Asia Pacific Eye Makeup Market Size, Share & Trends Analysis Report By Source (Conventional and Organic), By Distribution Channel (Offline and Online), By Product, By Country and Growth Forecast, 2024 - 2031

The Asia Pacific Eye Makeup Market would witness market growth of 6.6% CAGR during the forecast period (2024-2031).

The China market dominated the Asia Pacific Eye Makeup Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $2,608.2 million by 2031. The Japan market is registering a CAGR of 6% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 7.4% during (2024 - 2031).

Regional beauty trends and cultural factors have also influenced this market. In Asia, for example, the popularity of K-Beauty (Korean Beauty) has profoundly impacted beauty standards, emphasizing natural, dewy skin and subtle looks. In contrast, Western markets favor more dramatic styles, with bold colors and intricate techniques such as winged eyeliner or cut-crease eyeshadow.

This market has also benefited from demographic shifts, particularly men's rising interest in makeup. While traditionally, makeup was marketed primarily to women, there has been a growing acceptance of makeup for men, particularly in regions like South Korea and Japan. Men’s grooming brands increasingly offer these products, such as brow gels and eyeliners, designed specifically for male consumers.

This market in Asia-Pacific is rapidly expanding due to diverse cultural influences, rising disposable incomes, and the increasing popularity of beauty trends driven by social media and celebrities. The growing presence of international brands and a thriving local beauty industry continue to shape the landscape. Furthermore, the influence of K-beauty and J-beauty trends, which emphasize them for enhancing natural beauty, drives regional demand. Australian consumers are increasingly seeking these products that are cruelty-free, vegan, and sustainable, reflecting the country’s strong environmental ethos. The natural and organic market is expanding, with consumers preferring brands that align with these values. Consequently, the expansion of the beauty & personal care industry, social media, e-commerce platforms, and the urban population is also facilitating the increased accessibility of eye cosmetics, thereby contributing to the overall growth of the market in the Asia-Pacific region.

Free Valuable Insights: The Global Eye Makeup Market is Predict to reach USD 28.6 Billion by 2031, at a CAGR of 6.1%

Based on Source, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Product, the market is segmented into Mascara, Eye Shadow, Eye Liner, Eye Pencil, Eye Brow Enhancers, and Other Products. Based on countries, the market is segmented into China, Japan, India, South Korea, Australia, Malaysia, and Rest of Asia Pacific.

List of Key Companies Profiled

• L'Oréal S.A.
• Pacifica Beauty LLC
• Unilever PLC
• Kao Corporation
• NAOS
• The Estee Lauder Companies, Inc.
• Johnson & Johnson
• Pierre Fabre S.A
• Amway Corporation
• Coty, Inc.

Asia Pacific Eye Makeup Market Report Segmentation

By Source

• Conventional
• Organic

By Distribution Channel

• Offline
• Online

By Product

• Mascara
• Eye Shadow
• Eye Liner
• Eye Pencil
• Eye Brow Enhancers
• Other Products

By Country

• China
• Japan
• India
• South Korea
• Australia
• Malaysia
• Rest of Asia Pacific

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Eye Makeup Market, by Source
1.4.2 Asia Pacific Eye Makeup Market, by Distribution Channel
1.4.3 Asia Pacific Eye Makeup Market, by Product
1.4.4 Asia Pacific Eye Makeup Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. Asia Pacific Eye Makeup Market by Source
4.1 Asia Pacific Conventional Market by Country
4.2 Asia Pacific Organic Market by Country

Chapter 5. Asia Pacific Eye Makeup Market by Distribution Channel
5.1 Asia Pacific Offline Market by Country
5.2 Asia Pacific Online Market by Country

Chapter 6. Asia Pacific Eye Makeup Market by Product
6.1 Asia Pacific Mascara Market by Country
6.2 Asia Pacific Eye Shadow Market by Country
6.3 Asia Pacific Eye Liner Market by Country
6.4 Asia Pacific Eye Pencil Market by Country
6.5 Asia Pacific Eye Brow Enhancers Market by Country
6.6 Asia Pacific Other Products Market by Country

Chapter 7. Asia Pacific Eye Makeup Market by Country
7.1 China Eye Makeup Market
7.1.1 China Eye Makeup Market by Source
7.1.2 China Eye Makeup Market by Distribution Channel
7.1.3 China Eye Makeup Market by Product
7.2 Japan Eye Makeup Market
7.2.1 Japan Eye Makeup Market by Source
7.2.2 Japan Eye Makeup Market by Distribution Channel
7.2.3 Japan Eye Makeup Market by Product
7.3 India Eye Makeup Market
7.3.1 India Eye Makeup Market by Source
7.3.2 India Eye Makeup Market by Distribution Channel
7.3.3 India Eye Makeup Market by Product
7.4 South Korea Eye Makeup Market
7.4.1 South Korea Eye Makeup Market by Source
7.4.2 South Korea Eye Makeup Market by Distribution Channel
7.4.3 South Korea Eye Makeup Market by Product
7.5 Australia Eye Makeup Market
7.5.1 Australia Eye Makeup Market by Source
7.5.2 Australia Eye Makeup Market by Distribution Channel
7.5.3 Australia Eye Makeup Market by Product
7.6 Malaysia Eye Makeup Market
7.6.1 Malaysia Eye Makeup Market by Source
7.6.2 Malaysia Eye Makeup Market by Distribution Channel
7.6.3 Malaysia Eye Makeup Market by Product
7.7 Rest of Asia Pacific Eye Makeup Market
7.7.1 Rest of Asia Pacific Eye Makeup Market by Source
7.7.2 Rest of Asia Pacific Eye Makeup Market by Distribution Channel
7.7.3 Rest of Asia Pacific Eye Makeup Market by Product

Chapter 8. Company Profiles
8.1 L'Oreal S.A.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental and Regional Analysis
8.1.4 Recent strategies and developments:
8.1.4.1 Product Launches and Product Expansions:
8.1.5 SWOT Analysis
8.2 Pacifica Beauty LLC
8.2.1 Company Overview
8.2.2 SWOT Analysis
8.3 Unilever PLC
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Segmental and Regional Analysis
8.3.4 Research & Development Expense
8.3.5 SWOT Analysis
8.4 Kao Corporation
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expenses
8.4.5 SWOT Analysis
8.5 NAOS
8.5.1 Company Overview
8.6 The Estee Lauder Companies, Inc.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Segmental and Regional Analysis
8.6.4 Research & Development Expenses
8.6.5 SWOT Analysis
8.7 Johnson & Johnson
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Segmental & Regional Analysis
8.7.4 Research & Development Expenses
8.7.5 SWOT Analysis
8.8 Pierre Fabre S.A
8.8.1 Company Overview
8.8.2 SWOT Analysis
8.9 Amway Corporation
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Product Launches and Product Expansions:
8.9.3 SWOT Analysis
8.10. Coty, Inc.
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 SWOT Analysis

TABLE 1 Asia Pacific Eye Makeup Market, 2020 - 2023, USD Million
TABLE 2 Asia Pacific Eye Makeup Market, 2024 - 2031, USD Million
TABLE 3 Asia Pacific Eye Makeup Market by Source, 2020 - 2023, USD Million
TABLE 4 Asia Pacific Eye Makeup Market by Source, 2024 - 2031, USD Million
TABLE 5 Asia Pacific Conventional Market by Country, 2020 - 2023, USD Million
TABLE 6 Asia Pacific Conventional Market by Country, 2024 - 2031, USD Million
TABLE 7 Asia Pacific Organic Market by Country, 2020 - 2023, USD Million
TABLE 8 Asia Pacific Organic Market by Country, 2024 - 2031, USD Million
TABLE 9 Asia Pacific Eye Makeup Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 10 Asia Pacific Eye Makeup Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 11 Asia Pacific Offline Market by Country, 2020 - 2023, USD Million
TABLE 12 Asia Pacific Offline Market by Country, 2024 - 2031, USD Million
TABLE 13 Asia Pacific Online Market by Country, 2020 - 2023, USD Million
TABLE 14 Asia Pacific Online Market by Country, 2024 - 2031, USD Million
TABLE 15 Asia Pacific Eye Makeup Market by Product, 2020 - 2023, USD Million
TABLE 16 Asia Pacific Eye Makeup Market by Product, 2024 - 2031, USD Million
TABLE 17 Asia Pacific Mascara Market by Country, 2020 - 2023, USD Million
TABLE 18 Asia Pacific Mascara Market by Country, 2024 - 2031, USD Million
TABLE 19 Asia Pacific Eye Shadow Market by Country, 2020 - 2023, USD Million
TABLE 20 Asia Pacific Eye Shadow Market by Country, 2024 - 2031, USD Million
TABLE 21 Asia Pacific Eye Liner Market by Country, 2020 - 2023, USD Million
TABLE 22 Asia Pacific Eye Liner Market by Country, 2024 - 2031, USD Million
TABLE 23 Asia Pacific Eye Pencil Market by Country, 2020 - 2023, USD Million
TABLE 24 Asia Pacific Eye Pencil Market by Country, 2024 - 2031, USD Million
TABLE 25 Asia Pacific Eye Brow Enhancers Market by Country, 2020 - 2023, USD Million
TABLE 26 Asia Pacific Eye Brow Enhancers Market by Country, 2024 - 2031, USD Million
TABLE 27 Asia Pacific Other Products Market by Country, 2020 - 2023, USD Million
TABLE 28 Asia Pacific Other Products Market by Country, 2024 - 2031, USD Million
TABLE 29 Asia Pacific Eye Makeup Market by Country, 2020 - 2023, USD Million
TABLE 30 Asia Pacific Eye Makeup Market by Country, 2024 - 2031, USD Million
TABLE 31 China Eye Makeup Market, 2020 - 2023, USD Million
TABLE 32 China Eye Makeup Market, 2024 - 2031, USD Million
TABLE 33 China Eye Makeup Market by Source, 2020 - 2023, USD Million
TABLE 34 China Eye Makeup Market by Source, 2024 - 2031, USD Million
TABLE 35 China Eye Makeup Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 36 China Eye Makeup Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 37 China Eye Makeup Market by Product, 2020 - 2023, USD Million
TABLE 38 China Eye Makeup Market by Product, 2024 - 2031, USD Million
TABLE 39 Japan Eye Makeup Market, 2020 - 2023, USD Million
TABLE 40 Japan Eye Makeup Market, 2024 - 2031, USD Million
TABLE 41 Japan Eye Makeup Market by Source, 2020 - 2023, USD Million
TABLE 42 Japan Eye Makeup Market by Source, 2024 - 2031, USD Million
TABLE 43 Japan Eye Makeup Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 44 Japan Eye Makeup Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 45 Japan Eye Makeup Market by Product, 2020 - 2023, USD Million
TABLE 46 Japan Eye Makeup Market by Product, 2024 - 2031, USD Million
TABLE 47 India Eye Makeup Market, 2020 - 2023, USD Million
TABLE 48 India Eye Makeup Market, 2024 - 2031, USD Million
TABLE 49 India Eye Makeup Market by Source, 2020 - 2023, USD Million
TABLE 50 India Eye Makeup Market by Source, 2024 - 2031, USD Million
TABLE 51 India Eye Makeup Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 52 India Eye Makeup Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 53 India Eye Makeup Market by Product, 2020 - 2023, USD Million
TABLE 54 India Eye Makeup Market by Product, 2024 - 2031, USD Million
TABLE 55 South Korea Eye Makeup Market, 2020 - 2023, USD Million
TABLE 56 South Korea Eye Makeup Market, 2024 - 2031, USD Million
TABLE 57 South Korea Eye Makeup Market by Source, 2020 - 2023, USD Million
TABLE 58 South Korea Eye Makeup Market by Source, 2024 - 2031, USD Million
TABLE 59 South Korea Eye Makeup Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 60 South Korea Eye Makeup Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 61 South Korea Eye Makeup Market by Product, 2020 - 2023, USD Million
TABLE 62 South Korea Eye Makeup Market by Product, 2024 - 2031, USD Million
TABLE 63 Australia Eye Makeup Market, 2020 - 2023, USD Million
TABLE 64 Australia Eye Makeup Market, 2024 - 2031, USD Million
TABLE 65 Australia Eye Makeup Market by Source, 2020 - 2023, USD Million
TABLE 66 Australia Eye Makeup Market by Source, 2024 - 2031, USD Million
TABLE 67 Australia Eye Makeup Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 68 Australia Eye Makeup Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 69 Australia Eye Makeup Market by Product, 2020 - 2023, USD Million
TABLE 70 Australia Eye Makeup Market by Product, 2024 - 2031, USD Million
TABLE 71 Malaysia Eye Makeup Market, 2020 - 2023, USD Million
TABLE 72 Malaysia Eye Makeup Market, 2024 - 2031, USD Million
TABLE 73 Malaysia Eye Makeup Market by Source, 2020 - 2023, USD Million
TABLE 74 Malaysia Eye Makeup Market by Source, 2024 - 2031, USD Million
TABLE 75 Malaysia Eye Makeup Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 76 Malaysia Eye Makeup Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 77 Malaysia Eye Makeup Market by Product, 2020 - 2023, USD Million
TABLE 78 Malaysia Eye Makeup Market by Product, 2024 - 2031, USD Million
TABLE 79 Rest of Asia Pacific Eye Makeup Market, 2020 - 2023, USD Million
TABLE 80 Rest of Asia Pacific Eye Makeup Market, 2024 - 2031, USD Million
TABLE 81 Rest of Asia Pacific Eye Makeup Market by Source, 2020 - 2023, USD Million
TABLE 82 Rest of Asia Pacific Eye Makeup Market by Source, 2024 - 2031, USD Million
TABLE 83 Rest of Asia Pacific Eye Makeup Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 84 Rest of Asia Pacific Eye Makeup Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 85 Rest of Asia Pacific Eye Makeup Market by Product, 2020 - 2023, USD Million
TABLE 86 Rest of Asia Pacific Eye Makeup Market by Product, 2024 - 2031, USD Million
TABLE 87 Key Information – L'Oreal S.A.
TABLE 88 Key Information – Pacifica Beauty LLC
TABLE 89 Key Information – Unilever PLC
TABLE 90 Key Information – Kao Corporation
TABLE 91 Key Information – NAOS
TABLE 92 Key Information – Estee Lauder Companies, Inc.
TABLE 93 Key Information – Johnson & Johnson
TABLE 94 Key Information – Pierre Fabre S.A
TABLE 95 Key Information - Amway Corporation
TABLE 96 key Information – Coty, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 Asia Pacific Eye Makeup Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Eye Makeup Market
FIG 4 Porter’s Five Forces Analysis – Eye Makeup Market
FIG 5 Asia Pacific Eye Makeup Market share by Source, 2023
FIG 6 Asia Pacific Eye Makeup Market share by Source, 2031
FIG 7 Asia Pacific Eye Makeup Market by Source, 2020 - 2031, USD Million
FIG 8 Asia Pacific Eye Makeup Market share by Distribution Channel, 2023
FIG 9 Asia Pacific Eye Makeup Market share by Distribution Channel, 2031
FIG 10 Asia Pacific Eye Makeup Market by Distribution Channel, 2020 - 2031, USD Million
FIG 11 Asia Pacific Eye Makeup Market share by Product, 2023
FIG 12 Asia Pacific Eye Makeup Market share by Product, 2031
FIG 13 Asia Pacific Eye Makeup Market by Product, 2020 - 2031, USD Million
FIG 14 Asia Pacific Eye Makeup Market share by Country, 2023
FIG 15 Asia Pacific Eye Makeup Market share by Country, 2031
FIG 16 Asia Pacific Eye Makeup Market by Country, 2020 - 2031, USD Million
FIG 17 Swot Analysis: L'Oréal S.A.
FIG 18 Swot Analysis: Pacifica Beauty LLC
FIG 19 SWOT Analysis: Unilever PLC
FIG 20 SWOT Analysis: Kao Corporation
FIG 21 Swot Analysis: The Estee Lauder Companies, Inc.
FIG 22 SWOT Analysis: Johnson & Johnson
FIG 23 SWOT Analysis: Pierre Fabre S.A
FIG 24 SWOT Analysis: Amway Corporation
FIG 25 Swot Analysis: Coty, Inc.