The Asia Pacific Erotic Lingerie Market would witness market growth of 5.7% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 326,967.61 thousand units, showcasing a growth of 19.2% (2020-2023).
This lingerie, particularly in the form of bras, serves both functional and aesthetic purposes. It is designed to enhance sensuality and confidence, playing a significant role in intimate settings. These bras often feature luxurious materials such as lace, satin, and silk, and include embellishments like embroidery, sequins, and cut-outs to add allure and sophistication. The use of this lingerie can enhance intimacy, boost self-esteem, and provide a means for self-expression and empowerment. Thus, the China market registered 39,999.34 thousand units of volume in 2023.
The China market dominated the Asia Pacific Erotic Lingerie Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $3,735.9 million by 2031. The Japan market is registering a CAGR of 4.9% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 6.4% during (2024 - 2031).
Adoption trends in the market reflect evolving consumer behaviors, cultural shifts, and industry innovations that shape how this lingerie is perceived, purchased, and integrated into daily life. There is a growing cultural acceptance of this lingerie as a form of self-expression and empowerment. Increasingly, individuals are embracing their sexuality and using lingerie as a means to celebrate their bodies and enhance intimate experiences. This shift is accompanied by broader movements promoting body positivity and inclusivity, encouraging consumers of diverse backgrounds and body types to explore and embrace this lingerie.
The proliferation of online shopping platforms has revolutionized the accessibility and availability of this lingerie. Consumers can browse a wide range of styles, sizes, and brands from the comfort and privacy of their homes. This convenience has democratized access to erotic lingerie, appealing particularly to younger demographics who are digital-savvy and value discreet purchasing options.
India’s textile and apparel industry fosters innovation in lingerie design by integrating traditional craftsmanship with modern techniques. Designers draw inspiration from India’s rich cultural heritage, incorporating intricate embroidery, vibrant colors, and luxurious fabrics into erotic lingerie collections that appeal to domestic and international consumers. India’s diverse consumer base, spanning urban centers, semi-urban areas, and rural regions, fuels demand for a wide range of lingerie styles and sizes. The growth of the textile and apparel industry ensures that lingerie brands can cater to varying preferences and body types across different demographics within the Indian market. In conclusion, the increasing e-commerce sales and the rising textile and apparel industry in the region drive the market’s growth.
Free Valuable Insights: The Global Erotic Lingerie Market is Predict to reach USD37 Billion by 2031, at a CAGR of 5.3%
Based on Material, the market is segmented into Natural and Synthetic. Based on Product Type, the market is segmented into Bra, Brief, Camisole, Shapewear, and Others. Based on Distribution Channel, the market is segmented into Hypermarket/Supermarket, E-commerce, Brand Outlets, and Specialty Stores. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
List of Key Companies Profiled
- Victoria’s Secret & Co.
- Agent Provocateur (Fourmarketing Limited)
- MAS Holdings Limited
- Ann Summers Ltd. (Gold Group International Ltd.)
- Bluebella Ltd.
- Felina GmbH (Lauma Lingerie.)
- Hanky Panky Ltd.
- La Perla Fashion Holding N.V.
- PVH Corp.
- Stella McCartney Limited
Asia Pacific Erotic Lingerie Market Report Segmentation
By Material (Volume, Thousand Units, USD Billion, 2020-2031)
By Product Type (Volume, Thousand Units, USD Billion, 2020-2031)
- Bra
- Brief
- Camisole
- Shapewear
- Others
By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)
- Hypermarket/Supermarket
- E-commerce
- Brand Outlets
- Specialty Stores
By Country (Volume, Thousand Units, USD Billion, 2020-2031)
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
TABLE 1 Asia Pacific Erotic Lingerie Market, 2020 - 2023, USD Million
TABLE 2 Asia Pacific Erotic Lingerie Market, 2024 - 2031, USD Million
TABLE 3 Asia Pacific Erotic Lingerie Market, 2020 - 2023, Thousand Units
TABLE 4 Asia Pacific Erotic Lingerie Market, 2024 - 2031, Thousand Units
TABLE 5 Asia Pacific Erotic Lingerie Market by Material, 2020 - 2023, USD Million
TABLE 6 Asia Pacific Erotic Lingerie Market by Material, 2024 - 2031, USD Million
TABLE 7 Asia Pacific Erotic Lingerie Market by Material, 2020 - 2023, Thousand Units
TABLE 8 Asia Pacific Erotic Lingerie Market by Material, 2024 - 2031, Thousand Units
TABLE 9 Asia Pacific Natural Market by Country, 2020 - 2023, USD Million
TABLE 10 Asia Pacific Natural Market by Country, 2024 - 2031, USD Million
TABLE 11 Asia Pacific Natural Market by Country, 2020 - 2023, Thousand Units
TABLE 12 Asia Pacific Natural Market by Country, 2024 - 2031, Thousand Units
TABLE 13 Asia Pacific Synthetic Market by Country, 2020 - 2023, USD Million
TABLE 14 Asia Pacific Synthetic Market by Country, 2024 - 2031, USD Million
TABLE 15 Asia Pacific Synthetic Market by Country, 2020 - 2023, Thousand Units
TABLE 16 Asia Pacific Synthetic Market by Country, 2024 - 2031, Thousand Units
TABLE 17 Asia Pacific Erotic Lingerie Market by Product Type, 2020 - 2023, USD Million
TABLE 18 Asia Pacific Erotic Lingerie Market by Product Type, 2024 - 2031, USD Million
TABLE 19 Asia Pacific Erotic Lingerie Market by Product Type, 2020 - 2023, Thousand Units
TABLE 20 Asia Pacific Erotic Lingerie Market by Product Type, 2024 - 2031, Thousand Units
TABLE 21 Asia Pacific Bra Market by Country, 2020 - 2023, USD Million
TABLE 22 Asia Pacific Bra Market by Country, 2024 - 2031, USD Million
TABLE 23 Asia Pacific Bra Market by Country, 2020 - 2023, Thousand Units
TABLE 24 Asia Pacific Bra Market by Country, 2024 - 2031, Thousand Units
TABLE 25 Asia Pacific Brief Market by Country, 2020 - 2023, USD Million
TABLE 26 Asia Pacific Brief Market by Country, 2024 - 2031, USD Million
TABLE 27 Asia Pacific Brief Market by Country, 2020 - 2023, Thousand Units
TABLE 28 Asia Pacific Brief Market by Country, 2024 - 2031, Thousand Units
TABLE 29 Asia Pacific Camisole Market by Country, 2020 - 2023, USD Million
TABLE 30 Asia Pacific Camisole Market by Country, 2024 - 2031, USD Million
TABLE 31 Asia Pacific Camisole Market by Country, 2020 - 2023, Thousand Units
TABLE 32 Asia Pacific Camisole Market by Country, 2024 - 2031, Thousand Units
TABLE 33 Asia Pacific Shapewear Market by Country, 2020 - 2023, USD Million
TABLE 34 Asia Pacific Shapewear Market by Country, 2024 - 2031, USD Million
TABLE 35 Asia Pacific Shapewear Market by Country, 2020 - 2023, Thousand Units
TABLE 36 Asia Pacific Shapewear Market by Country, 2024 - 2031, Thousand Units
TABLE 37 Asia Pacific Others Market by Country, 2020 - 2023, USD Million
TABLE 38 Asia Pacific Others Market by Country, 2024 - 2031, USD Million
TABLE 39 Asia Pacific Others Market by Country, 2020 - 2023, Thousand Units
TABLE 40 Asia Pacific Others Market by Country, 2024 - 2031, Thousand Units
TABLE 41 Asia Pacific Erotic Lingerie Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 42 Asia Pacific Erotic Lingerie Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 43 Asia Pacific Erotic Lingerie Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 44 Asia Pacific Erotic Lingerie Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 45 Asia Pacific Hypermarket/Supermarket Market by Country, 2020 - 2023, USD Million
TABLE 46 Asia Pacific Hypermarket/Supermarket Market by Country, 2024 - 2031, USD Million
TABLE 47 Asia Pacific Hypermarket/Supermarket Market by Country, 2020 - 2023, Thousand Units
TABLE 48 Asia Pacific Hypermarket/Supermarket Market by Country, 2024 - 2031, Thousand Units
TABLE 49 Asia Pacific E-commerce Market by Country, 2020 - 2023, USD Million
TABLE 50 Asia Pacific E-commerce Market by Country, 2024 - 2031, USD Million
TABLE 51 Asia Pacific E-commerce Market by Country, 2020 - 2023, Thousand Units
TABLE 52 Asia Pacific E-commerce Market by Country, 2024 - 2031, Thousand Units
TABLE 53 Asia Pacific Brand Outlets Market by Country, 2020 - 2023, USD Million
TABLE 54 Asia Pacific Brand Outlets Market by Country, 2024 - 2031, USD Million
TABLE 55 Asia Pacific Brand Outlets Market by Country, 2020 - 2023, Thousand Units
TABLE 56 Asia Pacific Brand Outlets Market by Country, 2024 - 2031, Thousand Units
TABLE 57 Asia Pacific Specialty Stores Market by Country, 2020 - 2023, USD Million
TABLE 58 Asia Pacific Specialty Stores Market by Country, 2024 - 2031, USD Million
TABLE 59 Asia Pacific Specialty Stores Market by Country, 2020 - 2023, Thousand Units
TABLE 60 Asia Pacific Specialty Stores Market by Country, 2024 - 2031, Thousand Units
TABLE 61 Asia Pacific Erotic Lingerie Market by Country, 2020 - 2023, USD Million
TABLE 62 Asia Pacific Erotic Lingerie Market by Country, 2024 - 2031, USD Million
TABLE 63 Asia Pacific Erotic Lingerie Market by Country, 2020 - 2023, Thousand Units
TABLE 64 Asia Pacific Erotic Lingerie Market by Country, 2024 - 2031, Thousand Units
TABLE 65 China Erotic Lingerie Market, 2020 - 2023, USD Million
TABLE 66 China Erotic Lingerie Market, 2024 - 2031, USD Million
TABLE 67 China Erotic Lingerie Market, 2020 - 2023, Thousand Units
TABLE 68 China Erotic Lingerie Market, 2024 - 2031, Thousand Units
TABLE 69 China Erotic Lingerie Market by Material, 2020 - 2023, USD Million
TABLE 70 China Erotic Lingerie Market by Material, 2024 - 2031, USD Million
TABLE 71 China Erotic Lingerie Market by Material, 2020 - 2023, Thousand Units
TABLE 72 China Erotic Lingerie Market by Material, 2024 - 2031, Thousand Units
TABLE 73 China Erotic Lingerie Market by Product Type, 2020 - 2023, USD Million
TABLE 74 China Erotic Lingerie Market by Product Type, 2024 - 2031, USD Million
TABLE 75 China Erotic Lingerie Market by Product Type, 2020 - 2023, Thousand Units
TABLE 76 China Erotic Lingerie Market by Product Type, 2024 - 2031, Thousand Units
TABLE 77 China Erotic Lingerie Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 78 China Erotic Lingerie Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 79 China Erotic Lingerie Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 80 China Erotic Lingerie Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 81 Japan Erotic Lingerie Market, 2020 - 2023, USD Million
TABLE 82 Japan Erotic Lingerie Market, 2024 - 2031, USD Million
TABLE 83 Japan Erotic Lingerie Market, 2020 - 2023, Thousand Units
TABLE 84 Japan Erotic Lingerie Market, 2024 - 2031, Thousand Units
TABLE 85 Japan Erotic Lingerie Market by Material, 2020 - 2023, USD Million
TABLE 86 Japan Erotic Lingerie Market by Material, 2024 - 2031, USD Million
TABLE 87 Japan Erotic Lingerie Market by Material, 2020 - 2023, Thousand Units
TABLE 88 Japan Erotic Lingerie Market by Material, 2024 - 2031, Thousand Units
TABLE 89 Japan Erotic Lingerie Market by Product Type, 2020 - 2023, USD Million
TABLE 90 Japan Erotic Lingerie Market by Product Type, 2024 - 2031, USD Million
TABLE 91 Japan Erotic Lingerie Market by Product Type, 2020 - 2023, Thousand Units
TABLE 92 Japan Erotic Lingerie Market by Product Type, 2024 - 2031, Thousand Units
TABLE 93 Japan Erotic Lingerie Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 94 Japan Erotic Lingerie Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 95 Japan Erotic Lingerie Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 96 Japan Erotic Lingerie Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 97 India Erotic Lingerie Market, 2020 - 2023, USD Million
TABLE 98 India Erotic Lingerie Market, 2024 - 2031, USD Million
TABLE 99 India Erotic Lingerie Market, 2020 - 2023, Thousand Units
TABLE 100 India Erotic Lingerie Market, 2024 - 2031, Thousand Units
TABLE 101 India Erotic Lingerie Market by Material, 2020 - 2023, USD Million
TABLE 102 India Erotic Lingerie Market by Material, 2024 - 2031, USD Million
TABLE 103 India Erotic Lingerie Market by Material, 2020 - 2023, Thousand Units
TABLE 104 India Erotic Lingerie Market by Material, 2024 - 2031, Thousand Units
TABLE 105 India Erotic Lingerie Market by Product Type, 2020 - 2023, USD Million
TABLE 106 India Erotic Lingerie Market by Product Type, 2024 - 2031, USD Million
TABLE 107 India Erotic Lingerie Market by Product Type, 2020 - 2023, Thousand Units
TABLE 108 India Erotic Lingerie Market by Product Type, 2024 - 2031, Thousand Units
TABLE 109 India Erotic Lingerie Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 110 India Erotic Lingerie Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 111 India Erotic Lingerie Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 112 India Erotic Lingerie Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 113 South Korea Erotic Lingerie Market, 2020 - 2023, USD Million
TABLE 114 South Korea Erotic Lingerie Market, 2024 - 2031, USD Million
TABLE 115 South Korea Erotic Lingerie Market, 2020 - 2023, Thousand Units
TABLE 116 South Korea Erotic Lingerie Market, 2024 - 2031, Thousand Units
TABLE 117 South Korea Erotic Lingerie Market by Material, 2020 - 2023, USD Million
TABLE 118 South Korea Erotic Lingerie Market by Material, 2024 - 2031, USD Million
TABLE 119 South Korea Erotic Lingerie Market by Material, 2020 - 2023, Thousand Units
TABLE 120 South Korea Erotic Lingerie Market by Material, 2024 - 2031, Thousand Units
TABLE 121 South Korea Erotic Lingerie Market by Product Type, 2020 - 2023, USD Million
TABLE 122 South Korea Erotic Lingerie Market by Product Type, 2024 - 2031, USD Million
TABLE 123 South Korea Erotic Lingerie Market by Product Type, 2020 - 2023, Thousand Units
TABLE 124 South Korea Erotic Lingerie Market by Product Type, 2024 - 2031, Thousand Units
TABLE 125 South Korea Erotic Lingerie Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 126 South Korea Erotic Lingerie Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 127 South Korea Erotic Lingerie Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 128 South Korea Erotic Lingerie Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 129 Singapore Erotic Lingerie Market, 2020 - 2023, USD Million
TABLE 130 Singapore Erotic Lingerie Market, 2024 - 2031, USD Million
TABLE 131 Singapore Erotic Lingerie Market, 2020 - 2023, Thousand Units
TABLE 132 Singapore Erotic Lingerie Market, 2024 - 2031, Thousand Units
TABLE 133 Singapore Erotic Lingerie Market by Material, 2020 - 2023, USD Million
TABLE 134 Singapore Erotic Lingerie Market by Material, 2024 - 2031, USD Million
TABLE 135 Singapore Erotic Lingerie Market by Material, 2020 - 2023, Thousand Units
TABLE 136 Singapore Erotic Lingerie Market by Material, 2024 - 2031, Thousand Units
TABLE 137 Singapore Erotic Lingerie Market by Product Type, 2020 - 2023, USD Million
TABLE 138 Singapore Erotic Lingerie Market by Product Type, 2024 - 2031, USD Million
TABLE 139 Singapore Erotic Lingerie Market by Product Type, 2020 - 2023, Thousand Units
TABLE 140 Singapore Erotic Lingerie Market by Product Type, 2024 - 2031, Thousand Units
TABLE 141 Singapore Erotic Lingerie Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 142 Singapore Erotic Lingerie Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 143 Singapore Erotic Lingerie Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 144 Singapore Erotic Lingerie Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 145 Malaysia Erotic Lingerie Market, 2020 - 2023, USD Million
TABLE 146 Malaysia Erotic Lingerie Market, 2024 - 2031, USD Million
TABLE 147 Malaysia Erotic Lingerie Market, 2020 - 2023, Thousand Units
TABLE 148 Malaysia Erotic Lingerie Market, 2024 - 2031, Thousand Units
TABLE 149 Malaysia Erotic Lingerie Market by Material, 2020 - 2023, USD Million
TABLE 150 Malaysia Erotic Lingerie Market by Material, 2024 - 2031, USD Million
TABLE 151 Malaysia Erotic Lingerie Market by Material, 2020 - 2023, Thousand Units
TABLE 152 Malaysia Erotic Lingerie Market by Material, 2024 - 2031, Thousand Units
TABLE 153 Malaysia Erotic Lingerie Market by Product Type, 2020 - 2023, USD Million
TABLE 154 Malaysia Erotic Lingerie Market by Product Type, 2024 - 2031, USD Million
TABLE 155 Malaysia Erotic Lingerie Market by Product Type, 2020 - 2023, Thousand Units
TABLE 156 Malaysia Erotic Lingerie Market by Product Type, 2024 - 2031, Thousand Units
TABLE 157 Malaysia Erotic Lingerie Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 158 Malaysia Erotic Lingerie Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 159 Malaysia Erotic Lingerie Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 160 Malaysia Erotic Lingerie Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 161 Rest of Asia Pacific Erotic Lingerie Market, 2020 - 2023, USD Million
TABLE 162 Rest of Asia Pacific Erotic Lingerie Market, 2024 - 2031, USD Million
TABLE 163 Rest of Asia Pacific Erotic Lingerie Market, 2020 - 2023, Thousand Units
TABLE 164 Rest of Asia Pacific Erotic Lingerie Market, 2024 - 2031, Thousand Units
TABLE 165 Rest of Asia Pacific Erotic Lingerie Market by Material, 2020 - 2023, USD Million
TABLE 166 Rest of Asia Pacific Erotic Lingerie Market by Material, 2024 - 2031, USD Million
TABLE 167 Rest of Asia Pacific Erotic Lingerie Market by Material, 2020 - 2023, Thousand Units
TABLE 168 Rest of Asia Pacific Erotic Lingerie Market by Material, 2024 - 2031, Thousand Units
TABLE 169 Rest of Asia Pacific Erotic Lingerie Market by Product Type, 2020 - 2023, USD Million
TABLE 170 Rest of Asia Pacific Erotic Lingerie Market by Product Type, 2024 - 2031, USD Million
TABLE 171 Rest of Asia Pacific Erotic Lingerie Market by Product Type, 2020 - 2023, Thousand Units
TABLE 172 Rest of Asia Pacific Erotic Lingerie Market by Product Type, 2024 - 2031, Thousand Units
TABLE 173 Rest of Asia Pacific Erotic Lingerie Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 174 Rest of Asia Pacific Erotic Lingerie Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 175 Rest of Asia Pacific Erotic Lingerie Market by Distribution Channel, 2020 - 2023, Thousand Units
TABLE 176 Rest of Asia Pacific Erotic Lingerie Market by Distribution Channel, 2024 - 2031, Thousand Units
TABLE 177 Key Information – Victoria’s Secret & Co.
TABLE 178 Key Information – Agent Provocateur
TABLE 179 Key Information – MAS Holdings Limited
TABLE 180 Key Information – Ann Summers Ltd.
TABLE 181 Key Information – Bluebella Ltd.
TABLE 182 Key Information – Felina GmbH
TABLE 183 Key Information – Hanky Panky Ltd.
TABLE 184 Key Information – La Perla Fashion Holding N.V.
TABLE 185 Key Information – PVH Corp.
TABLE 186 Key Information – Stella McCartney Limited
List of Figures
FIG 1 Methodology for the research
FIG 2 Asia Pacific Erotic Lingerie Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Erotic Lingerie Market
FIG 4 Porter’s Five Forces Analysis – Erotic Lingerie Market
FIG 5 Asia Pacific Erotic Lingerie Market share by Material, 2023
FIG 6 Asia Pacific Erotic Lingerie Market share by Material, 2031
FIG 7 Asia Pacific Erotic Lingerie Market by Material, 2020 - 2031, USD Million
FIG 8 Asia Pacific Erotic Lingerie Market share by Product Type, 2023
FIG 9 Asia Pacific Erotic Lingerie Market share by Product Type, 2031
FIG 10 Asia Pacific Erotic Lingerie Market by Product Type, 2020 - 2031, USD Million
FIG 11 Asia Pacific Erotic Lingerie Market share by Distribution Channel, 2023
FIG 12 Asia Pacific Erotic Lingerie Market share by Distribution Channel, 2031
FIG 13 Asia Pacific Erotic Lingerie Market by Distribution Channel, 2020 - 2031, USD Million
FIG 14 Asia Pacific Erotic Lingerie Market share by Country, 2023
FIG 15 Asia Pacific Erotic Lingerie Market share by Country, 2031
FIG 16 Asia Pacific Erotic Lingerie Market by Country, 2020 - 2031, USD Million