Asia Pacific Digital Marketing Software Market-(By Type, Deployment Mode, Country)Market Forecast 2017-2023

Asia Pacific Digital Marketing Software Market

Asia Pacific Digital Marketing Software Market would witness market growth of 14.2% CAGR during the forecast period (2017 – 2023).

Published: December 2017 | 135 Pages | Format: PDF  | Download PDF

Market Overview:

The digital marketing software market for the Asia Pacific region would grow at a CAGR of 14.2% during the forecast period (2017 – 2023). The cloud solutions have witnessed tremendous market growth due to various benefits offered by the technology such as cost effectiveness, minimum IT investment, automatic integrations, and easy accessibility. The mobile marketing and social media marketing segments have contributed to the growth of the cloud-based DMS solutions. Security has been a vital issue that would restrict the market growth during the forecast period. The security issues however are being addressed due to technological advancements. DMS and its associated services are widely adopted by different industry verticals such as transportation and logistics, healthcare, consumer goods and retail, manufacturing, and energy and utilities to automate marketing functions and enhancing customer engagement.

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Key Segments

Asia Pacific Digital Marketing Software Market Size

Market Segmentation:

Based on Types, the market is segmented into Software and Services. Software includes CRM Software, Email Marketing Software, Social Media Advertising, Web Content Management Software, Campaign Management, and Others. Services include Professional and Managed Services. Based on Organization Size, the market is segmented into Small & Medium Enterprises and Large Enterprises.  Based on Deployment Modes, market is segmented into Cloud based and On-Premise. Based on Verticals, market is segmented into Media & Entertainment, Consumer Goods & Retail, Transportation & Logistics, Healthcare, Manufacturing, BFSI, Travel & Hospitality, Education, and Others.

Based on Countries, market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

Asia Pacific Digital Marketing Software Market Competition Analysis:

The market research report covers the competition analysis of key stake holders of the Market. Key companies profiled in the report include Adobe Systems, Inc., Oracle Corporation, SAP SE, Salesforce, Inc., IBM Corporation, Microsoft Corporation, SAS Institute, Inc., Marketo, Inc., Act-On Software, Inc., and HubSpot, Inc.

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By Type

  • Software
    • CRM Software
    • Email Marketing Software
    • Social Media Advertising
    • Web Content Management Software
    • Campaign Management
    • Others
  • Services
    • Professional
    • Managed

By Organization Size

  • Small & Medium Enterprises
  • Large Enterprises

By Deployment Mode

  • Cloud
  • On-Premise

By Vertical

  • Media & Entertainment
  • Consumer Goods & Retail
  • Transportation & Logistics
  • Healthcare
  • Manufacturing
  • BFSI
  • Travel & Hospitality
  • Education
  • Others

By Country

  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific

Companies Profiled

  • Adobe Systems, Inc.
  • Oracle Corporation
  • SAP SE
  • Salesforce, Inc.
  • IBM Corporation
  • Microsoft Corporation
  • SAS Institute, Inc.
  • Marketo, Inc.
  • Act-On Software, Inc.
  • HubSpot, Inc.

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