The Asia Pacific Home Fragrance Market would witness market growth of 9.4% CAGR during the forecast period (2023-2030).
Developing goods compatible with smart home technologies is an emerging trend in the market. For instance, some businesses are creating aroma diffusers that can be operated by a smartphone app, enabling users to schedule fragrance delivery and change the scent intensity. The industry has also benefited from more public awareness of home fragrances due to media like television ads, and others.
As people place greater value on the upkeep and enhancement of their houses, home fragrances are steadily gaining popularity. Among the benefits of using the product is its ability to reduce or eliminate offensive odors, increase energy, sharpen attention, and help the immune system. In addition, the booming rise of the spa industry, which is frequently utilized to relax and de-stress its clientele, has made a substantial contribution to the rising demand.
It is anticipated that the young population will have a positive impact on economic growth because they make up a sizeable proportion of the working population. This is attributed to the fact that this portion of the population rents and buys homes and apartments on a massive scale. For instance, Southeast Asia is expected to have the highest youth labor force, with almost 100,000 people entering the workforce every day, according to figures published by UNICEF in October 2019. In terms of merging technologies or coming up with appealing appearances and designs, a sizeable number of businesses producing items geared exclusively at the youth demographic are anticipated to play a big effect in helping the market gain traction.
The China market dominated the Asia Pacific Home Fragrance Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1,610.5 million by 2030. The Japan market is experiencing a CAGR of 8.6% during (2023 - 2030). Additionally, The India market would showcase a CAGR of 10% during (2023 - 2030).
Based on Product, the market is segmented into Sprays, Scented Candles, Essential Oils, Incense Sticks and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Specialty Store, Online, and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: The Worldwide Home Fragrance Market is Projected to reach USD 19.4 Billion by 2030, at a CAGR of 8.6%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Seda France, Inc., Newell Brands, Inc., Bath & Body Works, NEST Fragrances, S. C. Johnson & Son, Inc., The Estee Lauder Companies, Inc., The Procter and Gamble Company, Reckitt Benckiser Group PLC, Bougie et Senteur and Scentair Technologies, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Product
- Sprays
- Scented Candles
- Essential Oils
- Incense Sticks
- Others
By Distribution Channel
- Supermarkets & Hypermarkets
- Convenience Stores
- Specialty Store
- Online
- Others
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- Seda France, Inc.
- Newell Brands, Inc.
- Bath & Body Works
- NEST Fragrances
- S.C. Johnson & Son, Inc.
- The Estee Lauder Companies, Inc.
- The Procter and Gamble Company
- Reckitt Benckiser Group PLC
- Bougie et Senteur
- Scentair Technologies, Inc.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Home Fragrance Market, by Product
1.4.2 Asia Pacific Home Fragrance Market, by Distribution Channel
1.4.3 Asia Pacific Home Fragrance Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market composition & scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.2.4 Geographical Expansions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2019-2023)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions: 2021, Feb – 2023, Jun) Leading Players
Chapter 4. Asia Pacific Home Fragrance Market by Product
4.1 Asia Pacific Sprays Market by Country
4.2 Asia Pacific Scented Candles Market by Country
4.3 Asia Pacific Essential Oils Market by Country
4.4 Asia Pacific Incense Sticks Market by Country
4.5 Asia Pacific Others Market by Country
Chapter 5. Asia Pacific Home Fragrance Market by Distribution Channel
5.1 Asia Pacific Supermarkets & Hypermarkets Market by Country
5.2 Asia Pacific Convenience Stores Market by Country
5.3 Asia Pacific Specialty Store Market by Country
5.4 Asia Pacific Online Market by Country
5.5 Asia Pacific Others Market by Country
Chapter 6. Asia Pacific Home Fragrance Market by Country
6.1 China Home Fragrance Market
6.1.1 China Home Fragrance Market by Product
6.1.2 China Home Fragrance Market by Distribution Channel
6.2 Japan Home Fragrance Market
6.2.1 Japan Home Fragrance Market by Product
6.2.2 Japan Home Fragrance Market by Distribution Channel
6.3 India Home Fragrance Market
6.3.1 India Home Fragrance Market by Product
6.3.2 India Home Fragrance Market by Distribution Channel
6.4 South Korea Home Fragrance Market
6.4.1 South Korea Home Fragrance Market by Product
6.4.2 South Korea Home Fragrance Market by Distribution Channel
6.5 Singapore Home Fragrance Market
6.5.1 Singapore Home Fragrance Market by Product
6.5.2 Singapore Home Fragrance Market by Distribution Channel
6.6 Malaysia Home Fragrance Market
6.6.1 Malaysia Home Fragrance Market by Product
6.6.2 Malaysia Home Fragrance Market by Distribution Channel
6.7 Rest of Asia Pacific Home Fragrance Market
6.7.1 Rest of Asia Pacific Home Fragrance Market by Product
6.7.2 Rest of Asia Pacific Home Fragrance Market by Distribution Channel
Chapter 7. Company Profiles
7.1 Newell Brands, Inc.
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expenses
7.1.5 Recent strategies and developments:
7.1.5.1 Partnerships, Collaborations, and Agreements:
7.1.5.2 Product Launches and Product Expansions:
7.1.5.3 Geographical Expansions:
7.2 The Estee Lauder Companies, Inc.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental and Regional Analysis
7.2.4 Research & Development Expense
7.2.5 Recent strategies and developments:
7.2.5.1 Product Launches and Product Expansions:
7.3 The Procter and Gamble Company
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Research & Development Expense
7.3.5 Recent strategies and developments:
7.3.5.1 Product Launches and Product Expansions:
7.4 Reckitt Benckiser Group PLC
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Segmental and Regional Analysis
7.4.4 Research & Development Expenses
7.5 S. C. Johnson & Son, Inc.
7.5.1 Company Overview
7.5.2 Recent strategies and developments:
7.5.2.1 Product Launches and Product Expansions:
7.6 Scentair Technologies, Inc.
7.6.1 Company Overview
7.6.2 Recent strategies and developments:
7.6.2.1 Product Launches and Product Expansions:
7.6.2.2 Acquisition and Mergers:
7.7 Bath & Body Works
7.7.1 Company Overview
7.7.2 Recent strategies and developments:
7.7.2.1 Partnerships, Collaborations, and Agreements:
7.7.2.2 Geographical Expansions:
7.8 NEST Fragrances
7.8.1 Company Overview
7.8.2 Recent strategies and developments:
7.8.2.1 Partnerships, Collaborations, and Agreements:
7.9 Seda France, Inc.
7.9.1 Company Overview
7.10. Bougie et Senteur
7.10.1 Company Overview
TABLE 1 Asia Pacific Home Fragrance Market, 2019 - 2022, USD Million
TABLE 2 Asia Pacific Home Fragrance Market, 2023 - 2030, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Home Fragrance Market
TABLE 4 Product Launches And Product Expansions– Home Fragrance Market
TABLE 5 Acquisition and Mergers– Home Fragrance Market
TABLE 6 Geographical Expansions– Home Fragrance Market
TABLE 7 Asia Pacific Home Fragrance Market by Product, 2019 - 2022, USD Million
TABLE 8 Asia Pacific Home Fragrance Market by Product, 2023 - 2030, USD Million
TABLE 9 Asia Pacific Sprays Market by Country, 2019 - 2022, USD Million
TABLE 10 Asia Pacific Sprays Market by Country, 2023 - 2030, USD Million
TABLE 11 Asia Pacific Scented Candles Market by Country, 2019 - 2022, USD Million
TABLE 12 Asia Pacific Scented Candles Market by Country, 2023 - 2030, USD Million
TABLE 13 Asia Pacific Essential Oils Market by Country, 2019 - 2022, USD Million
TABLE 14 Asia Pacific Essential Oils Market by Country, 2023 - 2030, USD Million
TABLE 15 Asia Pacific Incense Sticks Market by Country, 2019 - 2022, USD Million
TABLE 16 Asia Pacific Incense Sticks Market by Country, 2023 - 2030, USD Million
TABLE 17 Asia Pacific Others Market by Country, 2019 - 2022, USD Million
TABLE 18 Asia Pacific Others Market by Country, 2023 - 2030, USD Million
TABLE 19 Asia Pacific Home Fragrance Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 20 Asia Pacific Home Fragrance Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 21 Asia Pacific Supermarkets & Hypermarkets Market by Country, 2019 - 2022, USD Million
TABLE 22 Asia Pacific Supermarkets & Hypermarkets Market by Country, 2023 - 2030, USD Million
TABLE 23 Asia Pacific Convenience Stores Market by Country, 2019 - 2022, USD Million
TABLE 24 Asia Pacific Convenience Stores Market by Country, 2023 - 2030, USD Million
TABLE 25 Asia Pacific Specialty Store Market by Country, 2019 - 2022, USD Million
TABLE 26 Asia Pacific Specialty Store Market by Country, 2023 - 2030, USD Million
TABLE 27 Asia Pacific Online Market by Country, 2019 - 2022, USD Million
TABLE 28 Asia Pacific Online Market by Country, 2023 - 2030, USD Million
TABLE 29 Asia Pacific Others Market by Country, 2019 - 2022, USD Million
TABLE 30 Asia Pacific Others Market by Country, 2023 - 2030, USD Million
TABLE 31 Asia Pacific Home Fragrance Market by Country, 2019 - 2022, USD Million
TABLE 32 Asia Pacific Home Fragrance Market by Country, 2023 - 2030, USD Million
TABLE 33 China Home Fragrance Market, 2019 - 2022, USD Million
TABLE 34 China Home Fragrance Market, 2023 - 2030, USD Million
TABLE 35 China Home Fragrance Market by Product, 2019 - 2022, USD Million
TABLE 36 China Home Fragrance Market by Product, 2023 - 2030, USD Million
TABLE 37 China Home Fragrance Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 38 China Home Fragrance Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 39 Japan Home Fragrance Market, 2019 - 2022, USD Million
TABLE 40 Japan Home Fragrance Market, 2023 - 2030, USD Million
TABLE 41 Japan Home Fragrance Market by Product, 2019 - 2022, USD Million
TABLE 42 Japan Home Fragrance Market by Product, 2023 - 2030, USD Million
TABLE 43 Japan Home Fragrance Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 44 Japan Home Fragrance Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 45 India Home Fragrance Market, 2019 - 2022, USD Million
TABLE 46 India Home Fragrance Market, 2023 - 2030, USD Million
TABLE 47 India Home Fragrance Market by Product, 2019 - 2022, USD Million
TABLE 48 India Home Fragrance Market by Product, 2023 - 2030, USD Million
TABLE 49 India Home Fragrance Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 50 India Home Fragrance Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 51 South Korea Home Fragrance Market, 2019 - 2022, USD Million
TABLE 52 South Korea Home Fragrance Market, 2023 - 2030, USD Million
TABLE 53 South Korea Home Fragrance Market by Product, 2019 - 2022, USD Million
TABLE 54 South Korea Home Fragrance Market by Product, 2023 - 2030, USD Million
TABLE 55 South Korea Home Fragrance Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 56 South Korea Home Fragrance Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 57 Singapore Home Fragrance Market, 2019 - 2022, USD Million
TABLE 58 Singapore Home Fragrance Market, 2023 - 2030, USD Million
TABLE 59 Singapore Home Fragrance Market by Product, 2019 - 2022, USD Million
TABLE 60 Singapore Home Fragrance Market by Product, 2023 - 2030, USD Million
TABLE 61 Singapore Home Fragrance Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 62 Singapore Home Fragrance Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 63 Malaysia Home Fragrance Market, 2019 - 2022, USD Million
TABLE 64 Malaysia Home Fragrance Market, 2023 - 2030, USD Million
TABLE 65 Malaysia Home Fragrance Market by Product, 2019 - 2022, USD Million
TABLE 66 Malaysia Home Fragrance Market by Product, 2023 - 2030, USD Million
TABLE 67 Malaysia Home Fragrance Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 68 Malaysia Home Fragrance Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 69 Rest of Asia Pacific Home Fragrance Market, 2019 - 2022, USD Million
TABLE 70 Rest of Asia Pacific Home Fragrance Market, 2023 - 2030, USD Million
TABLE 71 Rest of Asia Pacific Home Fragrance Market by Product, 2019 - 2022, USD Million
TABLE 72 Rest of Asia Pacific Home Fragrance Market by Product, 2023 - 2030, USD Million
TABLE 73 Rest of Asia Pacific Home Fragrance Market by Distribution Channel, 2019 - 2022, USD Million
TABLE 74 Rest of Asia Pacific Home Fragrance Market by Distribution Channel, 2023 - 2030, USD Million
TABLE 75 Key Information – Newell Brands, Inc.
TABLE 76 Key Information – Estee Lauder Companies, Inc.
TABLE 77 Key Information – The Procter and Gamble Company
TABLE 78 Key information – Reckitt Benckiser Group PLC
TABLE 79 Key Information – S. C. Johnson & Son, Inc.
TABLE 80 Key Information – Scentair Technologies, Inc.
TABLE 81 Key Information – Bath & Body Works
TABLE 82 Key Information – NEST Fragrances
TABLE 83 Key Information – Seda France, Inc.
TABLE 84 Key Information – Bougie et Senteur
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2019-2023)
FIG 4 Key Strategic Move: (Product Launches and Product Expansions : 2021, Feb – 2023, Jun) Leading Players
FIG 5 Asia Pacific Home Fragrance Market share by Product, 2022
FIG 6 Asia Pacific Home Fragrance Market share by Product, 2030
FIG 7 Asia Pacific Home Fragrance Market by Product, 2019 - 2030, USD Million
FIG 8 Asia Pacific Home Fragrance Market share by Distribution Channel, 2022
FIG 9 Asia Pacific Home Fragrance Market share by Distribution Channel, 2030
FIG 10 Asia Pacific Home Fragrance Market by Distribution Channel, 2019 - 2030, USD Million
FIG 11 Asia Pacific Home Fragrance Market share by Country, 2022
FIG 12 Asia Pacific Home Fragrance Market share by Country, 2030
FIG 13 Asia Pacific Home Fragrance Market by Country, 2019 - 2030, USD Million
FIG 14 Recent strategies and developments: Newell Brands, Inc.
FIG 15 Recent strategies and developments: Scentair Technologies, Inc.
FIG 16 Recent strategies and developments: Bath & Body Works