The Asia Pacific Authentication and Brand Protection Market would witness market growth of 8.7% CAGR during the forecast period (2023-2030).
The need to protect brand reputation, guarantee consumer safety, uphold legal compliance, protect intellectual property rights, and combat the growing problem of product piracy and counterfeiting in a variety of industries, are some of the key factors propelling the growth of the market regionally. In order to guarantee drug safety, efficacy, and quality, medicines are also subject to strict regulations. A company's dedication to patient safety and regulatory compliance can be seen in brand protection strategies that assist it in meeting regulatory standards.
Brands can use blockchain to confirm a product's validity, track its origin, and uphold supply chain transparency. The presence of cutting-edge technologies and solutions can aid brand protection initiatives. Urban regions, for instance, may benefit from stronger infrastructure for deploying track-and-trace systems, digital authentication tools, and data analytics tools for identifying and reducing brand misuse concerns.
The region has a proliferation e-commerce sector. For example, according to the ITA, the gross merchandise volume of the Singaporean eCommerce sector was US$7.1 billion in 2021, projected to increase to US$9.8 billion by 2025. Consumer electronics, fashion, food, cosmetics, personal care products, furniture, appliances, and toys are significant product categories in eCommerce. Similarly, according to Invest India estimates, the Gross Merchandise Value of the Indian e-commerce business exceeded $55 billion in 2021. It is anticipated to reach a $350 billion gross sales value annually by 2030. Hence, the increasing industries and businesses in this region that demand brand protection solutions will promote the growth of the regional market in the coming years.
The China market dominated the Asia Pacific Authentication and Brand Protection Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $395.9 million by 2030. The Japan market is registering a CAGR of 8.1% during (2023 - 2030). Additionally, The India market would showcase a CAGR of 9.4% during (2023 - 2030).
Based on Offering, the market is segmented into Barcodes & QR Codes, Security Labels & Inks, RFID/NFC, Holograms and Authentication Chips. Based on Application, the market is segmented into Pharmaceuticals, Food & Beverages, Electronics, Automobile, Apparel, Luxury Goods, Cosmetics and Others. Based on Technology, the market is segmented into Overt, Covert, Digital and Forensic. Based on Authentication Mode, the market is segmented into Blockchain and Smartphone. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: The Worldwide Authentication and Brand Protection Market is Projected to reach USD 5.1 Billion by 2030, at a CAGR of 8.2%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Authentix Inc., Avery Dennison Corporatio, Brady Corporation, De La Reu plc, WISeKey International Holding Ltd, Infineon Technologies AG, Merck KGaA, Assa Abloy AB, Centro Grafico DG and Optel Group.
Scope of the Study
Market Segments Covered in the Report:
By Offering
- Barcodes & QR Codes
- Security Labels & Inks
- RFID/NFC
- Holograms
- Authentication Chips
By Application
- Pharmaceuticals
- Food & Beverages
- Electronics
- Automobile
- Apparel
- Luxury Goods
- Cosmetics
- Others
By Technology
- Overt
- Covert
- Digital
- Forensic
By Authentication Mode
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- Authentix Inc.
- Avery Dennison Corporation
- Brady Corporation
- De La Reu plc
- WISeKey International Holding Ltd
- Infineon Technologies AG
- Merck KGaA
- Assa Abloy AB
- Centro Grafico DG
- Optel Group
TABLE 1 Asia Pacific Authentication and Brand Protection Market, 2019 - 2022, USD Million
TABLE 2 Asia Pacific Authentication and Brand Protection Market, 2023 - 2030, USD Million
TABLE 3 Asia Pacific Authentication and Brand Protection Market by Offering, 2019 - 2022, USD Million
TABLE 4 Asia Pacific Authentication and Brand Protection Market by Offering, 2023 - 2030, USD Million
TABLE 5 Asia Pacific Barcodes & QR Codes Market by Country, 2019 - 2022, USD Million
TABLE 6 Asia Pacific Barcodes & QR Codes Market by Country, 2023 - 2030, USD Million
TABLE 7 Asia Pacific Security Labels & Inks Market by Country, 2019 - 2022, USD Million
TABLE 8 Asia Pacific Security Labels & Inks Market by Country, 2023 - 2030, USD Million
TABLE 9 Asia Pacific RFID/NFC Market by Country, 2019 - 2022, USD Million
TABLE 10 Asia Pacific RFID/NFC Market by Country, 2023 - 2030, USD Million
TABLE 11 Asia Pacific Holograms Market by Country, 2019 - 2022, USD Million
TABLE 12 Asia Pacific Holograms Market by Country, 2023 - 2030, USD Million
TABLE 13 Asia Pacific Authentication Chips Market by Country, 2019 - 2022, USD Million
TABLE 14 Asia Pacific Authentication Chips Market by Country, 2023 - 2030, USD Million
TABLE 15 Asia Pacific Authentication and Brand Protection Market by Application, 2019 - 2022, USD Million
TABLE 16 Asia Pacific Authentication and Brand Protection Market by Application, 2023 - 2030, USD Million
TABLE 17 Asia Pacific Pharmaceuticals Market by Country, 2019 - 2022, USD Million
TABLE 18 Asia Pacific Pharmaceuticals Market by Country, 2023 - 2030, USD Million
TABLE 19 Asia Pacific Food & Beverages Market by Country, 2019 - 2022, USD Million
TABLE 20 Asia Pacific Food & Beverages Market by Country, 2023 - 2030, USD Million
TABLE 21 Asia Pacific Electronics Market by Country, 2019 - 2022, USD Million
TABLE 22 Asia Pacific Electronics Market by Country, 2023 - 2030, USD Million
TABLE 23 Asia Pacific Automobile Market by Country, 2019 - 2022, USD Million
TABLE 24 Asia Pacific Automobile Market by Country, 2023 - 2030, USD Million
TABLE 25 Asia Pacific Apparel Market by Country, 2019 - 2022, USD Million
TABLE 26 Asia Pacific Apparel Market by Country, 2023 - 2030, USD Million
TABLE 27 Asia Pacific Luxury Goods Market by Country, 2019 - 2022, USD Million
TABLE 28 Asia Pacific Luxury Goods Market by Country, 2023 - 2030, USD Million
TABLE 29 Asia Pacific Cosmetics Market by Country, 2019 - 2022, USD Million
TABLE 30 Asia Pacific Cosmetics Market by Country, 2023 - 2030, USD Million
TABLE 31 Asia Pacific Others Market by Country, 2019 - 2022, USD Million
TABLE 32 Asia Pacific Others Market by Country, 2023 - 2030, USD Million
TABLE 33 Asia Pacific Authentication and Brand Protection Market by Technology, 2019 - 2022, USD Million
TABLE 34 Asia Pacific Authentication and Brand Protection Market by Technology, 2023 - 2030, USD Million
TABLE 35 Asia Pacific Overt Market by Country, 2019 - 2022, USD Million
TABLE 36 Asia Pacific Overt Market by Country, 2023 - 2030, USD Million
TABLE 37 Asia Pacific Covert Market by Country, 2019 - 2022, USD Million
TABLE 38 Asia Pacific Covert Market by Country, 2023 - 2030, USD Million
TABLE 39 Asia Pacific Digital Market by Country, 2019 - 2022, USD Million
TABLE 40 Asia Pacific Digital Market by Country, 2023 - 2030, USD Million
TABLE 41 Asia Pacific Forensic Market by Country, 2019 - 2022, USD Million
TABLE 42 Asia Pacific Forensic Market by Country, 2023 - 2030, USD Million
TABLE 43 Asia Pacific Authentication and Brand Protection Market by Authentication Mode, 2019 - 2022, USD Million
TABLE 44 Asia Pacific Authentication and Brand Protection Market by Authentication Mode, 2023 - 2030, USD Million
TABLE 45 Asia Pacific Blockchain Market by Country, 2019 - 2022, USD Million
TABLE 46 Asia Pacific Blockchain Market by Country, 2023 - 2030, USD Million
TABLE 47 Asia Pacific Smartphone Market by Country, 2019 - 2022, USD Million
TABLE 48 Asia Pacific Smartphone Market by Country, 2023 - 2030, USD Million
TABLE 49 Asia Pacific Authentication and Brand Protection Market by Country, 2019 - 2022, USD Million
TABLE 50 Asia Pacific Authentication and Brand Protection Market by Country, 2023 - 2030, USD Million
TABLE 51 China Authentication and Brand Protection Market, 2019 - 2022, USD Million
TABLE 52 China Authentication and Brand Protection Market, 2023 - 2030, USD Million
TABLE 53 China Authentication and Brand Protection Market by Offering, 2019 - 2022, USD Million
TABLE 54 China Authentication and Brand Protection Market by Offering, 2023 - 2030, USD Million
TABLE 55 China Authentication and Brand Protection Market by Application, 2019 - 2022, USD Million
TABLE 56 China Authentication and Brand Protection Market by Application, 2023 - 2030, USD Million
TABLE 57 China Authentication and Brand Protection Market by Technology, 2019 - 2022, USD Million
TABLE 58 China Authentication and Brand Protection Market by Technology, 2023 - 2030, USD Million
TABLE 59 China Authentication and Brand Protection Market by Authentication Mode, 2019 - 2022, USD Million
TABLE 60 China Authentication and Brand Protection Market by Authentication Mode, 2023 - 2030, USD Million
TABLE 61 Japan Authentication and Brand Protection Market, 2019 - 2022, USD Million
TABLE 62 Japan Authentication and Brand Protection Market, 2023 - 2030, USD Million
TABLE 63 Japan Authentication and Brand Protection Market by Offering, 2019 - 2022, USD Million
TABLE 64 Japan Authentication and Brand Protection Market by Offering, 2023 - 2030, USD Million
TABLE 65 Japan Authentication and Brand Protection Market by Application, 2019 - 2022, USD Million
TABLE 66 Japan Authentication and Brand Protection Market by Application, 2023 - 2030, USD Million
TABLE 67 Japan Authentication and Brand Protection Market by Technology, 2019 - 2022, USD Million
TABLE 68 Japan Authentication and Brand Protection Market by Technology, 2023 - 2030, USD Million
TABLE 69 Japan Authentication and Brand Protection Market by Authentication Mode, 2019 - 2022, USD Million
TABLE 70 Japan Authentication and Brand Protection Market by Authentication Mode, 2023 - 2030, USD Million
TABLE 71 India Authentication and Brand Protection Market, 2019 - 2022, USD Million
TABLE 72 India Authentication and Brand Protection Market, 2023 - 2030, USD Million
TABLE 73 India Authentication and Brand Protection Market by Offering, 2019 - 2022, USD Million
TABLE 74 India Authentication and Brand Protection Market by Offering, 2023 - 2030, USD Million
TABLE 75 India Authentication and Brand Protection Market by Application, 2019 - 2022, USD Million
TABLE 76 India Authentication and Brand Protection Market by Application, 2023 - 2030, USD Million
TABLE 77 India Authentication and Brand Protection Market by Technology, 2019 - 2022, USD Million
TABLE 78 India Authentication and Brand Protection Market by Technology, 2023 - 2030, USD Million
TABLE 79 India Authentication and Brand Protection Market by Authentication Mode, 2019 - 2022, USD Million
TABLE 80 India Authentication and Brand Protection Market by Authentication Mode, 2023 - 2030, USD Million
TABLE 81 South Korea Authentication and Brand Protection Market, 2019 - 2022, USD Million
TABLE 82 South Korea Authentication and Brand Protection Market, 2023 - 2030, USD Million
TABLE 83 South Korea Authentication and Brand Protection Market by Offering, 2019 - 2022, USD Million
TABLE 84 South Korea Authentication and Brand Protection Market by Offering, 2023 - 2030, USD Million
TABLE 85 South Korea Authentication and Brand Protection Market by Application, 2019 - 2022, USD Million
TABLE 86 South Korea Authentication and Brand Protection Market by Application, 2023 - 2030, USD Million
TABLE 87 South Korea Authentication and Brand Protection Market by Technology, 2019 - 2022, USD Million
TABLE 88 South Korea Authentication and Brand Protection Market by Technology, 2023 - 2030, USD Million
TABLE 89 South Korea Authentication and Brand Protection Market by Authentication Mode, 2019 - 2022, USD Million
TABLE 90 South Korea Authentication and Brand Protection Market by Authentication Mode, 2023 - 2030, USD Million
TABLE 91 Singapore Authentication and Brand Protection Market, 2019 - 2022, USD Million
TABLE 92 Singapore Authentication and Brand Protection Market, 2023 - 2030, USD Million
TABLE 93 Singapore Authentication and Brand Protection Market by Offering, 2019 - 2022, USD Million
TABLE 94 Singapore Authentication and Brand Protection Market by Offering, 2023 - 2030, USD Million
TABLE 95 Singapore Authentication and Brand Protection Market by Application, 2019 - 2022, USD Million
TABLE 96 Singapore Authentication and Brand Protection Market by Application, 2023 - 2030, USD Million
TABLE 97 Singapore Authentication and Brand Protection Market by Technology, 2019 - 2022, USD Million
TABLE 98 Singapore Authentication and Brand Protection Market by Technology, 2023 - 2030, USD Million
TABLE 99 Singapore Authentication and Brand Protection Market by Authentication Mode, 2019 - 2022, USD Million
TABLE 100 Singapore Authentication and Brand Protection Market by Authentication Mode, 2023 - 2030, USD Million
TABLE 101 Malaysia Authentication and Brand Protection Market, 2019 - 2022, USD Million
TABLE 102 Malaysia Authentication and Brand Protection Market, 2023 - 2030, USD Million
TABLE 103 Malaysia Authentication and Brand Protection Market by Offering, 2019 - 2022, USD Million
TABLE 104 Malaysia Authentication and Brand Protection Market by Offering, 2023 - 2030, USD Million
TABLE 105 Malaysia Authentication and Brand Protection Market by Application, 2019 - 2022, USD Million
TABLE 106 Malaysia Authentication and Brand Protection Market by Application, 2023 - 2030, USD Million
TABLE 107 Malaysia Authentication and Brand Protection Market by Technology, 2019 - 2022, USD Million
TABLE 108 Malaysia Authentication and Brand Protection Market by Technology, 2023 - 2030, USD Million
TABLE 109 Malaysia Authentication and Brand Protection Market by Authentication Mode, 2019 - 2022, USD Million
TABLE 110 Malaysia Authentication and Brand Protection Market by Authentication Mode, 2023 - 2030, USD Million
TABLE 111 Rest of Asia Pacific Authentication and Brand Protection Market, 2019 - 2022, USD Million
TABLE 112 Rest of Asia Pacific Authentication and Brand Protection Market, 2023 - 2030, USD Million
TABLE 113 Rest of Asia Pacific Authentication and Brand Protection Market by Offering, 2019 - 2022, USD Million
TABLE 114 Rest of Asia Pacific Authentication and Brand Protection Market by Offering, 2023 - 2030, USD Million
TABLE 115 Rest of Asia Pacific Authentication and Brand Protection Market by Application, 2019 - 2022, USD Million
TABLE 116 Rest of Asia Pacific Authentication and Brand Protection Market by Application, 2023 - 2030, USD Million
TABLE 117 Rest of Asia Pacific Authentication and Brand Protection Market by Technology, 2019 - 2022, USD Million
TABLE 118 Rest of Asia Pacific Authentication and Brand Protection Market by Technology, 2023 - 2030, USD Million
TABLE 119 Rest of Asia Pacific Authentication and Brand Protection Market by Authentication Mode, 2019 - 2022, USD Million
TABLE 120 Rest of Asia Pacific Authentication and Brand Protection Market by Authentication Mode, 2023 - 2030, USD Million
TABLE 121 Key Information – Authentix Inc.
TABLE 122 Key Information – Avery Dennison Corporation
TABLE 123 Key Information – Brady Corporation
TABLE 124 Key Information – De La Reu plc
TABLE 125 Key Information – WISeKey International Holding Ltd
TABLE 126 Key Information – Infineon Technologies AG
TABLE 127 key Information – Merck KGaA
TABLE 128 Key Information – Assa Abloy AB
TABLE 129 Key Information – Centro Grafico DG
TABLE 130 Key Information – Optel Group
List of Figures
FIG 1 Methodology for the research
FIG 2 Asia Pacific Authentication and Brand Protection Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Authentication and Brand Protection Market
FIG 4 Market Share Analysis, 2022
FIG 5 Porter’s Five Forces Analysis – Authentication and Brand Protection Market
FIG 6 Asia Pacific Authentication and Brand Protection Market share by Offering, 2022
FIG 7 Asia Pacific Authentication and Brand Protection Market share by Offering, 2030
FIG 8 Asia Pacific Authentication and Brand Protection Market by Offering, 2019 - 2030, USD Million
FIG 9 Asia Pacific Authentication and Brand Protection Market share by Application, 2022
FIG 10 Asia Pacific Authentication and Brand Protection Market share by Application, 2030
FIG 11 Asia Pacific Authentication and Brand Protection Market by Application, 2019 - 2030, USD Million
FIG 12 Asia Pacific Authentication and Brand Protection Market share by Technology, 2022
FIG 13 Asia Pacific Authentication and Brand Protection Market share by Technology, 2030
FIG 14 Asia Pacific Authentication and Brand Protection Market by Technology, 2019 - 2030, USD Million
FIG 15 Asia Pacific Authentication and Brand Protection Market share by Authentication Mode, 2022
FIG 16 Asia Pacific Authentication and Brand Protection Market share by Authentication Mode, 2030
FIG 17 Asia Pacific Authentication and Brand Protection Market by Authentication Mode, 2019 - 2030, USD Million
FIG 18 Asia Pacific Authentication and Brand Protection Market share by Country, 2022
FIG 19 Asia Pacific Authentication and Brand Protection Market share by Country, 2030
FIG 20 Asia Pacific Authentication and Brand Protection Market by Country, 2019 - 2030, USD Million
FIG 21 Swot Analysis: Authentix Inc.
FIG 22 Recent strategies and developments: Avery Dennison Corporation
FIG 23 Swot Analysis: Avery Dennison Corporation
FIG 24 Swot Analysis: Brady Corporation
FIG 25 Swot Analysis: De La Reu plc
FIG 26 Swot Analysis: WISeKey International Holding Ltd
FIG 27 Swot analysis: INFINEON TECHNOLOGIES AG
FIG 28 Swot Analysis: Merck KGaA
FIG 29 SWOT Analysis: Assa Abloy AB
FIG 30 Swot Analysis: Centro Grafico DG
FIG 31 Swot Analysis: Optel Group