The Asia Pacific Free-to-air (FTA) Service Market would witness market growth of 11.1% CAGR during the forecast period (2023-2030).
Free-to-air services have changed over time and integrated various digital features to maintain their competitiveness in the market and satisfy viewers' shifting expectations. The relevance of free-to-air services in digital broadcasting technologies, such as High-Definition (HD) and Ultra High-Definition (UHD) content, Video-On-Demand (VOD), and satellite tuners, is expanding, owing to its advantages like efficient content delivery and immersive watching experience. To ensure that consumers receive all free-to-air channels run by the state broadcasters (Doordarshan) without the need to install a set-up box, the Bureau of Indian Standards (BIS) finalized a standard for digital television receivers with built-in satellite tuners in 2022. These significant advancements in digital broadcasting are projected to improve the market's prospects for future growth.
To build the infrastructure for public service broadcasters Prasar Bharati - All India Radio (AIR) and Door Darshan (DD), India's Ministry of Information and Broadcasting began investing in the Broadcasting Infrastructure and Network Development (BIND) Scheme in January 2023. The BIND Scheme will have an estimated funding of Rs. 2539.61 crore up to 2025-2026. The financing is anticipated to provide Prasar Bharati with financial assistance for costs associated with its broadcasting infrastructure's extension and improvement, organizational-related civil work, and content development. As a result, free-to-air services gained more popularity among end consumers, fueling market expansion.
Introducing subscription-based models is one of the significant developments in Japan's OTT video sector. Instead of buying individual movies or TV series, many consumers prefer the ease of paying a monthly price for unrestricted access to a vast library of content. Because of this, subscription-based services like Netflix and Amazon Prime Video have been successful in Japan. Another trend is the creation of regional OTT video platforms that target Japanese audiences mainly and provide a mix of local and foreign content. Underlying macroeconomic conditions have also impacted the OTT Video sector in Japan. Japan's consumer base is developed and wealthy, with high disposable money and a great need for amusement. With a considerable percentage of the population owning smartphones, the nation boasts a high smartphone penetration rate. These factors pose lucrative prospects for the free-to-air services in the region.
The China market dominated the Asia Pacific Free-to-air (FTA) Service Market, by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $20,267.3 Million by 2030. The Japan market is experiencing a CAGR of 10.4% during (2023 - 2030). Additionally, The India market would exhibit a CAGR of 11.8% during (2023 - 2030).
Based on Application, the market is segmented into Residential, and Commercial. Based on Device Type, the market is segmented into Cable Television, Satellite Television, Mobile TV, and Radio. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: The Worldwide Free-to-air (FTA) Service Market is Projected to reach USD 258.3 Billion by 2030, at a CAGR of 10.4%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Eutelsat S.A., AMC Networks, Inc., BT Group plc, RTL Group S.A. (SpotX, Inc.), Deutsche Telekom AG, Comcast Corporation (Sky plc), ITV plc, Sony Corporation and DEN Networks Ltd.
Scope of the Study
Market Segments Covered in the Report:
By Application
By Device Type
- Cable Television
- Satellite Television
- Mobile TV
- Radio
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- Eutelsat S.A.
- AMC Networks, Inc.
- BT Group plc
- RTL Group S.A. (SpotX, Inc.)
- Deutsche Telekom AG
- Comcast Corporation (Sky plc)
- ITV plc
- Sony Corporation
- DEN Networks Ltd.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Free-to-air (FTA) Service Market, by Application
1.4.2 Asia Pacific Free-to-air (FTA) Service Market, by Device Type
1.4.3 Asia Pacific Free-to-air (FTA) Service Market, by Country
1.5 Methodology for the research
Chapter 2. Market At a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter Five Forces Analysis
Chapter 4. Asia Pacific Free-to-air (FTA) Service Market, by Application
4.1 Asia Pacific Residential Market, by Country
4.2 Asia Pacific Commercial Market, by Country
Chapter 5. Asia Pacific Free-to-air (FTA) Service Market, by Device Type
5.1 Asia Pacific Cable Television Market, by Country
5.2 Asia Pacific Satellite Television Market, by Country
5.3 Asia Pacific Mobile TV Market, by Country
5.4 Asia Pacific Radio Market, by Country
Chapter 6. Asia Pacific Free-to-air (FTA) Service Market, by Country
6.1 China Free-to-air (FTA) Service Market
6.1.1 China Free-to-air (FTA) Service Market, by Application
6.1.2 China Free-to-air (FTA) Service Market, by Device Type
6.2 Japan Free-to-air (FTA) Service Market
6.2.1 Japan Free-to-air (FTA) Service Market, by Application
6.2.2 Japan Free-to-air (FTA) Service Market, by Device Type
6.3 India Free-to-air (FTA) Service Market
6.3.1 India Free-to-air (FTA) Service Market, by Application
6.3.2 India Free-to-air (FTA) Service Market, by Device Type
6.4 South Korea Free-to-air (FTA) Service Market
6.4.1 South Korea Free-to-air (FTA) Service Market, by Application
6.4.2 South Korea Free-to-air (FTA) Service Market, by Device Type
6.5 Singapore Free-to-air (FTA) Service Market
6.5.1 Singapore Free-to-air (FTA) Service Market, by Application
6.5.2 Singapore Free-to-air (FTA) Service Market, by Device Type
6.6 Malaysia Free-to-air (FTA) Service Market
6.6.1 Malaysia Free-to-air (FTA) Service Market, by Application
6.6.2 Malaysia Free-to-air (FTA) Service Market, by Device Type
6.7 Rest of Asia Pacific Free-to-air (FTA) Service Market
6.7.1 Rest of Asia Pacific Free-to-air (FTA) Service Market, by Application
6.7.2 Rest of Asia Pacific Free-to-air (FTA) Service Market, by Device Type
Chapter 7. Company Profiles
7.1 Eutelsat S.A.
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Regional Analysis
7.1.4 SWOT Analysis
7.2 AMC Networks, Inc.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental and Regional Analysis
7.2.4 SWOT Analysis
7.3 BT Group plc
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Research & Development Expenses
7.3.5 SWOT Analysis
7.4 RTL Group S.A. (SpotX, Inc.)
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Segmental and Regional Analysis
7.4.4 SWOT Analysis
7.5 Deutsche Telekom AG
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Segmental and Regional Analysis
7.5.4 Research & Development Expense
7.5.5 SWOT Analysis
7.6 Comcast Corporation (Sky plc)
7.6.1 Company Overview
7.6.2 Financial Analysis
7.6.3 Segmental and Regional Analysis
7.6.4 SWOT Analysis
7.7 ITV plc
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 SWOT Analysis
7.8 Sony Corporation
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Segmental and Regional Analysis
7.8.4 Research & Development Expenses
7.8.5 SWOT Analysis
7.9 DEN Networks Ltd.
7.9.1 Company Overview
7.9.2 Financial Analysis
7.9.3 Segmental Analysis
7.9.4 SWOT Analysis
TABLE 1 Asia Pacific Free-to-air (FTA) Service Market, 2019 - 2022, USD Million
TABLE 2 Asia Pacific Free-to-air (FTA) Service Market, 2023 - 2030, USD Million
TABLE 3 Asia Pacific Free-to-air (FTA) Service Market, by Application, 2019 - 2022, USD Million
TABLE 4 Asia Pacific Free-to-air (FTA) Service Market, by Application, 2023 - 2030, USD Million
TABLE 5 Asia Pacific Residential Market, by Country, 2019 - 2022, USD Million
TABLE 6 Asia Pacific Residential Market, by Country, 2023 - 2030, USD Million
TABLE 7 Asia Pacific Commercial Market, by Country, 2019 - 2022, USD Million
TABLE 8 Asia Pacific Commercial Market, by Country, 2023 - 2030, USD Million
TABLE 9 Asia Pacific Free-to-air (FTA) Service Market, by Device Type, 2019 - 2022, USD Million
TABLE 10 Asia Pacific Free-to-air (FTA) Service Market, by Device Type, 2023 - 2030, USD Million
TABLE 11 Asia Pacific Cable Television Market, by Country, 2019 - 2022, USD Million
TABLE 12 Asia Pacific Cable Television Market, by Country, 2023 - 2030, USD Million
TABLE 13 Asia Pacific Satellite Television Market, by Country, 2019 - 2022, USD Million
TABLE 14 Asia Pacific Satellite Television Market, by Country, 2023 - 2030, USD Million
TABLE 15 Asia Pacific Mobile TV Market, by Country, 2019 - 2022, USD Million
TABLE 16 Asia Pacific Mobile TV Market, by Country, 2023 - 2030, USD Million
TABLE 17 Asia Pacific Radio Market, by Country, 2019 - 2022, USD Million
TABLE 18 Asia Pacific Radio Market, by Country, 2023 - 2030, USD Million
TABLE 19 Asia Pacific Free-to-air (FTA) Service Market, by Country, 2019 - 2022, USD Million
TABLE 20 Asia Pacific Free-to-air (FTA) Service Market, by Country, 2023 - 2030, USD Million
TABLE 21 China Free-to-air (FTA) Service Market, 2019 - 2022, USD Million
TABLE 22 China Free-to-air (FTA) Service Market, 2023 - 2030, USD Million
TABLE 23 China Free-to-air (FTA) Service Market, by Application, 2019 - 2022, USD Million
TABLE 24 China Free-to-air (FTA) Service Market, by Application, 2023 - 2030, USD Million
TABLE 25 China Free-to-air (FTA) Service Market, by Device Type, 2019 - 2022, USD Million
TABLE 26 China Free-to-air (FTA) Service Market, by Device Type, 2023 - 2030, USD Million
TABLE 27 Japan Free-to-air (FTA) Service Market, 2019 - 2022, USD Million
TABLE 28 Japan Free-to-air (FTA) Service Market, 2023 - 2030, USD Million
TABLE 29 Japan Free-to-air (FTA) Service Market, by Application, 2019 - 2022, USD Million
TABLE 30 Japan Free-to-air (FTA) Service Market, by Application, 2023 - 2030, USD Million
TABLE 31 Japan Free-to-air (FTA) Service Market, by Device Type, 2019 - 2022, USD Million
TABLE 32 Japan Free-to-air (FTA) Service Market, by Device Type, 2023 - 2030, USD Million
TABLE 33 India Free-to-air (FTA) Service Market, 2019 - 2022, USD Million
TABLE 34 India Free-to-air (FTA) Service Market, 2023 - 2030, USD Million
TABLE 35 India Free-to-air (FTA) Service Market, by Application, 2019 - 2022, USD Million
TABLE 36 India Free-to-air (FTA) Service Market, by Application, 2023 - 2030, USD Million
TABLE 37 India Free-to-air (FTA) Service Market, by Device Type, 2019 - 2022, USD Million
TABLE 38 India Free-to-air (FTA) Service Market, by Device Type, 2023 - 2030, USD Million
TABLE 39 South Korea Free-to-air (FTA) Service Market, 2019 - 2022, USD Million
TABLE 40 South Korea Free-to-air (FTA) Service Market, 2023 - 2030, USD Million
TABLE 41 South Korea Free-to-air (FTA) Service Market, by Application, 2019 - 2022, USD Million
TABLE 42 South Korea Free-to-air (FTA) Service Market, by Application, 2023 - 2030, USD Million
TABLE 43 South Korea Free-to-air (FTA) Service Market, by Device Type, 2019 - 2022, USD Million
TABLE 44 South Korea Free-to-air (FTA) Service Market, by Device Type, 2023 - 2030, USD Million
TABLE 45 Singapore Free-to-air (FTA) Service Market, 2019 - 2022, USD Million
TABLE 46 Singapore Free-to-air (FTA) Service Market, 2023 - 2030, USD Million
TABLE 47 Singapore Free-to-air (FTA) Service Market, by Application, 2019 - 2022, USD Million
TABLE 48 Singapore Free-to-air (FTA) Service Market, by Application, 2023 - 2030, USD Million
TABLE 49 Singapore Free-to-air (FTA) Service Market, by Device Type, 2019 - 2022, USD Million
TABLE 50 Singapore Free-to-air (FTA) Service Market, by Device Type, 2023 - 2030, USD Million
TABLE 51 Malaysia Free-to-air (FTA) Service Market, 2019 - 2022, USD Million
TABLE 52 Malaysia Free-to-air (FTA) Service Market, 2023 - 2030, USD Million
TABLE 53 Malaysia Free-to-air (FTA) Service Market, by Application, 2019 - 2022, USD Million
TABLE 54 Malaysia Free-to-air (FTA) Service Market, by Application, 2023 - 2030, USD Million
TABLE 55 Malaysia Free-to-air (FTA) Service Market, by Device Type, 2019 - 2022, USD Million
TABLE 56 Malaysia Free-to-air (FTA) Service Market, by Device Type, 2023 - 2030, USD Million
TABLE 57 Rest of Asia Pacific Free-to-air (FTA) Service Market, 2019 - 2022, USD Million
TABLE 58 Rest of Asia Pacific Free-to-air (FTA) Service Market, 2023 - 2030, USD Million
TABLE 59 Rest of Asia Pacific Free-to-air (FTA) Service Market, by Application, 2019 - 2022, USD Million
TABLE 60 Rest of Asia Pacific Free-to-air (FTA) Service Market, by Application, 2023 - 2030, USD Million
TABLE 61 Rest of Asia Pacific Free-to-air (FTA) Service Market, by Device Type, 2019 - 2022, USD Million
TABLE 62 Rest of Asia Pacific Free-to-air (FTA) Service Market, by Device Type, 2023 - 2030, USD Million
TABLE 63 Key Information – Eutelsat S.A.
TABLE 64 Key Information – AMC NETWORKS, INC.
TABLE 65 Key Information – BT Group plc
TABLE 66 Key Information – RTL Group S.A.
TABLE 67 Key Information – Deutsche Telekom AG
TABLE 68 key information – Comcast Corporation
TABLE 69 Key Information – ITV plc
TABLE 70 Key Information – Sony Corporation
TABLE 71 Key Information – DEN Networks Ltd.
List of Figures
FIG 1 Methodology for the research
FIG 2 Asia Pacific Free-to-air (FTA) Service Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting the Free-to-air (FTA) Service Market
FIG 4 Porter’s Five Forces Analysis – Free-to-air (FTA) Service Market specific
FIG 5 Asia Pacific Free-to-air (FTA) Service Market, share by Application, 2022
FIG 6 Asia Pacific Free-to-air (FTA) Service Market, share by Application, 2030
FIG 7 Asia Pacific Free-to-air (FTA) Service Market, by Application, 2019 - 2030, USD Million
FIG 8 Asia Pacific Free-to-air (FTA) Service Market, share by Device Type, 2022
FIG 9 Asia Pacific Free-to-air (FTA) Service Market, share by Device Type, 2030
FIG 10 Asia Pacific Free-to-air (FTA) Service Market, by Device Type, 2019 - 2030, USD Million
FIG 11 Asia Pacific Free-to-air (FTA) Service Market, share by Country, 2022
FIG 12 Asia Pacific Free-to-air (FTA) Service Market, share by Country, 2030
FIG 13 Asia Pacific Free-to-air (FTA) Service Market, by Country, 2019 - 2030, USD Million
FIG 14 Swot Analysis: Eutelsat S.A.
FIG 15 Swot Analysis: AMC Networks, Inc.
FIG 16 Swot Analysis: BT Group plc
FIG 17 Swot Analysis: RTL Group S.A.
FIG 18 Swot Analysis: Deutsche Telekom AG
FIG 19 Swot Analysis: Comcast Corporation
FIG 20 Swot Analysis: ITV plc
FIG 21 SWOT Analysis: Sony Corporation
FIG 22 Swot Analysis: DEN Networks Ltd.