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Asia Pacific Mobile Marketing Market By Solution Type (Mobile Web, MMS, QR Codes, Location Based Marketing, In app Messages & Push Notifications, SMS), Organization Size (Large Enterprises, Small and Medium Enterprises), End User (Retail & E-Commerce, Telecom & IT, Travel & Hospitality, BFSI, Government, Healthcare, Media & Entertainment)

Published Date : 1-Feb-2019

Pages: 128

Formats: PDF

COVID-19 Impact on the Asia Pacific Mobile Marketing Market

The Asia Pacific Mobile Marketing Market Size would witness market growth of 24.8% CAGR during the forecast period (2018 – 2024).

Mobile marketing is quite similar to internet marketing wherein marketers look for users who can be their customers and provide services and advertise products before such users. Mobile marketing can also be understood as an approach to understand a mobile user’s browsing and buying nature, design strategies according to mobile platform, and adoption of various mobile marketing techniques. Mobile marketers make sure that their customers are continuously getting emails, SMS, mms, and receive advertisements through other means as well. Another important way of communication is through taking feedbacks and reviews from the customers. These reviews are helpful for other customers as well.

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Based on Solution type, the Asia Pacific Mobile Marketing Market Size is segmented into Mobile Web, MMS, QR Codes, Location Based Marketing, in app Messages & Push Notifications, SMS, and Others. Based on Organization size, the market is segmented into Large Enterprises and Small & Medium Enterprises.

Based on End user, the Asia Pacific Mobile Marketing Market Size is segmented into Retail & E-Commerce, Telecom & IT, Travel & Hospitality, BFSI, Government, Healthcare, Media & Entertainment, and Other End User. E-commerce is an increasing and significant international market, largely driven by increasing mobile device adoption and usage. Now that mobile shopping is on the rise, retailers must finally decide whether to focus or not on this trend. Retailers who do not wish to miss out on mobile device's growing sales opportunities first need to find the best way to boost mobile sales. Even if most retailers have their own mobile apps, they often have bugs or not for broad usage. The applications have low conversion rates due to interface problems and functionality. Consumers are not inclined to continue to use them either. Retail & E-Commerce has dominated the market during the forecast period.

Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

The Asia Pacific Mobile Marketing Market Analysis report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, AT&T Inc., SAP SE, Oracle Corporation, Salesforce.com Inc., Adobe Systems Inc., Salmat Ltd., Vibes Media LLC, Mobivity Holdings Corporation, and SAS Institute Inc.

Scope of the Asia Pacific Mobile Marketing Market Analysis

Market Segmentation:

By Solution Type

  • Mobile Web
  • MMS
  • QR Codes
  • Location Based Marketing
  • In app Messages & Push Notifications
  • SMS
  • Others

By Organization Size

  • Large Enterprises
  • Small & Medium Enterprises

By End User

  • Retail & E-Commerce
  • Telecom & IT
  • Travel & Hospitality
  • BFSI
  • Government
  • Healthcare
  • Media & Entertainment
  • Other End User

By Country

  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific

Companies Profiled

  • IBM Corporation
  • AT&T Inc.
  • SAP SE
  • Oracle Corporation
  • Salesforce.com Inc.
  • Adobe Systems Inc.
  • Salmat Ltd.
  • Vibes Media LLC
  • Mobivity Holdings Corporation
  • SAS Institute Inc.

Chapter 1.    Market Scope & Methodology
1.1    Market Definition
1.2    Objectives
1.3    Market Scope
1.4    Segmentation
1.4.1    Asia Pacific Mobile Marketing Market, by Solution Type
1.4.2    Asia Pacific Mobile Marketing Market, by Organization Size
1.4.3    Asia Pacific Mobile Marketing Market, by End User
1.4.4    Asia Pacific Mobile Marketing Market, by Country
1.5    Methodology for the research
Chapter 2.    Market Overview
2.1    Introduction
2.1.1    Overview
2.1.2    Executive Summary
2.1.3    Market Composition and Scenario
2.1.4    Players Outlook for the Market
2.2    Key Factors Impacting the Market
2.2.1    Market Drivers
2.2.2    Market Restraints
Chapter 3.    Market Analysis
3.1    KBV Cardinal Matrix
3.2    Recent Industry Wide Strategic Developments
3.2.1    Partnerships, Collaborations and Agreements
3.2.2    Product Launches
3.2.3    Mergers & Acquisitions
3.3    Top Winning Strategies
3.3.1    Key Leading Strategies: Percentage Distribution (2015-2018)
3.3.2    Key Strategic Move: Leading Players
Chapter 4.    Asia Pacific Mobile Marketing Market by Solution Type
4.1.1    Asia Pacific Mobile Marketing Mobile Web Market by Country
4.1.1.1    Overview:
4.1.1.2    Market trends and forecasts:
4.1.2    Asia Pacific Mobile Marketing MMS Market by Country
4.1.2.1    Overview:
4.1.2.2    Market trends and forecasts:
4.1.3    Asia Pacific Mobile Marketing QR Codes Market by Country
4.1.3.1    Overview:
4.1.3.2    Market trends and forecasts:
4.1.4    Asia Pacific Mobile Marketing Location Based Marketing Market by Country
4.1.4.1    Overview:
4.1.4.2    Market trends and forecasts:
4.1.5    Asia Pacific Mobile Marketing In app Messages & Push Notifications Market by Country
4.1.5.1    Overview:
4.1.5.2    Market trends and forecasts:
4.1.6    Asia Pacific Mobile Marketing SMS Market by Country
4.1.6.1    Overview:
4.1.6.2    Market trends and forecasts:
4.1.7    Asia Pacific Other Solution Type Mobile Marketing Market by Country
4.1.7.1    Overview:
4.1.7.2    Market trends and forecasts:
Chapter 5.    Asia Pacific Mobile Marketing Market by Organization Size
5.1.1    Asia Pacific Large Enterprises Mobile Marketing Market by Country
5.1.1.1    Overview:
5.1.1.2    Market trends and forecasts:
5.1.2    Asia Pacific Small & Medium Enterprises Mobile Marketing Market by Country
5.1.2.1    Market trends and forecasts:
Chapter 6.    Asia Pacific Mobile Marketing Market by End User
6.1.1    Asia Pacific Retail & E-Commerce Mobile Marketing Market by Country
6.1.1.1    Overview:
6.1.1.2    Market trends and forecasts:
6.1.2    Asia Pacific Telecom & IT Mobile Marketing Market by Country
6.1.2.1    Overview:
6.1.2.2    Market trends and forecasts:
6.1.3    Asia Pacific Travel & Hospitality Mobile Marketing Market by Country
6.1.3.1    Overview:
6.1.3.2    Market trends and forecasts:
6.1.4    Asia Pacific BFSI Mobile Marketing Market by Country
6.1.4.1    Overview:
6.1.4.2    Market trends and forecasts:
6.1.5    Asia Pacific Government Mobile Marketing Market by Country
6.1.5.1    Market trends and forecasts:
6.1.6    Asia Pacific Healthcare Mobile Marketing Market by Country
6.1.6.1    Overview:
6.1.6.2    Market trends and forecasts:
6.1.7    Asia Pacific Media & Entertainment Mobile Marketing Market by Country
6.1.7.1    Overview:
6.1.7.2    Market trends and forecasts:
6.1.8    Asia Pacific Other End User Mobile Marketing Market by Country
6.1.8.1    Overview:
6.1.8.2    Market trends and forecasts:
Chapter 7.    Asia Pacific Mobile Marketing Market by Country
7.1    China Mobile Marketing Market
7.1.1    Overview:
7.1.2    Market trends and forecasts:
7.1.3    China Mobile Marketing Market by Solution Type
7.1.4    China Mobile Marketing Market by Organization Size
7.1.5    China Mobile Marketing Market by End User
7.2    Japan Mobile Marketing Market
7.2.1    Market trends and forecasts:
7.2.2    Japan Mobile Marketing Market by Solution Type
7.2.3    Japan Mobile Marketing Market by Organization Size
7.2.4    Japan Mobile Marketing Market by End User
7.3    India Mobile Marketing Market
7.3.1    Overview:
7.3.2    Market trends and forecasts:
7.3.3    India Mobile Marketing Market by Solution Type
7.3.4    India Mobile Marketing Market by Organization Size
7.3.5    India Mobile Marketing Market by End User
7.4    South Korea Mobile Marketing Market
7.4.1    Market trends and forecasts:
7.4.2    South Korea Mobile Marketing Market by Solution Type
7.4.3    South Korea Mobile Marketing Market by Organization Size
7.4.4    South Korea Mobile Marketing Market by End User
7.5    Singapore Mobile Marketing Market
7.5.1    Overview:
7.5.2    Market trends and forecasts:
7.5.3    Singapore Mobile Marketing Market by Solution Type
7.5.4    Singapore Mobile Marketing Market by Organization Size
7.5.5    Singapore Mobile Marketing Market by End User
7.6    Malaysia Mobile Marketing Market
7.6.1    Overview:
7.6.2    Market trends and forecasts:
7.6.3    Malaysia Mobile Marketing Market by Solution Type
7.6.4    Malaysia Mobile Marketing Market by Organization Size
7.6.5    Malaysia Mobile Marketing Market by End User
7.7    Rest of Asia Pacific Mobile Marketing Market
7.7.1    Market trends and forecasts:
7.7.2    Rest of Asia Pacific Mobile Marketing Market by Solution Type
7.7.3    Rest of Asia Pacific Mobile Marketing Market by Organization Size
7.7.4    Rest of Asia Pacific Mobile Marketing Market by End User
Chapter 8.    Company profiles
8.1    IBM CORPORATION
8.1.1    Company Overview
8.1.2    Financial Analysis
8.1.3    Regional & Segmental Analysis
8.1.4    Research & Development
8.1.5    Recent strategies and developments:
8.1.5.1    Mergers and acquisitions:
8.1.5.2    Product Launch:
8.1.5.3    Expansion:
8.1.5.4    Partnership:
8.1.6    SWOT Analysis
8.2    AT&T Inc.
8.2.1    Company Overview
8.2.2    Financial Analysis
8.2.3    Segmental & Regional Analysis
8.2.4    Strategies and developments:
8.2.4.1    Acquisitions:
8.2.5    SWOT Analysis
8.3    SAP SE
8.3.1    Company Overview
8.3.2    Financial Analysis
8.3.3    Segmental and Regional Analysis
8.3.4    Research & Development Expense
8.3.5    Recent strategies and developments:
8.3.5.1    Acquisitions:
8.3.6    SWOT Analysis
8.4    Oracle Corporation
8.4.1    Company Overview
8.4.2    Financial Analysis
8.4.3    Segmental and Regional Analysis
8.4.4    Research & Development Expense
8.4.5    Recent strategies and developments:
8.4.5.1    Acquisitions:
8.4.5.2    Product Launch:
8.4.5.3    Partnerships:
8.4.5.4    Expansion:
8.4.6    SWOT Analysis
8.5    Salesforce.com, Inc.
8.5.1    Company Overview
8.5.2    Financial Analysis
8.5.3    Regional Analysis
8.5.4    Research & Development Expense
8.5.5    SWOT Analysis
8.6    Adobe Systems Inc.
8.6.1    Company Overview
8.6.2    Financial Analysis
8.6.3    Segmental and Regional Analysis
8.6.4    Research & Development Expense
8.6.5    Strategies at a Glance
8.6.5.1    Mergers & Acquisitions
8.6.5.2    Product Launch:
8.6.6    SWOT Analysis
8.7    Salmat Ltd.
8.7.1    Company Overview
8.7.2    Financial Analysis
8.7.3    Segmental and Regional Analysis
8.8    Vibes Media, LLC
8.8.1    Company Overview
8.8.2    Recent strategies and developments:
8.8.2.1    Acquisitions:
8.8.2.2    Product Launch:
8.9    Mobivity Holdings Corporation
8.9.1    Company Overview
8.9.2    Financial Analysis
8.9.3    Recent strategies and developments:
8.9.3.1    Acquisitions:
8.1    SAS Institute, Inc.
8.10.1    Company Overview
8.10.2    Financial Analysis
8.10.3    Segmental and Regional Analysis

TABLE 1    ASIA PACIFIC MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 2    ASIA PACIFIC MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 3    PARTNERSHIPS, COLLABORATIONS AND AGREEMENTS– MOBILE MARKETING MARKET
TABLE 4    PRODUCT LAUNCHES – MOBILE MARKETING MARKET
TABLE 5    MERGERS & ACQUISITIONS – MOBILE MARKETING MARKET
TABLE 6    ASIA PACIFIC MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 7    ASIA PACIFIC MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 8    ASIA PACIFIC MOBILE MARKETING MOBILE WEB MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 9    ASIA PACIFIC MOBILE MARKETING MOBILE WEB MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 10    ASIA PACIFIC MOBILE MARKETING MMS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 11    ASIA PACIFIC MOBILE MARKETING MMS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 12    ASIA PACIFIC MOBILE MARKETING QR CODES MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 13    ASIA PACIFIC MOBILE MARKETING QR CODES MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 14    ASIA PACIFIC MOBILE MARKETING LOCATION BASED MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 15    ASIA PACIFIC MOBILE MARKETING LOCATION BASED MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 16    ASIA PACIFIC MOBILE MARKETING IN APP MESSAGES & PUSH NOTIFICATIONS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 17    ASIA PACIFIC MOBILE MARKETING IN APP MESSAGES & PUSH NOTIFICATIONS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 18    ASIA PACIFIC MOBILE MARKETING SMS MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 19    ASIA PACIFIC MOBILE MARKETING SMS MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 20    ASIA PACIFIC OTHER SOLUTION TYPE MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 21    ASIA PACIFIC OTHER SOLUTION TYPE MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 22    ASIA PACIFIC MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 23    ASIA PACIFIC MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 24    ASIA PACIFIC LARGE ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 25    ASIA PACIFIC LARGE ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 26    ASIA PACIFIC SMALL & MEDIUM ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 27    ASIA PACIFIC SMALL & MEDIUM ENTERPRISES MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 28    ASIA PACIFIC MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 29    ASIA PACIFIC MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 30    ASIA PACIFIC RETAIL & E-COMMERCE MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 31    ASIA PACIFIC RETAIL & E-COMMERCE MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 32    ASIA PACIFIC TELECOM & IT MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 33    ASIA PACIFIC TELECOM & IT MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 34    ASIA PACIFIC TRAVEL & HOSPITALITY MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 35    ASIA PACIFIC TRAVEL & HOSPITALITY MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 36    ASIA PACIFIC BFSI MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 37    ASIA PACIFIC BFSI MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 38    ASIA PACIFIC GOVERNMENT MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 39    ASIA PACIFIC GOVERNMENT MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 40    ASIA PACIFIC HEALTHCARE MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 41    ASIA PACIFIC HEALTHCARE MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 42    ASIA PACIFIC MEDIA & ENTERTAINMENT MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 43    ASIA PACIFIC MEDIA & ENTERTAINMENT MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 44    ASIA PACIFIC OTHER END USER MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 45    ASIA PACIFIC OTHER END USER MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 46    ASIA PACIFIC MOBILE MARKETING MARKET BY COUNTRY, 2014 - 2017, USD MILLION
TABLE 47    ASIA PACIFIC MOBILE MARKETING MARKET BY COUNTRY, 2018 - 2024, USD MILLION
TABLE 48    CHINA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 49    CHINA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 50    CHINA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 51    CHINA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 52    CHINA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 53    CHINA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 54    CHINA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 55    CHINA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 56    JAPAN MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 57    JAPAN MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 58    JAPAN MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 59    JAPAN MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 60    JAPAN MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 61    JAPAN MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 62    JAPAN MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 63    JAPAN MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 64    INDIA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 65    INDIA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 66    INDIA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 67    INDIA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 68    INDIA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 69    INDIA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 70    INDIA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 71    INDIA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 72    SOUTH KOREA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 73    SOUTH KOREA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 74    SOUTH KOREA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 75    SOUTH KOREA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 76    SOUTH KOREA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 77    SOUTH KOREA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 78    SOUTH KOREA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 79    SOUTH KOREA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 80    SINGAPORE MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 81    SINGAPORE MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 82    SINGAPORE MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 83    SINGAPORE MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 84    SINGAPORE MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 85    SINGAPORE MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 86    SINGAPORE MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 87    SINGAPORE MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 88    MALAYSIA MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 89    MALAYSIA MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 90    MALAYSIA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 91    MALAYSIA MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 92    MALAYSIA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 93    MALAYSIA MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 94    MALAYSIA MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 95    MALAYSIA MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 96    REST OF ASIA PACIFIC MOBILE MARKETING MARKET, 2014 - 2017, USD MILLION
TABLE 97    REST OF ASIA PACIFIC MOBILE MARKETING MARKET, 2018 - 2024, USD MILLION
TABLE 98    REST OF ASIA PACIFIC MOBILE MARKETING MARKET BY SOLUTION TYPE, 2014 - 2017, USD MILLION
TABLE 99    REST OF ASIA PACIFIC MOBILE MARKETING MARKET BY SOLUTION TYPE, 2018 - 2024, USD MILLION
TABLE 100    REST OF ASIA PACIFIC MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2014 - 2017, USD MILLION
TABLE 101    REST OF ASIA PACIFIC MOBILE MARKETING MARKET BY ORGANIZATION SIZE, 2018 - 2024, USD MILLION
TABLE 102    REST OF ASIA PACIFIC MOBILE MARKETING MARKET BY END USER, 2014 - 2017, USD MILLION
TABLE 103    REST OF ASIA PACIFIC MOBILE MARKETING MARKET BY END USER, 2018 - 2024, USD MILLION
TABLE 104    KEY INFORMATION - IBM
TABLE 105    KEY INFORMATION - AT&T INC.
TABLE 106    KEY INFORMATION – SAP SE
TABLE 107    KEY INFORMATION – ORACLE CORPORATION
TABLE 108    KEY INFORMATION – SALESFORCE.COM, INC.
TABLE 109    KEY INFORMATION – ADOBE SYSTEMS INC
TABLE 110    KEY INFORMATION – SALMAT LTD.
TABLE 111    KEY INFORMATION – VIBES MEDIA, LLC
TABLE 112    KEY INFORMATION – MOBIVITY HOLDINGS CORPORATION
TABLE 113    KEY INFORMATION – SAS INSTITUTE, INC.
    
    
    
LIST OF FIGURES
FIG 1    METHODOLOGY FOR THE RESEARCH
FIG 2    KBV CARDINAL MATRIX
FIG 3    KEY LEADING STRATEGIES: PERCENTAGE DISTRIBUTION (2015-2018)
FIG 4    KEY STRATEGIC MOVE: LEADING PLAYERS
FIG 5    RECENT STRATEGIES: IBM CORPORATION
FIG 6    SWOT ANALYSIS: IBM CORP.
FIG 7    SWOT ANALYSIS: AT&T INC.
FIG 8    SWOT ANALYSIS: SAP SE
FIG 9    RECENT STRATEGIES: ORACLE CORPORATION
FIG 10    SWOT ANALYSIS: ORACLE CORPORATION
FIG 11    SWOT ANALYSIS: SALESFORCE.COM INC.
FIG 12    RECENT STRATEGIES: ADOBE SYSTEMS
FIG 13    SWOT ANALYSIS: ADOBE SYSTEMS
FIG 14    RECENT STRATEGIES: VIBES MEDIA LLC

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