The Asia Pacific Insurance Advertising Market would witness market growth of 10.8% CAGR during the forecast period (2023-2030).
As consumers pursue customized solutions, personalized messaging has become vital. Insurers have seized the opportunity presented by the rise of remote work and online interactions to strengthen their online presence and engage consumers virtually. The focus on sustainable and ethical advertising practices highlighted in recent news reflects changing consumer values. Thus, the advertising landscape for insurance is characterized by innovation, customization, and an increasing emphasis on responsible communication.
In addition, market participants are employing numerous strategies for enhancing their services and boosting customer satisfaction. For example, the Insurance Regulatory and Development Authority of India (IRDAI) has proposed amending the existing guidelines on advertisements and disclosure following the principle-based approach to tighten the regulatory framework governing the publication of advertisements by insurance companies to reduce mis-selling in the industry.
The regulator released draft amendments and a draft circular to modify the Insurance Regulatory and Development Authority of India (Insurance Advertisements and Disclosure) Regulations, 2021, to impose greater responsibility on the senior management of insurance companies when designing and approving advertisements for customer consumption. IRDAI has proposed modifying the current advertisement submission procedure, allowing the Product Management Committee (PMC) to approve advertisements.
For several reasons, insurance is crucial in the Asia Pacific region, reflecting this vast area's diverse economies, cultures, and demographics. The APAC region is one of the world's fastest-growing economic regions. As economies develop, individuals and businesses accumulate wealth and assets that need protection against various risks, such as natural disasters, accidents, and financial losses. Insurance provides a safety net to safeguard these assets. Many APAC countries are experiencing demographic shifts with aging populations. This demographic trend increases the need for long-term care insurance, pension products, and retirement savings plans to support elderly citizens. As infrastructure projects expand in the APAC region, there is an increased need for insurance coverage to protect investments in large-scale construction projects and infrastructure assets.
The China market dominated the Asia Pacific Insurance Advertising Market, By Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1.9 billion by 2030. The Japan market is poised to grow at a CAGR of 10.1% during (2023 - 2030). Additionally, The India market would showcase a CAGR of 11.5% during (2023 - 2030).
Based on Product Type, the market is segmented into Life Insurance, and Non-life Insurance. Based on Advertising Channels, the market is segmented into Television, Email, Sales Calls, and Others. Based on Application, the market is segmented into Direct Marketing, Network Marketing, Mobile Marketing, and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: The Worldwide Insurance Advertising Market is Projected to reach USD 22.6 Billion by 2030, at a CAGR of 10.2%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include American International Group, Inc. (AIG), Zurich Insurance Group Ltd., Chubb Limited, Ping An Insurance (Group) Company of China, Ltd., AXA SA, MetLife, Inc., The Progressive Corporation, Allianz Group, Allstate Insurance Company, and Berkshire Hathaway, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Product Type
- Life Insurance
- Non-life Insurance
By Advertising Channels
- Television
- Email
- Sales Calls
- Others
By Application
- Direct Marketing
- Network Marketing
- Mobile Marketing
- Others
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- American International Group, Inc. (AIG)
- Zurich Insurance Group Ltd.
- Chubb Limited
- Ping An Insurance (Group) Company of China, Ltd.
- AXA SA
- MetLife, Inc.
- The Progressive Corporation
- Allianz Group
- Allstate Insurance Company
- Berkshire Hathaway, Inc.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Insurance Advertising Market, by Product Type
1.4.2 Asia Pacific Insurance Advertising Market, by Advertising Channels
1.4.3 Asia Pacific Insurance Advertising Market, by Application
1.4.4 Asia Pacific Insurance Advertising Market, by Country
1.5 Methodology for the research
Chapter 2. Market at a Glance
2.1 Key Highlights
Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.3 Porter’s Five Forces Analysis
Chapter 4. Strategies deployed in Insurance Advertising Market
Chapter 5. Asia Pacific Insurance Advertising Market, By Product Type
5.1 Asia Pacific Life Insurance Market, By Country
5.2 Asia Pacific Non-life Insurance Market, By Country
Chapter 6. Asia Pacific Insurance Advertising Market, By Advertising Channels
6.1 Asia Pacific Television Market, By Country
6.2 Asia Pacific Email Market, By Country
6.3 Asia Pacific Sales Calls Market, By Country
6.4 Asia Pacific Others Market, By Country
Chapter 7. Asia Pacific Insurance Advertising Market, By Application
7.1 Asia Pacific Direct Marketing Market, By Country
7.2 Asia Pacific Network Marketing Market, By Country
7.3 Asia Pacific Mobile Marketing Market, By Country
7.4 Asia Pacific Others Market, By Country
Chapter 8. Asia Pacific Insurance Advertising Market, By Country
8.1 China Insurance Advertising Market
8.1.1 China Insurance Advertising Market, By Product Type
8.1.2 China Insurance Advertising Market, By Advertising Channels
8.1.3 China Insurance Advertising Market, By Application
8.2 Japan Insurance Advertising Market
8.2.1 Japan Insurance Advertising Market, By Product Type
8.2.2 Japan Insurance Advertising Market, By Advertising Channels
8.2.3 Japan Insurance Advertising Market, By Application
8.3 India Insurance Advertising Market
8.3.1 India Insurance Advertising Market, By Product Type
8.3.2 India Insurance Advertising Market, By Advertising Channels
8.3.3 India Insurance Advertising Market, By Application
8.4 South Korea Insurance Advertising Market
8.4.1 South Korea Insurance Advertising Market, By Product Type
8.4.2 South Korea Insurance Advertising Market, By Advertising Channels
8.4.3 South Korea Insurance Advertising Market, By Application
8.5 Singapore Insurance Advertising Market
8.5.1 Singapore Insurance Advertising Market, By Product Type
8.5.2 Singapore Insurance Advertising Market, By Advertising Channels
8.5.3 Singapore Insurance Advertising Market, By Application
8.6 Malaysia Insurance Advertising Market
8.6.1 Malaysia Insurance Advertising Market, By Product Type
8.6.2 Malaysia Insurance Advertising Market, By Advertising Channels
8.6.3 Malaysia Insurance Advertising Market, By Application
8.7 Rest of Asia Pacific Insurance Advertising Market
8.7.1 Rest of Asia Pacific Insurance Advertising Market, By Product Type
8.7.2 Rest of Asia Pacific Insurance Advertising Market, By Advertising Channels
8.7.3 Rest of Asia Pacific Insurance Advertising Market, By Application
Chapter 9. Company Profiles
9.1 American International Group, Inc. (AIG)
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Regional Analysis
9.1.4 SWOT Analysis
9.2 Zurich Insurance Group Ltd.
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Recent strategies and developments:
9.2.3.1 Partnerships, Collaborations, and Agreements:
9.2.3.2 Acquisition and Mergers:
9.2.4 SWOT Analysis
9.3 Chubb Limited
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Segmental and Regional Analysis
9.3.4 Recent strategies and developments:
9.3.4.1 Acquisition and Mergers:
9.3.5 SWOT Analysis
9.4 Ping An Insurance (Group) Company of China, Ltd.
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental Analysis
9.4.4 SWOT Analysis
9.5 AXA SA
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 SWOT Analysis
9.6 MetLife, Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental Analysis
9.6.4 SWOT Analysis
9.7 The Progressive Corporation
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Recent strategies and developments:
9.7.3.1 Partnerships, Collaborations, and Agreements:
9.7.3.2 Acquisition and Mergers:
9.7.4 SWOT Analysis
9.8 Allianz Group
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Segmental Analysis
9.8.4 Recent strategies and developments:
9.8.4.1 Acquisition and Mergers:
9.8.5 SWOT Analysis
9.9 Allstate Insurance Company
9.9.1 Company Overview
9.9.2 Recent strategies and developments:
9.9.2.1 Acquisition and Mergers:
9.9.3 SWOT Analysis
9.10. Berkshire Hathaway, Inc.
9.10.1 Company Overview
9.10.2 Financial Analysis
9.10.3 Segmental and Regional Analysis
9.10.4 SWOT Analysis
TABLE 1 Asia Pacific Insurance Advertising Market, 2019 - 2022, USD Million
TABLE 2 Asia Pacific Insurance Advertising Market, 2023 - 2030, USD Million
TABLE 3 Asia Pacific Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
TABLE 4 Asia Pacific Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
TABLE 5 Asia Pacific Life Insurance Market, By Country, 2019 - 2022, USD Million
TABLE 6 Asia Pacific Life Insurance Market, By Country, 2023 - 2030, USD Million
TABLE 7 Asia Pacific Non-life Insurance Market, By Country, 2019 - 2022, USD Million
TABLE 8 Asia Pacific Non-life Insurance Market, By Country, 2023 - 2030, USD Million
TABLE 9 Asia Pacific Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
TABLE 10 Asia Pacific Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
TABLE 11 Asia Pacific Television Market, By Country, 2019 - 2022, USD Million
TABLE 12 Asia Pacific Television Market, By Country, 2023 - 2030, USD Million
TABLE 13 Asia Pacific Email Market, By Country, 2019 - 2022, USD Million
TABLE 14 Asia Pacific Email Market, By Country, 2023 - 2030, USD Million
TABLE 15 Asia Pacific Sales Calls Market, By Country, 2019 - 2022, USD Million
TABLE 16 Asia Pacific Sales Calls Market, By Country, 2023 - 2030, USD Million
TABLE 17 Asia Pacific Others Market, By Country, 2019 - 2022, USD Million
TABLE 18 Asia Pacific Others Market, By Country, 2023 - 2030, USD Million
TABLE 19 Asia Pacific Insurance Advertising Market, By Application, 2019 - 2022, USD Million
TABLE 20 Asia Pacific Insurance Advertising Market, By Application, 2023 - 2030, USD Million
TABLE 21 Asia Pacific Direct Marketing Market, By Country, 2019 - 2022, USD Million
TABLE 22 Asia Pacific Direct Marketing Market, By Country, 2023 - 2030, USD Million
TABLE 23 Asia Pacific Network Marketing Market, By Country, 2019 - 2022, USD Million
TABLE 24 Asia Pacific Network Marketing Market, By Country, 2023 - 2030, USD Million
TABLE 25 Asia Pacific Mobile Marketing Market, By Country, 2019 - 2022, USD Million
TABLE 26 Asia Pacific Mobile Marketing Market, By Country, 2023 - 2030, USD Million
TABLE 27 Asia Pacific Others Market, By Country, 2019 - 2022, USD Million
TABLE 28 Asia Pacific Others Market, By Country, 2023 - 2030, USD Million
TABLE 29 Asia Pacific Insurance Advertising Market, By Country, 2019 - 2022, USD Million
TABLE 30 Asia Pacific Insurance Advertising Market, By Country, 2023 - 2030, USD Million
TABLE 31 China Insurance Advertising Market, 2019 - 2022, USD Million
TABLE 32 China Insurance Advertising Market, 2023 - 2030, USD Million
TABLE 33 China Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
TABLE 34 China Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
TABLE 35 China Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
TABLE 36 China Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
TABLE 37 China Insurance Advertising Market, By Application, 2019 - 2022, USD Million
TABLE 38 China Insurance Advertising Market, By Application, 2023 - 2030, USD Million
TABLE 39 Japan Insurance Advertising Market, 2019 - 2022, USD Million
TABLE 40 Japan Insurance Advertising Market, 2023 - 2030, USD Million
TABLE 41 Japan Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
TABLE 42 Japan Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
TABLE 43 Japan Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
TABLE 44 Japan Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
TABLE 45 Japan Insurance Advertising Market, By Application, 2019 - 2022, USD Million
TABLE 46 Japan Insurance Advertising Market, By Application, 2023 - 2030, USD Million
TABLE 47 India Insurance Advertising Market, 2019 - 2022, USD Million
TABLE 48 India Insurance Advertising Market, 2023 - 2030, USD Million
TABLE 49 India Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
TABLE 50 India Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
TABLE 51 India Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
TABLE 52 India Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
TABLE 53 India Insurance Advertising Market, By Application, 2019 - 2022, USD Million
TABLE 54 India Insurance Advertising Market, By Application, 2023 - 2030, USD Million
TABLE 55 South Korea Insurance Advertising Market, 2019 - 2022, USD Million
TABLE 56 South Korea Insurance Advertising Market, 2023 - 2030, USD Million
TABLE 57 South Korea Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
TABLE 58 South Korea Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
TABLE 59 South Korea Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
TABLE 60 South Korea Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
TABLE 61 South Korea Insurance Advertising Market, By Application, 2019 - 2022, USD Million
TABLE 62 South Korea Insurance Advertising Market, By Application, 2023 - 2030, USD Million
TABLE 63 Singapore Insurance Advertising Market, 2019 - 2022, USD Million
TABLE 64 Singapore Insurance Advertising Market, 2023 - 2030, USD Million
TABLE 65 Singapore Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
TABLE 66 Singapore Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
TABLE 67 Singapore Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
TABLE 68 Singapore Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
TABLE 69 Singapore Insurance Advertising Market, By Application, 2019 - 2022, USD Million
TABLE 70 Singapore Insurance Advertising Market, By Application, 2023 - 2030, USD Million
TABLE 71 Malaysia Insurance Advertising Market, 2019 - 2022, USD Million
TABLE 72 Malaysia Insurance Advertising Market, 2023 - 2030, USD Million
TABLE 73 Malaysia Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
TABLE 74 Malaysia Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
TABLE 75 Malaysia Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
TABLE 76 Malaysia Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
TABLE 77 Malaysia Insurance Advertising Market, By Application, 2019 - 2022, USD Million
TABLE 78 Malaysia Insurance Advertising Market, By Application, 2023 - 2030, USD Million
TABLE 79 Rest of Asia Pacific Insurance Advertising Market, 2019 - 2022, USD Million
TABLE 80 Rest of Asia Pacific Insurance Advertising Market, 2023 - 2030, USD Million
TABLE 81 Rest of Asia Pacific Insurance Advertising Market, By Product Type, 2019 - 2022, USD Million
TABLE 82 Rest of Asia Pacific Insurance Advertising Market, By Product Type, 2023 - 2030, USD Million
TABLE 83 Rest of Asia Pacific Insurance Advertising Market, By Advertising Channels, 2019 - 2022, USD Million
TABLE 84 Rest of Asia Pacific Insurance Advertising Market, By Advertising Channels, 2023 - 2030, USD Million
TABLE 85 Rest of Asia Pacific Insurance Advertising Market, By Application, 2019 - 2022, USD Million
TABLE 86 Rest of Asia Pacific Insurance Advertising Market, By Application, 2023 - 2030, USD Million
TABLE 87 Key Information – American International Group, Inc. (AIG)
TABLE 88 Key Information – Zurich Insurance Group Ltd.
TABLE 89 Key Information – Chubb Limited
TABLE 90 Key Information – Ping An Insurance (Group) Company of China, Ltd.
TABLE 91 key information – AXA SA
TABLE 92 Key Information – MetLife, Inc.
TABLE 93 Key Information – The Progressive Corporation
TABLE 94 Key Information – Allianz Group
TABLE 95 Key Information – Allstate Insurance Company
TABLE 96 Key Information – Berkshire Hathaway, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 Asia Pacific Insurance Advertising Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Insurance Advertising Market
FIG 4 Porter’s Five Forces Analysis – Insurance Advertising Market
FIG 5 Asia Pacific Insurance Advertising Market share, By Product Type, 2022
FIG 6 Asia Pacific Insurance Advertising Market share, By Product Type, 2030
FIG 7 Asia Pacific Insurance Advertising Market, By Product Type, 2019 - 2030, USD Million
FIG 8 Asia Pacific Insurance Advertising Market share, By Advertising Channels, 2022
FIG 9 Asia Pacific Insurance Advertising Market share, By Advertising Channels, 2030
FIG 10 Asia Pacific Insurance Advertising Market, By Advertising Channels, 2019 - 2030, USD Million
FIG 11 Asia Pacific Insurance Advertising Market share, By Application, 2022
FIG 12 Asia Pacific Insurance Advertising Market share, By Application, 2030
FIG 13 Asia Pacific Insurance Advertising Market, By Application, 2019 - 2030, USD Million
FIG 14 Asia Pacific Insurance Advertising Market share, By Country, 2022
FIG 15 Asia Pacific Insurance Advertising Market share, By Country, 2030
FIG 16 Asia Pacific Insurance Advertising Market, By Country, 2019 - 2030, USD Million
FIG 17 SWOT Analysis: American International Group, Inc. (AIG)
FIG 18 SWOT Analysis: Zurich Insurance Group Ltd.
FIG 19 SWOT Analysis: CHUBB LIMITED
FIG 20 SWOT Analysis: Ping An Insurance (Group) Company of China, Ltd.
FIG 21 SWOT Analysis: AXA SA
FIG 22 SWOT Analysis: MetLife, Inc.
FIG 23 SWOT Analysis: The Progressive Corporation
FIG 24 SWOT Analysis: Allianz Group
FIG 25 SWOT Analysis: Allstate Insurance Company
FIG 26 SWOT Analysis: Berkshire Hathaway, Inc.