The Asia Pacific Geomarketing Market Size would witness market growth of 30.6% CAGR during the forecast period (2018 – 2024). Geomarketing means using location knowledge to organize and display digital mapping for review and decision-making efforts. The digital map enables marketers to analyse data per geographic area or specific physical location (such as a suburbs bordering a major city). Today's digital technology, which provides location data through social media and mobile devices, will only help to further increase this marketing approach. Factors such as increased demand for location-based intelligence to produce increased business results; locating analytics and large data that provide comprehensive and different information about potential markets and consumers; broad acceptance of consumer location-based applications and increasing investments in digital marketing in comparison with conventional brands, drive the market.
Based on Component, the market is segmented into Software and Services. Software is further bifurcated into Content Management, Location & Predictive Analytics, Geofencing, and Others. Services is further bifurcated into Integration & Deployment, Advisory & Consulting, and Support & Maintenance. Based on Location, the market is further segmented into Outdoor and Indoor. Based on Deployment Mode, the market is further segmented into On-premise and Cloud. Based on End User, the market is segmented into Retail & Ecommerce, Healthcare & Life Sciences, Media & Entertainment, Telecom & IT, Travel & Hospitality, BFSI, and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Microsoft Corporation, Google Inc., IBM Corporation, Cisco Systems Inc., Oracle Corporation, Adobe Systems Inc., Salesforce.com, Inc., Software AG, Clevertap, and Ericsson.
Scope of the Study
By Component
By Location
By Deployment Mode
By End User
By Country
Companies Profiled
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