The Asia Pacific Mobile Apps and Web Analytics Market would witness market growth of 16.8% CAGR during the forecast period (2022-2028).
Mobile analytics platforms reveal to whom the app is effective or ineffective. They identify flaws that may appear on iOS but not on Android (or vice versa), identify performance concerns with crash reporting, and identify load delays that can negatively impact sales. If the company can determine how much time its clients spend in each section of the app, a business can identify bottlenecks in the checkout procedure, identify performance problems and highlight the most valuable aspects of the application. Web analytics helps determine the methods via which visitors access the website. Analytic users may also find popular site material by analyzing the average time users spend on their web pages and their interactions with them, including which sites cause users to depart.
The steps involved in web analytics are setting business objectives d determining the critical indicators that will determine the success of the website and business, using analytics tools to collect information, statistics, and data about website visitors, converting the collected raw data into ratios, KPIs, and other information that tells a story. Then displaying processed data in a simple way to read, developing a plan to maximize the website's user experience to achieve commercial objectives, and conducting A/B tests to discover the optimal strategy to optimize website performance.
The Japanese government has identified tourism as a pillar of its growth plan and a key to regional rehabilitation. The "Tourism Vision Design Council for Supporting Japan's Future" set a goal of 40 million foreign visitors to Japan by 2020 and 60 million by 2030. In July 2020, the Headquarters for Overcoming Population Decline and Vitalizing Local Economy in Japan declared its strong support for DX (Digital Transformation) as a regional revitalization strategy. In addition, the Ministry of Internal Affairs and Communications has committed 3.88 billion yen in its budget request for FY 2021-22 for DX in local governments. Government support for the tourism industry will also raise the usage of mobile apps and web analytics to understand the consumers and trends to adapt them to the services, which will boosting the market growth in the region.
The China market dominated the Asia Pacific Mobile Apps and Web Analytics Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $1,940.4 million by 2028. The Japan market is estimated to grow a CAGR of 16.1% during (2022 - 2028). Additionally, The India market would experience a CAGR of 17.5% during (2022 - 2028).
Based on Application, the market is segmented into Search Engine Ranking & Tracking, Mobile Advertising & Marketing Analytics, Marketing Automation & Content Marketing, Application Performance & Advertising Optimization, In App & Web Behavioral Analysis, and Social Media Management & Others. Based on Vertical, the market is segmented into BFSI, Telecommunication, Media & Entertainment, Retail & Ecommerce, Government & Public Sector, Transportation & Logistics, Manufacturing, Travel & Hospitality, Healthcare & Lifesciences, and Others. Based on Deployment Mode, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Component, the market is segmented into Solution (Data Analytics, Data Management, Data Discovery, and Data Visualization) and Services. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: The Worldwide Mobile Apps and Web Analytics Market is Projected to reach USD 22.9 Billion by 2028, at a CAGR of 16.2%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include SAP SE, IBM Corporation, Amazon Web Services, Inc. (Amazon.com, Inc.), Teradata Corporation, Microsoft Corporation, Oracle Corporation, Google LLC (Alphabet, Inc.), SAS Institute, Inc., Adobe, Inc., and Micro Focus International PLC (Open Text Corporation)
Scope of the Study
Market Segments Covered in the Report:
By Application
- Search Engine Ranking & Tracking
- Mobile Advertising & Marketing Analytics
- Marketing Automation & Content Marketing
- Application Performance & Advertising Optimization
- In App & Web Behavioral Analysis
- Social Media Management & Others
By Vertical
- BFSI
- Telecommunication
- Media & Entertainment
- Retail & Ecommerce
- Government & Public Sector
- Transportation & Logistics
- Manufacturing
- Travel & Hospitality
- Healthcare & Lifesciences
- Others
By Deployment Mode
By Organization Size
- Large Enterprises
- Small & Medium Enterprises
By Component
- Solution
- Data Analytics
- Data Management
- Data Discovery
- Data Visualization
- Services
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- SAP SE
- IBM Corporation
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Teradata Corporation
- Microsoft Corporation
- Oracle Corporation
- Google LLC (Alphabet, Inc.)
- SAS Institute, Inc.
- Adobe, Inc.
- Micro Focus International PLC (Open Text Corporation)
TABLE 1 Asia Pacific Mobile Apps and Web Analytics Market, 2018 - 2021, USD Million
TABLE 2 Asia Pacific Mobile Apps and Web Analytics Market, 2022 - 2028, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Mobile Apps and Web Analytics Market
TABLE 4 Product Launches And Product Expansions– Mobile Apps and Web Analytics Market
TABLE 5 Acquisition and Mergers– Mobile Apps and Web Analytics Market
TABLE 6 Asia Pacific Mobile Apps and Web Analytics Market by Application, 2018 - 2021, USD Million
TABLE 7 Asia Pacific Mobile Apps and Web Analytics Market by Application, 2022 - 2028, USD Million
TABLE 8 Asia Pacific Search Engine Ranking & Tracking Market by Country, 2018 - 2021, USD Million
TABLE 9 Asia Pacific Search Engine Ranking & Tracking Market by Country, 2022 - 2028, USD Million
TABLE 10 Asia Pacific Mobile Advertising & Marketing Analytics Market by Country, 2018 - 2021, USD Million
TABLE 11 Asia Pacific Mobile Advertising & Marketing Analytics Market by Country, 2022 - 2028, USD Million
TABLE 12 Asia Pacific Marketing Automation & Content Marketing Market by Country, 2018 - 2021, USD Million
TABLE 13 Asia Pacific Marketing Automation & Content Marketing Market by Country, 2022 - 2028, USD Million
TABLE 14 Asia Pacific Application Performance & Advertising Optimization Market by Country, 2018 - 2021, USD Million
TABLE 15 Asia Pacific Application Performance & Advertising Optimization Market by Country, 2022 - 2028, USD Million
TABLE 16 Asia Pacific In App & Web Behavioral Analysis Market by Country, 2018 - 2021, USD Million
TABLE 17 Asia Pacific In App & Web Behavioral Analysis Market by Country, 2022 - 2028, USD Million
TABLE 18 Asia Pacific Social Media Management & Others Market by Country, 2018 - 2021, USD Million
TABLE 19 Asia Pacific Social Media Management & Others Market by Country, 2022 - 2028, USD Million
TABLE 20 Asia Pacific Mobile Apps and Web Analytics Market by Vertical, 2018 - 2021, USD Million
TABLE 21 Asia Pacific Mobile Apps and Web Analytics Market by Vertical, 2022 - 2028, USD Million
TABLE 22 Asia Pacific BFSI Market by Country, 2018 - 2021, USD Million
TABLE 23 Asia Pacific BFSI Market by Country, 2022 - 2028, USD Million
TABLE 24 Asia Pacific Telecommunication Market by Country, 2018 - 2021, USD Million
TABLE 25 Asia Pacific Telecommunication Market by Country, 2022 - 2028, USD Million
TABLE 26 Asia Pacific Media & Entertainment Market by Country, 2018 - 2021, USD Million
TABLE 27 Asia Pacific Media & Entertainment Market by Country, 2022 - 2028, USD Million
TABLE 28 Asia Pacific Retail & Ecommerce Market by Country, 2018 - 2021, USD Million
TABLE 29 Asia Pacific Retail & Ecommerce Market by Country, 2022 - 2028, USD Million
TABLE 30 Asia Pacific Government & Public Sector Market by Country, 2018 - 2021, USD Million
TABLE 31 Asia Pacific Government & Public Sector Market by Country, 2022 - 2028, USD Million
TABLE 32 Asia Pacific Transportation & Logistics Market by Country, 2018 - 2021, USD Million
TABLE 33 Asia Pacific Transportation & Logistics Market by Country, 2022 - 2028, USD Million
TABLE 34 Asia Pacific Manufacturing Market by Country, 2018 - 2021, USD Million
TABLE 35 Asia Pacific Manufacturing Market by Country, 2022 - 2028, USD Million
TABLE 36 Asia Pacific Travel & Hospitality Market by Country, 2018 - 2021, USD Million
TABLE 37 Asia Pacific Travel & Hospitality Market by Country, 2022 - 2028, USD Million
TABLE 38 Asia Pacific Healthcare & Lifesciences Market by Country, 2018 - 2021, USD Million
TABLE 39 Asia Pacific Healthcare & Lifesciences Market by Country, 2022 - 2028, USD Million
TABLE 40 Asia Pacific Other Vertical Market by Country, 2018 - 2021, USD Million
TABLE 41 Asia Pacific Other Vertical Market by Country, 2022 - 2028, USD Million
TABLE 42 Asia Pacific Mobile Apps and Web Analytics Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 43 Asia Pacific Mobile Apps and Web Analytics Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 44 Asia Pacific Cloud Market by Country, 2018 - 2021, USD Million
TABLE 45 Asia Pacific Cloud Market by Country, 2022 - 2028, USD Million
TABLE 46 Asia Pacific On-premise Market by Country, 2018 - 2021, USD Million
TABLE 47 Asia Pacific On-premise Market by Country, 2022 - 2028, USD Million
TABLE 48 Asia Pacific Mobile Apps and Web Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 49 Asia Pacific Mobile Apps and Web Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 50 Asia Pacific Large Enterprises Market by Country, 2018 - 2021, USD Million
TABLE 51 Asia Pacific Large Enterprises Market by Country, 2022 - 2028, USD Million
TABLE 52 Asia Pacific Small & Medium Enterprises Market by Country, 2018 - 2021, USD Million
TABLE 53 Asia Pacific Small & Medium Enterprises Market by Country, 2022 - 2028, USD Million
TABLE 54 Asia Pacific Mobile Apps and Web Analytics Market by Component, 2018 - 2021, USD Million
TABLE 55 Asia Pacific Mobile Apps and Web Analytics Market by Component, 2022 - 2028, USD Million
TABLE 56 Asia Pacific Solution Market by Country, 2018 - 2021, USD Million
TABLE 57 Asia Pacific Solution Market by Country, 2022 - 2028, USD Million
TABLE 58 Asia Pacific Mobile Apps and Web Analytics Market by Solution Type, 2018 - 2021, USD Million
TABLE 59 Asia Pacific Mobile Apps and Web Analytics Market by Solution Type, 2022 - 2028, USD Million
TABLE 60 Asia Pacific Data Analytics Market by Country, 2018 - 2021, USD Million
TABLE 61 Asia Pacific Data Analytics Market by Country, 2022 - 2028, USD Million
TABLE 62 Asia Pacific Data Management Market by Country, 2018 - 2021, USD Million
TABLE 63 Asia Pacific Data Management Market by Country, 2022 - 2028, USD Million
TABLE 64 Asia Pacific Data Discovery Market by Country, 2018 - 2021, USD Million
TABLE 65 Asia Pacific Data Discovery Market by Country, 2022 - 2028, USD Million
TABLE 66 Asia Pacific Data Visualization Market by Country, 2018 - 2021, USD Million
TABLE 67 Asia Pacific Data Visualization Market by Country, 2022 - 2028, USD Million
TABLE 68 Asia Pacific Services Market by Country, 2018 - 2021, USD Million
TABLE 69 Asia Pacific Services Market by Country, 2022 - 2028, USD Million
TABLE 70 Asia Pacific Mobile Apps and Web Analytics Market by Country, 2018 - 2021, USD Million
TABLE 71 Asia Pacific Mobile Apps and Web Analytics Market by Country, 2022 - 2028, USD Million
TABLE 72 China Mobile Apps and Web Analytics Market, 2018 - 2021, USD Million
TABLE 73 China Mobile Apps and Web Analytics Market, 2022 - 2028, USD Million
TABLE 74 China Mobile Apps and Web Analytics Market by Application, 2018 - 2021, USD Million
TABLE 75 China Mobile Apps and Web Analytics Market by Application, 2022 - 2028, USD Million
TABLE 76 China Mobile Apps and Web Analytics Market by Vertical, 2018 - 2021, USD Million
TABLE 77 China Mobile Apps and Web Analytics Market by Vertical, 2022 - 2028, USD Million
TABLE 78 China Mobile Apps and Web Analytics Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 79 China Mobile Apps and Web Analytics Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 80 China Mobile Apps and Web Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 81 China Mobile Apps and Web Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 82 China Mobile Apps and Web Analytics Market by Component, 2018 - 2021, USD Million
TABLE 83 China Mobile Apps and Web Analytics Market by Component, 2022 - 2028, USD Million
TABLE 84 China Mobile Apps and Web Analytics Market by Solution Type, 2018 - 2021, USD Million
TABLE 85 China Mobile Apps and Web Analytics Market by Solution Type, 2022 - 2028, USD Million
TABLE 86 Japan Mobile Apps and Web Analytics Market, 2018 - 2021, USD Million
TABLE 87 Japan Mobile Apps and Web Analytics Market, 2022 - 2028, USD Million
TABLE 88 Japan Mobile Apps and Web Analytics Market by Application, 2018 - 2021, USD Million
TABLE 89 Japan Mobile Apps and Web Analytics Market by Application, 2022 - 2028, USD Million
TABLE 90 Japan Mobile Apps and Web Analytics Market by Vertical, 2018 - 2021, USD Million
TABLE 91 Japan Mobile Apps and Web Analytics Market by Vertical, 2022 - 2028, USD Million
TABLE 92 Japan Mobile Apps and Web Analytics Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 93 Japan Mobile Apps and Web Analytics Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 94 Japan Mobile Apps and Web Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 95 Japan Mobile Apps and Web Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 96 Japan Mobile Apps and Web Analytics Market by Component, 2018 - 2021, USD Million
TABLE 97 Japan Mobile Apps and Web Analytics Market by Component, 2022 - 2028, USD Million
TABLE 98 Japan Mobile Apps and Web Analytics Market by Solution Type, 2018 - 2021, USD Million
TABLE 99 Japan Mobile Apps and Web Analytics Market by Solution Type, 2022 - 2028, USD Million
TABLE 100 India Mobile Apps and Web Analytics Market, 2018 - 2021, USD Million
TABLE 101 India Mobile Apps and Web Analytics Market, 2022 - 2028, USD Million
TABLE 102 India Mobile Apps and Web Analytics Market by Application, 2018 - 2021, USD Million
TABLE 103 India Mobile Apps and Web Analytics Market by Application, 2022 - 2028, USD Million
TABLE 104 India Mobile Apps and Web Analytics Market by Vertical, 2018 - 2021, USD Million
TABLE 105 India Mobile Apps and Web Analytics Market by Vertical, 2022 - 2028, USD Million
TABLE 106 India Mobile Apps and Web Analytics Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 107 India Mobile Apps and Web Analytics Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 108 India Mobile Apps and Web Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 109 India Mobile Apps and Web Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 110 India Mobile Apps and Web Analytics Market by Component, 2018 - 2021, USD Million
TABLE 111 India Mobile Apps and Web Analytics Market by Component, 2022 - 2028, USD Million
TABLE 112 India Mobile Apps and Web Analytics Market by Solution Type, 2018 - 2021, USD Million
TABLE 113 India Mobile Apps and Web Analytics Market by Solution Type, 2022 - 2028, USD Million
TABLE 114 South Korea Mobile Apps and Web Analytics Market, 2018 - 2021, USD Million
TABLE 115 South Korea Mobile Apps and Web Analytics Market, 2022 - 2028, USD Million
TABLE 116 South Korea Mobile Apps and Web Analytics Market by Application, 2018 - 2021, USD Million
TABLE 117 South Korea Mobile Apps and Web Analytics Market by Application, 2022 - 2028, USD Million
TABLE 118 South Korea Mobile Apps and Web Analytics Market by Vertical, 2018 - 2021, USD Million
TABLE 119 South Korea Mobile Apps and Web Analytics Market by Vertical, 2022 - 2028, USD Million
TABLE 120 South Korea Mobile Apps and Web Analytics Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 121 South Korea Mobile Apps and Web Analytics Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 122 South Korea Mobile Apps and Web Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 123 South Korea Mobile Apps and Web Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 124 South Korea Mobile Apps and Web Analytics Market by Component, 2018 - 2021, USD Million
TABLE 125 South Korea Mobile Apps and Web Analytics Market by Component, 2022 - 2028, USD Million
TABLE 126 South Korea Mobile Apps and Web Analytics Market by Solution Type, 2018 - 2021, USD Million
TABLE 127 South Korea Mobile Apps and Web Analytics Market by Solution Type, 2022 - 2028, USD Million
TABLE 128 Singapore Mobile Apps and Web Analytics Market, 2018 - 2021, USD Million
TABLE 129 Singapore Mobile Apps and Web Analytics Market, 2022 - 2028, USD Million
TABLE 130 Singapore Mobile Apps and Web Analytics Market by Application, 2018 - 2021, USD Million
TABLE 131 Singapore Mobile Apps and Web Analytics Market by Application, 2022 - 2028, USD Million
TABLE 132 Singapore Mobile Apps and Web Analytics Market by Vertical, 2018 - 2021, USD Million
TABLE 133 Singapore Mobile Apps and Web Analytics Market by Vertical, 2022 - 2028, USD Million
TABLE 134 Singapore Mobile Apps and Web Analytics Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 135 Singapore Mobile Apps and Web Analytics Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 136 Singapore Mobile Apps and Web Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 137 Singapore Mobile Apps and Web Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 138 Singapore Mobile Apps and Web Analytics Market by Component, 2018 - 2021, USD Million
TABLE 139 Singapore Mobile Apps and Web Analytics Market by Component, 2022 - 2028, USD Million
TABLE 140 Singapore Mobile Apps and Web Analytics Market by Solution Type, 2018 - 2021, USD Million
TABLE 141 Singapore Mobile Apps and Web Analytics Market by Solution Type, 2022 - 2028, USD Million
TABLE 142 Malaysia Mobile Apps and Web Analytics Market, 2018 - 2021, USD Million
TABLE 143 Malaysia Mobile Apps and Web Analytics Market, 2022 - 2028, USD Million
TABLE 144 Malaysia Mobile Apps and Web Analytics Market by Application, 2018 - 2021, USD Million
TABLE 145 Malaysia Mobile Apps and Web Analytics Market by Application, 2022 - 2028, USD Million
TABLE 146 Malaysia Mobile Apps and Web Analytics Market by Vertical, 2018 - 2021, USD Million
TABLE 147 Malaysia Mobile Apps and Web Analytics Market by Vertical, 2022 - 2028, USD Million
TABLE 148 Malaysia Mobile Apps and Web Analytics Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 149 Malaysia Mobile Apps and Web Analytics Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 150 Malaysia Mobile Apps and Web Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 151 Malaysia Mobile Apps and Web Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 152 Malaysia Mobile Apps and Web Analytics Market by Component, 2018 - 2021, USD Million
TABLE 153 Malaysia Mobile Apps and Web Analytics Market by Component, 2022 - 2028, USD Million
TABLE 154 Malaysia Mobile Apps and Web Analytics Market by Solution Type, 2018 - 2021, USD Million
TABLE 155 Malaysia Mobile Apps and Web Analytics Market by Solution Type, 2022 - 2028, USD Million
TABLE 156 Rest of Asia Pacific Mobile Apps and Web Analytics Market, 2018 - 2021, USD Million
TABLE 157 Rest of Asia Pacific Mobile Apps and Web Analytics Market, 2022 - 2028, USD Million
TABLE 158 Rest of Asia Pacific Mobile Apps and Web Analytics Market by Application, 2018 - 2021, USD Million
TABLE 159 Rest of Asia Pacific Mobile Apps and Web Analytics Market by Application, 2022 - 2028, USD Million
TABLE 160 Rest of Asia Pacific Mobile Apps and Web Analytics Market by Vertical, 2018 - 2021, USD Million
TABLE 161 Rest of Asia Pacific Mobile Apps and Web Analytics Market by Vertical, 2022 - 2028, USD Million
TABLE 162 Rest of Asia Pacific Mobile Apps and Web Analytics Market by Deployment Mode, 2018 - 2021, USD Million
TABLE 163 Rest of Asia Pacific Mobile Apps and Web Analytics Market by Deployment Mode, 2022 - 2028, USD Million
TABLE 164 Rest of Asia Pacific Mobile Apps and Web Analytics Market by Organization Size, 2018 - 2021, USD Million
TABLE 165 Rest of Asia Pacific Mobile Apps and Web Analytics Market by Organization Size, 2022 - 2028, USD Million
TABLE 166 Rest of Asia Pacific Mobile Apps and Web Analytics Market by Component, 2018 - 2021, USD Million
TABLE 167 Rest of Asia Pacific Mobile Apps and Web Analytics Market by Component, 2022 - 2028, USD Million
TABLE 168 Rest of Asia Pacific Mobile Apps and Web Analytics Market by Solution Type, 2018 - 2021, USD Million
TABLE 169 Rest of Asia Pacific Mobile Apps and Web Analytics Market by Solution Type, 2022 - 2028, USD Million
TABLE 170 Key Information – SAP SE
TABLE 171 Key information – IBM Corporation
TABLE 172 Key Information – Amazon Web Services, Inc.
TABLE 173 Key Information – Teradata Corporation
TABLE 174 key information – Microsoft Corporation
TABLE 175 Key Information – Oracle Corporation
TABLE 176 Key Information – Google LLC
TABLE 177 Key information – SAS Institute, Inc.
TABLE 178 Key Information – Adobe, Inc.
TABLE 179 Key Information – Micro Focus International PLC
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Market Share Analysis, 2021
FIG 4 Key Leading Strategies: Percentage Distribution (2018-2022)
FIG 5 Recent strategies and developments: SAP SE
FIG 6 SWOT Analysis: SAP SE
FIG 7 Swot analysis: IBM Corporation
FIG 8 SWOT analysis: Amazon.com, Inc.
FIG 9 SWOT Analysis: Teradata Corporation
FIG 10 SWOT Analysis: Microsoft Corporation
FIG 11 SWOT analysis: Oracle Corporation
FIG 12 SWOT Analysis: Alphabet Inc. (Google LLC)