The Asia Pacific Cricket Equipment Market would witness market growth of 6.7% CAGR during the forecast period (2024-2031).
The India market dominated the Asia Pacific Cricket Equipment Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $401.3 million by 2031. The Australia market is registering a CAGR of 5.4% during (2024 - 2031). Additionally, The New Zealand market would witness a CAGR of 8.2% during (2024 - 2031).
Social media and celebrity endorsements are powerful in shaping consumer choices in the cricket equipment market. Through platforms like Instagram and YouTube, cricket stars engage directly with fans, showcasing the gear they use, which increases brand visibility and encourages fans to buy similar equipment. For example, Virat Kohli's endorsement of MRF bats, often featured in his training videos, creates an aspirational connection with fans who want to emulate his performance. Rising players and cricket influencers on platforms like TikTok and Instagram also review and promote brands such as SG, Puma, and New Balance, effectively reaching younger audiences inspired to purchase the same equipment after seeing it demonstrated by relatable figures.
Brands also leverage major tournaments and interactive social media campaigns to further enhance the impact of these endorsements. During events like the IPL, companies like Spartan and Kookaburra promote specific products players use in high stakes matches, which fans follow closely. Adidas, for example, has launched campaigns encouraging fans to share videos using Adidas equipment for a chance to win prizes or be featured, creating a strong sense of community and brand loyalty.
New Zealand’s approach to fostering cricket is anchored in community engagement and youth development, supported by Sport New Zealand and New Zealand Cricket (NZC). Programs like Junior Niche Sports Development target schools and provide them with cricket equipment and training resources, ensuring the sport is accessible early. The NZC also collaborates with local councils to fund multi-sport facilities that cater to cricket, encouraging community participation. The rise in domestic leagues and the country’s strong cricketing legacy have increased the demand for equipment among recreational players and youth looking to join local clubs. Hence, this diverse and rapidly expanding market reflects a shared passion for cricket across the Asia-Pacific, positioning the region as a vital contributor to the market.
Free Valuable Insights: The Global Cricket Equipment Market is Predict to reach USD 1.1 Billion by 2031, at a CAGR of 6.6%
Based on End User, the market is segmented into Men and Women. Based on Distribution Channel, the market is segmented into Sports Retail Stores, Hypermarkets/Supermarkets, Branded Outlets, Online Stores, and Other Distribution Channels. Based on Type, the market is segmented into Bats, Balls, Protective Gears, and Other Types. Based on countries, the market is segmented into Australia, New Zealand, India, Sri Lanka, Thailand, Indonesia, and Rest of Asia Pacific.
List of Key Companies Profiled
- PUMA SE (Groupe Artémis S.A.)
- Adidas AG
- Reebok International Ltd. (Authentic Brands Group LLC)
- Sareen Sports Industries
- Gray-Nicolls
- Sanspareils Greenlands Pvt. Ltd.
- Kookaburra Sport Pty Ltd
- Beat All Sports
- Gunn & Moore (GM)
- British Cricket Balls Ltd
Asia Pacific Cricket Equipment Market Report Segmentation
By End User
By Distribution Channel
- Sports Retail Stores
- Hypermarkets/Supermarkets
- Branded Outlets
- Online Stores
- Other Distribution Channels
By Type
- Bats
- Balls
- Protective Gears
- Other Types
By Country
- Australia
- New Zealand
- India
- Sri Lanka
- Indonesia
- Thailand
- Rest of Asia Pacific
TABLE 1 Asia Pacific Cricket Equipment Market, 2020 - 2023, USD Million
TABLE 2 Asia Pacific Cricket Equipment Market, 2024 - 2031, USD Million
TABLE 3 Asia Pacific Cricket Equipment Market by End User, 2020 - 2023, USD Million
TABLE 4 Asia Pacific Cricket Equipment Market by End User, 2024 - 2031, USD Million
TABLE 5 Asia Pacific Men Market by Country, 2020 - 2023, USD Million
TABLE 6 Asia Pacific Men Market by Country, 2024 - 2031, USD Million
TABLE 7 Asia Pacific Women Market by Country, 2020 - 2023, USD Million
TABLE 8 Asia Pacific Women Market by Country, 2024 - 2031, USD Million
TABLE 9 Asia Pacific Cricket Equipment Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 10 Asia Pacific Cricket Equipment Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 11 Asia Pacific Sports Retail Stores Market by Country, 2020 - 2023, USD Million
TABLE 12 Asia Pacific Sports Retail Stores Market by Country, 2024 - 2031, USD Million
TABLE 13 Asia Pacific Hypermarkets/Supermarkets Market by Country, 2020 - 2023, USD Million
TABLE 14 Asia Pacific Hypermarkets/Supermarkets Market by Country, 2024 - 2031, USD Million
TABLE 15 Asia Pacific Branded Outlets Market by Country, 2020 - 2023, USD Million
TABLE 16 Asia Pacific Branded Outlets Market by Country, 2024 - 2031, USD Million
TABLE 17 Asia Pacific Online Stores Market by Country, 2020 - 2023, USD Million
TABLE 18 Asia Pacific Online Stores Market by Country, 2024 - 2031, USD Million
TABLE 19 Asia Pacific Other Distribution Channels Market by Country, 2020 - 2023, USD Million
TABLE 20 Asia Pacific Other Distribution Channels Market by Country, 2024 - 2031, USD Million
TABLE 21 Asia Pacific Cricket Equipment Market by Type, 2020 - 2023, USD Million
TABLE 22 Asia Pacific Cricket Equipment Market by Type, 2024 - 2031, USD Million
TABLE 23 Asia Pacific Bats Market by Country, 2020 - 2023, USD Million
TABLE 24 Asia Pacific Bats Market by Country, 2024 - 2031, USD Million
TABLE 25 Asia Pacific Balls Market by Country, 2020 - 2023, USD Million
TABLE 26 Asia Pacific Balls Market by Country, 2024 - 2031, USD Million
TABLE 27 Asia Pacific Protective Gears Market by Country, 2020 - 2023, USD Million
TABLE 28 Asia Pacific Protective Gears Market by Country, 2024 - 2031, USD Million
TABLE 29 Asia Pacific Other Types Market by Country, 2020 - 2023, USD Million
TABLE 30 Asia Pacific Other Types Market by Country, 2024 - 2031, USD Million
TABLE 31 Asia Pacific Cricket Equipment Market by Country, 2020 - 2023, USD Million
TABLE 32 Asia Pacific Cricket Equipment Market by Country, 2024 - 2031, USD Million
TABLE 33 India Cricket Equipment Market, 2020 - 2023, USD Million
TABLE 34 India Cricket Equipment Market, 2024 - 2031, USD Million
TABLE 35 India Cricket Equipment Market by End User, 2020 - 2023, USD Million
TABLE 36 India Cricket Equipment Market by End User, 2024 - 2031, USD Million
TABLE 37 India Cricket Equipment Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 38 India Cricket Equipment Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 39 India Cricket Equipment Market by Type, 2020 - 2023, USD Million
TABLE 40 India Cricket Equipment Market by Type, 2024 - 2031, USD Million
TABLE 41 Australia Cricket Equipment Market, 2020 - 2023, USD Million
TABLE 42 Australia Cricket Equipment Market, 2024 - 2031, USD Million
TABLE 43 Australia Cricket Equipment Market by End User, 2020 - 2023, USD Million
TABLE 44 Australia Cricket Equipment Market by End User, 2024 - 2031, USD Million
TABLE 45 Australia Cricket Equipment Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 46 Australia Cricket Equipment Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 47 Australia Cricket Equipment Market by Type, 2020 - 2023, USD Million
TABLE 48 Australia Cricket Equipment Market by Type, 2024 - 2031, USD Million
TABLE 49 New Zealand Cricket Equipment Market, 2020 - 2023, USD Million
TABLE 50 New Zealand Cricket Equipment Market, 2024 - 2031, USD Million
TABLE 51 New Zealand Cricket Equipment Market by End User, 2020 - 2023, USD Million
TABLE 52 New Zealand Cricket Equipment Market by End User, 2024 - 2031, USD Million
TABLE 53 New Zealand Cricket Equipment Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 54 New Zealand Cricket Equipment Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 55 New Zealand Cricket Equipment Market by Type, 2020 - 2023, USD Million
TABLE 56 New Zealand Cricket Equipment Market by Type, 2024 - 2031, USD Million
TABLE 57 Indonesia Cricket Equipment Market, 2020 - 2023, USD Million
TABLE 58 Indonesia Cricket Equipment Market, 2024 - 2031, USD Million
TABLE 59 Indonesia Cricket Equipment Market by End User, 2020 - 2023, USD Million
TABLE 60 Indonesia Cricket Equipment Market by End User, 2024 - 2031, USD Million
TABLE 61 Indonesia Cricket Equipment Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 62 Indonesia Cricket Equipment Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 63 Indonesia Cricket Equipment Market by Type, 2020 - 2023, USD Million
TABLE 64 Indonesia Cricket Equipment Market by Type, 2024 - 2031, USD Million
TABLE 65 Sri Lanka Cricket Equipment Market, 2020 - 2023, USD Million
TABLE 66 Sri Lanka Cricket Equipment Market, 2024 - 2031, USD Million
TABLE 67 Sri Lanka Cricket Equipment Market by End User, 2020 - 2023, USD Million
TABLE 68 Sri Lanka Cricket Equipment Market by End User, 2024 - 2031, USD Million
TABLE 69 Sri Lanka Cricket Equipment Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 70 Sri Lanka Cricket Equipment Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 71 Sri Lanka Cricket Equipment Market by Type, 2020 - 2023, USD Million
TABLE 72 Sri Lanka Cricket Equipment Market by Type, 2024 - 2031, USD Million
TABLE 73 Thailand Cricket Equipment Market, 2020 - 2023, USD Million
TABLE 74 Thailand Cricket Equipment Market, 2024 - 2031, USD Million
TABLE 75 Thailand Cricket Equipment Market by End User, 2020 - 2023, USD Million
TABLE 76 Thailand Cricket Equipment Market by End User, 2024 - 2031, USD Million
TABLE 77 Thailand Cricket Equipment Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 78 Thailand Cricket Equipment Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 79 Thailand Cricket Equipment Market by Type, 2020 - 2023, USD Million
TABLE 80 Thailand Cricket Equipment Market by Type, 2024 - 2031, USD Million
TABLE 81 Rest of Asia Pacific Cricket Equipment Market, 2020 - 2023, USD Million
TABLE 82 Rest of Asia Pacific Cricket Equipment Market, 2024 - 2031, USD Million
TABLE 83 Rest of Asia Pacific Cricket Equipment Market by End User, 2020 - 2023, USD Million
TABLE 84 Rest of Asia Pacific Cricket Equipment Market by End User, 2024 - 2031, USD Million
TABLE 85 Rest of Asia Pacific Cricket Equipment Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 86 Rest of Asia Pacific Cricket Equipment Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 87 Rest of Asia Pacific Cricket Equipment Market by Type, 2020 - 2023, USD Million
TABLE 88 Rest of Asia Pacific Cricket Equipment Market by Type, 2024 - 2031, USD Million
TABLE 89 Key information – PUMA SE
TABLE 90 Key Information – Adidas AG
TABLE 91 Key Information – Reebok International Ltd.
TABLE 92 Key Information – Sareen Sports Industries
TABLE 93 Key Information – Gray-Nicolls
TABLE 94 Key Information – Sanspareils Greenlands Pvt. Ltd.
TABLE 95 Key Information – Kookaburra Sport Pty Ltd
TABLE 96 Key Information – Beat All Sports
TABLE 97 Key Information – Gunn and Moore
TABLE 98 Key Information – British Cricket Balls Ltd
List of Figures
FIG 1 Methodology for the research
FIG 2 Asia Pacific Cricket Equipment Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Cricket Equipment Market
FIG 4 Porter’s Five Forces Analysis – Cricket Equipment Market
FIG 5 Asia Pacific Cricket Equipment Market share by End User, 2023
FIG 6 Asia Pacific Cricket Equipment Market share by End User, 2031
FIG 7 Asia Pacific Cricket Equipment Market by End User, 2020 - 2031, USD Million
FIG 8 Asia Pacific Cricket Equipment Market share by Distribution Channel, 2023
FIG 9 Asia Pacific Cricket Equipment Market share by Distribution Channel, 2031
FIG 10 Asia Pacific Cricket Equipment Market by Distribution Channel, 2020 - 2031, USD Million
FIG 11 Asia Pacific Cricket Equipment Market share by Type, 2023
FIG 12 Asia Pacific Cricket Equipment Market share by Type, 2031
FIG 13 Asia Pacific Cricket Equipment Market by Type, 2020 - 2031, USD Million
FIG 14 Asia Pacific Cricket Equipment Market share by Country, 2023
FIG 15 Asia Pacific Cricket Equipment Market share by Country, 2031
FIG 16 Asia Pacific Cricket Equipment Market by Country, 2020 - 2031, USD Million
FIG 17 SWOT Analysis: PUMA SE
FIG 18 SWOT Analysis: Adidas AG
FIG 19 SWOT Analysis: Reebok International Ltd.