The Asia Pacific Mascara Market would witness market growth of 8.4% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 214.15 Million Units (6-12ML), showcasing a growth of 25.3% (2020-2023).
In the competitive mascara market, volumizing formulas stand out as a key product type, catering to consumers seeking fuller, thicker lashes. These mascaras are designed with specific ingredients and brush designs to enhance volume by coating each lash from root to tip, creating a more dramatic look compared to standard mascaras. Key features often include lightweight yet buildable formulas that prevent clumping while adding significant volume and curl. Therefore, the China market consumed 39.79 million units (6-12ML) of mascara in 2023.
The China market dominated the Asia Pacific Mascara Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $1,211.6 Million by 2031. The Japan market is registering a CAGR of 7.9% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 9.1% during (2024 - 2031).
Various factors influence the adoption of mascara and consumer behavior surrounding its use, from personal preferences to cultural norms and marketing influences. Understanding how consumers adopt and interact with mascara products provides insights into their purchasing decisions, usage patterns, and evolving preferences within the beauty industry.
Consumers of all ages use mascara, from teenagers experimenting with makeup for the first time to older adults seeking products that address specific concerns like thinning lashes. While historically associated with women, mascara adoption has expanded to include male consumers, reflecting changing societal norms and increasing inclusivity in beauty standards.
As India’s economy grows and disposable incomes rise, there has been a notable increase in consumer spending on cosmetics, including mascara. As per the Ministry of External Affairs, the Indian cosmetic and personal care industry is projected to reach US$20 billion by 2025, expanding at a robust growth rate of 25%. Within this, the luxury segment is anticipated to grow by 15%. Likewise, e-commerce platforms such as Alibaba’s Tmall and JD.com have made mascara products more accessible to consumers across China, including those in remote and rural areas. According to the Shanghai Municipal People’s Government, in the January-June period (2023), online retail sales nationwide hit 7.16 trillion yuan (US$1 trillion), up 13.1 percent yearly. In the first half of the year, online retail sales in rural China increased 12.5% annually, 3.7 percentage points quicker than in the initial quarter. During the same period, rural online retail sales reached 1.12 trillion yuan. Thus, the expansion of the cosmetics industry and the rising e-commerce sector in the region are driving the market's growth.
Free Valuable Insights: The Global Mascara Market is Predict to reach USD 12.1 Billion by 2031, at a CAGR of 8.1%
Based on Category, the market is segmented into Regular and Waterproof / Water-resistant. Based on Product Type, the market is segmented into Volumizing, Lengthening, and Curling. Based on Distribution Channel, the market is segmented into Offline Channel and E-Commerce. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
By Category (Volume, Million Units (6-12ML), USD Billion, 2020-2031)
By Product Type (Volume, Million Units (6-12ML), USD Billion, 2020-2031)
By Distribution Channel (Volume, Million Units (6-12ML), USD Billion, 2020-2031)
By Country (Volume, Million Units (6-12ML), USD Billion, 2020-2031)
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