Asia Pacific AR VR Software Market Size, Share & Industry Trends Analysis Report By Vertical, By Technology Type (AR Software, and VR Software), By Software Type, By Country and Growth Forecast, 2023 - 2030

The Asia Pacific AR VR Software Market would witness market growth of 18.5% CAGR during the forecast period (2023-2030).

The advent of standalone VR headsets has made VR more accessible to a broader audience. These devices do not require tethering to a computer, making them user-friendly and versatile. The introduction of augmented reality glasses, such as the Microsoft HoloLens and the Google Glass Enterprise Edition, demonstrates the industry's progress in creating lightweight, consumer-friendly AR devices.

Furthermore, the push for 5G connectivity is expected to revolutionize the AR and VR landscape. The ultra-low latency and high bandwidth of 5G networks will enable real-time data transmission, significantly enhancing the performance and capabilities of AR and VR applications. This technology will unlock new possibilities for remote collaboration, augmented reality in smart cities, and more immersive entertainment experiences.

One of the most significant factors propelling the growth of the market is the continuous refinement of hardware. The market has witnessed the emergence of more sophisticated and accessible AR and VR devices, from high-end headsets to affordable smartphone-based solutions. Companies like Oculus, HTC, and Microsoft have introduced a new generation of headsets that offer higher resolutions, wider fields of view, and improved tracking capabilities.

A burgeoning video game industry is located in Australia. According to the government, in 2021, this industry generated $226.5 million in sales, a 22% increase over 2020, and 83% of the money came from foreign markets. The implementation of large federal as well as state-based tax incentives will cause these numbers to increase even more. Studios can deduct 30% of permissible expenses under the Digital Games Tax Offset (DGTO), which takes effect in 2022.

The video game industry grew rapidly in other parts of this region as well. By 2023, it is anticipated that the Southeast Asian region will have triple growth from its size in 2017. Mobile games now account for two-thirds of the industry in Singapore as casual players look for new activities to do at home. The regional gaming industry is about to experience a wave of upheaval as game producers and developers launch subscription services that let players access a selection of games for a set monthly charge. Hence, the expanding gaming industry will increase the growth of the market throughout the forecast period.

The China market dominated the Asia Pacific AR VR Software Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $9,342.3 Million by 2030. The Japan market is exhibiting a CAGR of 17.7% during (2023 - 2030). Additionally, The India market would experience a CAGR of 19.2% during (2023 - 2030).

Based on Vertical, the market is segmented into Media & Entertainment, Training & Education, Travel & Hospitality, Manufacturing, Healthcare, Aerospace & Defense, Real Estate, Automotive, Retail & E-commerce, and Others. Based on Technology Type, the market is segmented into AR Software, and VR Software. Based on Software Type, the market is segmented into Software Development Kit, Game Engine, Modeling & Visualization Software, Content Management System, Training & Simulation Software, and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

Free Valuable Insights: The Global AR VR Software Market is Predict to reach $97.3 Billion by 2030, at a CAGR of 18.1%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Microsoft Corporation, Google LLC, Magic Leap, Inc., Adobe, Inc., Autodesk, Inc., NVIDIA Corporation, Advanced Micro Devices, Inc., Qualcomm, Inc., Zoho Corporation Pvt. Ltd., and Hexagon AB.

Scope of the Study

Market Segments Covered in the Report:

By Vertical

• Media & Entertainment
• Training & Education
• Travel & Hospitality
• Manufacturing
• Healthcare
• Aerospace & Defense
• Real Estate
• Automotive
• Retail & E-commerce
• Others

By Technology Type

• AR Software
• VR Software

By Software Type

• Software Development Kit
• Game Engine
• Modeling & Visualization Software
• Content Management System
• Training & Simulation Software
• Others

By Country

• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific

Key Market Players

List of Companies Profiled in the Report:

• Microsoft Corporation
• Google LLC
• Magic Leap, Inc.
• Adobe, Inc.
• Autodesk, Inc.
• NVIDIA Corporation
• Advanced Micro Devices, Inc.
• Qualcomm, Inc.
• Zoho Corporation Pvt. Ltd.
• Hexagon AB

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific AR VR Software Market, by Vertical
1.4.2 Asia Pacific AR VR Software Market, by Technology Type
1.4.3 Asia Pacific AR VR Software Market, by Software Type
1.4.4 Asia Pacific AR VR Software Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints

Chapter 4. Competition Analysis - Global
4.1 KBV Cardinal Matrix
4.2 Recent Industry Wide Strategic Developments
4.2.1 Partnerships, Collaborations and Agreements
4.2.2 Product Launches and Product Expansions
4.2.3 Acquisition and Mergers
4.2.4 Geographical Expansions
4.3 Market Share Analysis, 2022
4.4 Top Winning Strategies
4.4.1 Key Leading Strategies: Percentage Distribution (2019-2023)
4.4.2 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2019, Oct – 2023, Aug) Leading Players
4.5 Porter’s Five Forces Analysis

Chapter 5. Asia Pacific AR VR Software Market by Vertical
5.1 Asia Pacific Media & Entertainment Market by Country
5.2 Asia Pacific Training & Education Market by Country
5.3 Asia Pacific Travel & Hospitality Market by Country
5.4 Asia Pacific Manufacturing Market by Country
5.5 Asia Pacific Healthcare Market by Country
5.6 Asia Pacific Aerospace & Defense Market by Country
5.7 Asia Pacific Real Estate Market by Country
5.8 Asia Pacific Automotive Market by Country
5.9 Asia Pacific Retail & E-commerce Market by Country
5.10. Asia Pacific Others Market by Country

Chapter 6. Asia Pacific AR VR Software Market by Technology Type
6.1 Asia Pacific AR Software Market by Country
6.2 Asia Pacific VR Software Market by Country

Chapter 7. Asia Pacific AR VR Software Market by Software Type
7.1 Asia Pacific Software Development Kit Market by Country
7.2 Asia Pacific Game Engine Market by Country
7.3 Asia Pacific Modeling & Visualization Software Market by Country
7.4 Asia Pacific Content Management System Market by Country
7.5 Asia Pacific Training & Simulation Software Market by Country
7.6 Asia Pacific Others Market by Country

Chapter 8. Asia Pacific AR VR Software Market by Country
8.1 China AR VR Software Market
8.1.1 China AR VR Software Market by Vertical
8.1.2 China AR VR Software Market by Technology Type
8.1.3 China AR VR Software Market by Software Type
8.2 Japan AR VR Software Market
8.2.1 Japan AR VR Software Market by Vertical
8.2.2 Japan AR VR Software Market by Technology Type
8.2.3 Japan AR VR Software Market by Software Type
8.3 India AR VR Software Market
8.3.1 India AR VR Software Market by Vertical
8.3.2 India AR VR Software Market by Technology Type
8.3.3 India AR VR Software Market by Software Type
8.4 South Korea AR VR Software Market
8.4.1 South Korea AR VR Software Market by Vertical
8.4.2 South Korea AR VR Software Market by Technology Type
8.4.3 South Korea AR VR Software Market by Software Type
8.5 Singapore AR VR Software Market
8.5.1 Singapore AR VR Software Market by Vertical
8.5.2 Singapore AR VR Software Market by Technology Type
8.5.3 Singapore AR VR Software Market by Software Type
8.6 Malaysia AR VR Software Market
8.6.1 Malaysia AR VR Software Market by Vertical
8.6.2 Malaysia AR VR Software Market by Technology Type
8.6.3 Malaysia AR VR Software Market by Software Type
8.7 Rest of Asia Pacific AR VR Software Market
8.7.1 Rest of Asia Pacific AR VR Software Market by Vertical
8.7.2 Rest of Asia Pacific AR VR Software Market by Technology Type
8.7.3 Rest of Asia Pacific AR VR Software Market by Software Type

Chapter 9. Company Profiles
9.1 Microsoft Corporation
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expenses
9.1.5 Recent strategies and developments:
9.1.5.1 Partnerships, Collaborations, and Agreements:
9.1.5.2 Acquisition and Mergers:
9.1.6 SWOT Analysis
9.2 Google LLC (Alphabet Inc.)
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expense
9.2.5 Recent strategies and developments:
9.2.5.1 Acquisition and Mergers:
9.2.6 SWOT Analysis
9.3 Magic Leap, Inc.
9.3.1 Company Overview
9.3.2 Recent strategies and developments:
9.3.2.1 Partnerships, Collaborations, and Agreements:
9.3.3 SWOT Analysis
9.4 Adobe, Inc.
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 Recent strategies and developments:
9.4.5.1 Product Launches and Product Expansions:
9.4.5.2 Acquisition and Mergers:
9.4.6 SWOT Analysis
9.5 Autodesk, Inc.
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Regional Analysis
9.5.4 Research & Development Expenses
9.5.5 SWOT Analysis
9.6 NVIDIA Corporation
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expenses
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.6.6 SWOT Analysis
9.7 Advanced Micro Devices, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental and Regional Analysis
9.7.4 Research & Development Expenses
9.7.5 Recent strategies and developments:
9.7.5.1 Partnerships, Collaborations, and Agreements:
9.7.6 SWOT Analysis
9.8 Qualcomm, Inc.
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Segmental and Regional Analysis
9.8.4 Research & Development Expense
9.8.5 Recent strategies and developments:
9.8.5.1 Product Launches and Product Expansions:
9.8.5.2 Geographical Expansions:
9.8.6 SWOT Analysis
9.9 Zoho Corporation Pvt. Ltd.
9.9.1 Company Overview
9.9.2 SWOT Analysis
9.10. Hexagon AB
9.10.1 Company Overview
9.10.2 Financial Analysis
9.10.3 Regional & Segmental Analysis
9.10.4 Research & Development Expenses
9.10.5 Recent strategies and developments:
9.10.5.1 Partnerships, Collaborations, and Agreements:
9.10.6 SWOT Analysis

TABLE 1 Asia Pacific AR VR Software Market, 2019 - 2022, USD Million
TABLE 2 Asia Pacific AR VR Software Market, 2023 - 2030, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– AR VR Software Market
TABLE 4 Product Launches And Product Expansions– AR VR Software Market
TABLE 5 Acquisition and Mergers– AR VR Software Market
TABLE 6 Geographical Expansions – AR VR Software Market
TABLE 7 Asia Pacific AR VR Software Market by Vertical, 2019 - 2022, USD Million
TABLE 8 Asia Pacific AR VR Software Market by Vertical, 2023 - 2030, USD Million
TABLE 9 Asia Pacific Media & Entertainment Market by Country, 2019 - 2022, USD Million
TABLE 10 Asia Pacific Media & Entertainment Market by Country, 2023 - 2030, USD Million
TABLE 11 Asia Pacific Training & Education Market by Country, 2019 - 2022, USD Million
TABLE 12 Asia Pacific Training & Education Market by Country, 2023 - 2030, USD Million
TABLE 13 Asia Pacific Travel & Hospitality Market by Country, 2019 - 2022, USD Million
TABLE 14 Asia Pacific Travel & Hospitality Market by Country, 2023 - 2030, USD Million
TABLE 15 Asia Pacific Manufacturing Market by Country, 2019 - 2022, USD Million
TABLE 16 Asia Pacific Manufacturing Market by Country, 2023 - 2030, USD Million
TABLE 17 Asia Pacific Healthcare Market by Country, 2019 - 2022, USD Million
TABLE 18 Asia Pacific Healthcare Market by Country, 2023 - 2030, USD Million
TABLE 19 Asia Pacific Aerospace & Defense Market by Country, 2019 - 2022, USD Million
TABLE 20 Asia Pacific Aerospace & Defense Market by Country, 2023 - 2030, USD Million
TABLE 21 Asia Pacific Real Estate Market by Country, 2019 - 2022, USD Million
TABLE 22 Asia Pacific Real Estate Market by Country, 2023 - 2030, USD Million
TABLE 23 Asia Pacific Automotive Market by Country, 2019 - 2022, USD Million
TABLE 24 Asia Pacific Automotive Market by Country, 2023 - 2030, USD Million
TABLE 25 Asia Pacific Retail & E-commerce Market by Country, 2019 - 2022, USD Million
TABLE 26 Asia Pacific Retail & E-commerce Market by Country, 2023 - 2030, USD Million
TABLE 27 Asia Pacific Others Market by Country, 2019 - 2022, USD Million
TABLE 28 Asia Pacific Others Market by Country, 2023 - 2030, USD Million
TABLE 29 Asia Pacific AR VR Software Market by Technology Type, 2019 - 2022, USD Million
TABLE 30 Asia Pacific AR VR Software Market by Technology Type, 2023 - 2030, USD Million
TABLE 31 Asia Pacific AR Software Market by Country, 2019 - 2022, USD Million
TABLE 32 Asia Pacific AR Software Market by Country, 2023 - 2030, USD Million
TABLE 33 Asia Pacific VR Software Market by Country, 2019 - 2022, USD Million
TABLE 34 Asia Pacific VR Software Market by Country, 2023 - 2030, USD Million
TABLE 35 Asia Pacific AR VR Software Market by Software Type, 2019 - 2022, USD Million
TABLE 36 Asia Pacific AR VR Software Market by Software Type, 2023 - 2030, USD Million
TABLE 37 Asia Pacific Software Development Kit Market by Country, 2019 - 2022, USD Million
TABLE 38 Asia Pacific Software Development Kit Market by Country, 2023 - 2030, USD Million
TABLE 39 Asia Pacific Game Engine Market by Country, 2019 - 2022, USD Million
TABLE 40 Asia Pacific Game Engine Market by Country, 2023 - 2030, USD Million
TABLE 41 Asia Pacific Modeling & Visualization Software Market by Country, 2019 - 2022, USD Million
TABLE 42 Asia Pacific Modeling & Visualization Software Market by Country, 2023 - 2030, USD Million
TABLE 43 Asia Pacific Content Management System Market by Country, 2019 - 2022, USD Million
TABLE 44 Asia Pacific Content Management System Market by Country, 2023 - 2030, USD Million
TABLE 45 Asia Pacific Training & Simulation Software Market by Country, 2019 - 2022, USD Million
TABLE 46 Asia Pacific Training & Simulation Software Market by Country, 2023 - 2030, USD Million
TABLE 47 Asia Pacific Others Market by Country, 2019 - 2022, USD Million
TABLE 48 Asia Pacific Others Market by Country, 2023 - 2030, USD Million
TABLE 49 Asia Pacific AR VR Software Market by Country, 2019 - 2022, USD Million
TABLE 50 Asia Pacific AR VR Software Market by Country, 2023 - 2030, USD Million
TABLE 51 China AR VR Software Market, 2019 - 2022, USD Million
TABLE 52 China AR VR Software Market, 2023 - 2030, USD Million
TABLE 53 China AR VR Software Market by Vertical, 2019 - 2022, USD Million
TABLE 54 China AR VR Software Market by Vertical, 2023 - 2030, USD Million
TABLE 55 China AR VR Software Market by Technology Type, 2019 - 2022, USD Million
TABLE 56 China AR VR Software Market by Technology Type, 2023 - 2030, USD Million
TABLE 57 China AR VR Software Market by Software Type, 2019 - 2022, USD Million
TABLE 58 China AR VR Software Market by Software Type, 2023 - 2030, USD Million
TABLE 59 Japan AR VR Software Market, 2019 - 2022, USD Million
TABLE 60 Japan AR VR Software Market, 2023 - 2030, USD Million
TABLE 61 Japan AR VR Software Market by Vertical, 2019 - 2022, USD Million
TABLE 62 Japan AR VR Software Market by Vertical, 2023 - 2030, USD Million
TABLE 63 Japan AR VR Software Market by Technology Type, 2019 - 2022, USD Million
TABLE 64 Japan AR VR Software Market by Technology Type, 2023 - 2030, USD Million
TABLE 65 Japan AR VR Software Market by Software Type, 2019 - 2022, USD Million
TABLE 66 Japan AR VR Software Market by Software Type, 2023 - 2030, USD Million
TABLE 67 India AR VR Software Market, 2019 - 2022, USD Million
TABLE 68 India AR VR Software Market, 2023 - 2030, USD Million
TABLE 69 India AR VR Software Market by Vertical, 2019 - 2022, USD Million
TABLE 70 India AR VR Software Market by Vertical, 2023 - 2030, USD Million
TABLE 71 India AR VR Software Market by Technology Type, 2019 - 2022, USD Million
TABLE 72 India AR VR Software Market by Technology Type, 2023 - 2030, USD Million
TABLE 73 India AR VR Software Market by Software Type, 2019 - 2022, USD Million
TABLE 74 India AR VR Software Market by Software Type, 2023 - 2030, USD Million
TABLE 75 South Korea AR VR Software Market, 2019 - 2022, USD Million
TABLE 76 South Korea AR VR Software Market, 2023 - 2030, USD Million
TABLE 77 South Korea AR VR Software Market by Vertical, 2019 - 2022, USD Million
TABLE 78 South Korea AR VR Software Market by Vertical, 2023 - 2030, USD Million
TABLE 79 South Korea AR VR Software Market by Technology Type, 2019 - 2022, USD Million
TABLE 80 South Korea AR VR Software Market by Technology Type, 2023 - 2030, USD Million
TABLE 81 South Korea AR VR Software Market by Software Type, 2019 - 2022, USD Million
TABLE 82 South Korea AR VR Software Market by Software Type, 2023 - 2030, USD Million
TABLE 83 Singapore AR VR Software Market, 2019 - 2022, USD Million
TABLE 84 Singapore AR VR Software Market, 2023 - 2030, USD Million
TABLE 85 Singapore AR VR Software Market by Vertical, 2019 - 2022, USD Million
TABLE 86 Singapore AR VR Software Market by Vertical, 2023 - 2030, USD Million
TABLE 87 Singapore AR VR Software Market by Technology Type, 2019 - 2022, USD Million
TABLE 88 Singapore AR VR Software Market by Technology Type, 2023 - 2030, USD Million
TABLE 89 Singapore AR VR Software Market by Software Type, 2019 - 2022, USD Million
TABLE 90 Singapore AR VR Software Market by Software Type, 2023 - 2030, USD Million
TABLE 91 Malaysia AR VR Software Market, 2019 - 2022, USD Million
TABLE 92 Malaysia AR VR Software Market, 2023 - 2030, USD Million
TABLE 93 Malaysia AR VR Software Market by Vertical, 2019 - 2022, USD Million
TABLE 94 Malaysia AR VR Software Market by Vertical, 2023 - 2030, USD Million
TABLE 95 Malaysia AR VR Software Market by Technology Type, 2019 - 2022, USD Million
TABLE 96 Malaysia AR VR Software Market by Technology Type, 2023 - 2030, USD Million
TABLE 97 Malaysia AR VR Software Market by Software Type, 2019 - 2022, USD Million
TABLE 98 Malaysia AR VR Software Market by Software Type, 2023 - 2030, USD Million
TABLE 99 Rest of Asia Pacific AR VR Software Market, 2019 - 2022, USD Million
TABLE 100 Rest of Asia Pacific AR VR Software Market, 2023 - 2030, USD Million
TABLE 101 Rest of Asia Pacific AR VR Software Market by Vertical, 2019 - 2022, USD Million
TABLE 102 Rest of Asia Pacific AR VR Software Market by Vertical, 2023 - 2030, USD Million
TABLE 103 Rest of Asia Pacific AR VR Software Market by Technology Type, 2019 - 2022, USD Million
TABLE 104 Rest of Asia Pacific AR VR Software Market by Technology Type, 2023 - 2030, USD Million
TABLE 105 Rest of Asia Pacific AR VR Software Market by Software Type, 2019 - 2022, USD Million
TABLE 106 Rest of Asia Pacific AR VR Software Market by Software Type, 2023 - 2030, USD Million
TABLE 107 Key Information – Microsoft Corporation
TABLE 108 Key Information – Google LLC
TABLE 109 Key Information – Magic Leap, Inc.
TABLE 110 Key Information – Adobe, Inc.
TABLE 111 Key Information – Autodesk, Inc.
TABLE 112 Key Information – NVIDIA Corporation
TABLE 113 Key information – Advanced Micro Devices, Inc.
TABLE 114 Key Information – Qualcomm, Inc.
TABLE 115 Key Information – Zoho Corporation Pvt. Ltd.
TABLE 116 Key Information – Hexagon AB

List of Figures
FIG 1 Methodology for the research
FIG 2 Asia Pacific AR VR Software Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting the AR VR Software Market
FIG 4 KBV Cardinal Matrix
FIG 5 Market Share Analysis, 2022
FIG 6 Key Leading Strategies: Percentage Distribution (2019-2023)
FIG 7 Key Strategic Move: (Partnerships, Collaborations & Agreements: 2019, oct – 2023, aug) Leading Players
FIG 8 Porter’s Five Forces Analysis - AR VR Software Market
FIG 9 Asia Pacific AR VR Software Market share by Vertical, 2022
FIG 10 Asia Pacific AR VR Software Market share by Vertical, 2030
FIG 11 Asia Pacific AR VR Software Market by Vertical, 2019 - 2030, USD MillioN
FIG 12 Asia Pacific AR VR Software Market share by Technology Type, 2022
FIG 13 Asia Pacific AR VR Software Market share by Technology Type, 2030
FIG 14 Asia Pacific AR VR Software Market by Technology Type, 2019 - 2030, USD Million
FIG 15 Asia Pacific AR VR Software Market share by Software Type, 2022
FIG 16 Asia Pacific AR VR Software Market share by Software Type, 2030
FIG 17 Asia Pacific AR VR Software Market by Software Type, 2019 - 2030, USD Million
FIG 18 Asia Pacific AR VR Software Market share by Country, 2022
FIG 19 Asia Pacific AR VR Software Market share by Country, 2030
FIG 20 Asia Pacific AR VR Software Market by Country, 2019 - 2030, USD Million
FIG 21 SWOT Analysis: Microsoft Corporation
FIG 22 SWOT Analysis: Google LLC
FIG 23 SWOT Analysis: Magic Leap, Inc.
FIG 24 SWOT Analysis: Adobe, Inc.
FIG 25 SWOT Analysis: Autodesk, Inc.
FIG 26 SWOT Analysis: NVIDIA Corporation
FIG 27 SWOT Analysis: Advanced Micro Devices, Inc.
FIG 28 SWOT Analysis: Qualcomm, Inc.
FIG 29 SWOT Analysis: Zoho Corporation Pvt. Ltd.
FIG 30 SWOT Analysis: Hexagon AB