Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific AdTech Market, by Enterprise Size
1.4.2 Asia Pacific AdTech Market, by Platform
1.4.3 Asia Pacific AdTech Market, by Solution
1.4.4 Asia Pacific AdTech Market, by Advertising Type
1.4.5 Asia Pacific AdTech Market, by Vertical
1.4.6 Asia Pacific AdTech Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market composition & scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.2.4 Geographical Expansions
4.3 Top Winning Strategies
4.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.3.2 Key Strategic Move: (Partnerships, Collaborations and Agreements: 2019, Jan – 2023, Aug) Leading Players
4.4 Porter’s Five Force Analysis
Chapter 5. Asia Pacific AdTech Market by Enterprise Size
5.1 Asia Pacific Large Enterprise Market by Country
5.2 Asia Pacific Small & Medium Enterprise Market by Country
Chapter 6. Asia Pacific AdTech Market by Platform
6.1 Asia Pacific Mobile Market by Country
6.2 Asia Pacific Web Market by Country
6.3 Asia Pacific Others Market by Country
Chapter 7. Asia Pacific AdTech Market by Solution
7.1 Asia Pacific Demand-side Platforms (DSPs) Market by Country
7.2 Asia Pacific Supply-side Platforms (SSPs) Market by Country
7.3 Asia Pacific Data Management Platforms (DMPs) Market by Country
7.4 Asia Pacific Ad Networks Market by Country
7.5 Asia Pacific Others Market by Country
Chapter 8. Asia Pacific AdTech Market by Advertising Type
8.1 Asia Pacific Search & Display Advertising Market by Country
8.2 Asia Pacific Mobile Advertising Market by Country
8.3 Asia Pacific Email Marketing Market by Country
8.4 Asia Pacific Programmatic Advertising Market by Country
8.5 Asia Pacific Native Advertising & Others Market by Country
Chapter 9. Asia Pacific AdTech Market by Vertical
9.1 Asia Pacific Retail & Consumer Goods Market by Country
9.2 Asia Pacific IT & Telecom Market by Country
9.3 Asia Pacific BFSI Market by Country
9.4 Asia Pacific Education Market by Country
9.5 Asia Pacific Healthcare Market by Country
9.6 Asia Pacific Media & Entertainment Market by Country
9.7 Asia Pacific Others Market by Country
Chapter 10. Asia Pacific AdTech Market by Country
10.1 China AdTech Market
10.1.1 China AdTech Market by Enterprise Size
10.1.2 China AdTech Market by Platform
10.1.3 China AdTech Market by Solution
10.1.4 China AdTech Market by Advertising Type
10.1.5 China AdTech Market by Vertical
10.2 Japan AdTech Market
10.2.1 Japan AdTech Market by Enterprise Size
10.2.2 Japan AdTech Market by Platform
10.2.3 Japan AdTech Market by Solution
10.2.4 Japan AdTech Market by Advertising Type
10.2.5 Japan AdTech Market by Vertical
10.3 India AdTech Market
10.3.1 India AdTech Market by Enterprise Size
10.3.2 India AdTech Market by Platform
10.3.3 India AdTech Market by Solution
10.3.4 India AdTech Market by Advertising Type
10.3.5 India AdTech Market by Vertical
10.4 South Korea AdTech Market
10.4.1 South Korea AdTech Market by Enterprise Size
10.4.2 South Korea AdTech Market by Platform
10.4.3 South Korea AdTech Market by Solution
10.4.4 South Korea AdTech Market by Advertising Type
10.4.5 South Korea AdTech Market by Vertical
10.5 Singapore AdTech Market
10.5.1 Singapore AdTech Market by Enterprise Size
10.5.2 Singapore AdTech Market by Platform
10.5.3 Singapore AdTech Market by Solution
10.5.4 Singapore AdTech Market by Advertising Type
10.5.5 Singapore AdTech Market by Vertical
10.6 Malaysia AdTech Market
10.6.1 Malaysia AdTech Market by Enterprise Size
10.6.2 Malaysia AdTech Market by Platform
10.6.3 Malaysia AdTech Market by Solution
10.6.4 Malaysia AdTech Market by Advertising Type
10.6.5 Malaysia AdTech Market by Vertical
10.7 Rest of Asia Pacific AdTech Market
10.7.1 Rest of Asia Pacific AdTech Market by Enterprise Size
10.7.2 Rest of Asia Pacific AdTech Market by Platform
10.7.3 Rest of Asia Pacific AdTech Market by Solution
10.7.4 Rest of Asia Pacific AdTech Market by Advertising Type
10.7.5 Rest of Asia Pacific AdTech Market by Vertical
Chapter 11. Company Profiles
11.1 Adobe, Inc.
11.1.1 Company Overview
11.1.2 Financial Analysis
11.1.3 Segmental and Regional Analysis
11.1.4 Research & Development Expense
11.1.5 Recent strategies and developments:
11.1.5.1 Partnerships, Collaborations, and Agreements:
11.1.5.2 Product Launches and Product Expansions:
11.1.6 SWOT Analysis
11.2 Alibaba Group Holding Limited
11.2.1 Company Overview
11.2.2 Financial Analysis
11.2.3 Segmental Analysis
11.2.4 Recent strategies and developments:
11.2.4.1 Geographical Expansions:
11.2.5 SWOT Analysis
11.3 Facebook (Meta Platforms, Inc.)
11.3.1 Company Overview
11.3.2 Financial Analysis
11.3.3 Segment and Regional Analysis
11.3.4 Research & Development Expense
11.3.5 Recent strategies and developments:
11.3.5.1 Partnerships, Collaborations, and Agreements:
11.3.6 SWOT Analysis
11.4 Microsoft Corporation
11.4.1 Company Overview
11.4.2 Financial Analysis
11.4.3 Segmental and Regional Analysis
11.4.4 Research & Development Expenses
11.4.5 Recent strategies and developments:
11.4.5.1 Partnerships, Collaborations, and Agreements:
11.4.5.2 Product Launches and Product Expansions:
11.4.5.3 Acquisition and Mergers:
11.4.6 SWOT Analysis
11.5 Google LLC (Alphabet, Inc.)
11.5.1 Company Overview
11.5.2 Financial Analysis
11.5.3 Segmental and Regional Analysis
11.5.4 Research & Development Expense
11.5.5 Recent strategies and developments:
11.5.5.1 Partnerships, Collaborations, and Agreements:
11.5.5.2 Product Launches and Product Expansions:
11.5.6 SWOT Analysis
11.6 X Corp. (Twitter, Inc.)
11.6.1 Company Overview
11.6.2 Financial Analysis
11.6.3 Regional Analysis
11.6.4 Research & Development Expense
11.6.5 Recent strategies and developments:
11.6.5.1 Partnerships, Collaborations, and Agreements:
11.6.5.2 Product Launches and Product Expansions:
11.7 Oracle Corporation
11.7.1 Company Overview
11.7.2 Financial Analysis
11.7.3 Segmental and Regional Analysis
11.7.4 Research & Development Expense
11.7.5 Recent strategies and developments:
11.7.5.1 Partnerships, Collaborations, and Agreements:
11.7.5.2 Product Launches and Product Expansions:
11.7.6 SWOT Analysis
11.8 Criteo S.A.
11.8.1 Company Overview
11.8.2 Financial Analysis
11.8.3 Segmental and Regional Analysis
11.8.4 Research & Development Expense
11.8.5 Recent strategies and developments:
11.8.5.1 Partnerships, Collaborations, and Agreements:
11.8.5.2 Acquisition and Mergers:
11.8.5.3 Product Launches and Product Expansions:
11.8.5.4 Geographical Expansions:
11.8.6 SWOT Analysis
11.9 Amazon.com, Inc.
11.9.1 Company Overview
11.9.2 Financial Analysis
11.9.3 Segmental Analysis
11.9.4 Recent strategies and developments:
11.9.4.1 Partnerships, Collaborations, and Agreements:
11.9.4.2 Product Launches and Product Expansions:
11.9.4.3 Acquisition and Mergers:
11.9.5 SWOT Analysis
11.10. Magnite, Inc. (SpotX)
11.10.1 Company Overview
11.10.2 Financial Analysis
11.10.3 Regional Analysis
11.10.4 Technology & Development Expenses
11.10.5 Recent strategies and developments:
11.10.5.1 Partnerships, Collaborations, and Agreements:
11.10.5.2 Product Launches and Product Expansions:
11.10.6 SWOT Analysis
Unique Offerings 