapore
    • Malaysia
    • Rest of Asia Pacific
  • LAMEA
    • Brazil
    • Argentina
    • UAE
    • Saudi Arabia
    • South Africa
    • Nigeria
    • Rest of LAMEA

Frequently Asked Questions About This Report

This Market size is expected to reach $1.5 billion by 2031.

Rising demand for convenient and easy appliances are driving the Market in coming years, however, Limited cooking capacity of air fryers restraints the growth of the Market.

Newell Brands, Inc., Koninklijke Philips N.V., Spectrum Brands Holdings, Inc., Breville Group Limited, Wonderchef Home Appliances Pvt. Ltd., TTK Prestige Limited, Havells India Ltd., Cuisinart Corporation (Conair Corporation), GoWISE USA and Nuwave, LLC.

In the year 2023, the market attained a volume of 10,613.96 thousand units, experiencing a growth of 23.7% (2020-2023).

The Hypermarkets & Supermarkets segment is leading the Market by Distribution Channel in 2023; thereby, achieving a market value of $695.3 Million by 2031.

The North America region dominated the Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $568.8 Million by 2031.

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