The Asia Pacific Augmented Reality Market would witness market growth of 48.5% CAGR during the forecast period (2020-2026). Deployment of technology in the gaming industry will permit users to examine the physical environment and offer an improved experience by incorporating visual & audio content. With the help of this technology, a user is offered an interactive experience of a real-world environment on tablets, smartphones, and portable gaming systems. As the augmented reality advances, it helps software engineers to develop innovative games to improve the experiences and skills of the end-user.
As augmented reality becomes more mature, it will become more prevalent among various applications. Since its inception, technology firms and marketers have had to deal with the viewpoint that augmented reality is much more than merely a marketing tool. On the other hand, there is proof that consumers have started to gain substantial benefits from this feature and expect it as part of their buying process.
For instance, some early adopters of AR in the retail sector have developed technologies that are intended to improve the consumer shopping experience. By integrated augmented reality into catalog apps, stores allow consumers to visualize how various products would look in different environments. For furniture, consumers focus the camera at the suitable room and the product comes in the foreground. Moreover, the advantages of augmented reality could expand to the healthcare sector, wherein it assumes a much significant role. One way of extending benefit could be through apps that empower users to see highly comprehensive, 3D images of various body systems when they float their mobile device over a target picture. For instance, augmented reality could act as a robust learning tool for medical experts during their training period.
Based on Component, the market is segmented into Hardware and Software. Based on Device, the market is segmented into Head Mounted Display, Head up Display, Hand Held Devices, Smart Glass and Others. Based on End User, the market is segmented into Consumer, Enterprise, Commercial, Healthcare, Automotive, Aerospace & Defense and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: Augmented Reality Market in Asia Pacific is expected to register a CAGR of 48.5% during the forecast period (2020-2026)
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google, Inc., Apple, Inc., Microsoft Corporation, Samsung Electronics Co., Ltd. (Samsung Group), Sony Corporation, Qualcomm, Inc., Vuzix Corporation, PTC, Inc., Lenovo Group Limited and Alibaba Group Holdings Limited.
Scope of the Study
Market Segments Covered in the Report:
By Component
By Device
- Head Mounted Display
- Head up Display
- Hand Held Devices
- Smart Glass
- Others
By End User
- Consumer
- Enterprise
- Commercial
- Healthcare
- Automotive
- Aerospace & Defense
- Others
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Companies Profiled
- Google, Inc.
- Apple, Inc.
- Microsoft Corporation
- Samsung Electronics Co., Ltd. (Samsung Group)
- Sony Corporation
- Qualcomm, Inc.
- Vuzix Corporation
- PTC, Inc.
- Lenovo Group Limited
- Alibaba Group Holdings Limited.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Augmented Reality Market, by Component
1.4.2 Asia Pacific Augmented Reality Market, by Device
1.4.3 Asia Pacific Augmented Reality Market, by End User
1.4.4 Asia Pacific Augmented Reality Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Geographical Expansions
3.2.4 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2017, Oct – 2020, Dec) Leading Players
Chapter 4. Asia Pacific Augmented Reality Market by Component
4.1 Asia Pacific Augmented Reality Hardware Market by Country
4.2 Asia Pacific Augmented Reality Software Market by Country
Chapter 5. Asia Pacific Augmented Reality Market by Device
5.1 Asia Pacific Augmented Reality Head Mounted Display Market by Country
5.2 Asia Pacific Augmented Reality Head up Display Market by Country
5.3 Asia Pacific Augmented Reality Hand Held Devices Market by Country
5.4 Asia Pacific Augmented Reality Smart Glass Market by Country
5.5 Asia Pacific Other Device Augmented Reality Market by Country
Chapter 6. Asia Pacific Augmented Reality Market by End User
6.1 Asia Pacific Consumer Augmented Reality Market by Country
6.2 Asia Pacific Enterprise Augmented Reality Market by Country
6.3 Asia Pacific Commercial Augmented Reality Market by Country
6.4 Asia Pacific Healthcare Augmented Reality Market by Country
6.5 Asia Pacific Automotive Augmented Reality Market by Country
6.6 Asia Pacific Aerospace & Defense Augmented Reality Market by Country
6.7 Asia Pacific Others Augmented Reality Market by Country
Chapter 7. Asia Pacific Augmented Reality Market by Country
7.1 China Augmented Reality Market
7.1.1 China Augmented Reality Market by Component
7.1.2 China Augmented Reality Market by Device
7.1.3 China Augmented Reality Market by End User
7.2 Japan Augmented Reality Market
7.2.1 Japan Augmented Reality Market by Component
7.2.2 Japan Augmented Reality Market by Device
7.2.3 Japan Augmented Reality Market by End User
7.3 India Augmented Reality Market
7.3.1 India Augmented Reality Market by Component
7.3.2 India Augmented Reality Market by Device
7.3.3 India Augmented Reality Market by End User
7.4 South Korea Augmented Reality Market
7.4.1 South Korea Augmented Reality Market by Component
7.4.2 South Korea Augmented Reality Market by Device
7.4.3 South Korea Augmented Reality Market by End User
7.5 Singapore Augmented Reality Market
7.5.1 Singapore Augmented Reality Market by Component
7.5.2 Singapore Augmented Reality Market by Device
7.5.3 Singapore Augmented Reality Market by End User
7.6 Malaysia Augmented Reality Market
7.6.1 Malaysia Augmented Reality Market by Component
7.6.2 Malaysia Augmented Reality Market by Device
7.6.3 Malaysia Augmented Reality Market by End User
7.7 Rest of Asia Pacific Augmented Reality Market
7.7.1 Rest of Asia Pacific Augmented Reality Market by Component
7.7.2 Rest of Asia Pacific Augmented Reality Market by Device
7.7.3 Rest of Asia Pacific Augmented Reality Market by End User
Chapter 8. Company Profiles
8.1 Google, Inc.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.5.2 Acquisition and Mergers:
8.1.5.3 Product Launches and Product Expansions:
8.1.6 SWOT Analysis
8.2 Apple, Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Product and Regional Analysis
8.2.4 Research & Development Expense
8.2.1 Recent strategies and developments:
8.2.1.1 Partnerships, Collaborations, and Agreements:
8.2.1.2 Product Launches and Product Expansions:
8.2.2 SWOT Analysis
8.3 Microsoft Corporation
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expenses
8.3.5 Recent strategies and developments:
8.3.5.1 Partnerships, Collaborations, and Agreements:
8.3.5.2 Product Launches and Product Expansions:
8.3.6 SWOT Analysis
8.4 Samsung Electronics Co., Ltd. (Samsung Group)
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Geographical Expansions:
8.4.6 SWOT Analysis
8.5 Sony Corporation
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Segmental and Regional Analysis
8.5.4 Research and Development Expense
8.5.5 Recent strategies and developments:
8.5.5.1 Partnerships, Collaborations, and Agreements:
8.5.5.2 Product Launches and Product Expansions:
8.5.6 SWOT Analysis
8.6 Qualcomm, Inc.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expense
8.6.5 Recent strategies and developments:
8.6.5.1 Partnerships, Collaborations, and Agreements:
8.6.5.2 Product Launches and Product Expansions:
8.6.6 SWOT Analysis
8.7 Vuzix Corporation
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 Recent strategies and developments:
8.7.5.1 Partnerships, Collaborations, and Agreements:
8.8 PTC, Inc.
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental and Regional Analysis
8.8.4 Research & Development Expenses
8.8.5 Recent strategies and developments:
8.8.5.1 Partnerships, Collaborations, and Agreements:
8.8.5.2 Acquisition and Mergers:
8.8.5.3 Product Launches and Product Expansions:
8.9 Lenovo Group Limited
8.9.1 Company Overview
8.9.2 Financial Analysis
8.9.3 Segmental and Regional Analysis
8.9.4 Research & Development Expense
8.9.5 Recent strategies and developments:
8.9.5.1 Partnerships, Collaborations, and Agreements:
8.9.5.2 Product Launches and Product Expansions:
8.10. Alibaba Group Holdings Limited
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 Segmental Analysis
8.10.4 Recent strategies and developments:
8.10.4.1 Partnerships, Collaborations, and Agreements:
8.10.4.2 Product Launches and Product Expansions:
TABLE 1 Asia Pacific Augmented Reality Market, 2016 - 2019, USD Million
TABLE 2 Asia Pacific Augmented Reality Market, 2020 - 2026, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Augmented Reality Market
TABLE 4 Product Launches And Product Expansions– Augmented Reality Market
TABLE 5 Geographical Expansions– Augmented Reality Market
TABLE 6 Acquisition and Mergers– Augmented Reality Market
TABLE 7 Asia Pacific Augmented Reality Market by Component, 2016 - 2019, USD Million
TABLE 8 Asia Pacific Augmented Reality Market by Component, 2020 - 2026, USD Million
TABLE 9 Asia Pacific Augmented Reality Hardware Market by Country, 2016 - 2019, USD Million
TABLE 10 Asia Pacific Augmented Reality Hardware Market by Country, 2020 - 2026, USD Million
TABLE 11 Asia Pacific Augmented Reality Software Market by Country, 2016 - 2019, USD Million
TABLE 12 Asia Pacific Augmented Reality Software Market by Country, 2020 - 2026, USD Million
TABLE 13 Asia Pacific Augmented Reality Market by Device, 2016 - 2019, USD Million
TABLE 14 Asia Pacific Augmented Reality Market by Device, 2020 - 2026, USD Million
TABLE 15 Asia Pacific Augmented Reality Head Mounted Display Market by Country, 2016 - 2019, USD Million
TABLE 16 Asia Pacific Augmented Reality Head Mounted Display Market by Country, 2020 - 2026, USD Million
TABLE 17 Asia Pacific Augmented Reality Head up Display Market by Country, 2016 - 2019, USD Million
TABLE 18 Asia Pacific Augmented Reality Head up Display Market by Country, 2020 - 2026, USD Million
TABLE 19 Asia Pacific Augmented Reality Hand Held Devices Market by Country, 2016 - 2019, USD Million
TABLE 20 Asia Pacific Augmented Reality Hand Held Devices Market by Country, 2020 - 2026, USD Million
TABLE 21 Asia Pacific Augmented Reality Smart Glass Market by Country, 2016 - 2019, USD Million
TABLE 22 Asia Pacific Augmented Reality Smart Glass Market by Country, 2020 - 2026, USD Million
TABLE 23 Asia Pacific Other Device Augmented Reality Market by Country, 2016 - 2019, USD Million
TABLE 24 Asia Pacific Other Device Augmented Reality Market by Country, 2020 - 2026, USD Million
TABLE 25 Asia Pacific Augmented Reality Market by End User, 2016 - 2019, USD Million
TABLE 26 Asia Pacific Augmented Reality Market by End User, 2020 - 2026, USD Million
TABLE 27 Asia Pacific Consumer Augmented Reality Market by Country, 2016 - 2019, USD Million
TABLE 28 Asia Pacific Consumer Augmented Reality Market by Country, 2020 - 2026, USD Million
TABLE 29 Asia Pacific Enterprise Augmented Reality Market by Country, 2016 - 2019, USD Million
TABLE 30 Asia Pacific Enterprise Augmented Reality Market by Country, 2020 - 2026, USD Million
TABLE 31 Asia Pacific Commercial Augmented Reality Market by Country, 2016 - 2019, USD Million
TABLE 32 Asia Pacific Commercial Augmented Reality Market by Country, 2020 - 2026, USD Million
TABLE 33 Asia Pacific Healthcare Augmented Reality Market by Country, 2016 - 2019, USD Million
TABLE 34 Asia Pacific Healthcare Augmented Reality Market by Country, 2020 - 2026, USD Million
TABLE 35 Asia Pacific Automotive Augmented Reality Market by Country, 2016 - 2019, USD Million
TABLE 36 Asia Pacific Automotive Augmented Reality Market by Country, 2020 - 2026, USD Million
TABLE 37 Asia Pacific Aerospace & Defense Augmented Reality Market by Country, 2016 - 2019, USD Million
TABLE 38 Asia Pacific Aerospace & Defense Augmented Reality Market by Country, 2020 - 2026, USD Million
TABLE 39 Asia Pacific Others Augmented Reality Market by Country, 2016 - 2019, USD Million
TABLE 40 Asia Pacific Others Augmented Reality Market by Country, 2020 - 2026, USD Million
TABLE 41 Asia Pacific Augmented Reality Market by Country, 2016 - 2019, USD Million
TABLE 42 Asia Pacific Augmented Reality Market by Country, 2020 - 2026, USD Million
TABLE 43 China Augmented Reality Market, 2016 - 2019, USD Million
TABLE 44 China Augmented Reality Market, 2020 - 2026, USD Million
TABLE 45 China Augmented Reality Market by Component, 2016 - 2019, USD Million
TABLE 46 China Augmented Reality Market by Component, 2020 - 2026, USD Million
TABLE 47 China Augmented Reality Market by Device, 2016 - 2019, USD Million
TABLE 48 China Augmented Reality Market by Device, 2020 - 2026, USD Million
TABLE 49 China Augmented Reality Market by End User, 2016 - 2019, USD Million
TABLE 50 China Augmented Reality Market by End User, 2020 - 2026, USD Million
TABLE 51 Japan Augmented Reality Market, 2016 - 2019, USD Million
TABLE 52 Japan Augmented Reality Market, 2020 - 2026, USD Million
TABLE 53 Japan Augmented Reality Market by Component, 2016 - 2019, USD Million
TABLE 54 Japan Augmented Reality Market by Component, 2020 - 2026, USD Million
TABLE 55 Japan Augmented Reality Market by Device, 2016 - 2019, USD Million
TABLE 56 Japan Augmented Reality Market by Device, 2020 - 2026, USD Million
TABLE 57 Japan Augmented Reality Market by End User, 2016 - 2019, USD Million
TABLE 58 Japan Augmented Reality Market by End User, 2020 - 2026, USD Million
TABLE 59 India Augmented Reality Market, 2016 - 2019, USD Million
TABLE 60 India Augmented Reality Market, 2020 - 2026, USD Million
TABLE 61 India Augmented Reality Market by Component, 2016 - 2019, USD Million
TABLE 62 India Augmented Reality Market by Component, 2020 - 2026, USD Million
TABLE 63 India Augmented Reality Market by Device, 2016 - 2019, USD Million
TABLE 64 India Augmented Reality Market by Device, 2020 - 2026, USD Million
TABLE 65 India Augmented Reality Market by End User, 2016 - 2019, USD Million
TABLE 66 India Augmented Reality Market by End User, 2020 - 2026, USD Million
TABLE 67 South Korea Augmented Reality Market, 2016 - 2019, USD Million
TABLE 68 South Korea Augmented Reality Market, 2020 - 2026, USD Million
TABLE 69 South Korea Augmented Reality Market by Component, 2016 - 2019, USD Million
TABLE 70 South Korea Augmented Reality Market by Component, 2020 - 2026, USD Million
TABLE 71 South Korea Augmented Reality Market by Device, 2016 - 2019, USD Million
TABLE 72 South Korea Augmented Reality Market by Device, 2020 - 2026, USD Million
TABLE 73 South Korea Augmented Reality Market by End User, 2016 - 2019, USD Million
TABLE 74 South Korea Augmented Reality Market by End User, 2020 - 2026, USD Million
TABLE 75 Singapore Augmented Reality Market, 2016 - 2019, USD Million
TABLE 76 Singapore Augmented Reality Market, 2020 - 2026, USD Million
TABLE 77 Singapore Augmented Reality Market by Component, 2016 - 2019, USD Million
TABLE 78 Singapore Augmented Reality Market by Component, 2020 - 2026, USD Million
TABLE 79 Singapore Augmented Reality Market by Device, 2016 - 2019, USD Million
TABLE 80 Singapore Augmented Reality Market by Device, 2020 - 2026, USD Million
TABLE 81 Singapore Augmented Reality Market by End User, 2016 - 2019, USD Million
TABLE 82 Singapore Augmented Reality Market by End User, 2020 - 2026, USD Million
TABLE 83 Malaysia Augmented Reality Market, 2016 - 2019, USD Million
TABLE 84 Malaysia Augmented Reality Market, 2020 - 2026, USD Million
TABLE 85 Malaysia Augmented Reality Market by Component, 2016 - 2019, USD Million
TABLE 86 Malaysia Augmented Reality Market by Component, 2020 - 2026, USD Million
TABLE 87 Malaysia Augmented Reality Market by Device, 2016 - 2019, USD Million
TABLE 88 Malaysia Augmented Reality Market by Device, 2020 - 2026, USD Million
TABLE 89 Malaysia Augmented Reality Market by End User, 2016 - 2019, USD Million
TABLE 90 Malaysia Augmented Reality Market by End User, 2020 - 2026, USD Million
TABLE 91 Rest of Asia Pacific Augmented Reality Market, 2016 - 2019, USD Million
TABLE 92 Rest of Asia Pacific Augmented Reality Market, 2020 - 2026, USD Million
TABLE 93 Rest of Asia Pacific Augmented Reality Market by Component, 2016 - 2019, USD Million
TABLE 94 Rest of Asia Pacific Augmented Reality Market by Component, 2020 - 2026, USD Million
TABLE 95 Rest of Asia Pacific Augmented Reality Market by Device, 2016 - 2019, USD Million
TABLE 96 Rest of Asia Pacific Augmented Reality Market by Device, 2020 - 2026, USD Million
TABLE 97 Rest of Asia Pacific Augmented Reality Market by End User, 2016 - 2019, USD Million
TABLE 98 Rest of Asia Pacific Augmented Reality Market by End User, 2020 - 2026, USD Million
TABLE 99 Key Information – Google, Inc.
TABLE 100 Key Information – Apple, Inc.
TABLE 101 key information – Microsoft Corporation
TABLE 102 Key Information –Samsung Electronics Co., Ltd.
TABLE 103 Key Information – Sony Corporation
TABLE 104 Key Information – Qualcomm, Inc.
TABLE 105 key Information – Vuzix Corporation
TABLE 106 key Information – PTC, Inc.
TABLE 107 Key Information – Lenovo Group Limited
TABLE 108 Key Information – Alibaba Group Holdings Limited
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2016-2020)
FIG 4 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2017, Oct – 2020, Dec) Leading Players
FIG 5 Recent strategies and developments: Google, Inc.
FIG 6 SWOT Analysis: Alphabet Inc. (Google Inc.)
FIG 7 Recent strategies and developments: Apple, Inc.
FIG 8 SWOT Analysis: apple, Inc.
FIG 9 Recent strategies and developments: Microsoft Corporation
FIG 10 SWOT Analysis: Microsoft Corporation
FIG 11 Recent strategies and developments: Samsung Electronics Co., Ltd.
FIG 12 SWOT Analysis: Samsung Electronics CO. Ltd.
FIG 13 Recent strategies and developments: Sony Corporation
FIG 14 Swot analysis: sony corporation
FIG 15 Recent strategies and developments: Qualcomm, Inc.
FIG 16 SWOT Analysis: Qualcomm, Inc.
FIG 17 Recent strategies and developments: PTC, Inc.
FIG 18 Recent strategies and developments: Lenovo Group Limited
FIG 19 Recent strategies and developments: Alibaba Group Holdings Limited