The Asia Pacific Marketing Analytics Software Market would witness market growth of 18.8% CAGR during the forecast period (2020-2026). The swift penetration of social media platforms is offering lucrative growth opportunities to market players. Instagram and Facebook are the two most used social media platforms across the globe that offer marketers new channels to promote and advertise their products. Social media platforms collect a large amount of user data, like audience demographics and demands that can be effectively exploited to understand and appreciate consumer purchasing preferences.
Organizations are adopting various measures in order to optimize their marketing investment spent in different marketing campaigns. Big data analytics has assisted the growth of the market because it helps in analyzing and understanding customer loyalty, consumer engagement, and marketing performance. The increasing popularity of the Marketing Mix Model (MMM) is driving the market growth owing to the technology's ability to support organizations assess spending on different advertising channels and their efficiency. The rising demand to upskill marketers or hiring of technically qualified marketers contributing to incremental market growth.
Marketing analytics software systematizes the process of analyzing and interpreting marketing activities across various channels. The software help marketers to have a complete view of their marketing activities. This complete view in turn helps them to improve their marketing expenditure and campaign. Therefore, the companies are ready to deploy the marketing analytics software in order to decide which marketing strategy they should opt for that would elevate their customer interaction method.
Based on Application, the market is segmented into Social Media Marketing, E-mail Marketing, Search Engine Marketing, Content Marketing and Others. Based on Deployment Type, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into Consumer Goods, Industrial, Media & Communication, Healthcare, Retail, BFSI and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: Marketing Analytics Software Market in Asia Pacific is expected to register a CAGR of 18.8% during the forecast period (2020-2026)
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Accenture PLC, IBM Corporation, Oracle Corporation, Wipro Limited, Experian PLC, Pegasystems, Inc., Teradata Corporation, Harte Hanks, Inc., and SAS Institute, Inc.
Scope of the Study
Market Segments Covered in the Report:
By Application
- Social Media Marketing
- E-mail Marketing
- Search Engine Marketing
- Content Marketing
- Others
By Deployment Type
By Organization Size
- Large Enterprises
- Small & Medium Enterprises
By End User
- Consumer Goods
- Industrial
- Media & Communication
- Healthcare
- Retail
- BFSI
- Others
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Companies Profiled
- Adobe, Inc.
- Accenture PLC
- IBM Corporation
- Oracle Corporation
- Wipro Limited
- Experian PLC
- Pegasystems, Inc.
- Teradata Corporation
- Harte Hanks, Inc.
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Marketing Analytics Software Market, by Application
1.4.2 Asia Pacific Marketing Analytics Software Market, by Deployment Type
1.4.3 Asia Pacific Marketing Analytics Software Market, by Organization Size
1.4.4 Asia Pacific Marketing Analytics Software Market, by End User
1.4.5 Asia Pacific Marketing Analytics Software Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2016, Apr – 2020, Nov) Leading Players
Chapter 4. Asia Pacific Marketing Analytics Software Market by Application
4.1 Asia Pacific Marketing Analytics Software Social Media Marketing Market by Country
4.2 Asia Pacific Marketing Analytics Software E-mail Marketing Market by Country
4.3 Asia Pacific Marketing Analytics Software Search Engine Marketing Market by Country
4.4 Asia Pacific Marketing Analytics Software Content Marketing Market by Country
4.5 Asia Pacific Other Application Marketing Analytics Software Market by Country
Chapter 5. Asia Pacific Marketing Analytics Software Market by Deployment Type
5.1 Asia Pacific Cloud Marketing Analytics Software Market by Country
5.2 Asia Pacific On-premise Marketing Analytics Software Market by Country
Chapter 6. Asia Pacific Marketing Analytics Software Market by Organization Size
6.1 Asia Pacific Large Enterprises Marketing Analytics Software Market by Country
6.2 Asia Pacific Small & Medium Enterprises Marketing Analytics Software Market by Country
Chapter 7. Asia Pacific Marketing Analytics Software Market by End User
7.1 Asia Pacific Consumer Goods Marketing Analytics Software Market by Country
7.2 Asia Pacific Industrial Marketing Analytics Software Market by Country
7.3 Asia Pacific Media & Communication Marketing Analytics Software Market by Country
7.4 Asia Pacific Healthcare Marketing Analytics Software Market by Country
7.5 Asia Pacific Retail Marketing Analytics Software Market by Country
7.6 Asia Pacific BFSI Marketing Analytics Software Market by Country
7.7 Asia Pacific Others Marketing Analytics Software Market by Country
Chapter 8. Asia Pacific Marketing Analytics Software Market by Country
8.1 China Marketing Analytics Software Market
8.1.1 China Marketing Analytics Software Market by Application
8.1.2 China Marketing Analytics Software Market by Deployment Type
8.1.3 China Marketing Analytics Software Market by Organization Size
8.1.4 China Marketing Analytics Software Market by End User
8.2 Japan Marketing Analytics Software Market
8.2.1 Japan Marketing Analytics Software Market by Application
8.2.2 Japan Marketing Analytics Software Market by Deployment Type
8.2.3 Japan Marketing Analytics Software Market by Organization Size
8.2.4 Japan Marketing Analytics Software Market by End User
8.3 India Marketing Analytics Software Market
8.3.1 India Marketing Analytics Software Market by Application
8.3.2 India Marketing Analytics Software Market by Deployment Type
8.3.3 India Marketing Analytics Software Market by Organization Size
8.3.4 India Marketing Analytics Software Market by End User
8.4 South Korea Marketing Analytics Software Market
8.4.1 South Korea Marketing Analytics Software Market by Application
8.4.2 South Korea Marketing Analytics Software Market by Deployment Type
8.4.3 South Korea Marketing Analytics Software Market by Organization Size
8.4.4 South Korea Marketing Analytics Software Market by End User
8.5 Singapore Marketing Analytics Software Market
8.5.1 Singapore Marketing Analytics Software Market by Application
8.5.2 Singapore Marketing Analytics Software Market by Deployment Type
8.5.3 Singapore Marketing Analytics Software Market by Organization Size
8.5.4 Singapore Marketing Analytics Software Market by End User
8.6 Malaysia Marketing Analytics Software Market
8.6.1 Malaysia Marketing Analytics Software Market by Application
8.6.2 Malaysia Marketing Analytics Software Market by Deployment Type
8.6.3 Malaysia Marketing Analytics Software Market by Organization Size
8.6.4 Malaysia Marketing Analytics Software Market by End User
8.7 Rest of Asia Pacific Marketing Analytics Software Market
8.7.1 Rest of Asia Pacific Marketing Analytics Software Market by Application
8.7.2 Rest of Asia Pacific Marketing Analytics Software Market by Deployment Type
8.7.3 Rest of Asia Pacific Marketing Analytics Software Market by Organization Size
8.7.4 Rest of Asia Pacific Marketing Analytics Software Market by End User
Chapter 9. Company Profiles
9.1 Adobe, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Partnerships, Collaborations, and Agreements:
9.1.5.2 Acquisition and Mergers:
9.1.6 SWOT Analysis
9.2 Accenture PLC
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expenses
9.2.5 Recent strategies and developments:
9.2.5.1 Acquisition and Mergers:
9.2.6 SWOT Analysis
9.3 IBM Corporation
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional & Segmental Analysis
9.3.4 Research & Development Expenses
9.3.5 Recent strategies and developments:
9.3.5.1 Partnerships, Collaborations, and Agreements:
9.3.5.2 Product Launches and Product Expansions:
9.3.6 SWOT Analysis
9.4 Oracle Corporation
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 Recent strategies and developments:
9.4.5.1 Acquisition and Mergers:
9.4.5.2 Product Launches and Product Expansions:
9.4.6 SWOT Analysis
9.5 Wipro Limited
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research and Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.5.2 Acquisition and Mergers:
9.5.6 SWOT Analysis
9.6 Experian PLC
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Regional Analysis
9.6.4 Research & Development Expense
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.6.5.2 Acquisition and Mergers:
9.6.5.3 Product Launches and Product Expansions:
9.7 Pegasystems, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Regional Analysis
9.7.4 Research & Development Expense
9.7.5 Recent strategies and developments:
9.7.5.1 Partnerships, Collaborations, and Agreements:
9.7.5.2 Product Launches and Product Expansions:
9.7.6 SWOT Analysis
9.8 Teradata Corporation
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Regional Analysis
9.8.4 Research & Development Expense
9.8.5 Recent strategies and developments:
9.8.5.1 Partnerships, Collaborations, and Agreements:
9.8.5.2 Acquisition and Mergers:
9.8.5.3 Product Launches and Product Expansions:
9.8.6 SWOT Analysis
9.9 Harte Hanks, Inc.
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Regional Analysis
9.9.4 Recent strategies and developments:
9.9.4.1 Partnerships, Collaborations, and Agreements:
9.9.4.2 Acquisition and Mergers:
9.10. SAS Institute, Inc.
9.10.1 Company Overview
9.10.2 Recent strategies and developments:
9.10.2.1 Partnerships, Collaborations, and Agreements:
9.10.2.2 Product Launches and Product Expansions:
TABLE 1 Asia Pacific Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 2 Asia Pacific Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Marketing Analytics Software Market
TABLE 4 Product Launches And Product Expansions– Marketing Analytics Software Market
TABLE 5 Acquisition and Mergers– Marketing Analytics Software Market
TABLE 6 Asia Pacific Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 7 Asia Pacific Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 8 Asia Pacific Marketing Analytics Software Social Media Marketing Market by Country, 2016 - 2019, USD Million
TABLE 9 Asia Pacific Marketing Analytics Software Social Media Marketing Market by Country, 2020 - 2026, USD Million
TABLE 10 Asia Pacific Marketing Analytics Software E-mail Marketing Market by Country, 2016 - 2019, USD Million
TABLE 11 Asia Pacific Marketing Analytics Software E-mail Marketing Market by Country, 2020 - 2026, USD Million
TABLE 12 Asia Pacific Marketing Analytics Software Search Engine Marketing Market by Country, 2016 - 2019, USD Million
TABLE 13 Asia Pacific Marketing Analytics Software Search Engine Marketing Market by Country, 2020 - 2026, USD Million
TABLE 14 Asia Pacific Marketing Analytics Software Content Marketing Market by Country, 2016 - 2019, USD Million
TABLE 15 Asia Pacific Marketing Analytics Software Content Marketing Market by Country, 2020 - 2026, USD Million
TABLE 16 Asia Pacific Other Application Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 17 Asia Pacific Other Application Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 18 Asia Pacific Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 19 Asia Pacific Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 20 Asia Pacific Cloud Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 21 Asia Pacific Cloud Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 22 Asia Pacific On-premise Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 23 Asia Pacific On-premise Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 24 Asia Pacific Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 25 Asia Pacific Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 26 Asia Pacific Large Enterprises Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 27 Asia Pacific Large Enterprises Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 28 Asia Pacific Small & Medium Enterprises Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 29 Asia Pacific Small & Medium Enterprises Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 30 Asia Pacific Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 31 Asia Pacific Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 32 Asia Pacific Consumer Goods Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 33 Asia Pacific Consumer Goods Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 34 Asia Pacific Industrial Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 35 Asia Pacific Industrial Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 36 Asia Pacific Media & Communication Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 37 Asia Pacific Media & Communication Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 38 Asia Pacific Healthcare Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 39 Asia Pacific Healthcare Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 40 Asia Pacific Retail Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 41 Asia Pacific Retail Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 42 Asia Pacific BFSI Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 43 Asia Pacific BFSI Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 44 Asia Pacific Others Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 45 Asia Pacific Others Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 46 Asia Pacific Marketing Analytics Software Market by Country, 2016 - 2019, USD Million
TABLE 47 Asia Pacific Marketing Analytics Software Market by Country, 2020 - 2026, USD Million
TABLE 48 China Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 49 China Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 50 China Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 51 China Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 52 China Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 53 China Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 54 China Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 55 China Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 56 China Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 57 China Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 58 Japan Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 59 Japan Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 60 Japan Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 61 Japan Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 62 Japan Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 63 Japan Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 64 Japan Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 65 Japan Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 66 Japan Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 67 Japan Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 68 India Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 69 India Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 70 India Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 71 India Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 72 India Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 73 India Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 74 India Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 75 India Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 76 India Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 77 India Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 78 South Korea Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 79 South Korea Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 80 South Korea Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 81 South Korea Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 82 South Korea Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 83 South Korea Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 84 South Korea Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 85 South Korea Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 86 South Korea Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 87 South Korea Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 88 Singapore Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 89 Singapore Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 90 Singapore Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 91 Singapore Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 92 Singapore Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 93 Singapore Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 94 Singapore Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 95 Singapore Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 96 Singapore Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 97 Singapore Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 98 Malaysia Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 99 Malaysia Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 100 Malaysia Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 101 Malaysia Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 102 Malaysia Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 103 Malaysia Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 104 Malaysia Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 105 Malaysia Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 106 Malaysia Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 107 Malaysia Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 108 Rest of Asia Pacific Marketing Analytics Software Market, 2016 - 2019, USD Million
TABLE 109 Rest of Asia Pacific Marketing Analytics Software Market, 2020 - 2026, USD Million
TABLE 110 Rest of Asia Pacific Marketing Analytics Software Market by Application, 2016 - 2019, USD Million
TABLE 111 Rest of Asia Pacific Marketing Analytics Software Market by Application, 2020 - 2026, USD Million
TABLE 112 Rest of Asia Pacific Marketing Analytics Software Market by Deployment Type, 2016 - 2019, USD Million
TABLE 113 Rest of Asia Pacific Marketing Analytics Software Market by Deployment Type, 2020 - 2026, USD Million
TABLE 114 Rest of Asia Pacific Marketing Analytics Software Market by Organization Size, 2016 - 2019, USD Million
TABLE 115 Rest of Asia Pacific Marketing Analytics Software Market by Organization Size, 2020 - 2026, USD Million
TABLE 116 Rest of Asia Pacific Marketing Analytics Software Market by End User, 2016 - 2019, USD Million
TABLE 117 Rest of Asia Pacific Marketing Analytics Software Market by End User, 2020 - 2026, USD Million
TABLE 118 Key Information – Adobe, Inc.
TABLE 119 Key information – Accenture PLC
TABLE 120 Key information – IBM Corporation
TABLE 121 Key Information – Oracle Corporation
TABLE 122 Key Information – Wipro Limited
TABLE 123 key information – Experian PLC
TABLE 124 Key Information – Pegasystems, Inc.
TABLE 125 Key Information – Teradata Corporation
TABLE 126 key information – Harte Hanks, Inc.
TABLE 127 Key information – SAS Institute, Inc.
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2016-2020)
FIG 4 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2016, Apr – 2020, Nov) Leading Players
FIG 5 Recent strategies and developments: Adobe, Inc.
FIG 6 SWOT Analysis: Adobe, inc.
FIG 7 Swot analysis: Accenture plc
FIG 8 Recent strategies and developments: IBM Corporation
FIG 9 Swot analysis: IBM Corporation
FIG 10 Recent strategies and developments: Oracle Corporation
FIG 11 SWOT analysis: Oracle Corporation
FIG 12 Recent strategies and developments: Wipro Limited
FIG 13 SWOT Analysis: Wipro Limited
FIG 14 Recent strategies and developments: Experian PLC
FIG 15 Recent strategies and developments: Pegasystems, Inc.
FIG 16 SWOT Analysis: Pegasystems, Inc.
FIG 17 Recent strategies and developments: Teradata Corporation
FIG 18 SWOT Analysis: Teradata Corporation
FIG 19 Recent strategies and developments: Harte Hanks, Inc.
FIG 20 Recent strategies and developments: SAS Institute, Inc.