The Asia Pacific Customer Data Platform Market would witness market growth of 36.1% CAGR during the forecast period (2021-2027).
The rising awareness related to the advantages and features of data platforms across key players has surged the importance of customer data platforms in the last couple of years. A customer database is playing a vital role for players as it helps in displaying campaigns to the target customers. This could be seen as a slow transformation of a data platform, from access type to analytics & campaign-based CDPs. The customer data platform helps in independent data collection from various sources such as first-, second-, and third-party and the advancement of real-time customer profiles is attributed to a surge in the adoption rate of the customer data platform.
In addition, the implementation of strong regulatory measures about maintaining the privacy of customer’s data are the major factor accountable for boosting the growth of the customer data platform market. Several vendors are integrating General Data Protection Regulation tools in CDP to assist companies to obey the implemented regulations. This helps companies to gain the trust of their customers. For example, Piwik PRO, a tag management & enterprise analytics platform-based provider, incorporated a customer data platform with a GDRP consent manager to generate customer profiles from first-party data sources while following compliances and regulations.
There is a significant surge in the investment in advertisement and marketing activities by companies, particularly in nations like China, India, and Japan, which is anticipated to swiftly raise the growth of the customer data platform market over the forecasting years. In addition, the growing requirement to improve customer satisfaction, engagement, and retention for enhancing the customer experience is accountable to boost the customer data platform market in this region. Moreover, the rising need to understand, track, and determine customer behavior would open new growth avenues for the regional market in the upcoming years.
Whereas, lack of awareness among marketers regarding the availability of such platforms and absence of expertise & skilled professional, particularly in developing nations could hinder the growth of the regional market over the forecast period. Thus, Asia-Pacific is projected to witness a gradual rise in the demand for the CDP, therefore, would offer lucrative opportunities to the customer data platform market.
The China market dominated the Asia Pacific Cloud Customer Data Platform Market by Country 2020, and would continue to be a dominant market till 2027; thereby, achieving a market value of $773.9 million by 2027. The Japan market is showcasing a CAGR of 36.9% during (2021 - 2027). Additionally, The India market is anticipated to grow at a CAGR of 38.5% during (2021 - 2027).
Based on Component, the market is segmented into Platform (Without Services) and Services. Based on Application, the market is segmented into Personalized Recommendations, Predictive Analytics, Marketing Data Segmentation, Customer Retention & Engagement, Security Management and Others. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into BFSI, Retail & eCommerce, Media & Entertainment, Healthcare, Travel & Hospitality, Telecom & IT and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: The Worldwide Customer Data Platform Market is Projected to reach USD 20.5 Billion by 2027, at a CAGR of 34%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, Oracle Corporation, Microsoft Corporation, Adobe, Inc., Salesforce.com, Inc., Teradata Corporation, Totango, Ltd., Upland Software, Inc., Acquia, Inc. and SAS Institute, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Component
- Platform (Without Services)
- Services
By Application
- Personalized Recommendations
- Predictive Analytics
- Marketing Data Segmentation
- Customer Retention & Engagement
- Security Management
- Others
By Deployment Type
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By End User
- BFSI
- Retail & eCommerce
- Media & Entertainment
- Healthcare
- Travel & Hospitality
- Telecom & IT
- Others
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- SAP SE
- Oracle Corporation
- Microsoft Corporation
- Adobe, Inc.
- Salesforce.com, Inc.
- Teradata Corporation
- Totango, Ltd.
- Upland Software, Inc.
- Acquia, Inc.
- SAS Institute, Inc.
TABLE 1 Asia Pacific Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 2 Asia Pacific Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Customer Data Platform Market
TABLE 4 Product Launches And Product Expansions– Customer Data Platform Market
TABLE 5 Acquisition and Mergers– Customer Data Platform Market
TABLE 6 Asia Pacific Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 7 Asia Pacific Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 8 Asia Pacific Customer Data Platform (Without Services) Market by Country, 2017 - 2020, USD Million
TABLE 9 Asia Pacific Customer Data Platform (Without Services) Market by Country, 2021 - 2027, USD Million
TABLE 10 Asia Pacific Customer Data Platform Services Market by Country, 2017 - 2020, USD Million
TABLE 11 Asia Pacific Customer Data Platform Services Market by Country, 2021 - 2027, USD Million
TABLE 12 Asia Pacific Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 13 Asia Pacific Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 14 Asia Pacific Customer Data Platform Personalized Recommendations Market by Country, 2017 - 2020, USD Million
TABLE 15 Asia Pacific Customer Data Platform Personalized Recommendations Market by Country, 2021 - 2027, USD Million
TABLE 16 Asia Pacific Customer Data Platform Predictive Analytics Market by Country, 2017 - 2020, USD Million
TABLE 17 Asia Pacific Customer Data Platform Predictive Analytics Market by Country, 2021 - 2027, USD Million
TABLE 18 Asia Pacific Customer Data Platform Marketing Data Segmentation Market by Country, 2017 - 2020, USD Million
TABLE 19 Asia Pacific Customer Data Platform Marketing Data Segmentation Market by Country, 2021 - 2027, USD Million
TABLE 20 Asia Pacific Customer Data Platform Customer Retention & Engagement Market by Country, 2017 - 2020, USD Million
TABLE 21 Asia Pacific Customer Data Platform Customer Retention & Engagement Market by Country, 2021 - 2027, USD Million
TABLE 22 Asia Pacific Customer Data Platform Security Management Market by Country, 2017 - 2020, USD Million
TABLE 23 Asia Pacific Customer Data Platform Security Management Market by Country, 2021 - 2027, USD Million
TABLE 24 Asia Pacific Other Application Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 25 Asia Pacific Other Application Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 26 Asia Pacific Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 27 Asia Pacific Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 28 Asia Pacific On-premise Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 29 Asia Pacific On-premise Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 30 Asia Pacific Cloud Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 31 Asia Pacific Cloud Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 32 Asia Pacific Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 33 Asia Pacific Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 34 Asia Pacific Large Enterprises Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 35 Asia Pacific Large Enterprises Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 36 Asia Pacific Small & Medium Enterprises Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 37 Asia Pacific Small & Medium Enterprises Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 38 Asia Pacific Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 39 Asia Pacific Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 40 Asia Pacific BFSI Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 41 Asia Pacific BFSI Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 42 Asia Pacific Retail & eCommerce Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 43 Asia Pacific Retail & eCommerce Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 44 Asia Pacific Media & Entertainment Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 45 Asia Pacific Media & Entertainment Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 46 Asia Pacific Healthcare Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 47 Asia Pacific Healthcare Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 48 Asia Pacific Travel & Hospitality Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 49 Asia Pacific Travel & Hospitality Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 50 Asia Pacific Telecom & IT Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 51 Asia Pacific Telecom & IT Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 52 Asia Pacific Others Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 53 Asia Pacific Others Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 54 Asia Pacific Customer Data Platform Market by Country, 2017 - 2020, USD Million
TABLE 55 Asia Pacific Customer Data Platform Market by Country, 2021 - 2027, USD Million
TABLE 56 China Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 57 China Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 58 China Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 59 China Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 60 China Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 61 China Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 62 China Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 63 China Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 64 China Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 65 China Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 66 China Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 67 China Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 68 Japan Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 69 Japan Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 70 Japan Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 71 Japan Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 72 Japan Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 73 Japan Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 74 Japan Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 75 Japan Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 76 Japan Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 77 Japan Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 78 Japan Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 79 Japan Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 80 India Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 81 India Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 82 India Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 83 India Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 84 India Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 85 India Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 86 India Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 87 India Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 88 India Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 89 India Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 90 India Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 91 India Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 92 South Korea Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 93 South Korea Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 94 South Korea Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 95 South Korea Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 96 South Korea Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 97 South Korea Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 98 South Korea Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 99 South Korea Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 100 South Korea Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 101 South Korea Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 102 South Korea Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 103 South Korea Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 104 Singapore Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 105 Singapore Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 106 Singapore Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 107 Singapore Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 108 Singapore Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 109 Singapore Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 110 Singapore Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 111 Singapore Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 112 Singapore Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 113 Singapore Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 114 Singapore Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 115 Singapore Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 116 Malaysia Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 117 Malaysia Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 118 Malaysia Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 119 Malaysia Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 120 Malaysia Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 121 Malaysia Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 122 Malaysia Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 123 Malaysia Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 124 Malaysia Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 125 Malaysia Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 126 Malaysia Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 127 Malaysia Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 128 Rest of Asia Pacific Customer Data Platform Market, 2017 - 2020, USD Million
TABLE 129 Rest of Asia Pacific Customer Data Platform Market, 2021 - 2027, USD Million
TABLE 130 Rest of Asia Pacific Customer Data Platform Market by Component, 2017 - 2020, USD Million
TABLE 131 Rest of Asia Pacific Customer Data Platform Market by Component, 2021 - 2027, USD Million
TABLE 132 Rest of Asia Pacific Customer Data Platform Market by Application, 2017 - 2020, USD Million
TABLE 133 Rest of Asia Pacific Customer Data Platform Market by Application, 2021 - 2027, USD Million
TABLE 134 Rest of Asia Pacific Customer Data Platform Market by Deployment Type, 2017 - 2020, USD Million
TABLE 135 Rest of Asia Pacific Customer Data Platform Market by Deployment Type, 2021 - 2027, USD Million
TABLE 136 Rest of Asia Pacific Customer Data Platform Market by Enterprise Size, 2017 - 2020, USD Million
TABLE 137 Rest of Asia Pacific Customer Data Platform Market by Enterprise Size, 2021 - 2027, USD Million
TABLE 138 Rest of Asia Pacific Customer Data Platform Market by End User, 2017 - 2020, USD Million
TABLE 139 Rest of Asia Pacific Customer Data Platform Market by End User, 2021 - 2027, USD Million
TABLE 140 Key Information – SAP SE
TABLE 141 Key Information – Oracle Corporation
TABLE 142 key information – Microsoft Corporation
TABLE 143 Key Information – Adobe, Inc.
TABLE 144 Key Information –Salesforce.com, Inc.
TABLE 145 Key Information – Teradata Corporation
TABLE 146 key information – Totango, Ltd.
TABLE 147 key information – Upland Software, Inc.
TABLE 148 Key Information – Acquia, Inc.
TABLE 149 Key information – SAS Institute, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2017-2021)
FIG 4 Key Strategic Move: (Product Launches and Product Expansions : 2019, Jun – 2021, Aug) Leading Players
FIG 1 Recent strategies and developments: SAP SE
FIG 2 SWOT Analysis: SAP SE
FIG 3 Recent strategies and developments: Oracle Corporation
FIG 4 SWOT analysis: Oracle Corporation
FIG 5 Recent strategies and developments: Microsoft Corporation
FIG 6 SWOT Analysis: Microsoft Corporation
FIG 7 Recent strategies and developments: Adobe, Inc.
FIG 8 SWOT Analysis: Adobe, inc.
FIG 9 Recent strategies and developments: Salesforce.com, Inc.
FIG 10 SWOT Analysis: Salesforce.com Inc.
FIG 11 SWOT Analysis: Teradata Corporation
FIG 12 Recent strategies and developments: Acquia, Inc.