The Asia Pacific AdTech Market would witness market growth of 14.8% CAGR during the forecast period (2023-2030).
Incorporating AI technology enables brands and marketers to create analytical models and obtain crucial information about market trends, allowing them to adjust their tactics to keep and expand their target audience. By increasing consumer reach, reducing wasteful market research expenses, and generating quality leads, these models effectively increase return on investment (ROI). To create solutions that best match the needs of their target client base, businesses must prioritize and invest in knowing this group.
Ad technology helps marketers and agencies provide the right content to the right audiences at the right time based on first- and third-party information, ensuring that adverts are viewed by interested audiences actively searching for the product or service. As a result, some brands can use their money more effectively by using Adtech than they are by using conventional media procurement and delivery techniques, where inventory and ad placement are less predictable. They can make the necessary adjustments, better predictions, and improved strategic judgments by utilizing AI.
China is the world leader in consumer electronics manufacturing and sales, as stated by the Ministry of Industry and Information Technology, because of its superior innovation and brand-building ability. The world's top electronic companies continue establishing production bases and R&D facilities in China, making it an important global hub for consumer electronics manufacturing. Thus, AdTech will be more widely adopted due to rising urbanization and consumer electronics production and sales, propelling market expansion in the Asia-Pacific region.
The China market dominated the Asia Pacific AdTech Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $184.8 Billion by 2030. The Japan market is showcasing a CAGR of 14% during (2023 - 2030). Additionally, The India market would register a CAGR of 15.5% during (2023 - 2030).
Based on Enterprise Size, the market is segmented into Large Enterprise and Small & Medium Enterprise. Based on Platform, the market is segmented into Mobile, Web and Others. Based on Solution, the market is segmented into Demand-side Platforms (DSPs), Supply-side Platforms (SSPs), Data Management Platforms (DMPs), Ad Networks, and Others. Based on Advertising Type, the market is segmented into Search & Display Advertising, Mobile Advertising, Email Marketing, Programmatic Advertising and Native Advertising & Others. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecom, BFSI, Education, Healthcare, Media & Entertainment and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: The Global AdTech Market is Predict to reach $2365.4 Billion by 2030, at a CAGR of 14%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Alibaba Group Holding Limited, Facebook (Meta Platforms, Inc.), Microsoft Corporation, Google LLC (Alphabet, Inc.), X Corp. (Twitter, Inc.), Oracle Corporation, Criteo S.A., Amazon.com, Inc. and Magnite, Inc. (SpotX).
Scope of the Study
Market Segments Covered in the Report:
By Enterprise Size
- Large Enterprise
- Small & Medium Enterprise
By Platform
By Solution
- Demand-side Platforms (DSPs)
- Supply-side Platforms (SSPs)
- Data Management Platforms (DMPs)
- Ad Networks
- Others
By Advertising Type
- Search & Display Advertising
- Mobile Advertising
- Email Marketing
- Programmatic Advertising
- Native Advertising & Others
By Vertical
- Retail & Consumer Goods
- IT & Telecom
- BFSI
- Education
- Healthcare
- Media & Entertainment
- Others
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- Adobe, Inc.
- Alibaba Group Holding Limited
- Facebook (Meta Platforms, Inc.)
- Microsoft Corporation
- Google LLC (Alphabet, Inc.)
- X Corp. (Twitter, Inc.)
- Oracle Corporation
- Criteo S.A.
- Amazon.com, Inc.
- Magnite, Inc. (SpotX)
TABLE 1 Asia Pacific AdTech Market, 2019 - 2022, USD Billion
TABLE 2 Asia Pacific AdTech Market, 2023 - 2030, USD Billion
TABLE 3 Partnerships, Collaborations and Agreements– AdTech Market
TABLE 4 Product Launches And Product Expansions– AdTech Market
TABLE 5 Acquisition and Mergers– AdTech Market
TABLE 6 Geographical Expansions– AdTech Market
TABLE 7 Asia Pacific AdTech Market by Enterprise Size, 2019 - 2022, USD Billion
TABLE 8 Asia Pacific AdTech Market by Enterprise Size, 2023 - 2030, USD Billion
TABLE 9 Asia Pacific Large Enterprise Market by Country, 2019 - 2022, USD Billion
TABLE 10 Asia Pacific Large Enterprise Market by Country, 2023 - 2030, USD Billion
TABLE 11 Asia Pacific Small & Medium Enterprise Market by Country, 2019 - 2022, USD Billion
TABLE 12 Asia Pacific Small & Medium Enterprise Market by Country, 2023 - 2030, USD Billion
TABLE 13 Asia Pacific AdTech Market by Platform, 2019 - 2022, USD Billion
TABLE 14 Asia Pacific AdTech Market by Platform, 2023 - 2030, USD Billion
TABLE 15 Asia Pacific Mobile Market by Country, 2019 - 2022, USD Billion
TABLE 16 Asia Pacific Mobile Market by Country, 2023 - 2030, USD Billion
TABLE 17 Asia Pacific Web Market by Country, 2019 - 2022, USD Billion
TABLE 18 Asia Pacific Web Market by Country, 2023 - 2030, USD Billion
TABLE 19 Asia Pacific Others Market by Country, 2019 - 2022, USD Billion
TABLE 20 Asia Pacific Others Market by Country, 2023 - 2030, USD Billion
TABLE 21 Asia Pacific AdTech Market by Solution, 2019 - 2022, USD Billion
TABLE 22 Asia Pacific AdTech Market by Solution, 2023 - 2030, USD Billion
TABLE 23 Asia Pacific Demand-side Platforms (DSPs) Market by Country, 2019 - 2022, USD Billion
TABLE 24 Asia Pacific Demand-side Platforms (DSPs) Market by Country, 2023 - 2030, USD Billion
TABLE 25 Asia Pacific Supply-side Platforms (SSPs) Market by Country, 2019 - 2022, USD Billion
TABLE 26 Asia Pacific Supply-side Platforms (SSPs) Market by Country, 2023 - 2030, USD Billion
TABLE 27 Asia Pacific Data Management Platforms (DMPs) Market by Country, 2019 - 2022, USD Billion
TABLE 28 Asia Pacific Data Management Platforms (DMPs) Market by Country, 2023 - 2030, USD Billion
TABLE 29 Asia Pacific Ad Networks Market by Country, 2019 - 2022, USD Billion
TABLE 30 Asia Pacific Ad Networks Market by Country, 2023 - 2030, USD Billion
TABLE 31 Asia Pacific Others Market by Country, 2019 - 2022, USD Billion
TABLE 32 Asia Pacific Others Market by Country, 2023 - 2030, USD Billion
TABLE 33 Asia Pacific AdTech Market by Advertising Type, 2019 - 2022, USD Billion
TABLE 34 Asia Pacific AdTech Market by Advertising Type, 2023 - 2030, USD Billion
TABLE 35 Asia Pacific Search & Display Advertising Market by Country, 2019 - 2022, USD Billion
TABLE 36 Asia Pacific Search & Display Advertising Market by Country, 2023 - 2030, USD Billion
TABLE 37 Asia Pacific Mobile Advertising Market by Country, 2019 - 2022, USD Billion
TABLE 38 Asia Pacific Mobile Advertising Market by Country, 2023 - 2030, USD Billion
TABLE 39 Asia Pacific Email Marketing Market by Country, 2019 - 2022, USD Billion
TABLE 40 Asia Pacific Email Marketing Market by Country, 2023 - 2030, USD Billion
TABLE 41 Asia Pacific Programmatic Advertising Market by Country, 2019 - 2022, USD Billion
TABLE 42 Asia Pacific Programmatic Advertising Market by Country, 2023 - 2030, USD Billion
TABLE 43 Asia Pacific Native Advertising & Others Market by Country, 2019 - 2022, USD Billion
TABLE 44 Asia Pacific Native Advertising & Others Market by Country, 2023 - 2030, USD Billion
TABLE 45 Asia Pacific AdTech Market by Vertical, 2019 - 2022, USD Billion
TABLE 46 Asia Pacific AdTech Market by Vertical, 2023 - 2030, USD Billion
TABLE 47 Asia Pacific Retail & Consumer Goods Market by Country, 2019 - 2022, USD Billion
TABLE 48 Asia Pacific Retail & Consumer Goods Market by Country, 2023 - 2030, USD Billion
TABLE 49 Asia Pacific IT & Telecom Market by Country, 2019 - 2022, USD Billion
TABLE 50 Asia Pacific IT & Telecom Market by Country, 2023 - 2030, USD Billion
TABLE 51 Asia Pacific BFSI Market by Country, 2019 - 2022, USD Billion
TABLE 52 Asia Pacific BFSI Market by Country, 2023 - 2030, USD Billion
TABLE 53 Asia Pacific Education Market by Country, 2019 - 2022, USD Billion
TABLE 54 Asia Pacific Education Market by Country, 2023 - 2030, USD Billion
TABLE 55 Asia Pacific Healthcare Market by Country, 2019 - 2022, USD Billion
TABLE 56 Asia Pacific Healthcare Market by Country, 2023 - 2030, USD Billion
TABLE 57 Asia Pacific Media & Entertainment Market by Country, 2019 - 2022, USD Billion
TABLE 58 Asia Pacific Media & Entertainment Market by Country, 2023 - 2030, USD Billion
TABLE 59 Asia Pacific Others Market by Country, 2019 - 2022, USD Billion
TABLE 60 Asia Pacific Others Market by Country, 2023 - 2030, USD Billion
TABLE 61 Asia Pacific AdTech Market by Country, 2019 - 2022, USD Billion
TABLE 62 Asia Pacific AdTech Market by Country, 2023 - 2030, USD Billion
TABLE 63 China AdTech Market, 2019 - 2022, USD Billion
TABLE 64 China AdTech Market, 2023 - 2030, USD Billion
TABLE 65 China AdTech Market by Enterprise Size, 2019 - 2022, USD Billion
TABLE 66 China AdTech Market by Enterprise Size, 2023 - 2030, USD Billion
TABLE 67 China AdTech Market by Platform, 2019 - 2022, USD Billion
TABLE 68 China AdTech Market by Platform, 2023 - 2030, USD Billion
TABLE 69 China AdTech Market by Solution, 2019 - 2022, USD Billion
TABLE 70 China AdTech Market by Solution, 2023 - 2030, USD Billion
TABLE 71 China AdTech Market by Advertising Type, 2019 - 2022, USD Billion
TABLE 72 China AdTech Market by Advertising Type, 2023 - 2030, USD Billion
TABLE 73 China AdTech Market by Vertical, 2019 - 2022, USD Billion
TABLE 74 China AdTech Market by Vertical, 2023 - 2030, USD Billion
TABLE 75 Japan AdTech Market, 2019 - 2022, USD Billion
TABLE 76 Japan AdTech Market, 2023 - 2030, USD Billion
TABLE 77 Japan AdTech Market by Enterprise Size, 2019 - 2022, USD Billion
TABLE 78 Japan AdTech Market by Enterprise Size, 2023 - 2030, USD Billion
TABLE 79 Japan AdTech Market by Platform, 2019 - 2022, USD Billion
TABLE 80 Japan AdTech Market by Platform, 2023 - 2030, USD Billion
TABLE 81 Japan AdTech Market by Solution, 2019 - 2022, USD Billion
TABLE 82 Japan AdTech Market by Solution, 2023 - 2030, USD Billion
TABLE 83 Japan AdTech Market by Advertising Type, 2019 - 2022, USD Billion
TABLE 84 Japan AdTech Market by Advertising Type, 2023 - 2030, USD Billion
TABLE 85 Japan AdTech Market by Vertical, 2019 - 2022, USD Billion
TABLE 86 Japan AdTech Market by Vertical, 2023 - 2030, USD Billion
TABLE 87 India AdTech Market, 2019 - 2022, USD Billion
TABLE 88 India AdTech Market, 2023 - 2030, USD Billion
TABLE 89 India AdTech Market by Enterprise Size, 2019 - 2022, USD Billion
TABLE 90 India AdTech Market by Enterprise Size, 2023 - 2030, USD Billion
TABLE 91 India AdTech Market by Platform, 2019 - 2022, USD Billion
TABLE 92 India AdTech Market by Platform, 2023 - 2030, USD Billion
TABLE 93 India AdTech Market by Solution, 2019 - 2022, USD Billion
TABLE 94 India AdTech Market by Solution, 2023 - 2030, USD Billion
TABLE 95 India AdTech Market by Advertising Type, 2019 - 2022, USD Billion
TABLE 96 India AdTech Market by Advertising Type, 2023 - 2030, USD Billion
TABLE 97 India AdTech Market by Vertical, 2019 - 2022, USD Billion
TABLE 98 India AdTech Market by Vertical, 2023 - 2030, USD Billion
TABLE 99 South Korea AdTech Market, 2019 - 2022, USD Billion
TABLE 100 South Korea AdTech Market, 2023 - 2030, USD Billion
TABLE 101 South Korea AdTech Market by Enterprise Size, 2019 - 2022, USD Billion
TABLE 102 South Korea AdTech Market by Enterprise Size, 2023 - 2030, USD Billion
TABLE 103 South Korea AdTech Market by Platform, 2019 - 2022, USD Billion
TABLE 104 South Korea AdTech Market by Platform, 2023 - 2030, USD Billion
TABLE 105 South Korea AdTech Market by Solution, 2019 - 2022, USD Billion
TABLE 106 South Korea AdTech Market by Solution, 2023 - 2030, USD Billion
TABLE 107 South Korea AdTech Market by Advertising Type, 2019 - 2022, USD Billion
TABLE 108 South Korea AdTech Market by Advertising Type, 2023 - 2030, USD Billion
TABLE 109 South Korea AdTech Market by Vertical, 2019 - 2022, USD Billion
TABLE 110 South Korea AdTech Market by Vertical, 2023 - 2030, USD Billion
TABLE 111 Singapore AdTech Market, 2019 - 2022, USD Billion
TABLE 112 Singapore AdTech Market, 2023 - 2030, USD Billion
TABLE 113 Singapore AdTech Market by Enterprise Size, 2019 - 2022, USD Billion
TABLE 114 Singapore AdTech Market by Enterprise Size, 2023 - 2030, USD Billion
TABLE 115 Singapore AdTech Market by Platform, 2019 - 2022, USD Billion
TABLE 116 Singapore AdTech Market by Platform, 2023 - 2030, USD Billion
TABLE 117 Singapore AdTech Market by Solution, 2019 - 2022, USD Billion
TABLE 118 Singapore AdTech Market by Solution, 2023 - 2030, USD Billion
TABLE 119 Singapore AdTech Market by Advertising Type, 2019 - 2022, USD Billion
TABLE 120 Singapore AdTech Market by Advertising Type, 2023 - 2030, USD Billion
TABLE 121 Singapore AdTech Market by Vertical, 2019 - 2022, USD Billion
TABLE 122 Singapore AdTech Market by Vertical, 2023 - 2030, USD Billion
TABLE 123 Malaysia AdTech Market, 2019 - 2022, USD Billion
TABLE 124 Malaysia AdTech Market, 2023 - 2030, USD Billion
TABLE 125 Malaysia AdTech Market by Enterprise Size, 2019 - 2022, USD Billion
TABLE 126 Malaysia AdTech Market by Enterprise Size, 2023 - 2030, USD Billion
TABLE 127 Malaysia AdTech Market by Platform, 2019 - 2022, USD Billion
TABLE 128 Malaysia AdTech Market by Platform, 2023 - 2030, USD Billion
TABLE 129 Malaysia AdTech Market by Solution, 2019 - 2022, USD Billion
TABLE 130 Malaysia AdTech Market by Solution, 2023 - 2030, USD Billion
TABLE 131 Malaysia AdTech Market by Advertising Type, 2019 - 2022, USD Billion
TABLE 132 Malaysia AdTech Market by Advertising Type, 2023 - 2030, USD Billion
TABLE 133 Malaysia AdTech Market by Vertical, 2019 - 2022, USD Billion
TABLE 134 Malaysia AdTech Market by Vertical, 2023 - 2030, USD Billion
TABLE 135 Rest of Asia Pacific AdTech Market, 2019 - 2022, USD Billion
TABLE 136 Rest of Asia Pacific AdTech Market, 2023 - 2030, USD Billion
TABLE 137 Rest of Asia Pacific AdTech Market by Enterprise Size, 2019 - 2022, USD Billion
TABLE 138 Rest of Asia Pacific AdTech Market by Enterprise Size, 2023 - 2030, USD Billion
TABLE 139 Rest of Asia Pacific AdTech Market by Platform, 2019 - 2022, USD Billion
TABLE 140 Rest of Asia Pacific AdTech Market by Platform, 2023 - 2030, USD Billion
TABLE 141 Rest of Asia Pacific AdTech Market by Solution, 2019 - 2022, USD Billion
TABLE 142 Rest of Asia Pacific AdTech Market by Solution, 2023 - 2030, USD Billion
TABLE 143 Rest of Asia Pacific AdTech Market by Advertising Type, 2019 - 2022, USD Billion
TABLE 144 Rest of Asia Pacific AdTech Market by Advertising Type, 2023 - 2030, USD Billion
TABLE 145 Rest of Asia Pacific AdTech Market by Vertical, 2019 - 2022, USD Billion
TABLE 146 Rest of Asia Pacific AdTech Market by Vertical, 2023 - 2030, USD Billion
TABLE 147 Key Information – Adobe, Inc.
TABLE 148 Key Information – Alibaba Group Holding Limited
TABLE 149 key information – Facebook
TABLE 150 Key Information – Microsoft Corporation
TABLE 151 Key Information – Google LLC
TABLE 152 Key Information – X Corp.
TABLE 153 Key Information – Oracle Corporation
TABLE 154 Key Information – Criteo S.A.
TABLE 155 Key Information – Amazon.com, Inc.
TABLE 156 Key Information – Magnite, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 Asia Pacific AdTech Market, 2019 - 2030, USD Billion
FIG 3 Key Factors Impacting AdTech Market
FIG 4 KBV Cardinal Matrix
FIG 5 Key Leading Strategies: Percentage Distribution (2019-2023)
FIG 6 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2019, Jan – 2023, Aug) Leading Players
FIG 7 Porter’s Five Force Analysis: AdTech Market
FIG 8 Asia Pacific AdTech Market share by Enterprise Size, 2022
FIG 9 Asia Pacific AdTech Market share by Enterprise Size, 2030
FIG 10 Asia Pacific AdTech Market by Enterprise Size, 2019 - 2030, USD Billion
FIG 11 Asia Pacific AdTech Market share by Platform, 2022
FIG 12 Asia Pacific AdTech Market share by Platform, 2030
FIG 13 Asia Pacific AdTech Market by Platform, 2019 - 2030, USD Billion
FIG 14 Asia Pacific AdTech Market share by Solution, 2022
FIG 15 Asia Pacific AdTech Market share by Solution, 2030
FIG 16 Asia Pacific AdTech Market by Solution, 2019 - 2030, USD Billion
FIG 17 Asia Pacific AdTech Market share by Advertising Type, 2022
FIG 18 Asia Pacific AdTech Market share by Advertising Type, 2030
FIG 19 Asia Pacific AdTech Market by Advertising Type, 2019 - 2030, USD Billion
FIG 20 Asia Pacific AdTech Market share by Vertical, 2022
FIG 21 Asia Pacific AdTech Market share by Vertical, 2030
FIG 22 Asia Pacific AdTech Market by Vertical, 2019 - 2030, USD Billion
FIG 23 Asia Pacific AdTech Market share by Country, 2022
FIG 24 Asia Pacific AdTech Market share by Country, 2030
FIG 25 Asia Pacific AdTech Market by Country, 2019 - 2030, USD Billion
FIG 26 Recent strategies and developments: Adobe, Inc.
FIG 27 SWOT Analysis: Adobe, Inc.
FIG 28 SWOT Analysis: ALIBABA GROUP HOLDING LIMITED
FIG 29 SWOT Analysis: Facebook
FIG 31 Recent strategies and developments: Microsoft Corporation
FIG 32 SWOT Analysis: Microsoft Corporation
FIG 33 Recent strategies and developments: Google LLC
FIG 35 SWOT Analysis: Google LLC
FIG 36 Recent strategies and developments: X Corp.
FIG 37 Recent strategies and developments: Oracle Corporation
FIG 38 SWOT Analysis: Oracle Corporation
FIG 39 Recent strategies and developments: Criteo S.A.
FIG 40 SWOT Analysis: Criteo S.A.
FIG 41 Recent strategies and developments: Amazon.com, Inc.
FIG 42 SWOT Analysis: Amazon.com, Inc.
FIG 43 Recent strategies and developments: Magnite, Inc.
FIG 44 SWOT Analysis: Magnite, Inc.