Asia Pacific Mezcal Market Size, Share & Trends Analysis Report By Age (Mezcal Jovan, Mezcal Anejo, and Mezcal Reposado), By Distribution Channel (On-Premise, and Off-Premise), By Country and Growth Forecast, 2024 - 2031

The Asia Pacific Mezcal Market would witness market growth of 11.2% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 3,279.6 thousand units (Bottle of 750 ml), showcasing a growth of 20.0% (2020-2023).

In the mezcal market, Mezcal Añejo holds a prestigious position as a premium and aged variety of mezcal. Aged for an extended period, usually between one to three years, in oak barrels, Mezcal Añejo develops a rich and complex flavor profile characterized by notes of oak, caramel, and spice. Therefore, the China market consumed 170.45 thousand units (Bottle of 750 ml) by Mezcal Añejo in the market in 2023.

The China market dominated the Asia Pacific Mezcal Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $124.1 Million by 2031. The Japan market is registering a CAGR of 10.5% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 11.9% during (2024 - 2031).

Mezcal, a quintessential Mexican spirit with deep-rooted cultural significance, has recently captured the attention of spirits enthusiasts worldwide. Born from centuries-old traditions and crafted with meticulous attention to detail, mezcal embodies the essence of Mexico's rich heritage and artisanal craftsmanship. As the mezcal market continues to expand and evolve, it intersects tradition with innovation, offering diverse flavors, experiences, and opportunities for producers and consumers alike.

Moreover, the adoption of mezcal on the global stage can be attributed to several factors, including its distinctive flavor profile, artisanal production methods, and authentic cultural heritage. Mezcal's complex yet alluring taste, characterized by smoky, earthy, and fruity notes, sets it apart from other spirits and appeals to discerning consumers seeking unique and immersive drinking experiences. Moreover, the emphasis on traditional production techniques, such as pit-roasting agave hearts and small-batch distillation, resonates with consumers seeking authenticity, craftsmanship, and sustainability in their beverage choices.

The rising alcoholic beverages sector in China presents a significant opportunity for the expansion of mezcal, offering a vast and increasingly affluent consumer base eager to explore new and exotic spirits. China's growing middle class, urbanization trends, and changing consumer preferences have fueled demand for premium and imported alcoholic beverages, creating a fertile market environment for mezcal producers. As per the data released in 2021 by the State Council of China, in the January-July period, the major alcohol-makers raked in a total of 120.29 billion yuan (about $18.63 billion) in profits, jumping 28.4 percent year-on-year. Hence, owing to the growing alcoholic beverages sector in Asia Pacific, there will be increased demand in the regional mezcal market.

Free Valuable Insights: The Global Mezcal Market is Predict to reach USD 2 Billion by 2031, at a CAGR of 10.5%

Based on Age, the market is segmented into Mezcal Jovan, Mezcal Anejo, and Mezcal Reposado. Based on Distribution Channel, the market is segmented into On-Premise, and Off-Premise. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

List of Key Companies Profiled

• Diageo plc
• SU CASA MEZCAL
• Mezcal Amaras
• Pernod Ricard S.A.
• Xiaman Spirits GmbH
• Casa Cortes
• Wahaka Mezcal
• Rey Campero
• Bacardi Limited (Ilegal Mezcal)
• Mezcal Vago (Heaven Hill Sales Co.)

Asia Pacific Mezcal Market Report Segmentation

By Age (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)

• Mezcal Jovan
• Mezcal Anejo
• Mezcal Reposado

By Distribution Channel (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)

• On-Premise
• Off-Premise

By Country (Volume, Thousand Units (Bottle of 750 ml), USD Billion, 2020-2031)

• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Mezcal Market, by Age
1.4.2 Asia Pacific Mezcal Market, by Distribution Channel
1.4.3 Asia Pacific Mezcal Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis

Chapter 4. Asia Pacific Mezcal Market by Age
4.1 Asia Pacific Mezcal Jovan Market by Country
4.2 Asia Pacific Mezcal Anejo Market by Country
4.3 Asia Pacific Mezcal Reposado Market by Country

Chapter 5. Asia Pacific Mezcal Market by Distribution Channel
5.1 Asia Pacific On-Premise Market by Country
5.2 Asia Pacific Off-Premise Market by Country

Chapter 6. Asia Pacific Mezcal Market by Country
6.1 China Mezcal Market
6.1.1 China Mezcal Market by Age
6.1.2 China Mezcal Market by Distribution Channel
6.2 Japan Mezcal Market
6.2.1 Japan Mezcal Market by Age
6.2.2 Japan Mezcal Market by Distribution Channel
6.3 India Mezcal Market
6.3.1 India Mezcal Market by Age
6.3.2 India Mezcal Market by Distribution Channel
6.4 South Korea Mezcal Market
6.4.1 South Korea Mezcal Market by Age
6.4.2 South Korea Mezcal Market by Distribution Channel
6.5 Singapore Mezcal Market
6.5.1 Singapore Mezcal Market by Age
6.5.2 Singapore Mezcal Market by Distribution Channel
6.6 Malaysia Mezcal Market
6.6.1 Malaysia Mezcal Market by Age
6.6.2 Malaysia Mezcal Market by Distribution Channel
6.7 Rest of Asia Pacific Mezcal Market
6.7.1 Rest of Asia Pacific Mezcal Market by Age
6.7.2 Rest of Asia Pacific Mezcal Market by Distribution Channel

Chapter 7. Company Profiles
7.1 Diageo plc
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expenses
7.1.5 Recent strategies and developments:
7.1.5.1 Acquisition and Mergers:
7.1.6 SWOT Analysis
7.2 SU CASA MEZCAL
7.2.1 Company Overview
7.2.2 Recent strategies and developments:
7.2.2.1 Product Launches and Product Expansions:
7.2.2.2 Acquisition and Mergers:
7.3 Mezcal Amaras
7.3.1 Company Overview
7.3.2 Recent strategies and developments:
7.3.2.1 Product Launches and Product Expansions:
7.3.3 SWOT Analysis
7.4 Pernod Ricard S.A.
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Regional Analysis
7.4.4 Recent strategies and developments:
7.4.4.1 Partnerships, Collaborations, and Agreements:
7.4.5 SWOT Analysis
7.5 Xiaman Spirits GmbH
7.5.1 Company Overview
7.6 Casa Cortes
7.6.1 Company Overview
7.6.2 SWOT Analysis
7.7 Wahaka Mezcal
7.7.1 Company Overview
7.7.2 SWOT Analysis
7.8 Rey Campero
7.8.1 Company Overview
7.8.2 SWOT Analysis
7.9 Bacardi Limited (Ilegal Mezcal)
7.9.1 Company Overview
7.9.2 Recent strategies and developments:
7.9.2.1 Acquisition and Mergers:
7.9.3 SWOT Analysis
7.10. Mezcal Vago (Heaven Hill Sales Co.)
7.10.1 Company Overview
7.10.2 SWOT Analysis

TABLE 1 Asia Pacific Mezcal Market, 2020 - 2023, USD Million
TABLE 2 Asia Pacific Mezcal Market, 2024 - 2031, USD Million
TABLE 3 Asia Pacific Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 4 Asia Pacific Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 5 Asia Pacific Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 6 Asia Pacific Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 7 Asia Pacific Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 8 Asia Pacific Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 9 Asia Pacific Mezcal Jovan Market by Country, 2020 - 2023, USD Million
TABLE 10 Asia Pacific Mezcal Jovan Market by Country, 2024 - 2031, USD Million
TABLE 11 Asia Pacific Mezcal Jovan Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 12 Asia Pacific Mezcal Jovan Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 13 Asia Pacific Mezcal Anejo Market by Country, 2020 - 2023, USD Million
TABLE 14 Asia Pacific Mezcal Anejo Market by Country, 2024 - 2031, USD Million
TABLE 15 Asia Pacific Mezcal Anejo Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 16 Asia Pacific Mezcal Anejo Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 17 Asia Pacific Mezcal Reposado Market by Country, 2020 - 2023, USD Million
TABLE 18 Asia Pacific Mezcal Reposado Market by Country, 2024 - 2031, USD Million
TABLE 19 Asia Pacific Mezcal Reposado Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 20 Asia Pacific Mezcal Reposado Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 21 Asia Pacific Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 22 Asia Pacific Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 23 Asia Pacific Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 24 Asia Pacific Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 25 Asia Pacific On-Premise Market by Country, 2020 - 2023, USD Million
TABLE 26 Asia Pacific On-Premise Market by Country, 2024 - 2031, USD Million
TABLE 27 Asia Pacific On-Premise Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 28 Asia Pacific On-Premise Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 29 Asia Pacific Off-Premise Market by Country, 2020 - 2023, USD Million
TABLE 30 Asia Pacific Off-Premise Market by Country, 2024 - 2031, USD Million
TABLE 31 Asia Pacific Off-Premise Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 32 Asia Pacific Off-Premise Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 33 Asia Pacific Mezcal Market by Country, 2020 - 2023, USD Million
TABLE 34 Asia Pacific Mezcal Market by Country, 2024 - 2031, USD Million
TABLE 35 Asia Pacific Mezcal Market by Country, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 36 Asia Pacific Mezcal Market by Country, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 37 China Mezcal Market, 2020 - 2023, USD Million
TABLE 38 China Mezcal Market, 2024 - 2031, USD Million
TABLE 39 China Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 40 China Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 41 China Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 42 China Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 43 China Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 44 China Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 45 China Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 46 China Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 47 China Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 48 China Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 49 Japan Mezcal Market, 2020 - 2023, USD Million
TABLE 50 Japan Mezcal Market, 2024 - 2031, USD Million
TABLE 51 Japan Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 52 Japan Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 53 Japan Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 54 Japan Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 55 Japan Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 56 Japan Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 57 Japan Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 58 Japan Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 59 Japan Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 60 Japan Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 61 India Mezcal Market, 2020 - 2023, USD Million
TABLE 62 India Mezcal Market, 2024 - 2031, USD Million
TABLE 63 India Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 64 India Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 65 India Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 66 India Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 67 India Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 68 India Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 69 India Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 70 India Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 71 India Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 72 India Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 73 South Korea Mezcal Market, 2020 - 2023, USD Million
TABLE 74 South Korea Mezcal Market, 2024 - 2031, USD Million
TABLE 75 South Korea Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 76 South Korea Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 77 South Korea Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 78 South Korea Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 79 South Korea Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 80 South Korea Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 81 South Korea Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 82 South Korea Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 83 South Korea Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 84 South Korea Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 85 Singapore Mezcal Market, 2020 - 2023, USD Million
TABLE 86 Singapore Mezcal Market, 2024 - 2031, USD Million
TABLE 87 Singapore Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 88 Singapore Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 89 Singapore Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 90 Singapore Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 91 Singapore Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 92 Singapore Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 93 Singapore Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 94 Singapore Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 95 Singapore Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 96 Singapore Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 97 Malaysia Mezcal Market, 2020 - 2023, USD Million
TABLE 98 Malaysia Mezcal Market, 2024 - 2031, USD Million
TABLE 99 Malaysia Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 100 Malaysia Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 101 Malaysia Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 102 Malaysia Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 103 Malaysia Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 104 Malaysia Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 105 Malaysia Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 106 Malaysia Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 107 Malaysia Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 108 Malaysia Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 109 Rest of Asia Pacific Mezcal Market, 2020 - 2023, USD Million
TABLE 110 Rest of Asia Pacific Mezcal Market, 2024 - 2031, USD Million
TABLE 111 Rest of Asia Pacific Mezcal Market, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 112 Rest of Asia Pacific Mezcal Market, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 113 Rest of Asia Pacific Mezcal Market by Age, 2020 - 2023, USD Million
TABLE 114 Rest of Asia Pacific Mezcal Market by Age, 2024 - 2031, USD Million
TABLE 115 Rest of Asia Pacific Mezcal Market by Age, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 116 Rest of Asia Pacific Mezcal Market by Age, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 117 Rest of Asia Pacific Mezcal Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 118 Rest of Asia Pacific Mezcal Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 119 Rest of Asia Pacific Mezcal Market by Distribution Channel, 2020 - 2023, Thousand Units (Bottle of 750 ml)
TABLE 120 Rest of Asia Pacific Mezcal Market by Distribution Channel, 2024 - 2031, Thousand Units (Bottle of 750 ml)
TABLE 121 Key Information – Diageo plc
TABLE 122 Key Information – SU CASA MEZCAL
TABLE 123 Key Information – Mezcal Amaras
TABLE 124 Key Information – Pernod Ricard S.A.
TABLE 125 Key Information – Xiaman Spirits GmbH
TABLE 126 Key Information – Casa Cortes
TABLE 127 Key Information – Wahaka Mezcal
TABLE 128 Key Information – Rey Campero
TABLE 129 Key Information – Bacardi Limited
TABLE 130 Key Information – Mezcal Vago

List of Figures
FIG 1 Methodology for the research
FIG 2 Asia Pacific Mezcal Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Mezcal Market
FIG 4 Porter’s Five Forces Analysis - Mezcal Market
FIG 5 Asia Pacific Mezcal Market share by Age, 2023
FIG 6 Asia Pacific Mezcal Market share by Age, 2031
FIG 7 Asia Pacific Mezcal Market by Age, 2020 - 2031, USD Million
FIG 8 Asia Pacific Mezcal Market share by Distribution Channel, 2023
FIG 9 Asia Pacific Mezcal Market share by Distribution Channel, 2031
FIG 10 Asia Pacific Mezcal Market by Distribution Channel, 2020 - 2031, USD Million
FIG 11 Asia Pacific Mezcal Market share by Country, 2023
FIG 12 Asia Pacific Mezcal Market share by Country, 2031
FIG 13 Asia Pacific Mezcal Market by Country, 2020 - 2031, USD Million
FIG 14 Swot Analysis: Diageo plc
FIG 15 Swot Analysis: Mezcal Amaras
FIG 16 Swot Analysis: Pernod Ricard S.A.
FIG 17 Swot Analysis: Casa Cortes
FIG 18 Swot Analysis: Wahaka Mezcal
FIG 19 Swot Analysis: Rey Campero
FIG 20 Swot Analysis: Rey Campero
FIG 21 Swot Analysis: Mezcal Vago