The Asia Pacific Marketing Technology (MarTech) Market would witness market growth of 20.8% CAGR during the forecast period (2023-2029).
The growth of the Internet has been the most detrimental factor in the transfer of power from marketers to consumers. Due to the Internet, customers can now access much historical, significant, and verifiable data. Customers may find relevant information about businesses and their products with only one click. Users can compare prices, read product reviews, compare items, and even have conversations with other users about the quality of the product and customer happiness.
Additionally, internet users produce and consume content, allowing for hitherto unheard-of information and knowledge flows. As social networking sites have grown in popularity, customers may now get rapid feedback on products from friends and family, both positive and negative. These days, a blog post or video created by an upset consumer can go viral in hours.
Marketing automation is one of the most widely used MarTech applications today. It uses software and web-based services to carry out, manage, and automate recurring marketing tasks and processes to more effectively market through multiple channels (such as email, mobile, social media, and websites). For example, with the help of marketing automation, sales and marketing teams can nurture leads with highly targeted content to gain and keep consumers. In addition, marketing automation defines schedules, segments, and tracks marketing programs.
Institutions play a crucial role in the Australian financial system, and their importance cannot be overstated. The "Big 4" financial institutions remain dominant in the market, accounting for more than 70 percent of all consumer and commercial loans issued. However, credit unions and neo-banks are emerging as credible alternatives. Digital-only channels and speedy mortgage approval times have enabled neobanks to establish a unique market position.
Furthermore, non-bank lenders are experiencing a much more rapid expansion than their banking counterparts. Australia boasts a diverse financial landscape, with 97 banks, 36 credit unions and societies, and approximately 600 non-bank lenders. This includes both local institutions and those with a significant foreign ownership presence. The market in APAC is expected to expand due to the increasing demand from the thriving banking industry in the region. This is attributed to the technology's ability to help the industry players communicate with their consumers and perform data management, aiding the market expansion in the region.
The China market dominated the Asia Pacific Marketing Technology (MarTech) Market by Country in 2022 and would continue to be a dominant market till 2029; thereby, achieving a market value of $85,349.7 million by 2029. The Japan market is registering a CAGR of 20.1% during (2023 - 2029). Additionally, The India market would experience a CAGR of 21.5% during (2023 - 2029).
Based on Product, the market is segmented into Social Media Tools, Content Marketing Tools, Rich Media Tool, Data & Analytics Tools, Sales Enablement Tools and Automation Tool. Based on Type, the market is segmented into Digital Marketing and Offline Marketing. Based on Application, the market is segmented into Healthcare, Retail & E-commerce, Media & Entertainment, Sports & Events, BFSI, Real Estate, IT & Telecommunication and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: The Worldwide Marketing Technology (MarTech) Market is Projected to reach USD 1050.8 Billion by 2029, at a CAGR of 19.9%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Google LLC (Alphabet Inc.), Microsoft Corporation, Oracle Corporation, SAP SE, Amazon Web Services, Inc. (Amazon.com, Inc.), Amdocs Limited, Adobe, Inc., Apple, Inc., Buzzoole (Buzzoole Holdings Limited), and FullCircl Ltd.
Scope of the Study
Market Segments Covered in the Report:
By Product
- Social Media Tools
- Content Marketing Tools
- Rich Media Tool
- Data & Analytics Tools
- Sales Enablement Tools
- Automation Tool
By Type
- Digital Marketing
- Offline Marketing
By Application
- Healthcare
- Retail & E-commerce
- Media & Entertainment
- Sports & Events
- BFSI
- Real Estate
- IT & Telecommunication
- Others
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- Google LLC (Alphabet Inc.)
- Microsoft Corporation
- Oracle Corporation
- SAP SE
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Amdocs Limited
- Adobe, Inc.
- Apple, Inc.
- Buzzoole (Buzzoole Holdings Limited)
- FullCircl Ltd.
TABLE 1 Asia Pacific Marketing Technology (MarTech) Market, 2019 - 2022, USD Million
TABLE 2 Asia Pacific Marketing Technology (MarTech) Market, 2023 - 2029, USD Million
TABLE 3 Asia Pacific Marketing Technology (MarTech) Market by Product, 2019 - 2022, USD Million
TABLE 4 Asia Pacific Marketing Technology (MarTech) Market by Product, 2023 - 2029, USD Million
TABLE 5 Asia Pacific Social Media Tools Market by Country, 2019 - 2022, USD Million
TABLE 6 Asia Pacific Social Media Tools Market by Country, 2023 - 2029, USD Million
TABLE 7 Asia Pacific Content Marketing Tools Market by Country, 2019 - 2022, USD Million
TABLE 8 Asia Pacific Content Marketing Tools Market by Country, 2023 - 2029, USD Million
TABLE 9 Asia Pacific Rich Media Tool Market by Country, 2019 - 2022, USD Million
TABLE 10 Asia Pacific Rich Media Tool Market by Country, 2023 - 2029, USD Million
TABLE 11 Asia Pacific Data & Analytics Tools Market by Country, 2019 - 2022, USD Million
TABLE 12 Asia Pacific Data & Analytics Tools Market by Country, 2023 - 2029, USD Million
TABLE 13 Asia Pacific Sales Enablement Tools Market by Country, 2019 - 2022, USD Million
TABLE 14 Asia Pacific Sales Enablement Tools Market by Country, 2023 - 2029, USD Million
TABLE 15 Asia Pacific Automation Tool Market by Country, 2019 - 2022, USD Million
TABLE 16 Asia Pacific Automation Tool Market by Country, 2023 - 2029, USD Million
TABLE 17 Asia Pacific Marketing Technology (MarTech) Market by Type, 2019 - 2022, USD Million
TABLE 18 Asia Pacific Marketing Technology (MarTech) Market by Type, 2023 - 2029, USD Million
TABLE 19 Asia Pacific Digital Marketing Market by Country, 2019 - 2022, USD Million
TABLE 20 Asia Pacific Digital Marketing Market by Country, 2023 - 2029, USD Million
TABLE 21 Asia Pacific Offline Marketing Market by Country, 2019 - 2022, USD Million
TABLE 22 Asia Pacific Offline Marketing Market by Country, 2023 - 2029, USD Million
TABLE 23 Asia Pacific Marketing Technology (MarTech) Market by Application, 2019 - 2022, USD Million
TABLE 24 Asia Pacific Marketing Technology (MarTech) Market by Application, 2023 - 2029, USD Million
TABLE 25 Asia Pacific Healthcare Market by Country, 2019 - 2022, USD Million
TABLE 26 Asia Pacific Healthcare Market by Country, 2023 - 2029, USD Million
TABLE 27 Asia Pacific Retail & E-commerce Market by Country, 2019 - 2022, USD Million
TABLE 28 Asia Pacific Retail & E-commerce Market by Country, 2023 - 2029, USD Million
TABLE 29 Asia Pacific Media & Entertainment Market by Country, 2019 - 2022, USD Million
TABLE 30 Asia Pacific Media & Entertainment Market by Country, 2023 - 2029, USD Million
TABLE 31 Asia Pacific Sports & Events Market by Country, 2019 - 2022, USD Million
TABLE 32 Asia Pacific Sports & Events Market by Country, 2023 - 2029, USD Million
TABLE 33 Asia Pacific BFSI Market by Country, 2019 - 2022, USD Million
TABLE 34 Asia Pacific BFSI Market by Country, 2023 - 2029, USD Million
TABLE 35 Asia Pacific Real Estate Market by Country, 2019 - 2022, USD Million
TABLE 36 Asia Pacific Real Estate Market by Country, 2023 - 2029, USD Million
TABLE 37 Asia Pacific IT & Telecommunication Market by Country, 2019 - 2022, USD Million
TABLE 38 Asia Pacific IT & Telecommunication Market by Country, 2023 - 2029, USD Million
TABLE 39 Asia Pacific Others Market by Country, 2019 - 2022, USD Million
TABLE 40 Asia Pacific Others Market by Country, 2023 - 2029, USD Million
TABLE 41 Asia Pacific Marketing Technology (MarTech) Market by Country, 2019 - 2022, USD Million
TABLE 42 Asia Pacific Marketing Technology (MarTech) Market by Country, 2023 - 2029, USD Million
TABLE 43 China Marketing Technology (MarTech) Market, 2019 - 2022, USD Million
TABLE 44 China Marketing Technology (MarTech) Market, 2023 - 2029, USD Million
TABLE 45 China Marketing Technology (MarTech) Market by Product, 2019 - 2022, USD Million
TABLE 46 China Marketing Technology (MarTech) Market by Product, 2023 - 2029, USD Million
TABLE 47 China Marketing Technology (MarTech) Market by Type, 2019 - 2022, USD Million
TABLE 48 China Marketing Technology (MarTech) Market by Type, 2023 - 2029, USD Million
TABLE 49 China Marketing Technology (MarTech) Market by Application, 2019 - 2022, USD Million
TABLE 50 China Marketing Technology (MarTech) Market by Application, 2023 - 2029, USD Million
TABLE 51 Japan Marketing Technology (MarTech) Market, 2019 - 2022, USD Million
TABLE 52 Japan Marketing Technology (MarTech) Market, 2023 - 2029, USD Million
TABLE 53 Japan Marketing Technology (MarTech) Market by Product, 2019 - 2022, USD Million
TABLE 54 Japan Marketing Technology (MarTech) Market by Product, 2023 - 2029, USD Million
TABLE 55 Japan Marketing Technology (MarTech) Market by Type, 2019 - 2022, USD Million
TABLE 56 Japan Marketing Technology (MarTech) Market by Type, 2023 - 2029, USD Million
TABLE 57 Japan Marketing Technology (MarTech) Market by Application, 2019 - 2022, USD Million
TABLE 58 Japan Marketing Technology (MarTech) Market by Application, 2023 - 2029, USD Million
TABLE 59 India Marketing Technology (MarTech) Market, 2019 - 2022, USD Million
TABLE 60 India Marketing Technology (MarTech) Market, 2023 - 2029, USD Million
TABLE 61 India Marketing Technology (MarTech) Market by Product, 2019 - 2022, USD Million
TABLE 62 India Marketing Technology (MarTech) Market by Product, 2023 - 2029, USD Million
TABLE 63 India Marketing Technology (MarTech) Market by Type, 2019 - 2022, USD Million
TABLE 64 India Marketing Technology (MarTech) Market by Type, 2023 - 2029, USD Million
TABLE 65 India Marketing Technology (MarTech) Market by Application, 2019 - 2022, USD Million
TABLE 66 India Marketing Technology (MarTech) Market by Application, 2023 - 2029, USD Million
TABLE 67 South Korea Marketing Technology (MarTech) Market, 2019 - 2022, USD Million
TABLE 68 South Korea Marketing Technology (MarTech) Market, 2023 - 2029, USD Million
TABLE 69 South Korea Marketing Technology (MarTech) Market by Product, 2019 - 2022, USD Million
TABLE 70 South Korea Marketing Technology (MarTech) Market by Product, 2023 - 2029, USD Million
TABLE 71 South Korea Marketing Technology (MarTech) Market by Type, 2019 - 2022, USD Million
TABLE 72 South Korea Marketing Technology (MarTech) Market by Type, 2023 - 2029, USD Million
TABLE 73 South Korea Marketing Technology (MarTech) Market by Application, 2019 - 2022, USD Million
TABLE 74 South Korea Marketing Technology (MarTech) Market by Application, 2023 - 2029, USD Million
TABLE 75 Singapore Marketing Technology (MarTech) Market, 2019 - 2022, USD Million
TABLE 76 Singapore Marketing Technology (MarTech) Market, 2023 - 2029, USD Million
TABLE 77 Singapore Marketing Technology (MarTech) Market by Product, 2019 - 2022, USD Million
TABLE 78 Singapore Marketing Technology (MarTech) Market by Product, 2023 - 2029, USD Million
TABLE 79 Singapore Marketing Technology (MarTech) Market by Type, 2019 - 2022, USD Million
TABLE 80 Singapore Marketing Technology (MarTech) Market by Type, 2023 - 2029, USD Million
TABLE 81 Singapore Marketing Technology (MarTech) Market by Application, 2019 - 2022, USD Million
TABLE 82 Singapore Marketing Technology (MarTech) Market by Application, 2023 - 2029, USD Million
TABLE 83 Malaysia Marketing Technology (MarTech) Market, 2019 - 2022, USD Million
TABLE 84 Malaysia Marketing Technology (MarTech) Market, 2023 - 2029, USD Million
TABLE 85 Malaysia Marketing Technology (MarTech) Market by Product, 2019 - 2022, USD Million
TABLE 86 Malaysia Marketing Technology (MarTech) Market by Product, 2023 - 2029, USD Million
TABLE 87 Malaysia Marketing Technology (MarTech) Market by Type, 2019 - 2022, USD Million
TABLE 88 Malaysia Marketing Technology (MarTech) Market by Type, 2023 - 2029, USD Million
TABLE 89 Malaysia Marketing Technology (MarTech) Market by Application, 2019 - 2022, USD Million
TABLE 90 Malaysia Marketing Technology (MarTech) Market by Application, 2023 - 2029, USD Million
TABLE 91 Rest of Asia Pacific Marketing Technology (MarTech) Market, 2019 - 2022, USD Million
TABLE 92 Rest of Asia Pacific Marketing Technology (MarTech) Market, 2023 - 2029, USD Million
TABLE 93 Rest of Asia Pacific Marketing Technology (MarTech) Market by Product, 2019 - 2022, USD Million
TABLE 94 Rest of Asia Pacific Marketing Technology (MarTech) Market by Product, 2023 - 2029, USD Million
TABLE 95 Rest of Asia Pacific Marketing Technology (MarTech) Market by Type, 2019 - 2022, USD Million
TABLE 96 Rest of Asia Pacific Marketing Technology (MarTech) Market by Type, 2023 - 2029, USD Million
TABLE 97 Rest of Asia Pacific Marketing Technology (MarTech) Market by Application, 2019 - 2022, USD Million
TABLE 98 Rest of Asia Pacific Marketing Technology (MarTech) Market by Application, 2023 - 2029, USD Million
TABLE 99 Key Information – Google LLC
TABLE 100 key information – Microsoft Corporation
TABLE 101 Key Information – Oracle Corporation
TABLE 102 Key Information – SAP SE
TABLE 103 Key Information – Amazon Web Services, Inc.
TABLE 104 Key Information – Amdocs Limited
TABLE 105 Key Information – Adobe, Inc.
TABLE 106 Key Information – Apple, Inc.
TABLE 107 Key Information – Buzzoole
TABLE 108 Key Information – FullCircl Ltd
List of Figures
FIG 1 Methodology for the research
FIG 2 Asia Pacific Marketing Technology (MarTech) Market share by Product, 2022
FIG 3 Asia Pacific Marketing Technology (MarTech) Market share by Product, 2029
FIG 4 Asia Pacific Marketing Technology (MarTech) Market by Product, 2019 - 2029, USD Million
FIG 5 Asia Pacific Marketing Technology (MarTech) Market share by Type, 2022
FIG 6 Asia Pacific Marketing Technology (MarTech) Market share by Type, 2029
FIG 7 Asia Pacific Marketing Technology (MarTech) Market by Type, 2019 - 2029, USD Million
FIG 8 Asia Pacific Marketing Technology (MarTech) Market share by Application, 2022
FIG 9 Asia Pacific Marketing Technology (MarTech) Market share by Application, 2029
FIG 10 Asia Pacific Marketing Technology (MarTech) Market by Application, 2019 - 2029, USD Million
FIG 11 Asia Pacific Marketing Technology (MarTech) Market share by Country, 2022
FIG 12 Asia Pacific Marketing Technology (MarTech) Market share by Country, 2029
FIG 13 Asia Pacific Marketing Technology (MarTech) Market by Country, 2019 - 2029, USD Million
FIG 14 SWOT Analysis: Alphabet Inc. (Google LLC)
FIG 15 Recent strategies and developments: Microsoft Corporation
FIG 16 SWOT Analysis: Microsoft Corporation
FIG 17 SWOT analysis: Oracle Corporation
FIG 18 SWOT Analysis: SAP SE
FIG 19 SWOT analysis: Amazon.com, Inc.
FIG 20 Recent strategies and developments: Adobe, Inc.
FIG 21 SWOT Analysis: Adobe, inc.
FIG 22 SWOT Analysis: apple, Inc.