Asia Pacific A2P Messaging Market By Component (Platform and A2P Service), By Application (Customer Relationship Management Services, Promotional & Marketing Services, Authentication Services, Pushed Content Services and Others), By Deployment Type (On Premise and Cloud), By End User (BFSI, Hyperlocal Businesses, Travel & Hospitality, Healthcare, Retail & eCommerce and Others), By Country, Industry Analysis and Forecast, 2020 - 2026

The Asia Pacific A2P Messaging Market would witness market growth of 3.85% CAGR during the forecast period (2020-2026). A2P messaging or business SMS is a kind of SMS messaging method, in which a text message is sent to the user’s device from a software application owned by an organization. Further, Mobile users will choose to subscribe to text message alerts that enable them to interact with businesses with the help of a mobile network connection. Although, A2P messaging is majorly one-way communication that means the recipient may not respond to it. A2P messaging is among the cost-effective method for companies to raise their engagement with the customers because the majority of the text messages are opened by the receiver.

The increasing adoption of the A2P SMS services in various companies and sectors is making it the default mode for circulating notifications, marketing communications, reminders, alerts, and employee engagement. Moreover, the growth of the A2P messaging market is driven by the increasing number of mobile users around the world. Along with this, the increasing adoption of A2P technology in the banking industry and the increasing affinity towards mobile marketing are propelling the growth of the A2P messaging market. In particular, two-factor authentication for web platforms and services is expected to boost the growth of the A2P messaging market.

Although, apart from some drivers, there are few challenges also, which are restricting the growth of the market. These restricting factors include increasing mobile instant messaging apps hamper the growth of the market. Moreover, the problem of mobile spam also hinders the growth rate of the A2P market.

Based on Component, the market is segmented into Platform and A2P Service. Based on Application, the market is segmented into Customer Relationship Management Services, Promotional & Marketing Services, Authentication Services, Pushed Content Services and Others. Based on Deployment Type, the market is segmented into On Premise and Cloud. Based on End User, the market is segmented into BFSI, Hyperlocal Businesses, Travel & Hospitality, Healthcare, Retail & eCommerce and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

Free Valuable Insights: A2P Messaging Market in Asia Pacific is expected to register a CAGR of 3.85% during the forecast period (2020-2026)

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include AT&T, Inc., Orange S.A., Twilio, Inc., Tata Communications Limited (Tata Group), Sinch AB, China Mobile Limited, Proximus Group (BICS), Sify Technologies Limited, Infobip Ltd., and Genesys Telecommunications Laboratories, Inc.

Scope of the Study

Market Segments Covered in the Report:

By Component

• Platform
• A2P Service

By Application

• Customer Relationship Management Services
• Promotional & Marketing Services
• Authentication Services
• Pushed Content Services
• Others

By Deployment Type

• On Premise
• Cloud

By End User

• BFSI
• Hyperlocal Businesses
• Travel & Hospitality
• Healthcare
• Retail & eCommerce
• Others

By Country

• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific

Key Market Players

List of Companies Profiled in the Report:

• AT&T, Inc.
• Orange S.A.
• Twilio, Inc.
• Tata Communications Limited (Tata Group)
• Sinch AB
• China Mobile Limited
• Proximus Group (BICS)
• Sify Technologies Limited
• Infobip Ltd.
• Genesys Telecommunications Laboratories, Inc.

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific A2P Messaging Market, by Component
1.4.2 Asia Pacific A2P Messaging Market, by Application
1.4.3 Asia Pacific A2P Messaging Market, by Deployment Type
1.4.4 Asia Pacific A2P Messaging Market, by End User
1.4.5 Asia Pacific A2P Messaging Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2016, Mar – 2020, Nov) Leading Players

Chapter 4. Asia Pacific A2P Messaging Market by Application
4.1 Asia Pacific A2P Messaging Customer Relationship Management Services Market by Country
4.2 Asia Pacific A2P Messaging Promotional & Marketing Services Market by Country
4.3 Asia Pacific A2P Messaging Authentication Services Market by Country
4.4 Asia Pacific A2P Messaging Pushed Content Services Market by Country
4.5 Asia Pacific Other Application A2P Messaging Market by Country

Chapter 5. Asia Pacific A2P Messaging Market by Deployment Type
5.1 Asia Pacific On Premise A2P Messaging Market by Country
5.2 Asia Pacific Cloud A2P Messaging Market by Country

Chapter 6. Asia Pacific A2P Messaging Market by Component
6.1 Asia Pacific Platform A2P Messaging Market by Country
6.2 Asia Pacific A2P Service A2P Messaging Market by Country

Chapter 7. Asia Pacific A2P Messaging Market by End User
7.1 Asia Pacific BFSI A2P Messaging Market by Country
7.2 Asia Pacific Hyperlocal Businesses A2P Messaging Market by Country
7.3 Asia Pacific Travel & Hospitality A2P Messaging Market by Country
7.4 Asia Pacific Healthcare A2P Messaging Market by Country
7.5 Asia Pacific Retail & eCommerce A2P Messaging Market by Country
7.6 Asia Pacific Others A2P Messaging Market by Country

Chapter 8. Asia Pacific A2P Messaging Market by Country
8.1 China A2P Messaging Market
8.1.1 China A2P Messaging Market by Application
8.1.2 China A2P Messaging Market by Deployment Type
8.1.3 China A2P Messaging Market by Component
8.1.4 China A2P Messaging Market by End User
8.2 Japan A2P Messaging Market
8.2.1 Japan A2P Messaging Market by Application
8.2.2 Japan A2P Messaging Market by Deployment Type
8.2.3 Japan A2P Messaging Market by Component
8.2.4 Japan A2P Messaging Market by End User
8.3 India A2P Messaging Market
8.3.1 India A2P Messaging Market by Application
8.3.2 India A2P Messaging Market by Deployment Type
8.3.3 India A2P Messaging Market by Component
8.3.4 India A2P Messaging Market by End User
8.4 South Korea A2P Messaging Market
8.4.1 South Korea A2P Messaging Market by Application
8.4.2 South Korea A2P Messaging Market by Deployment Type
8.4.3 South Korea A2P Messaging Market by Component
8.4.4 South Korea A2P Messaging Market by End User
8.5 Singapore A2P Messaging Market
8.5.1 Singapore A2P Messaging Market by Application
8.5.2 Singapore A2P Messaging Market by Deployment Type
8.5.3 Singapore A2P Messaging Market by Component
8.5.4 Singapore A2P Messaging Market by End User
8.6 Malaysia A2P Messaging Market
8.6.1 Malaysia A2P Messaging Market by Application
8.6.2 Malaysia A2P Messaging Market by Deployment Type
8.6.3 Malaysia A2P Messaging Market by Component
8.6.4 Malaysia A2P Messaging Market by End User
8.7 Rest of Asia Pacific A2P Messaging Market
8.7.1 Rest of Asia Pacific A2P Messaging Market by Application
8.7.2 Rest of Asia Pacific A2P Messaging Market by Deployment Type
8.7.3 Rest of Asia Pacific A2P Messaging Market by Component
8.7.4 Rest of Asia Pacific A2P Messaging Market by End User

Chapter 9. Company Profiles
9.1 AT&T, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.1 Research & Development Expense
9.1.2 Recent strategies and developments:
9.1.2.1 Partnerships, Collaborations, and Agreements:
9.1.2.2 Product Launches and Product Expansions:
9.1.3 SWOT Analysis
9.2 Orange S.A.
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental Analysis
9.2.4 Recent strategies and developments:
9.2.4.1 Partnerships, Collaborations, and Agreements:
9.2.5 SWOT Analysis
9.3 Twilio, Inc.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional Analysis
9.3.4 Research & Development Expense
9.3.5 Recent strategies and developments:
9.3.5.1 Acquisition and Mergers:
9.4 Tata Communications Limited (Tata Group)
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Recent strategies and developments:
9.4.4.1 Partnerships, Collaborations, and Agreements:
9.4.5 SWOT Analysis
9.5 Sinch AB
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research & Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.5.2 Acquisition and Mergers:
9.5.5.3 Product Launches and Product Expansions:
9.6 China Mobile Limited
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Recent strategies and developments:
9.6.3.1 Partnerships, Collaborations, and Agreements:
9.6.3.2 Product Launches and Product Expansions:
9.7 Proximus Group (BICS)
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Recent strategies and developments:
9.7.4.1 Product Launches and Product Expansions:
9.7.4.2 Acquisition and Mergers:
9.8 Sify Technologies Limited
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Segmental and Regional Analysis
9.9 Infobip Ltd.
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Partnerships, Collaborations, and Agreements:
9.9.2.2 Product Launches and Product Expansions:
9.9.2.3 Acquisition and Mergers:
9.10. Genesys Telecommunications Laboratories, Inc.
9.10.1 Company Overview

TABLE 1 Asia Pacific A2P Messaging Market, 2016 - 2019, USD Million
TABLE 2 Asia Pacific A2P Messaging Market, 2020 - 2026, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– A2P Messaging Market
TABLE 4 Product Launches And Product Expansions– A2P Messaging Market
TABLE 5 Acquisition and Mergers– A2P Messaging Market
TABLE 6 Asia Pacific A2P Messaging Market by Application, 2016 - 2019, USD Million
TABLE 7 Asia Pacific A2P Messaging Market by Application, 2020 - 2026, USD Million
TABLE 8 Asia Pacific A2P Messaging Customer Relationship Management Services Market by Country, 2016 - 2019, USD Million
TABLE 9 Asia Pacific A2P Messaging Customer Relationship Management Services Market by Country, 2020 - 2026, USD Million
TABLE 10 Asia Pacific A2P Messaging Promotional & Marketing Services Market by Country, 2016 - 2019, USD Million
TABLE 11 Asia Pacific A2P Messaging Promotional & Marketing Services Market by Country, 2020 - 2026, USD Million
TABLE 12 Asia Pacific A2P Messaging Authentication Services Market by Country, 2016 - 2019, USD Million
TABLE 13 Asia Pacific A2P Messaging Authentication Services Market by Country, 2020 - 2026, USD Million
TABLE 14 Asia Pacific A2P Messaging Pushed Content Services Market by Country, 2016 - 2019, USD Million
TABLE 15 Asia Pacific A2P Messaging Pushed Content Services Market by Country, 2020 - 2026, USD Million
TABLE 16 Asia Pacific Other Application A2P Messaging Market by Country, 2016 - 2019, USD Million
TABLE 17 Asia Pacific Other Application A2P Messaging Market by Country, 2020 - 2026, USD Million
TABLE 18 Asia Pacific A2P Messaging Market by Deployment Type, 2016 - 2019, USD Million
TABLE 19 Asia Pacific A2P Messaging Market by Deployment Type, 2020 - 2026, USD Million
TABLE 20 Asia Pacific On Premise A2P Messaging Market by Country, 2016 - 2019, USD Million
TABLE 21 Asia Pacific On Premise A2P Messaging Market by Country, 2020 - 2026, USD Million
TABLE 22 Asia Pacific Cloud A2P Messaging Market by Country, 2016 - 2019, USD Million
TABLE 23 Asia Pacific Cloud A2P Messaging Market by Country, 2020 - 2026, USD Million
TABLE 24 Asia Pacific A2P Messaging Market by Component, 2016 - 2019, USD Million
TABLE 25 Asia Pacific A2P Messaging Market by Component, 2020 - 2026, USD Million
TABLE 26 Asia Pacific Platform A2P Messaging Market by Country, 2016 - 2019, USD Million
TABLE 27 Asia Pacific Platform A2P Messaging Market by Country, 2020 - 2026, USD Million
TABLE 28 Asia Pacific A2P Service A2P Messaging Market by Country, 2016 - 2019, USD Million
TABLE 29 Asia Pacific A2P Service A2P Messaging Market by Country, 2020 - 2026, USD Million
TABLE 30 Asia Pacific A2P Messaging Market by End User, 2016 - 2019, USD Million
TABLE 31 Asia Pacific A2P Messaging Market by End User, 2020 - 2026, USD Million
TABLE 32 Asia Pacific BFSI A2P Messaging Market by Country, 2016 - 2019, USD Million
TABLE 33 Asia Pacific BFSI A2P Messaging Market by Country, 2020 - 2026, USD Million
TABLE 34 Asia Pacific Hyperlocal Businesses A2P Messaging Market by Country, 2016 - 2019, USD Million
TABLE 35 Asia Pacific Hyperlocal Businesses A2P Messaging Market by Country, 2020 - 2026, USD Million
TABLE 36 Asia Pacific Travel & Hospitality A2P Messaging Market by Country, 2016 - 2019, USD Million
TABLE 37 Asia Pacific Travel & Hospitality A2P Messaging Market by Country, 2020 - 2026, USD Million
TABLE 38 Asia Pacific Healthcare A2P Messaging Market by Country, 2016 - 2019, USD Million
TABLE 39 Asia Pacific Healthcare A2P Messaging Market by Country, 2020 - 2026, USD Million
TABLE 40 Asia Pacific Retail & eCommerce A2P Messaging Market by Country, 2016 - 2019, USD Million
TABLE 41 Asia Pacific Retail & eCommerce A2P Messaging Market by Country, 2020 - 2026, USD Million
TABLE 42 Asia Pacific Others A2P Messaging Market by Country, 2016 - 2019, USD Million
TABLE 43 Asia Pacific Others A2P Messaging Market by Country, 2020 - 2026, USD Million
TABLE 44 Asia Pacific A2P Messaging Market by Country, 2016 - 2019, USD Million
TABLE 45 Asia Pacific A2P Messaging Market by Country, 2020 - 2026, USD Million
TABLE 46 China A2P Messaging Market, 2016 - 2019, USD Million
TABLE 47 China A2P Messaging Market, 2020 - 2026, USD Million
TABLE 48 China A2P Messaging Market by Application, 2016 - 2019, USD Million
TABLE 49 China A2P Messaging Market by Application, 2020 - 2026, USD Million
TABLE 50 China A2P Messaging Market by Deployment Type, 2016 - 2019, USD Million
TABLE 51 China A2P Messaging Market by Deployment Type, 2020 - 2026, USD Million
TABLE 52 China A2P Messaging Market by Component, 2016 - 2019, USD Million
TABLE 53 China A2P Messaging Market by Component, 2020 - 2026, USD Million
TABLE 54 China A2P Messaging Market by End User, 2016 - 2019, USD Million
TABLE 55 China A2P Messaging Market by End User, 2020 - 2026, USD Million
TABLE 56 Japan A2P Messaging Market, 2016 - 2019, USD Million
TABLE 57 Japan A2P Messaging Market, 2020 - 2026, USD Million
TABLE 58 Japan A2P Messaging Market by Application, 2016 - 2019, USD Million
TABLE 59 Japan A2P Messaging Market by Application, 2020 - 2026, USD Million
TABLE 60 Japan A2P Messaging Market by Deployment Type, 2016 - 2019, USD Million
TABLE 61 Japan A2P Messaging Market by Deployment Type, 2020 - 2026, USD Million
TABLE 62 Japan A2P Messaging Market by Component, 2016 - 2019, USD Million
TABLE 63 Japan A2P Messaging Market by Component, 2020 - 2026, USD Million
TABLE 64 Japan A2P Messaging Market by End User, 2016 - 2019, USD Million
TABLE 65 Japan A2P Messaging Market by End User, 2020 - 2026, USD Million
TABLE 66 India A2P Messaging Market, 2016 - 2019, USD Million
TABLE 67 India A2P Messaging Market, 2020 - 2026, USD Million
TABLE 68 India A2P Messaging Market by Application, 2016 - 2019, USD Million
TABLE 69 India A2P Messaging Market by Application, 2020 - 2026, USD Million
TABLE 70 India A2P Messaging Market by Deployment Type, 2016 - 2019, USD Million
TABLE 71 India A2P Messaging Market by Deployment Type, 2020 - 2026, USD Million
TABLE 72 India A2P Messaging Market by Component, 2016 - 2019, USD Million
TABLE 73 India A2P Messaging Market by Component, 2020 - 2026, USD Million
TABLE 74 India A2P Messaging Market by End User, 2016 - 2019, USD Million
TABLE 75 India A2P Messaging Market by End User, 2020 - 2026, USD Million
TABLE 76 South Korea A2P Messaging Market, 2016 - 2019, USD Million
TABLE 77 South Korea A2P Messaging Market, 2020 - 2026, USD Million
TABLE 78 South Korea A2P Messaging Market by Application, 2016 - 2019, USD Million
TABLE 79 South Korea A2P Messaging Market by Application, 2020 - 2026, USD Million
TABLE 80 South Korea A2P Messaging Market by Deployment Type, 2016 - 2019, USD Million
TABLE 81 South Korea A2P Messaging Market by Deployment Type, 2020 - 2026, USD Million
TABLE 82 South Korea A2P Messaging Market by Component, 2016 - 2019, USD Million
TABLE 83 South Korea A2P Messaging Market by Component, 2020 - 2026, USD Million
TABLE 84 South Korea A2P Messaging Market by End User, 2016 - 2019, USD Million
TABLE 85 South Korea A2P Messaging Market by End User, 2020 - 2026, USD Million
TABLE 86 Singapore A2P Messaging Market, 2016 - 2019, USD Million
TABLE 87 Singapore A2P Messaging Market, 2020 - 2026, USD Million
TABLE 88 Singapore A2P Messaging Market by Application, 2016 - 2019, USD Million
TABLE 89 Singapore A2P Messaging Market by Application, 2020 - 2026, USD Million
TABLE 90 Singapore A2P Messaging Market by Deployment Type, 2016 - 2019, USD Million
TABLE 91 Singapore A2P Messaging Market by Deployment Type, 2020 - 2026, USD Million
TABLE 92 Singapore A2P Messaging Market by Component, 2016 - 2019, USD Million
TABLE 93 Singapore A2P Messaging Market by Component, 2020 - 2026, USD Million
TABLE 94 Singapore A2P Messaging Market by End User, 2016 - 2019, USD Million
TABLE 95 Singapore A2P Messaging Market by End User, 2020 - 2026, USD Million
TABLE 96 Malaysia A2P Messaging Market, 2016 - 2019, USD Million
TABLE 97 Malaysia A2P Messaging Market, 2020 - 2026, USD Million
TABLE 98 Malaysia A2P Messaging Market by Application, 2016 - 2019, USD Million
TABLE 99 Malaysia A2P Messaging Market by Application, 2020 - 2026, USD Million
TABLE 100 Malaysia A2P Messaging Market by Deployment Type, 2016 - 2019, USD Million
TABLE 101 Malaysia A2P Messaging Market by Deployment Type, 2020 - 2026, USD Million
TABLE 102 Malaysia A2P Messaging Market by Component, 2016 - 2019, USD Million
TABLE 103 Malaysia A2P Messaging Market by Component, 2020 - 2026, USD Million
TABLE 104 Malaysia A2P Messaging Market by End User, 2016 - 2019, USD Million
TABLE 105 Malaysia A2P Messaging Market by End User, 2020 - 2026, USD Million
TABLE 106 Rest of Asia Pacific A2P Messaging Market, 2016 - 2019, USD Million
TABLE 107 Rest of Asia Pacific A2P Messaging Market, 2020 - 2026, USD Million
TABLE 108 Rest of Asia Pacific A2P Messaging Market by Application, 2016 - 2019, USD Million
TABLE 109 Rest of Asia Pacific A2P Messaging Market by Application, 2020 - 2026, USD Million
TABLE 110 Rest of Asia Pacific A2P Messaging Market by Deployment Type, 2016 - 2019, USD Million
TABLE 111 Rest of Asia Pacific A2P Messaging Market by Deployment Type, 2020 - 2026, USD Million
TABLE 112 Rest of Asia Pacific A2P Messaging Market by Component, 2016 - 2019, USD Million
TABLE 113 Rest of Asia Pacific A2P Messaging Market by Component, 2020 - 2026, USD Million
TABLE 114 Rest of Asia Pacific A2P Messaging Market by End User, 2016 - 2019, USD Million
TABLE 115 Rest of Asia Pacific A2P Messaging Market by End User, 2020 - 2026, USD Million
TABLE 116 Key Information – AT&T, Inc.
TABLE 117 Key Information – Orange S.A.
TABLE 118 Key Information – Twilio, Inc.
TABLE 119 Key Information – Tata Communications Limited
TABLE 120 Key Information – Sinch AB
TABLE 121 key information – China Mobile Limited
TABLE 122 key Information – Proximus Group
TABLE 123 Key Information – Sify Technologies Limited
TABLE 124 key information – Infobip Ltd.
TABLE 125 Key Information – Genesys Telecommunications Laboratories, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2016-2020)
FIG 4 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2016, Mar – 2020, Nov) Leading Players
FIG 5 Recent strategies and developments: AT&T, Inc.
FIG 6 SWOT Analysis: AT&T, Inc.
FIG 7 SWOT Analysis: Orange S.A.
FIG 8 SWOT Analysis: Tata Communications Limited
FIG 9 Recent strategies and developments: Sinch AB
FIG 10 Recent strategies and developments: China Mobile Limited
FIG 11 Recent strategies and developments: Proximus Group
FIG 12 Recent strategies and developments: Infobip Ltd.