Asia Pacific Hair Mask Market Size, Share & Trends Analysis Report By Nature (Conventional and Organic), By Application, By Distribution Channel (Offline and Online), By Hair Type, By Product, By Country and Growth Forecast, 2024 - 2031

Analysis of Market Size & Trends

The Asia Pacific Hair Mask Market would witness market growth of 11.5% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 25,339.8 thousand units (200 grams), showcasing a growth of 16.5% (2020-2023).

Offline distribution channels include physical stores such as supermarkets, hypermarkets, specialty beauty stores, and salons. These channels allow customers to experience the product firsthand, test its texture, and evaluate its fragrance before purchasing. Offline retail dominates the hair mask market due to the presence of well-established networks and the ability to offer in-store promotions, consultations, and bundled discounts. Specialty beauty stores often provide professional recommendations, driving purchases of premium or salon-grade hair masks. The offline channel thrives on personalized shopping experiences, enabling brands to build stronger relationships with customers. Thus, in India, 5,544.4 thousand units of hair masks are expected to be sold through offline distribution channel by the year 2031.

The China market dominated the Asia Pacific Hair Mask Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $122.3 million by 2031. The Japan market is expected to witness a CAGR of 10.8% during (2024 - 2031). Additionally, The India market would register a CAGR of 12.2% during (2024 - 2031).

Many hair masks also target the scalp. These masks contain tea tree oil, salicylic acid, or other soothing agents that help balance oil production, reduce dandruff, and calm irritation. Specialized hair masks designed to preserve color and reduce chemical damage are common for individuals who color or chemically treat their hair. These masks provide moisture and nourishment while helping to lock in color and maintain shine.

The adoption of hair masks has grown across different demographics due to the increasing focus on self-care and the desire for healthy hair. The rise of social media platforms and beauty influencers has played a significant role in educating consumers about the benefits of using hair masks. Consumers are becoming more informed about maintaining healthy hair and how specialized products like hair masks can contribute to overall hair health.

Chinese consumers are becoming more inclined towards premium and high-quality hair care products as they seek to enhance their appearance and maintain healthy hair. The growing trend of urbanization and the influence of social media and beauty influencers also play a crucial role in driving the demand for hair masks in China. As consumers become more conscious of hair care routines, the market for hair masks is poised to grow, supported by innovative products and advanced formulations from local and international brands. Therefore, the hair mask market in India and China is experiencing substantial growth due to the rising hair care sector and increasing disposable income.

Free Valuable Insights: The Global Hair Mask Market is Predict to reach USD 1.66 Billion by 2031, at a CAGR of 10.9%

Based on Nature, the market is segmented into Conventional and Organic. Based on Application, the market is segmented into Professional and Individual. Based on Distribution Channel, the market is segmented into Offline and Online. Based on Hair Type, the market is segmented into Dry, Frizzy, Curly, and Other Hair Types. Based on Product, the market is segmented into Steam-Free Mask and Thermal Steam Mask. Based on countries, the market is segmented into China, Japan, India, South Korea, Australia, Malaysia, and Rest of Asia Pacific.

List of Key Companies Profiled

• L'Oréal S.A.
• Shiseido Company Limited
• Unilever PLC
• Henkel AG & Company, KGaA
• The Procter & Gamble Company
• Johnson & Johnson
• Revlon, Inc. (MacAndrews & Forbes)
• Kao Corporation
• Davines S.p.A.

Asia Pacific Hair Mask Market Report Segmentation

By Nature (Volume, Thousand Units, USD Billion, 2020-2031)

• Conventional
• Organic

By Application (Volume, Thousand Units, USD Billion, 2020-2031)

• Professional
• Individual

By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)

• Offline
• Online

By Hair Type (Volume, Thousand Units, USD Billion, 2020-2031)

• Dry
• Frizzy
• Curly
• Other Hair Types

By Product (Volume, Thousand Units, USD Billion, 2020-2031)

• Steam-Free Mask
• Thermal Steam Mask

By Country (Volume, Thousand Units, USD Billion, 2020-2031)

• China
• Japan
• India
• South Korea
• Australia
• Malaysia
• Rest of Asia Pacific