Asia Pacific Matcha Tea Market Size, Share & Industry Trends Analysis Report By Product Type (Regular and Flavored), By Form (Powder and Liquid), By Nature (Conventional and Organic), By Distribution Channel, By Country and Growth Forecast, 2022 - 2028

The Asia Pacific Matcha Tea Market would witness market growth of 6.9% CAGR during the forecast period (2022-2028).

The manufacturing window is concise. Like other Japanese teas, the tea leaves intended for matcha are first steamed. The leaves are treated immediately with steam heat within hours of being plucked to stop the oxidation process and intensify the green hue of the shade-grown tea leaves. The act of steaming produces a taste profile that is typically described as sweet and vegetal. Instead of being rolled, molded, and dried like typical green tea leaves, matcha leaves are put flat to dry and form tencha, the leaves from which matcha is manufactured.

The stems and veins are then removed from the tencha leaves. The leftover leaf material is pulverized in stone mills that rotate slowly, producing a fine green tea powder. Traditional tea leaves are soaked in hot water to extract the taste and chemical components of the tea leaves into a consumed brewed tea. The matcha green tea powder is stirred into hot water, and the suspended ground tea leaf material is eaten with each drink.

Rising urbanization and consumer living standards have led to increase per capita spending on organic beverages of high quality. Additionally, the increasing popularity of ready-to-drink and portable product varieties, especially among consumers with hectic lives, is further driving growth in Australia. In addition, the introduction of e-commerce platforms is accelerating the demand for organic drinks due to their multiple benefits, such as a vast selection of products, a hassle-free shopping experience, doorstep delivery, etc. Thus, rising awareness about healthy beverages and the requirement for ready-to-drink beverages is anticipated to surge the demand for matcha tea and boost the market growth in Asia Pacific.

The China market dominated the Asia Pacific Matcha Tea Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $442.1 million by 2028. The Japan market is experiencing a CAGR of 6.3% during (2022 - 2028). Additionally, The India market would display a CAGR of 7.6% during (2022 - 2028).

Based on Product Type, the market is segmented into Regular and Flavored. Based on Form, the market is segmented into Powder and Liquid. Based on Nature, the market is segmented into Conventional and Organic. Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket, Specialty Store, Foodservice, Online Store, and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

Free Valuable Insights: The Worldwide Matcha Tea Market is Projected to reach USD 3.8 Billion by 2028, at a CAGR of 6.6%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Nestle S.A., The Hain Celestial Group, Inc., Ito En, Ltd., Tata Consumer Products Limited (Tata Group), The AOI Tea Company, Ikeda Tea World, Marukyu Koyamaen Co., Ltd., Encha Life LLC, Mizuba Tea Co. and Green Foods Corp.

Scope of the Study

Market Segments Covered in the Report:

By Product Type

• Regular
• Flavored

By Form

• Powder
• Liquid

By Nature

• Conventional
• Organic

By Distribution Channel

• Supermarket/Hypermarket
• Specialty Store
• Foodservice
• Online Store
• Others

By Country

• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific

Key Market Players

List of Companies Profiled in the Report:

• Nestle S.A.
• The Hain Celestial Group, Inc.
• Ito En, Ltd.
• Tata Consumer Products Limited (Tata Group)
• The AOI Tea Company
• Ikeda Tea World
• Marukyu Koyamaen Co., Ltd.
• Encha Life LLC
• Mizuba Tea Co.
• Green Foods Corp

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Matcha Tea Market, by Product Type
1.4.2 Asia Pacific Matcha Tea Market, by Form
1.4.3 Asia Pacific Matcha Tea Market, by Nature
1.4.4 Asia Pacific Matcha Tea Market, by Distribution Channel
1.4.5 Asia Pacific Matcha Tea Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market composition & scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Asia Pacific Matcha Tea Market by Product Type
3.1 Asia Pacific Regular Market by Country
3.2 Asia Pacific Flavored Market by Country

Chapter 4. Asia Pacific Matcha Tea Market by Form
4.1 Asia Pacific Powder Market by Country
4.2 Asia Pacific Liquid Market by Country

Chapter 5. Asia Pacific Matcha Tea Market by Nature
5.1 Asia Pacific Conventional Market by Country
5.2 Asia Pacific Organic Market by Country

Chapter 6. Asia Pacific Matcha Tea Market by Distribution Channel
6.1 Asia Pacific Supermarket/Hypermarket Market by Country
6.2 Asia Pacific Specialty Store Market by Country
6.3 Asia Pacific Foodservice Market by Country
6.4 Asia Pacific Online Store Market by Country
6.5 Asia Pacific Others Market by Country

Chapter 7. Asia Pacific Matcha Tea Market by Country
7.1 China Matcha Tea Market
7.1.1 China Matcha Tea Market by Product Type
7.1.2 China Matcha Tea Market by Form
7.1.3 China Matcha Tea Market by Nature
7.1.4 China Matcha Tea Market by Distribution Channel
7.2 Japan Matcha Tea Market
7.2.1 Japan Matcha Tea Market by Product Type
7.2.2 Japan Matcha Tea Market by Form
7.2.3 Japan Matcha Tea Market by Nature
7.2.4 Japan Matcha Tea Market by Distribution Channel
7.3 India Matcha Tea Market
7.3.1 India Matcha Tea Market by Product Type
7.3.2 India Matcha Tea Market by Form
7.3.3 India Matcha Tea Market by Nature
7.3.4 India Matcha Tea Market by Distribution Channel
7.4 South Korea Matcha Tea Market
7.4.1 South Korea Matcha Tea Market by Product Type
7.4.2 South Korea Matcha Tea Market by Form
7.4.3 South Korea Matcha Tea Market by Nature
7.4.4 South Korea Matcha Tea Market by Distribution Channel
7.5 Singapore Matcha Tea Market
7.5.1 Singapore Matcha Tea Market by Product Type
7.5.2 Singapore Matcha Tea Market by Form
7.5.3 Singapore Matcha Tea Market by Nature
7.5.4 Singapore Matcha Tea Market by Distribution Channel
7.6 Malaysia Matcha Tea Market
7.6.1 Malaysia Matcha Tea Market by Product Type
7.6.2 Malaysia Matcha Tea Market by Form
7.6.3 Malaysia Matcha Tea Market by Nature
7.6.4 Malaysia Matcha Tea Market by Distribution Channel
7.7 Rest of Asia Pacific Matcha Tea Market
7.7.1 Rest of Asia Pacific Matcha Tea Market by Product Type
7.7.2 Rest of Asia Pacific Matcha Tea Market by Form
7.7.3 Rest of Asia Pacific Matcha Tea Market by Nature
7.7.4 Rest of Asia Pacific Matcha Tea Market by Distribution Channel

Chapter 8. Company Profiles
8.1 Ito En, Ltd.
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Segmental Analysis
8.1.4 Research & Development Expense
8.1.5 Recent strategies and developments:
8.1.5.1 Partnerships, Collaborations, and Agreements:
8.1.5.2 Product Launches and Product Expansions:
8.2 Nestle S.A.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expenses
8.2.5 Recent strategies and developments:
8.2.5.1 Product Launches and Product Expansions:
8.3 The Hain Celestial Group, Inc.
8.3.1 Company overview
8.3.2 Financial Analysis
8.3.3 Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Partnerships, Collaborations, and Agreements:
8.4 Tata Consumer Products Limited (Tata Group)
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expenses
8.5 Marukyu Koyamaen Co., Ltd.
8.5.1 Company Overview
8.6 The AOI Tea Company
8.6.1 Company Overview
8.7 Ikeda Tea World
8.7.1 Company Overview
8.8 Encha Life LLC
8.8.1 Company Overview
8.9 Green Foods Corp
8.9.1 Company Overview
8.10. Mizuba Tea Co.
8.10.1 Company Overview

TABLE 1 Asia Pacific Matcha Tea Market, 2018 - 2021, USD Million
TABLE 2 Asia Pacific Matcha Tea Market, 2022 - 2028, USD Million
TABLE 3 Asia Pacific Matcha Tea Market by Product Type, 2018 - 2021, USD Million
TABLE 4 Asia Pacific Matcha Tea Market by Product Type, 2022 - 2028, USD Million
TABLE 5 Asia Pacific Regular Market by Country, 2018 - 2021, USD Million
TABLE 6 Asia Pacific Regular Market by Country, 2022 - 2028, USD Million
TABLE 7 Asia Pacific Flavored Market by Country, 2018 - 2021, USD Million
TABLE 8 Asia Pacific Flavored Market by Country, 2022 - 2028, USD Million
TABLE 9 Asia Pacific Matcha Tea Market by Form, 2018 - 2021, USD Million
TABLE 10 Asia Pacific Matcha Tea Market by Form, 2022 - 2028, USD Million
TABLE 11 Asia Pacific Powder Market by Country, 2018 - 2021, USD Million
TABLE 12 Asia Pacific Powder Market by Country, 2022 - 2028, USD Million
TABLE 13 Asia Pacific Liquid Market by Country, 2018 - 2021, USD Million
TABLE 14 Asia Pacific Liquid Market by Country, 2022 - 2028, USD Million
TABLE 15 Asia Pacific Matcha Tea Market by Nature, 2018 - 2021, USD Million
TABLE 16 Asia Pacific Matcha Tea Market by Nature, 2022 - 2028, USD Million
TABLE 17 Asia Pacific Conventional Market by Country, 2018 - 2021, USD Million
TABLE 18 Asia Pacific Conventional Market by Country, 2022 - 2028, USD Million
TABLE 19 Asia Pacific Organic Market by Country, 2018 - 2021, USD Million
TABLE 20 Asia Pacific Organic Market by Country, 2022 - 2028, USD Million
TABLE 21 Asia Pacific Matcha Tea Market by Distribution Channel, 2018 - 2021, USD Million
TABLE 22 Asia Pacific Matcha Tea Market by Distribution Channel, 2022 - 2028, USD Million
TABLE 23 Asia Pacific Supermarket/Hypermarket Market by Country, 2018 - 2021, USD Million
TABLE 24 Asia Pacific Supermarket/Hypermarket Market by Country, 2022 - 2028, USD Million
TABLE 25 Asia Pacific Specialty Store Market by Country, 2018 - 2021, USD Million
TABLE 26 Asia Pacific Specialty Store Market by Country, 2022 - 2028, USD Million
TABLE 27 Asia Pacific Foodservice Market by Country, 2018 - 2021, USD Million
TABLE 28 Asia Pacific Foodservice Market by Country, 2022 - 2028, USD Million
TABLE 29 Asia Pacific Online Store Market by Country, 2018 - 2021, USD Million
TABLE 30 Asia Pacific Online Store Market by Country, 2022 - 2028, USD Million
TABLE 31 Asia Pacific Others Market by Country, 2018 - 2021, USD Million
TABLE 32 Asia Pacific Others Market by Country, 2022 - 2028, USD Million
TABLE 33 Asia Pacific Matcha Tea Market by Country, 2018 - 2021, USD Million
TABLE 34 Asia Pacific Matcha Tea Market by Country, 2022 - 2028, USD Million
TABLE 35 China Matcha Tea Market, 2018 - 2021, USD Million
TABLE 36 China Matcha Tea Market, 2022 - 2028, USD Million
TABLE 37 China Matcha Tea Market by Product Type, 2018 - 2021, USD Million
TABLE 38 China Matcha Tea Market by Product Type, 2022 - 2028, USD Million
TABLE 39 China Matcha Tea Market by Form, 2018 - 2021, USD Million
TABLE 40 China Matcha Tea Market by Form, 2022 - 2028, USD Million
TABLE 41 China Matcha Tea Market by Nature, 2018 - 2021, USD Million
TABLE 42 China Matcha Tea Market by Nature, 2022 - 2028, USD Million
TABLE 43 China Matcha Tea Market by Distribution Channel, 2018 - 2021, USD Million
TABLE 44 China Matcha Tea Market by Distribution Channel, 2022 - 2028, USD Million
TABLE 45 Japan Matcha Tea Market, 2018 - 2021, USD Million
TABLE 46 Japan Matcha Tea Market, 2022 - 2028, USD Million
TABLE 47 Japan Matcha Tea Market by Product Type, 2018 - 2021, USD Million
TABLE 48 Japan Matcha Tea Market by Product Type, 2022 - 2028, USD Million
TABLE 49 Japan Matcha Tea Market by Form, 2018 - 2021, USD Million
TABLE 50 Japan Matcha Tea Market by Form, 2022 - 2028, USD Million
TABLE 51 Japan Matcha Tea Market by Nature, 2018 - 2021, USD Million
TABLE 52 Japan Matcha Tea Market by Nature, 2022 - 2028, USD Million
TABLE 53 Japan Matcha Tea Market by Distribution Channel, 2018 - 2021, USD Million
TABLE 54 Japan Matcha Tea Market by Distribution Channel, 2022 - 2028, USD Million
TABLE 55 India Matcha Tea Market, 2018 - 2021, USD Million
TABLE 56 India Matcha Tea Market, 2022 - 2028, USD Million
TABLE 57 India Matcha Tea Market by Product Type, 2018 - 2021, USD Million
TABLE 58 India Matcha Tea Market by Product Type, 2022 - 2028, USD Million
TABLE 59 India Matcha Tea Market by Form, 2018 - 2021, USD Million
TABLE 60 India Matcha Tea Market by Form, 2022 - 2028, USD Million
TABLE 61 India Matcha Tea Market by Nature, 2018 - 2021, USD Million
TABLE 62 India Matcha Tea Market by Nature, 2022 - 2028, USD Million
TABLE 63 India Matcha Tea Market by Distribution Channel, 2018 - 2021, USD Million
TABLE 64 India Matcha Tea Market by Distribution Channel, 2022 - 2028, USD Million
TABLE 65 South Korea Matcha Tea Market, 2018 - 2021, USD Million
TABLE 66 South Korea Matcha Tea Market, 2022 - 2028, USD Million
TABLE 67 South Korea Matcha Tea Market by Product Type, 2018 - 2021, USD Million
TABLE 68 South Korea Matcha Tea Market by Product Type, 2022 - 2028, USD Million
TABLE 69 South Korea Matcha Tea Market by Form, 2018 - 2021, USD Million
TABLE 70 South Korea Matcha Tea Market by Form, 2022 - 2028, USD Million
TABLE 71 South Korea Matcha Tea Market by Nature, 2018 - 2021, USD Million
TABLE 72 South Korea Matcha Tea Market by Nature, 2022 - 2028, USD Million
TABLE 73 South Korea Matcha Tea Market by Distribution Channel, 2018 - 2021, USD Million
TABLE 74 South Korea Matcha Tea Market by Distribution Channel, 2022 - 2028, USD Million
TABLE 75 Singapore Matcha Tea Market, 2018 - 2021, USD Million
TABLE 76 Singapore Matcha Tea Market, 2022 - 2028, USD Million
TABLE 77 Singapore Matcha Tea Market by Product Type, 2018 - 2021, USD Million
TABLE 78 Singapore Matcha Tea Market by Product Type, 2022 - 2028, USD Million
TABLE 79 Singapore Matcha Tea Market by Form, 2018 - 2021, USD Million
TABLE 80 Singapore Matcha Tea Market by Form, 2022 - 2028, USD Million
TABLE 81 Singapore Matcha Tea Market by Nature, 2018 - 2021, USD Million
TABLE 82 Singapore Matcha Tea Market by Nature, 2022 - 2028, USD Million
TABLE 83 Singapore Matcha Tea Market by Distribution Channel, 2018 - 2021, USD Million
TABLE 84 Singapore Matcha Tea Market by Distribution Channel, 2022 - 2028, USD Million
TABLE 85 Malaysia Matcha Tea Market, 2018 - 2021, USD Million
TABLE 86 Malaysia Matcha Tea Market, 2022 - 2028, USD Million
TABLE 87 Malaysia Matcha Tea Market by Product Type, 2018 - 2021, USD Million
TABLE 88 Malaysia Matcha Tea Market by Product Type, 2022 - 2028, USD Million
TABLE 89 Malaysia Matcha Tea Market by Form, 2018 - 2021, USD Million
TABLE 90 Malaysia Matcha Tea Market by Form, 2022 - 2028, USD Million
TABLE 91 Malaysia Matcha Tea Market by Nature, 2018 - 2021, USD Million
TABLE 92 Malaysia Matcha Tea Market by Nature, 2022 - 2028, USD Million
TABLE 93 Malaysia Matcha Tea Market by Distribution Channel, 2018 - 2021, USD Million
TABLE 94 Malaysia Matcha Tea Market by Distribution Channel, 2022 - 2028, USD Million
TABLE 95 Rest of Asia Pacific Matcha Tea Market, 2018 - 2021, USD Million
TABLE 96 Rest of Asia Pacific Matcha Tea Market, 2022 - 2028, USD Million
TABLE 97 Rest of Asia Pacific Matcha Tea Market by Product Type, 2018 - 2021, USD Million
TABLE 98 Rest of Asia Pacific Matcha Tea Market by Product Type, 2022 - 2028, USD Million
TABLE 99 Rest of Asia Pacific Matcha Tea Market by Form, 2018 - 2021, USD Million
TABLE 100 Rest of Asia Pacific Matcha Tea Market by Form, 2022 - 2028, USD Million
TABLE 101 Rest of Asia Pacific Matcha Tea Market by Nature, 2018 - 2021, USD Million
TABLE 102 Rest of Asia Pacific Matcha Tea Market by Nature, 2022 - 2028, USD Million
TABLE 103 Rest of Asia Pacific Matcha Tea Market by Distribution Channel, 2018 - 2021, USD Million
TABLE 104 Rest of Asia Pacific Matcha Tea Market by Distribution Channel, 2022 - 2028, USD Million
TABLE 105 Key information – Ito En, Ltd.
TABLE 106 Key Information – Nestle S.A.
TABLE 107 Key Information – The Hain Celestial Group, Inc.
TABLE 108 Key Information – TATA CONSUMER PRODUCTS LIMITED
TABLE 109 Key Information –Marukyu Koyamaen Co., Ltd.
TABLE 110 Key Information – The AOI Tea Company
TABLE 111 Key Information – Ikeda Tea World
TABLE 112 Key Information – Encha Life LLC
TABLE 113 Key Information – Green Foods Corp
TABLE 114 Key Information – Mizuba Tea Co.

List of Figures
FIG 1 Methodology for the research
FIG 2 Recent strategies and developments: Ito En, Ltd.