The Asia Pacific Bra Market would witness market growth of 15.2% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 1,292.66 million units, showcasing a growth of 14.1% (2020-2023).
Silk bras are a premium choice, valued for their soft feel, luxurious appearance, and hypoallergenic properties. Silk’s natural temperature-regulating capabilities make it suitable for year-round wear, offering comfort in both warm and cold climates. Known for its smooth texture, silk is particularly favored for sensitive skin, providing a gentle option for everyday or special-occasion wear. Hence, in India, 607.02 million units of silk bras are expected to be utilized by the year 2031.
The China market dominated the Asia Pacific Bra Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $13,839.6 million by 2031. The Japan market is experiencing a CAGR of 14.5% during (2024 - 2031). Additionally, The India market would exhibit a CAGR of 15.9% during (2024 - 2031).
Sustainability has also emerged as a defining aspect of the bra market, with increasing consumers prioritizing eco-friendly and ethically produced lingerie. This shift has led to eco-friendly bras from organic cotton, bamboo, and recycled fabrics and brands prioritizing ethical labor practices. The demand for sustainable lingerie is indicative of a more general trend toward conscious consumerism, in which individuals endeavor to minimize their environmental impact without compromising on quality or style. Brands that embrace sustainability are positioning themselves favorably in the market, attracting a segment of consumers who value environmental responsibility and transparency.
Inclusivity is another critical factor that has shaped the bra market, as brands increasingly recognize the importance of catering to diverse body types, skin tones, and gender identities. Traditional sizing conventions often fail to address the full spectrum of consumer needs, leaving many individuals underserved. There is a growing movement towards inclusivity today, with brands expanding their size ranges, offering customizable fits, and designing bras for various skin tones. This inclusive approach not only makes bras more accessible but also fosters a sense of acceptance and belonging among consumers. Brands promoting inclusivity are resonating with a diverse audience, expanding the market, and setting new standards for representation and accessibility in the lingerie industry.
In Japan, demand for bras is driven by a cultural emphasis on quality, comfort, and innovation. Japanese consumers prioritize products that provide excellent fit and are made with high-quality materials, which aligns with the meticulous design standards of brands like Wacoal. Additionally, the aging population in Japan has led to a demand for more supportive, ergonomically designed bras that offer both comfort and functionality. Japanese brands also quickly adopt advanced textile technologies, such as moisture-wicking fabrics and lightweight memory foam, catering to consumers who value sophisticated, comfortable options that blend traditional quality with modern design.
Likewise, the demand for bras has grown in Australia due to a strong consumer focus on health, sustainability, and ethical production. Australian consumers prioritize bras made from natural, eco-friendly materials, reflecting a broader cultural focus on environmental responsibility. Brands like Bonds and Berlei emphasize comfort and durability, highly valued traits in the Australian market. Additionally, the increasing popularity of athleisure has boosted demand for sports bras, with many Australian women choosing versatile options that support active lifestyles while also being comfortable for daily wear. Hence, the region will present lucrative growth opportunities for the market throughout the forecast period.
Free Valuable Insights: The Global Bra Market is Predict to reach USD 108.1 Billion by 2031, at a CAGR of 14.9%
Based on Material, the market is segmented into Cotton, Chiffon, Silk, and Other Materials, Based on Distribution Channel, the market is segmented into Specialty Stores, Supermarket & Hypermarket, Online Stores, and Other Distribution Channels. Based on Product, the market is segmented into T-shirt Bra, Sports Bra, Multi-Way Bra, Adhesive Bra, and Other Products. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
List of Key Companies Profiled
- Victoria’s Secret & Co.
- Agent Provocateur (Fourmarketing Limited)
- MAS Holdings Limited
- Ann Summers Ltd. (Gold Group International Ltd.)
- Bluebella Ltd.
- Felina GmbH (Lauma Lingerie.)
- Hanky Panky Ltd.
- La Perla Fashion Holding N.V.
- PVH Corp.,
- Stella McCartney Limited
Asia Pacific Bra Market Report Segmentation
By Material (Volume, Million Units, USD Billion, 2020-2031)
- Cotton
- Chiffon
- Silk
- Other Materials
By Distribution Channel (Volume, Million Units, USD Billion, 2020-2031)
- Specialty Stores
- Supermarket & Hypermarket
- Online Stores
- Other Distribution Channels
By Product (Volume, Million Units, USD Billion, 2020-2031)
- T-shirt Bra
- Sports Bra
- Multi-Way Bra
- Adhesive Bra
- Other Products
By Country (Volume, Million Units, USD Billion, 2020-2031)
- China
- Japan
- India
- South Korea
- Australia
- Malaysia
- Rest of Asia Pacific
TABLE 1 Asia Pacific Bra Market, 2020 - 2023, USD Million
TABLE 2 Asia Pacific Bra Market, 2024 - 2031, USD Million
TABLE 3 Asia Pacific Bra Market, 2020 - 2023, Million Units
TABLE 4 Asia Pacific Bra Market, 2024 - 2031, Million Units
TABLE 5 Asia Pacific Bra Market by Material, 2020 - 2023, USD Million
TABLE 6 Asia Pacific Bra Market by Material, 2024 - 2031, USD Million
TABLE 7 Asia Pacific Bra Market by Material, 2020 - 2023, Million Units
TABLE 8 Asia Pacific Bra Market by Material, 2024 - 2031, Million Units
TABLE 9 Asia Pacific Cotton Market by Country, 2020 - 2023, USD Million
TABLE 10 Asia Pacific Cotton Market by Country, 2024 - 2031, USD Million
TABLE 11 Asia Pacific Cotton Market by Country, 2020 - 2023, Million Units
TABLE 12 Asia Pacific Cotton Market by Country, 2024 - 2031, Million Units
TABLE 13 Asia Pacific Chiffon Market by Country, 2020 - 2023, USD Million
TABLE 14 Asia Pacific Chiffon Market by Country, 2024 - 2031, USD Million
TABLE 15 Asia Pacific Chiffon Market by Country, 2020 - 2023, Million Units
TABLE 16 Asia Pacific Chiffon Market by Country, 2024 - 2031, Million Units
TABLE 17 Asia Pacific Silk Market by Country, 2020 - 2023, USD Million
TABLE 18 Asia Pacific Silk Market by Country, 2024 - 2031, USD Million
TABLE 19 Asia Pacific Silk Market by Country, 2020 - 2023, Million Units
TABLE 20 Asia Pacific Silk Market by Country, 2024 - 2031, Million Units
TABLE 21 Asia Pacific Other Materials Market by Country, 2020 - 2023, USD Million
TABLE 22 Asia Pacific Other Materials Market by Country, 2024 - 2031, USD Million
TABLE 23 Asia Pacific Other Materials Market by Country, 2020 - 2023, Million Units
TABLE 24 Asia Pacific Other Materials Market by Country, 2024 - 2031, Million Units
TABLE 25 Asia Pacific Bra Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 26 Asia Pacific Bra Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 27 Asia Pacific Bra Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 28 Asia Pacific Bra Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 29 Asia Pacific Specialty Stores Market by Country, 2020 - 2023, USD Million
TABLE 30 Asia Pacific Specialty Stores Market by Country, 2024 - 2031, USD Million
TABLE 31 Asia Pacific Specialty Stores Market by Country, 2020 - 2023, Million Units
TABLE 32 Asia Pacific Specialty Stores Market by Country, 2024 - 2031, Million Units
TABLE 33 Asia Pacific Supermarket & Hypermarket Market by Country, 2020 - 2023, USD Million
TABLE 34 Asia Pacific Supermarket & Hypermarket Market by Country, 2024 - 2031, USD Million
TABLE 35 Asia Pacific Supermarket & Hypermarket Market by Country, 2020 - 2023, Million Units
TABLE 36 Asia Pacific Supermarket & Hypermarket Market by Country, 2024 - 2031, Million Units
TABLE 37 Asia Pacific Online Stores Market by Country, 2020 - 2023, USD Million
TABLE 38 Asia Pacific Online Stores Market by Country, 2024 - 2031, USD Million
TABLE 39 Asia Pacific Online Stores Market by Country, 2020 - 2023, Million Units
TABLE 40 Asia Pacific Online Stores Market by Country, 2024 - 2031, Million Units
TABLE 41 Asia Pacific Other Distribution Channels Market by Country, 2020 - 2023, USD Million
TABLE 42 Asia Pacific Other Distribution Channels Market by Country, 2024 - 2031, USD Million
TABLE 43 Asia Pacific Other Distribution Channels Market by Country, 2020 - 2023, Million Units
TABLE 44 Asia Pacific Other Distribution Channels Market by Country, 2024 - 2031, Million Units
TABLE 45 Asia Pacific Bra Market by Product, 2020 - 2023, USD Million
TABLE 46 Asia Pacific Bra Market by Product, 2024 - 2031, USD Million
TABLE 47 Asia Pacific Bra Market by Product, 2020 - 2023, Million Units
TABLE 48 Asia Pacific Bra Market by Product, 2024 - 2031, Million Units
TABLE 49 Asia Pacific T-shirt Bra Market by Country, 2020 - 2023, USD Million
TABLE 50 Asia Pacific T-shirt Bra Market by Country, 2024 - 2031, USD Million
TABLE 51 Asia Pacific T-shirt Bra Market by Country, 2020 - 2023, Million Units
TABLE 52 Asia Pacific T-shirt Bra Market by Country, 2024 - 2031, Million Units
TABLE 53 Asia Pacific Sports Bra Market by Country, 2020 - 2023, USD Million
TABLE 54 Asia Pacific Sports Bra Market by Country, 2024 - 2031, USD Million
TABLE 55 Asia Pacific Sports Bra Market by Country, 2020 - 2023, Million Units
TABLE 56 Asia Pacific Sports Bra Market by Country, 2024 - 2031, Million Units
TABLE 57 Asia Pacific Multi-Way Bra Market by Country, 2020 - 2023, USD Million
TABLE 58 Asia Pacific Multi-Way Bra Market by Country, 2024 - 2031, USD Million
TABLE 59 Asia Pacific Multi-Way Bra Market by Country, 2020 - 2023, Million Units
TABLE 60 Asia Pacific Multi-Way Bra Market by Country, 2024 - 2031, Million Units
TABLE 61 Asia Pacific Adhesive Bra Market by Country, 2020 - 2023, USD Million
TABLE 62 Asia Pacific Adhesive Bra Market by Country, 2024 - 2031, USD Million
TABLE 63 Asia Pacific Adhesive Bra Market by Country, 2020 - 2023, Million Units
TABLE 64 Asia Pacific Adhesive Bra Market by Country, 2024 - 2031, Million Units
TABLE 65 Asia Pacific Other Products Market by Country, 2020 - 2023, USD Million
TABLE 66 Asia Pacific Other Products Market by Country, 2024 - 2031, USD Million
TABLE 67 Asia Pacific Other Products Market by Country, 2020 - 2023, Million Units
TABLE 68 Asia Pacific Other Products Market by Country, 2024 - 2031, Million Units
TABLE 69 Asia Pacific Bra Market by Country, 2020 - 2023, USD Million
TABLE 70 Asia Pacific Bra Market by Country, 2024 - 2031, USD Million
TABLE 71 Asia Pacific Bra Market by Country, 2020 - 2023, Million Units
TABLE 72 Asia Pacific Bra Market by Country, 2024 - 2031, Million Units
TABLE 73 China Bra Market, 2020 - 2023, USD Million
TABLE 74 China Bra Market, 2024 - 2031, USD Million
TABLE 75 China Bra Market, 2020 - 2023, Million Units
TABLE 76 China Bra Market, 2024 - 2031, Million Units
TABLE 77 China Bra Market by Material, 2020 - 2023, USD Million
TABLE 78 China Bra Market by Material, 2024 - 2031, USD Million
TABLE 79 China Bra Market by Material, 2020 - 2023, Million Units
TABLE 80 China Bra Market by Material, 2024 - 2031, Million Units
TABLE 81 China Bra Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 82 China Bra Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 83 China Bra Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 84 China Bra Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 85 China Bra Market by Product, 2020 - 2023, USD Million
TABLE 86 China Bra Market by Product, 2024 - 2031, USD Million
TABLE 87 China Bra Market by Product, 2020 - 2023, Million Units
TABLE 88 China Bra Market by Product, 2024 - 2031, Million Units
TABLE 89 Japan Bra Market, 2020 - 2023, USD Million
TABLE 90 Japan Bra Market, 2024 - 2031, USD Million
TABLE 91 Japan Bra Market, 2020 - 2023, Million Units
TABLE 92 Japan Bra Market, 2024 - 2031, Million Units
TABLE 93 Japan Bra Market by Material, 2020 - 2023, USD Million
TABLE 94 Japan Bra Market by Material, 2024 - 2031, USD Million
TABLE 95 Japan Bra Market by Material, 2020 - 2023, Million Units
TABLE 96 Japan Bra Market by Material, 2024 - 2031, Million Units
TABLE 97 Japan Bra Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 98 Japan Bra Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 99 Japan Bra Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 100 Japan Bra Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 101 Japan Bra Market by Product, 2020 - 2023, USD Million
TABLE 102 Japan Bra Market by Product, 2024 - 2031, USD Million
TABLE 103 Japan Bra Market by Product, 2020 - 2023, Million Units
TABLE 104 Japan Bra Market by Product, 2024 - 2031, Million Units
TABLE 105 India Bra Market, 2020 - 2023, USD Million
TABLE 106 India Bra Market, 2024 - 2031, USD Million
TABLE 107 India Bra Market, 2020 - 2023, Million Units
TABLE 108 India Bra Market, 2024 - 2031, Million Units
TABLE 109 India Bra Market by Material, 2020 - 2023, USD Million
TABLE 110 India Bra Market by Material, 2024 - 2031, USD Million
TABLE 111 India Bra Market by Material, 2020 - 2023, Million Units
TABLE 112 India Bra Market by Material, 2024 - 2031, Million Units
TABLE 113 India Bra Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 114 India Bra Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 115 India Bra Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 116 India Bra Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 117 India Bra Market by Product, 2020 - 2023, USD Million
TABLE 118 India Bra Market by Product, 2024 - 2031, USD Million
TABLE 119 India Bra Market by Product, 2020 - 2023, Million Units
TABLE 120 India Bra Market by Product, 2024 - 2031, Million Units
TABLE 121 South Korea Bra Market, 2020 - 2023, USD Million
TABLE 122 South Korea Bra Market, 2024 - 2031, USD Million
TABLE 123 South Korea Bra Market, 2020 - 2023, Million Units
TABLE 124 South Korea Bra Market, 2024 - 2031, Million Units
TABLE 125 South Korea Bra Market by Material, 2020 - 2023, USD Million
TABLE 126 South Korea Bra Market by Material, 2024 - 2031, USD Million
TABLE 127 South Korea Bra Market by Material, 2020 - 2023, Million Units
TABLE 128 South Korea Bra Market by Material, 2024 - 2031, Million Units
TABLE 129 South Korea Bra Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 130 South Korea Bra Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 131 South Korea Bra Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 132 South Korea Bra Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 133 South Korea Bra Market by Product, 2020 - 2023, USD Million
TABLE 134 South Korea Bra Market by Product, 2024 - 2031, USD Million
TABLE 135 South Korea Bra Market by Product, 2020 - 2023, Million Units
TABLE 136 South Korea Bra Market by Product, 2024 - 2031, Million Units
TABLE 137 Australia Bra Market, 2020 - 2023, USD Million
TABLE 138 Australia Bra Market, 2024 - 2031, USD Million
TABLE 139 Australia Bra Market, 2020 - 2023, Million Units
TABLE 140 Australia Bra Market, 2024 - 2031, Million Units
TABLE 141 Australia Bra Market by Material, 2020 - 2023, USD Million
TABLE 142 Australia Bra Market by Material, 2024 - 2031, USD Million
TABLE 143 Australia Bra Market by Material, 2020 - 2023, Million Units
TABLE 144 Australia Bra Market by Material, 2024 - 2031, Million Units
TABLE 145 Australia Bra Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 146 Australia Bra Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 147 Australia Bra Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 148 Australia Bra Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 149 Australia Bra Market by Product, 2020 - 2023, USD Million
TABLE 150 Australia Bra Market by Product, 2024 - 2031, USD Million
TABLE 151 Australia Bra Market by Product, 2020 - 2023, Million Units
TABLE 152 Australia Bra Market by Product, 2024 - 2031, Million Units
TABLE 153 Malaysia Bra Market, 2020 - 2023, USD Million
TABLE 154 Malaysia Bra Market, 2024 - 2031, USD Million
TABLE 155 Malaysia Bra Market, 2020 - 2023, Million Units
TABLE 156 Malaysia Bra Market, 2024 - 2031, Million Units
TABLE 157 Malaysia Bra Market by Material, 2020 - 2023, USD Million
TABLE 158 Malaysia Bra Market by Material, 2024 - 2031, USD Million
TABLE 159 Malaysia Bra Market by Material, 2020 - 2023, Million Units
TABLE 160 Malaysia Bra Market by Material, 2024 - 2031, Million Units
TABLE 161 Malaysia Bra Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 162 Malaysia Bra Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 163 Malaysia Bra Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 164 Malaysia Bra Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 165 Malaysia Bra Market by Product, 2020 - 2023, USD Million
TABLE 166 Malaysia Bra Market by Product, 2024 - 2031, USD Million
TABLE 167 Malaysia Bra Market by Product, 2020 - 2023, Million Units
TABLE 168 Malaysia Bra Market by Product, 2024 - 2031, Million Units
TABLE 169 Rest of Asia Pacific Bra Market, 2020 - 2023, USD Million
TABLE 170 Rest of Asia Pacific Bra Market, 2024 - 2031, USD Million
TABLE 171 Rest of Asia Pacific Bra Market, 2020 - 2023, Million Units
TABLE 172 Rest of Asia Pacific Bra Market, 2024 - 2031, Million Units
TABLE 173 Rest of Asia Pacific Bra Market by Material, 2020 - 2023, USD Million
TABLE 174 Rest of Asia Pacific Bra Market by Material, 2024 - 2031, USD Million
TABLE 175 Rest of Asia Pacific Bra Market by Material, 2020 - 2023, Million Units
TABLE 176 Rest of Asia Pacific Bra Market by Material, 2024 - 2031, Million Units
TABLE 177 Rest of Asia Pacific Bra Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 178 Rest of Asia Pacific Bra Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 179 Rest of Asia Pacific Bra Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 180 Rest of Asia Pacific Bra Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 181 Rest of Asia Pacific Bra Market by Product, 2020 - 2023, USD Million
TABLE 182 Rest of Asia Pacific Bra Market by Product, 2024 - 2031, USD Million
TABLE 183 Rest of Asia Pacific Bra Market by Product, 2020 - 2023, Million Units
TABLE 184 Rest of Asia Pacific Bra Market by Product, 2024 - 2031, Million Units
TABLE 185 Key Information – Victoria’s Secret & Co.
TABLE 186 Key Information – Agent Provocateur
TABLE 187 Key Information – MAS Holdings Limited
TABLE 188 Key Information – Ann Summers Ltd.
TABLE 189 Key Information – Bluebella Ltd.
TABLE 190 Key Information – Felina GmbH
TABLE 191 Key Information – Hanky Panky Ltd.
TABLE 192 Key Information – La Perla Fashion Holding N.V.
TABLE 193 Key Information – PVH Corp.
TABLE 194 Key Information – Stella McCartney Limited
List of Figures
FIG 1 Methodology for the research
FIG 2 Asia Pacific Bra Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Bra Market
FIG 4 Porter’s Five Forces Analysis – Bra Market
FIG 5 Asia Pacific Bra Market share by Material, 2023
FIG 6 Asia Pacific Bra Market share by Material, 2031
FIG 7 Asia Pacific Bra Market by Material, 2020 - 2031, USD Million
FIG 8 Asia Pacific Bra Market share by Distribution Channel, 2023
FIG 9 Asia Pacific Bra Market share by Distribution Channel, 2031
FIG 10 Asia Pacific Bra Market by Distribution Channel, 2020 - 2031, USD Million
FIG 11 Asia Pacific Bra Market share by Product, 2023
FIG 12 Asia Pacific Bra Market share by Product, 2031
FIG 13 Asia Pacific Bra Market by Product, 2020 - 2031, USD Million
FIG 14 Asia Pacific Bra Market share by Country, 2023
FIG 15 Asia Pacific Bra Market share by Country, 2031
FIG 16 Asia Pacific Bra Market by Country, 2020 - 2031, USD Million