The Asia Pacific Digital Out-of-home Advertising Market would witness market growth of 12.5% CAGR during the forecast period (2022-2028).
When it comes to selling advertising space on outdoor media networks, DOOH has a distinct advantage in that it supports programmatic platforms. Advertisers who use printed media must contact the network owner directly to discuss campaign details. Content is controlled by software with digital signage, making it much easier to maintain and adjust to client feedback. This enables programmatic advertising, in which a media buyer can search a network's inventory and book spots based on the demographics of their target audience. As a result, advertising can target precisely the audience they desire.
New analytics capabilities have been added to the most current wave of digital signs. It can tell how many people passed by the sign, how many people looked at it, and how long they looked at it. It can even tell when a consumer enters a business in some circumstances. This opens up two important possibilities. First, if sensors on screens are integrated into next-generation transportation systems, they can perform market research for brands not just in stationary locations but also on the move. Sensors and cameras can provide real-time insights into subjects normally collected by surveys, such as trendy brands and colors, by leveraging anonymized data. Second, media networks can supply their purchasers with more information about target audiences. Not only do they identify who is walking by, but they can also tell who is looking at different types of advertisements.
The Indian economy has evolved from a restricted sellers' market to a buyers' market throughout time. Increased competition and the necessity for more advertising accompanied the liberalization of the economy. Newspapers, magazines, and television each account for 13% of total advertising spending. Radio, outdoor advertising, and the internet all have a single-digit share of the market, with digital media likely to increase the fastest. By 2021, the total advertising market is expected to be worth $16.6 billion.
Growing trends in personalization and greater digitization, as well as significant expansion in online gaming, OTT, and internet advertising, are some of the key drivers of the digital out-of-home advertising market growth in the region. The planned development of multiple smart cities in the country, as announced by the government, is also likely to positively impact the digital out-of-home advertising market.
The China market dominated the Asia Pacific Digital Out-of-home Advertising Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $1,165.8 Million by 2028. The Japan market is poised to grow at a CAGR of 11.8% during (2022 - 2028). Additionally, The India market would display a CAGR of 13.2% during (2022 - 2028).
Based on Format, the market is segmented into Billboards, Transit & Transportation, Street Furniture, and Place-based Media. Based on Vertical, the market is segmented into Real Estate, Financial Services, Government, Restaurants, Media & Entertainment, Automotive & Transportation, Retail, and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: The Worldwide Digital Out-of-home Advertising Market is Projected to reach USD 14.3 Billion by 2028, at a CAGR of 11.9%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include JCDecaux Group, Ströer SE & Co. KGaA, Clear Channel Outdoor Holdings, Inc., OUTFRONT Media, Inc., oOH!Media Limited, Broadsign International, LLC, Focus Media Information Technology Ltd., and Global Media Group Services Limited.
Scope of the Study
Market Segments Covered in the Report:
By Format
- Billboards
- Transit & Transportation
- Street Furniture
- Place-based Media
By Vertical
- Real Estate
- Financial Services
- Government
- Restaurants
- Media & Entertainment
- Automotive & Transportation
- Retail
- Others
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- JCDecaux Group
- Ströer SE & Co. KGaA
- Clear Channel Outdoor Holdings, Inc.
- OUTFRONT Media, Inc.
- oOH!Media Limited
- Broadsign International, LLC
- Focus Media Information Technology Ltd.
- Global Media Group Services Limited
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Digital Out-of-home Advertising Market, by Format
1.4.2 Asia Pacific Digital Out-of-home Advertising Market, by Vertical
1.4.3 Asia Pacific Digital Out-of-home Advertising Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Strategies Deployed in Digital Out-of-home Advertising Market
Chapter 4. Asia Pacific Digital Out-of-home Advertising Market by Format
4.1 Asia Pacific Billboards Market by Country
4.2 Asia Pacific Transit & Transportation Market by Country
4.3 Asia Pacific Street Furniture Market by Country
4.4 Asia Pacific Place-based Media Market by Country
Chapter 5. Asia Pacific Digital Out-of-home Advertising Market by Vertical
5.1 Asia Pacific Real Estate Market by Country
5.2 Asia Pacific Financial Services Market by Country
5.3 Asia Pacific Government Market by Country
5.4 Asia Pacific Restaurants Market by Country
5.5 Asia Pacific Media & Entertainment Market by Country
5.6 Asia Pacific Automotive & Transportation Market by Country
5.7 Asia Pacific Retail Market by Country
5.8 Asia Pacific Others Market by Country
Chapter 6. Asia Pacific Digital Out-of-home Advertising Market by Country
6.1 China Digital Out-of-home Advertising Market
6.1.1 China Digital Out-of-home Advertising Market by Format
6.1.2 China Digital Out-of-home Advertising Market by Vertical
6.2 Japan Digital Out-of-home Advertising Market
6.2.1 Japan Digital Out-of-home Advertising Market by Format
6.2.2 Japan Digital Out-of-home Advertising Market by Vertical
6.3 India Digital Out-of-home Advertising Market
6.3.1 India Digital Out-of-home Advertising Market by Format
6.3.2 India Digital Out-of-home Advertising Market by Vertical
6.4 South Korea Digital Out-of-home Advertising Market
6.4.1 South Korea Digital Out-of-home Advertising Market by Format
6.4.2 South Korea Digital Out-of-home Advertising Market by Vertical
6.5 Singapore Digital Out-of-home Advertising Market
6.5.1 Singapore Digital Out-of-home Advertising Market by Format
6.5.2 Singapore Digital Out-of-home Advertising Market by Vertical
6.6 Malaysia Digital Out-of-home Advertising Market
6.6.1 Malaysia Digital Out-of-home Advertising Market by Format
6.6.2 Malaysia Digital Out-of-home Advertising Market by Vertical
6.7 Rest of Asia Pacific Digital Out-of-home Advertising Market
6.7.1 Rest of Asia Pacific Digital Out-of-home Advertising Market by Format
6.7.2 Rest of Asia Pacific Digital Out-of-home Advertising Market by Vertical
Chapter 7. Company Profiles
7.1 JCDecaux Group
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expenses
7.1.5 Recent strategies and developments:
7.1.5.1 Partnerships, Collaborations, and Agreements:
7.1.5.2 Product Launches and Product Expansions:
7.1.5.3 Acquisition and Mergers:
7.2 Ströer SE & Co. KGaA
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental and Regional Analysis
7.2.4 Recent strategies and developments:
7.2.4.1 Partnerships, Collaborations, and Agreements:
7.3 Clear Channel Outdoor Holdings, Inc.
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Recent strategies and developments:
7.3.4.1 Partnerships, Collaborations, and Agreements:
7.3.4.2 Product Launches and Product Expansions:
7.4 OUTFRONT Media, Inc.
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Segmental and Regional Analysis
7.4.4 Recent strategies and developments:
7.4.4.1 Partnerships, Collaborations, and Agreements:
7.4.4.2 Acquisition and Mergers:
7.5 oOH!Media Limited
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Recent strategies and developments:
7.5.3.1 Partnerships, Collaborations, and Agreements:
7.6 Broadsign International, LLC
7.6.1 Company Overview
7.6.2 Recent strategies and developments:
7.6.2.1 Partnerships, Collaborations, and Agreements:
7.6.2.2 Acquisition and Mergers:
7.7 Focus Media Information Technology Co., Ltd.
7.7.1 Company Overview
7.8 Global Media Group Services Limited (Global Media & Entertainment Group)
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Segmental and Regional Analysis
TABLE 1 Asia Pacific Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 2 Asia Pacific Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 3 Asia Pacific Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 4 Asia Pacific Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 5 Asia Pacific Billboards Market by Country, 2018 - 2021, USD Million
TABLE 6 Asia Pacific Billboards Market by Country, 2022 - 2028, USD Million
TABLE 7 Asia Pacific Transit & Transportation Market by Country, 2018 - 2021, USD Million
TABLE 8 Asia Pacific Transit & Transportation Market by Country, 2022 - 2028, USD Million
TABLE 9 Asia Pacific Street Furniture Market by Country, 2018 - 2021, USD Million
TABLE 10 Asia Pacific Street Furniture Market by Country, 2022 - 2028, USD Million
TABLE 11 Asia Pacific Place-based Media Market by Country, 2018 - 2021, USD Million
TABLE 12 Asia Pacific Place-based Media Market by Country, 2022 - 2028, USD Million
TABLE 13 Asia Pacific Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 14 Asia Pacific Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 15 Asia Pacific Real Estate Market by Country, 2018 - 2021, USD Million
TABLE 16 Asia Pacific Real Estate Market by Country, 2022 - 2028, USD Million
TABLE 17 Asia Pacific Financial Services Market by Country, 2018 - 2021, USD Million
TABLE 18 Asia Pacific Financial Services Market by Country, 2022 - 2028, USD Million
TABLE 19 Asia Pacific Government Market by Country, 2018 - 2021, USD Million
TABLE 20 Asia Pacific Government Market by Country, 2022 - 2028, USD Million
TABLE 21 Asia Pacific Restaurants Market by Country, 2018 - 2021, USD Million
TABLE 22 Asia Pacific Restaurants Market by Country, 2022 - 2028, USD Million
TABLE 23 Asia Pacific Media & Entertainment Market by Country, 2018 - 2021, USD Million
TABLE 24 Asia Pacific Media & Entertainment Market by Country, 2022 - 2028, USD Million
TABLE 25 Asia Pacific Automotive & Transportation Market by Country, 2018 - 2021, USD Million
TABLE 26 Asia Pacific Automotive & Transportation Market by Country, 2022 - 2028, USD Million
TABLE 27 Asia Pacific Retail Market by Country, 2018 - 2021, USD Million
TABLE 28 Asia Pacific Retail Market by Country, 2022 - 2028, USD Million
TABLE 29 Asia Pacific Others Market by Country, 2018 - 2021, USD Million
TABLE 30 Asia Pacific Others Market by Country, 2022 - 2028, USD Million
TABLE 31 Asia Pacific Digital Out-of-home Advertising Market by Country, 2018 - 2021, USD Million
TABLE 32 Asia Pacific Digital Out-of-home Advertising Market by Country, 2022 - 2028, USD Million
TABLE 33 China Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 34 China Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 35 China Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 36 China Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 37 China Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 38 China Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 39 Japan Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 40 Japan Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 41 Japan Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 42 Japan Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 43 Japan Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 44 Japan Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 45 India Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 46 India Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 47 India Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 48 India Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 49 India Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 50 India Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 51 South Korea Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 52 South Korea Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 53 South Korea Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 54 South Korea Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 55 South Korea Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 56 South Korea Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 57 Singapore Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 58 Singapore Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 59 Singapore Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 60 Singapore Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 61 Singapore Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 62 Singapore Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 63 Malaysia Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 64 Malaysia Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 65 Malaysia Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 66 Malaysia Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 67 Malaysia Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 68 Malaysia Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 69 Rest of Asia Pacific Digital Out-of-home Advertising Market, 2018 - 2021, USD Million
TABLE 70 Rest of Asia Pacific Digital Out-of-home Advertising Market, 2022 - 2028, USD Million
TABLE 71 Rest of Asia Pacific Digital Out-of-home Advertising Market by Format, 2018 - 2021, USD Million
TABLE 72 Rest of Asia Pacific Digital Out-of-home Advertising Market by Format, 2022 - 2028, USD Million
TABLE 73 Rest of Asia Pacific Digital Out-of-home Advertising Market by Vertical, 2018 - 2021, USD Million
TABLE 74 Rest of Asia Pacific Digital Out-of-home Advertising Market by Vertical, 2022 - 2028, USD Million
TABLE 75 Key Information – JCDecaux Group
TABLE 76 Key Information – Ströer SE & Co. KGaA
TABLE 77 Key Information – Clear Channel Outdoor Holdings, Inc.
TABLE 78 Key Information – OUTFRONT Media Inc.
TABLE 79 Key Information – OOH!Media Limited
TABLE 80 Key Information – Broadsign International, LLC
TABLE 81 Key Information – Focus Media Information Technology Co., Ltd.
TABLE 82 Key Information – Global Media Group Services Limited
List of Figures
FIG 1 Methodology for the research