The Asia Pacific Body Scrub Market would witness market growth of 14.2% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 683.88 Million Units (200 ML), showcasing a growth of 14.7% (2020-2023).
The online distribution channel for these scrubs has witnessed significant growth, driven by the increasing adoption of e-commerce and changing consumer purchasing habits. Online platforms like Amazon, Sephora, and brand-specific websites provide a wide array of these scrubs, including natural, organic, and premium variants, catering to diverse customer preferences. The convenience of doorstep delivery, product reviews, and promotional offers enhances customer engagement and drives sales. Thus, the Online segment in China market consumed 65.87 Million Units (200 ml) in 2023.
The China market dominated the Asia Pacific Body Scrub Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $5,001 Million by 2031. The Japan market is registering a CAGR of 13.5% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 14.9% during (2024 - 2031).
Adopting these scrubs is closely tied to the increasing awareness of skincare, wellness, and self-care. As people become more invested in their health and appearance, the demand for these scrubs has surged. With wellness becoming a prominent aspect of modern lifestyles, consumers gravitate toward products that promise to enhance their overall health and well-being.
In addition to at-home use, these scrubs are commonly used in professional settings like spas and salons. Many luxury wellness experiences now offer these scrubs as part of their treatment menu. This has further popularized the product, particularly among individuals seeking indulgence and relaxation. The rise of the self-care movement, where individuals prioritize personal health and relaxation, has also played a role in the increased adoption of these scrubs.
As disposable income rises, Chinese consumers prioritize personal care and wellness, increasing skincare product expenditures. The demand for these scrubs, which are seen as an important component of a comprehensive skincare regimen, is thus expected to grow. This increased spending capacity allows consumers to explore various body scrub products, from basic exfoliants to luxurious formulations, driving the market growth. India’s personal care industry is witnessing remarkable growth, with hair care, skin care, and bath and shower products accounting for the largest market share within the beauty and personal care segment—62% in CY2023, as the Investment Promotion and Facilitation Agency reported. Additionally, India’s imports in the personal care sector amounted to $2.7 billion for FY24, while exports reached $3.7 billion for the same period. Therefore, the rising disposable income in China and the burgeoning personal care industry in India are significant drivers of growth for this market.
Free Valuable Insights: The Global Body Scrub Market is Predict to reach USD 46.3 Billion by 2031, at a CAGR of 13.8%
Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online, and Other Distribution Channel. Based on Type, the market is segmented into Plant-based, Milk-based, and Other Types. Based on countries, the market is segmented into China, Japan, India, South Korea, Australia, Malaysia, and Rest of Asia Pacific.
By Distribution Channel (Volume, Million Units (200 ML), USD Billion, 2020-2031)
By Type (Volume, Million Units (200 ML), USD Billion, 2020-2031)
By Country (Volume, Million Units (200 ML), USD Billion, 2020-2031)
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