The Asia Pacific Himalayan Salt Market would witness market growth of 18.2% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 44,055.8 tonnes, showcasing a growth of 6.7% (2020-2023).
Pink salt, a prominent type within the Himalayan salt market, is renowned for its distinctive pink hue and rich mineral content. Mined from ancient salt deposits in the Punjab region of Pakistan, this salt is celebrated for its purported health benefits, including its high levels of essential trace minerals like potassium, calcium, and magnesium. Thus, the China market is expected to utilize 27,223.10 tonnes of pink salt by 2031.
The China market dominated the Asia Pacific Himalayan Salt Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $172,008 Thousands by 2031. The India market is showcasing a CAGR of 18.7% during (2024 - 2031). Additionally, The Japan market would register a CAGR of 17.2% during (2024 - 2031).
Instagram, YouTube, and TikTok have emerged as the primary platforms for disseminating these endorsements. Influencers and wellness advocates, many of whom have large followings, frequently post about the benefits of Himalayan salt, whether used in cooking, as a bath soak, or even in the form of salt lamps.
Moreover, these posts often include visually appealing images and videos that emphasize the product's natural origins, distinctive color, and association with holistic health practices. The visual nature of platforms like Instagram makes them especially effective for promoting products like Himalayan salt, which has a unique and photogenic appearance.
The Asia Pacific region presents a dynamic and rapidly growing market for Himalayan salt, driven by rising disposable incomes and the increasing incorporation of Himalayan salt in both food processing and food service industries. The increasing demand for Himalayan salt in India is driven by rising disposable incomes and growing use in food processing and service sectors. As India's middle class expands, with more households experiencing higher disposable income levels, there is a noticeable shift towards premium and health-oriented products.
Free Valuable Insights: The Global Himalayan Salt Market is Predict to reach USD 1.7 Billion by 2031, at a CAGR of 17.8%
Based on Type, the market is segmented into Pink Salt, Black Salt, and White Salt. Based on Form, the market is segmented into Granular, Powder, Liquid Brine, and Blocks. Based on End Use, the market is segmented into Food Processing, Foodservice, and Retail (Hypermarkets & Supermarkets, Convenience Stores, Online, and Other Retail Type). Based on countries, the market is segmented into China, Japan, India, South Korea, Australia, Malaysia, and Rest of Asia Pacific.
By Type (Volume, Tonnes, USD Billion, 2020-2031)
By Form (Volume, Tonnes, USD Billion, 2020-2031)
By End Use (Volume, Tonnes, USD Billion, 2020-2031)
By Country (Volume, Tonnes, USD Billion, 2020-2031)
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