The Asia Pacific Eye Makeup Market would witness market growth of 6.6% CAGR during the forecast period (2024-2031).
The China market dominated the Asia Pacific Eye Makeup Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $2,608.2 million by 2031. The Japan market is registering a CAGR of 6% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 7.4% during (2024 - 2031).
Regional beauty trends and cultural factors have also influenced this market. In Asia, for example, the popularity of K-Beauty (Korean Beauty) has profoundly impacted beauty standards, emphasizing natural, dewy skin and subtle looks. In contrast, Western markets favor more dramatic styles, with bold colors and intricate techniques such as winged eyeliner or cut-crease eyeshadow.
This market has also benefited from demographic shifts, particularly men's rising interest in makeup. While traditionally, makeup was marketed primarily to women, there has been a growing acceptance of makeup for men, particularly in regions like South Korea and Japan. Men’s grooming brands increasingly offer these products, such as brow gels and eyeliners, designed specifically for male consumers.
This market in Asia-Pacific is rapidly expanding due to diverse cultural influences, rising disposable incomes, and the increasing popularity of beauty trends driven by social media and celebrities. The growing presence of international brands and a thriving local beauty industry continue to shape the landscape. Furthermore, the influence of K-beauty and J-beauty trends, which emphasize them for enhancing natural beauty, drives regional demand. Australian consumers are increasingly seeking these products that are cruelty-free, vegan, and sustainable, reflecting the country’s strong environmental ethos. The natural and organic market is expanding, with consumers preferring brands that align with these values. Consequently, the expansion of the beauty & personal care industry, social media, e-commerce platforms, and the urban population is also facilitating the increased accessibility of eye cosmetics, thereby contributing to the overall growth of the market in the Asia-Pacific region.
Free Valuable Insights: The Global Eye Makeup Market is Predict to reach USD 28.6 Billion by 2031, at a CAGR of 6.1%
Based on Source, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Product, the market is segmented into Mascara, Eye Shadow, Eye Liner, Eye Pencil, Eye Brow Enhancers, and Other Products. Based on countries, the market is segmented into China, Japan, India, South Korea, Australia, Malaysia, and Rest of Asia Pacific.
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![Eye Makeup Market Size, Share & Analysis Report [2031]](https://www.kbvresearch.com/upload/cover/eye-makeup-market.jpg "Eye Makeup Market Size, Share & Analysis Report [2031]")
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