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Asia Pacific Automotive Advertising Market Size, Share & Trends Analysis Report By Type (Location Independent Advertising and Location-Based Advertising), By End-User, By Product, By Country and Growth Forecast, 2024 - 2031

Published Date : 07-Jun-2024

Pages: 116

Formats: PDF

The Asia Pacific Automotive Advertising Market would witness market growth of 10.5% CAGR during the forecast period (2024-2031).

The China market dominated the Asia Pacific Automotive Advertising Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $3,477.2 Million by 2031. The Japan market registering a CAGR of 9.7% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 11.1% during (2024 - 2031).

Asia Pacific Automotive Advertising Market

The adoption of automotive advertising strategies has evolved significantly over the years, driven by technological advancements, changing consumer behaviors, and industry trends. Traditional advertising channels such as television, print media, and radio have long been staples of automotive advertising, providing broad reach and visibility to mass audiences.

Moreover, automotive advertisers have been more focused on digital advertising channels, such as social media, search engine marketing, display advertising, and video streaming platforms, since the introduction of digital technology and the growth of online platforms.

China's automotive sector has been experiencing consistent growth, with rising vehicle ownership and increasing consumer demand for both traditional and new energy vehicles (NEVs). The burgeoning middle class, urbanization, and rising disposable incomes contribute to higher vehicle sales, prompting automotive brands to invest heavily in advertising to attract potential buyers and retain existing customers.

Free Valuable Insights: The Global Automotive Advertising Market is Predict to reach USD 42 Billion by 2031, at a CAGR of 10%

Based on Type, the market is segmented into Location Independent Advertising and Location-Based Advertising. Based on End-User, the market is segmented into Automotive Groups, Automotive Dealerships, and Others. Based on Product, the market is segmented into Traditional Media, Online Advertising, Pre-Roll Advertisements and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

List of Key Companies Profiled

  • Meta Platforms, Inc. (Meta)
  • Microsoft Corporation
  • Google LLC (Alphabet Inc.)
  • Force Marketing
  • Omnicom Group Inc.
  • CMB Automotive Marketing Limited
  • Highervisibility, LLC
  • Visarc Limited
  • Social Media 55
  • Adpearance, Inc.

Asia Pacific Automotive Advertising Market Report Segmentation

By Type

  • Location Independent Advertising
  • Location-Based Advertising

By End-User

  • Automotive Groups
  • Automotive Dealerships
  • Others

By Product

  • Traditional Media
  • Online Advertising
  • Pre-Roll Advertisements
  • Others

By Country

  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Automotive Advertising Market, by Type
1.4.2 Asia Pacific Automotive Advertising Market, by End-User
1.4.3 Asia Pacific Automotive Advertising Market, by Product
1.4.4 Asia Pacific Automotive Advertising Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis

Chapter 4. Asia Pacific Automotive Advertising Market by Type
4.1 Asia Pacific Location Independent Advertising Market by Country
4.2 Asia Pacific Location-Based Advertising Market by Country

Chapter 5. Asia Pacific Automotive Advertising Market by End-User
5.1 Asia Pacific Automotive Groups Market by Country
5.2 Asia Pacific Automotive Dealerships Market by Country
5.3 Asia Pacific Others Market by Country

Chapter 6. Asia Pacific Automotive Advertising Market by Product
6.1 Asia Pacific Traditional Media Market by Country
6.2 Asia Pacific Online Advertising Market by Country
6.3 Asia Pacific Pre-Roll Advertisements Market by Country
6.4 Asia Pacific Others Market by Country

Chapter 7. Asia Pacific Automotive Advertising Market by Country
7.1 China Automotive Advertising Market
7.1.1 China Automotive Advertising Market by Type
7.1.2 China Automotive Advertising Market by End-User
7.1.3 China Automotive Advertising Market by Product
7.2 Japan Automotive Advertising Market
7.2.1 Japan Automotive Advertising Market by Type
7.2.2 Japan Automotive Advertising Market by End-User
7.2.3 Japan Automotive Advertising Market by Product
7.3 India Automotive Advertising Market
7.3.1 India Automotive Advertising Market by Type
7.3.2 India Automotive Advertising Market by End-User
7.3.3 India Automotive Advertising Market by Product
7.4 South Korea Automotive Advertising Market
7.4.1 South Korea Automotive Advertising Market by Type
7.4.2 South Korea Automotive Advertising Market by End-User
7.4.3 South Korea Automotive Advertising Market by Product
7.5 Singapore Automotive Advertising Market
7.5.1 Singapore Automotive Advertising Market by Type
7.5.2 Singapore Automotive Advertising Market by End-User
7.5.3 Singapore Automotive Advertising Market by Product
7.6 Malaysia Automotive Advertising Market
7.6.1 Malaysia Automotive Advertising Market by Type
7.6.2 Malaysia Automotive Advertising Market by End-User
7.6.3 Malaysia Automotive Advertising Market by Product
7.7 Rest of Asia Pacific Automotive Advertising Market
7.7.1 Rest of Asia Pacific Automotive Advertising Market by Type
7.7.2 Rest of Asia Pacific Automotive Advertising Market by End-User
7.7.3 Rest of Asia Pacific Automotive Advertising Market by Product

Chapter 8. Company Profiles
8.1 Meta Platforms, Inc. (Meta)
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segment and Regional Analysis
8.1.4 Research & Development Expense
8.1.5 SWOT Analysis
8.2 Microsoft Corporation
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expenses
8.2.5 SWOT Analysis
8.3 Google LLC (Alphabet Inc.)
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 SWOT Analysis
8.4 Force Marketing
8.4.1 Company Overview
8.4.2 Recent strategies and developments:
8.4.2.1 Product Launches and Product Expansions:
8.4.2.2 Acquisition and Mergers:
8.4.3 SWOT Analysis
8.5 Omnicom Group Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional Analysis
8.5.4 Recent strategies and developments:
8.5.4.1 Acquisition and Mergers:
8.5.5 SWOT Analysis
8.6 CMB Automotive Marketing Limited
8.6.1 Company Overview
8.6.2 SWOT Analysis
8.7 Highervisibility, LLC
8.7.1 Company Overview
8.7.2 SWOT Analysis
8.8 Visarc Limited
8.8.1 Company Overview
8.8.2 SWOT Analysis
8.9 Social Media 55
8.9.1 Company Overview
8.9.2 SWOT Analysis
8.10. Adpearance, Inc.
8.10.1 Company Overview
8.10.2 SWOT Analysis
TABLE 1 Asia Pacific Automotive Advertising Market, 2020 - 2023, USD Million
TABLE 2 Asia Pacific Automotive Advertising Market, 2024 - 2031, USD Million
TABLE 3 Asia Pacific Automotive Advertising Market by Type, 2020 - 2023, USD Million
TABLE 4 Asia Pacific Automotive Advertising Market by Type, 2024 - 2031, USD Million
TABLE 5 Asia Pacific Location Independent Advertising Market by Country, 2020 - 2023, USD Million
TABLE 6 Asia Pacific Location Independent Advertising Market by Country, 2024 - 2031, USD Million
TABLE 7 Asia Pacific Location-Based Advertising Market by Country, 2020 - 2023, USD Million
TABLE 8 Asia Pacific Location-Based Advertising Market by Country, 2024 - 2031, USD Million
TABLE 9 Asia Pacific Automotive Advertising Market by End-User, 2020 - 2023, USD Million
TABLE 10 Asia Pacific Automotive Advertising Market by End-User, 2024 - 2031, USD Million
TABLE 11 Asia Pacific Automotive Groups Market by Country, 2020 - 2023, USD Million
TABLE 12 Asia Pacific Automotive Groups Market by Country, 2024 - 2031, USD Million
TABLE 13 Asia Pacific Automotive Dealerships Market by Country, 2020 - 2023, USD Million
TABLE 14 Asia Pacific Automotive Dealerships Market by Country, 2024 - 2031, USD Million
TABLE 15 Asia Pacific Others Market by Country, 2020 - 2023, USD Million
TABLE 16 Asia Pacific Others Market by Country, 2024 - 2031, USD Million
TABLE 17 Asia Pacific Automotive Advertising Market by Product, 2020 - 2023, USD Million
TABLE 18 Asia Pacific Automotive Advertising Market by Product, 2024 - 2031, USD Million
TABLE 19 Asia Pacific Traditional Media Market by Country, 2020 - 2023, USD Million
TABLE 20 Asia Pacific Traditional Media Market by Country, 2024 - 2031, USD Million
TABLE 21 Asia Pacific Online Advertising Market by Country, 2020 - 2023, USD Million
TABLE 22 Asia Pacific Online Advertising Market by Country, 2024 - 2031, USD Million
TABLE 23 Asia Pacific Pre-Roll Advertisements Market by Country, 2020 - 2023, USD Million
TABLE 24 Asia Pacific Pre-Roll Advertisements Market by Country, 2024 - 2031, USD Million
TABLE 25 Asia Pacific Others Market by Country, 2020 - 2023, USD Million
TABLE 26 Asia Pacific Others Market by Country, 2024 - 2031, USD Million
TABLE 27 Asia Pacific Automotive Advertising Market by Country, 2020 - 2023, USD Million
TABLE 28 Asia Pacific Automotive Advertising Market by Country, 2024 - 2031, USD Million
TABLE 29 China Automotive Advertising Market, 2020 - 2023, USD Million
TABLE 30 China Automotive Advertising Market, 2024 - 2031, USD Million
TABLE 31 China Automotive Advertising Market by Type, 2020 - 2023, USD Million
TABLE 32 China Automotive Advertising Market by Type, 2024 - 2031, USD Million
TABLE 33 China Automotive Advertising Market by End-User, 2020 - 2023, USD Million
TABLE 34 China Automotive Advertising Market by End-User, 2024 - 2031, USD Million
TABLE 35 China Automotive Advertising Market by Product, 2020 - 2023, USD Million
TABLE 36 China Automotive Advertising Market by Product, 2024 - 2031, USD Million
TABLE 37 Japan Automotive Advertising Market, 2020 - 2023, USD Million
TABLE 38 Japan Automotive Advertising Market, 2024 - 2031, USD Million
TABLE 39 Japan Automotive Advertising Market by Type, 2020 - 2023, USD Million
TABLE 40 Japan Automotive Advertising Market by Type, 2024 - 2031, USD Million
TABLE 41 Japan Automotive Advertising Market by End-User, 2020 - 2023, USD Million
TABLE 42 Japan Automotive Advertising Market by End-User, 2024 - 2031, USD Million
TABLE 43 Japan Automotive Advertising Market by Product, 2020 - 2023, USD Million
TABLE 44 Japan Automotive Advertising Market by Product, 2024 - 2031, USD Million
TABLE 45 India Automotive Advertising Market, 2020 - 2023, USD Million
TABLE 46 India Automotive Advertising Market, 2024 - 2031, USD Million
TABLE 47 India Automotive Advertising Market by Type, 2020 - 2023, USD Million
TABLE 48 India Automotive Advertising Market by Type, 2024 - 2031, USD Million
TABLE 49 India Automotive Advertising Market by End-User, 2020 - 2023, USD Million
TABLE 50 India Automotive Advertising Market by End-User, 2024 - 2031, USD Million
TABLE 51 India Automotive Advertising Market by Product, 2020 - 2023, USD Million
TABLE 52 India Automotive Advertising Market by Product, 2024 - 2031, USD Million
TABLE 53 South Korea Automotive Advertising Market, 2020 - 2023, USD Million
TABLE 54 South Korea Automotive Advertising Market, 2024 - 2031, USD Million
TABLE 55 South Korea Automotive Advertising Market by Type, 2020 - 2023, USD Million
TABLE 56 South Korea Automotive Advertising Market by Type, 2024 - 2031, USD Million
TABLE 57 South Korea Automotive Advertising Market by End-User, 2020 - 2023, USD Million
TABLE 58 South Korea Automotive Advertising Market by End-User, 2024 - 2031, USD Million
TABLE 59 South Korea Automotive Advertising Market by Product, 2020 - 2023, USD Million
TABLE 60 South Korea Automotive Advertising Market by Product, 2024 - 2031, USD Million
TABLE 61 Singapore Automotive Advertising Market, 2020 - 2023, USD Million
TABLE 62 Singapore Automotive Advertising Market, 2024 - 2031, USD Million
TABLE 63 Singapore Automotive Advertising Market by Type, 2020 - 2023, USD Million
TABLE 64 Singapore Automotive Advertising Market by Type, 2024 - 2031, USD Million
TABLE 65 Singapore Automotive Advertising Market by End-User, 2020 - 2023, USD Million
TABLE 66 Singapore Automotive Advertising Market by End-User, 2024 - 2031, USD Million
TABLE 67 Singapore Automotive Advertising Market by Product, 2020 - 2023, USD Million
TABLE 68 Singapore Automotive Advertising Market by Product, 2024 - 2031, USD Million
TABLE 69 Malaysia Automotive Advertising Market, 2020 - 2023, USD Million
TABLE 70 Malaysia Automotive Advertising Market, 2024 - 2031, USD Million
TABLE 71 Malaysia Automotive Advertising Market by Type, 2020 - 2023, USD Million
TABLE 72 Malaysia Automotive Advertising Market by Type, 2024 - 2031, USD Million
TABLE 73 Malaysia Automotive Advertising Market by End-User, 2020 - 2023, USD Million
TABLE 74 Malaysia Automotive Advertising Market by End-User, 2024 - 2031, USD Million
TABLE 75 Malaysia Automotive Advertising Market by Product, 2020 - 2023, USD Million
TABLE 76 Malaysia Automotive Advertising Market by Product, 2024 - 2031, USD Million
TABLE 77 Rest of Asia Pacific Automotive Advertising Market, 2020 - 2023, USD Million
TABLE 78 Rest of Asia Pacific Automotive Advertising Market, 2024 - 2031, USD Million
TABLE 79 Rest of Asia Pacific Automotive Advertising Market by Type, 2020 - 2023, USD Million
TABLE 80 Rest of Asia Pacific Automotive Advertising Market by Type, 2024 - 2031, USD Million
TABLE 81 Rest of Asia Pacific Automotive Advertising Market by End-User, 2020 - 2023, USD Million
TABLE 82 Rest of Asia Pacific Automotive Advertising Market by End-User, 2024 - 2031, USD Million
TABLE 83 Rest of Asia Pacific Automotive Advertising Market by Product, 2020 - 2023, USD Million
TABLE 84 Rest of Asia Pacific Automotive Advertising Market by Product, 2024 - 2031, USD Million
TABLE 85 Key Information – Meta Platforms, Inc.
TABLE 86 Key Information – Microsoft Corporation
TABLE 87 Key Information – Google LLC
TABLE 88 Key Information – Force Marketing
TABLE 89 Key Information – Omnicom Group Inc.
TABLE 90 Key Information – CMB Automotive Marketing Limited
TABLE 91 Key Information – Highervisibility, LLC
TABLE 92 Key Information – Visarc Limited
TABLE 93 Key Information – Social Media 55
TABLE 94 Key Information – Adpearance, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 Asia Pacific Automotive Advertising Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Automotive Advertising Market
FIG 4 Porter’s Five Forces Analysis - Automotive Advertising Market
FIG 5 Asia Pacific Automotive Advertising Market share by Type, 2023
FIG 6 Asia Pacific Automotive Advertising Market share by Type, 2031
FIG 7 Asia Pacific Automotive Advertising Market by Type, 2020 - 2031, USD Million
FIG 8 Asia Pacific Automotive Advertising Market share by End-User, 2023
FIG 9 Asia Pacific Automotive Advertising Market share by End-User, 2031
FIG 10 Asia Pacific Automotive Advertising Market by End-User, 2020 - 2031, USD Million
FIG 11 Asia Pacific Automotive Advertising Market share by Product, 2023
FIG 12 Asia Pacific Automotive Advertising Market share by Product, 2031
FIG 13 Asia Pacific Automotive Advertising Market by Product, 2020 - 2031, USD Million
FIG 14 Asia Pacific Automotive Advertising Market share by Country, 2023
FIG 15 Asia Pacific Automotive Advertising Market share by Country, 2031
FIG 16 Asia Pacific Automotive Advertising Market by Country, 2020 - 2031, USD Million
FIG 17 SWOT Analysis: Meta Platforms, Inc.
FIG 18 SWOT Analysis: Microsoft Corporation
FIG 19 SWOT Analysis: Google LLC
FIG 20 Recent strategies and developments: Force Marketing
FIG 21 Swot Analysis: Force Marketing
FIG 22 Swot Analysis: Omnicom Group Inc.
FIG 23 Swot Analysis: CMB Automotive Marketing Limited
FIG 24 Swot Analysis: Highervisibility, LLC
FIG 25 Swot Analysis: Visarc Limited
FIG 26 Swot Analysis: Social media 55
FIG 27 Swot Analysis: Adpearance, Inc.

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