The Asia Pacific Live Commerce Platforms Market would witness market growth of 20% CAGR during the forecast period (2024-2031).
The China market dominated the Asia Pacific Live Commerce Platforms Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $374.2 Million by 2031. The Japan market is registering a CAGR of 19.4% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 20.8% during (2024 - 2031).
The live commerce platforms market refers to the industry focused on platforms and technologies that facilitate live streaming of shopping experiences. These platforms enable brands and retailers to host real-time video broadcasts where viewers can watch product demonstrations, interact with hosts, and make purchases directly during the live event.
Live commerce platforms have been utilized to host live auctions and bidding events, allowing consumers to participate in real-time competitive bidding for exclusive products. These live auctions offer a thrilling experience where viewers can place bids and win items directly through the live stream, creating a sense of urgency and excitement.
India's burgeoning consumer electronics sector has led to an expansion of product categories and an increase in the variety of electronics available. Live commerce platforms capitalize on this diversity by featuring various electronic products during live events. This variety attracts different consumer segments and boosts the overall growth of live commerce platforms as they cater to a broader audience with varied interests. As per the Investment Promotion and Facilitation Agency, India’s electronics production is forecasted to reach $300 billion by FY26. Domestic production has grown at a rate of 13%, rising from $49 billion in FY17 to $101 billion in FY23. The production distribution includes Mobile Phones at 43%, IT Hardware at 5%, and Consumer Electronics at 12%.
Free Valuable Insights: The Global Live Commerce Platforms Market is Predict to reach USD 3.4 Billion by 2031, at a CAGR of 19.8%
Based on Category, the market is segmented into Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing, Entertainment, and Others Category. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
By Category
By Country
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