The Asia Pacific Augmented Reality Navigation Market would witness market growth of 39.2% CAGR during the forecast period (2024-2031).
The China market dominated the Asia Pacific Augmented Reality Navigation Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,218.5 million by 2031. The Japan market is expected to witness a CAGR of 38.4% during (2024 - 2031). Additionally, The India market would register a CAGR of 40.1% during (2024 - 2031).
AR navigation transforms how tourists explore new destinations in the tourism and travel industry. Applications can directly overlay historical information, interesting facts, or cultural context about landmarks onto the user’s view. Using mobile devices or AR glasses, tourists can enjoy interactive experiences at monuments, museums, or cities, where they can view contextual data about nearby points of interest or heritage sites.
The adoption of augmented reality navigation technology is rapidly increasing across various industries. Initially, AR was limited to gaming and entertainment, but over time, it has evolved to serve more practical applications. The development of AR hardware, such as AR glasses, HUDs, and smartphones with advanced sensors, has been one of the primary enablers of the market. Companies like Microsoft, Apple, and Google have made significant strides in building devices supporting AR experiences. The emergence of lightweight and affordable AR glasses like Magic Leap and HoloLens is helping to bring this technology to mainstream use.
India’s gaming industry is projected to grow at a 33% compound annual growth rate (CAGR), reaching INR 25,300 Cr by FY27. Furthermore, online gaming is expected to expand from $1.6 billion in 2022 to $2.8 billion by 2025, reflecting a 34% growth. This rapid expansion is fueled by increased smartphone penetration, affordable internet, and a growing population of tech-savvy users. AR navigation is becoming a critical component of India’s gaming ecosystem, enabling players to engage with interactive virtual worlds and enhancing the overall gaming experience. For instance, AR navigation tools allow gamers to explore real-world environments as part of gameplay, seamlessly merging virtual and physical spaces. This not only attracts a broader audience but also fosters the development of innovative gaming formats, including location-based AR games and multiplayer AR experiences, further driving market growth. Therefore, the rising EdTech sector in China and the burgeoning gaming industry in India are significantly contributing to the growth of the market.
Free Valuable Insights: The Global Augmented Reality Navigation Market is Predict to reach USD 14.37 Billion by 2031, at a CAGR of 38.5%
Based on Type, the market is segmented into Outdoor Navigation and Indoor Navigation. Based on Component, the market is segmented into Hardware, Software, and Services. Based on End Use, the market is segmented into Industrial & Manufacturing, E-Commerce & Retail, Gaming & Entertainment, Healthcare, Aerospace & Defense, Education, Military & Defense, and Other End Use. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
List of Key Companies Profiled
- Google LLC (Alphabet Inc.)
- Apple, Inc.
- Microsoft Corporation
- WayRay AG
- Fujitsu Limited
- IndoorAtlas Ltd.
- Niantic, Inc.
- Mapbox, Inc.
- HERE Global B.V.
- Sygic a.s.
Asia Pacific Augmented Reality Navigation Market Report Segmentation
By Type
- Outdoor Navigation
- Indoor Navigation
By Component
- Hardware
- Software
- Services
By End Use
- Industrial & Manufacturing
- E-Commerce & Retail
- Gaming & Entertainment
- Healthcare
- Aerospace & Defense
- Education
- Military & Defense
- Other End Use
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
TABLE 1 Asia Pacific Augmented Reality Navigation Market, 2020 - 2023, USD Million
TABLE 2 Asia Pacific Augmented Reality Navigation Market, 2024 - 2031, USD Million
TABLE 3 Asia Pacific Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
TABLE 4 Asia Pacific Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
TABLE 5 Asia Pacific Outdoor Navigation Market by Country, 2020 - 2023, USD Million
TABLE 6 Asia Pacific Outdoor Navigation Market by Country, 2024 - 2031, USD Million
TABLE 7 Asia Pacific Indoor Navigation Market by Country, 2020 - 2023, USD Million
TABLE 8 Asia Pacific Indoor Navigation Market by Country, 2024 - 2031, USD Million
TABLE 9 Asia Pacific Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
TABLE 10 Asia Pacific Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
TABLE 11 Asia Pacific Hardware Market by Country, 2020 - 2023, USD Million
TABLE 12 Asia Pacific Hardware Market by Country, 2024 - 2031, USD Million
TABLE 13 Asia Pacific Software Market by Country, 2020 - 2023, USD Million
TABLE 14 Asia Pacific Software Market by Country, 2024 - 2031, USD Million
TABLE 15 Asia Pacific Services Market by Country, 2020 - 2023, USD Million
TABLE 16 Asia Pacific Services Market by Country, 2024 - 2031, USD Million
TABLE 17 Asia Pacific Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
TABLE 18 Asia Pacific Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
TABLE 19 Asia Pacific Industrial & Manufacturing Market by Country, 2020 - 2023, USD Million
TABLE 20 Asia Pacific Industrial & Manufacturing Market by Country, 2024 - 2031, USD Million
TABLE 21 Asia Pacific E-Commerce & Retail Market by Country, 2020 - 2023, USD Million
TABLE 22 Asia Pacific E-Commerce & Retail Market by Country, 2024 - 2031, USD Million
TABLE 23 Asia Pacific Gaming & Entertainment Market by Country, 2020 - 2023, USD Million
TABLE 24 Asia Pacific Gaming & Entertainment Market by Country, 2024 - 2031, USD Million
TABLE 25 Asia Pacific Healthcare Market by Country, 2020 - 2023, USD Million
TABLE 26 Asia Pacific Healthcare Market by Country, 2024 - 2031, USD Million
TABLE 27 Asia Pacific Aerospace & Defense Market by Country, 2020 - 2023, USD Million
TABLE 28 Asia Pacific Aerospace & Defense Market by Country, 2024 - 2031, USD Million
TABLE 29 Asia Pacific Education Market by Country, 2020 - 2023, USD Million
TABLE 30 Asia Pacific Education Market by Country, 2024 - 2031, USD Million
TABLE 31 Asia Pacific Military & Defense Market by Country, 2020 - 2023, USD Million
TABLE 32 Asia Pacific Military & Defense Market by Country, 2024 - 2031, USD Million
TABLE 33 Asia Pacific Other End Use Market by Country, 2020 - 2023, USD Million
TABLE 34 Asia Pacific Other End Use Market by Country, 2024 - 2031, USD Million
TABLE 35 Asia Pacific Augmented Reality Navigation Market by Country, 2020 - 2023, USD Million
TABLE 36 Asia Pacific Augmented Reality Navigation Market by Country, 2024 - 2031, USD Million
TABLE 37 China Augmented Reality Navigation Market, 2020 - 2023, USD Million
TABLE 38 China Augmented Reality Navigation Market, 2024 - 2031, USD Million
TABLE 39 China Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
TABLE 40 China Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
TABLE 41 China Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
TABLE 42 China Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
TABLE 43 China Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
TABLE 44 China Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
TABLE 45 Japan Augmented Reality Navigation Market, 2020 - 2023, USD Million
TABLE 46 Japan Augmented Reality Navigation Market, 2024 - 2031, USD Million
TABLE 47 Japan Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
TABLE 48 Japan Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
TABLE 49 Japan Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
TABLE 50 Japan Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
TABLE 51 Japan Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
TABLE 52 Japan Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
TABLE 53 India Augmented Reality Navigation Market, 2020 - 2023, USD Million
TABLE 54 India Augmented Reality Navigation Market, 2024 - 2031, USD Million
TABLE 55 India Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
TABLE 56 India Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
TABLE 57 India Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
TABLE 58 India Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
TABLE 59 India Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
TABLE 60 India Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
TABLE 61 South Korea Augmented Reality Navigation Market, 2020 - 2023, USD Million
TABLE 62 South Korea Augmented Reality Navigation Market, 2024 - 2031, USD Million
TABLE 63 South Korea Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
TABLE 64 South Korea Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
TABLE 65 South Korea Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
TABLE 66 South Korea Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
TABLE 67 South Korea Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
TABLE 68 South Korea Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
TABLE 69 Australia Augmented Reality Navigation Market, 2020 - 2023, USD Million
TABLE 70 Australia Augmented Reality Navigation Market, 2024 - 2031, USD Million
TABLE 71 Australia Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
TABLE 72 Australia Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
TABLE 73 Australia Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
TABLE 74 Australia Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
TABLE 75 Australia Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
TABLE 76 Australia Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
TABLE 77 Malaysia Augmented Reality Navigation Market, 2020 - 2023, USD Million
TABLE 78 Malaysia Augmented Reality Navigation Market, 2024 - 2031, USD Million
TABLE 79 Malaysia Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
TABLE 80 Malaysia Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
TABLE 81 Malaysia Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
TABLE 82 Malaysia Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
TABLE 83 Malaysia Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
TABLE 84 Malaysia Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
TABLE 85 Rest of Asia Pacific Augmented Reality Navigation Market, 2020 - 2023, USD Million
TABLE 86 Rest of Asia Pacific Augmented Reality Navigation Market, 2024 - 2031, USD Million
TABLE 87 Rest of Asia Pacific Augmented Reality Navigation Market by Type, 2020 - 2023, USD Million
TABLE 88 Rest of Asia Pacific Augmented Reality Navigation Market by Type, 2024 - 2031, USD Million
TABLE 89 Rest of Asia Pacific Augmented Reality Navigation Market by Component, 2020 - 2023, USD Million
TABLE 90 Rest of Asia Pacific Augmented Reality Navigation Market by Component, 2024 - 2031, USD Million
TABLE 91 Rest of Asia Pacific Augmented Reality Navigation Market by End Use, 2020 - 2023, USD Million
TABLE 92 Rest of Asia Pacific Augmented Reality Navigation Market by End Use, 2024 - 2031, USD Million
TABLE 93 Key Information – Google LLC
TABLE 94 Key Information – Apple, Inc.
TABLE 95 Key Information – Microsoft Corporation
TABLE 96 Key Information – WayRay AG
TABLE 97 Key Information – Fujitsu Limited
TABLE 98 Key Information – IndoorAtlas Ltd.
TABLE 99 Key Information –Niantic, Inc.
TABLE 100 Key Information – Mapbox, Inc.
TABLE 101 Key Information – HERE Global B.V.
TABLE 102 Key Information – Sygic a.s.
List of Figures
FIG 1 Methodology for the research
FIG 2 Asia Pacific Augmented Reality Navigation Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Augmented Reality Navigation Market
FIG 4 Porter’s Five Forces Analysis – Augmented Reality Navigation Market
FIG 5 Asia Pacific Augmented Reality Navigation Market share by Type, 2023
FIG 6 Asia Pacific Augmented Reality Navigation Market share by Type, 2031
FIG 7 Asia Pacific Augmented Reality Navigation Market by Type, 2020 - 2031, USD Million
FIG 8 Asia Pacific Augmented Reality Navigation Market share by Component, 2023
FIG 9 Asia Pacific Augmented Reality Navigation Market share by Component, 2031
FIG 10 Asia Pacific Augmented Reality Navigation Market by Component, 2020 - 2031, USD Million
FIG 11 Asia Pacific Augmented Reality Navigation Market share by End Use, 2023
FIG 12 Asia Pacific Augmented Reality Navigation Market share by End Use, 2031
FIG 13 Asia Pacific Augmented Reality Navigation Market by End Use, 2020 - 2031, USD Million
FIG 14 Asia Pacific Augmented Reality Navigation Market share by Country, 2023
FIG 15 Asia Pacific Augmented Reality Navigation Market share by Country, 2031
FIG 16 Asia Pacific Augmented Reality Navigation Market by Country, 2020 - 2031, USD Million
FIG 17 SWOT Analysis: Google LLC
FIG 18 SWOT Analysis: Apple, Inc.
FIG 19 SWOT Analysis: Microsoft Corporation
FIG 20 Swot analysis: Fujitsu Limited
