The Asia Pacific Oat Milk Market would witness market growth of 14.6% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 140.16 kilo tonnes, showcasing a growth of 14.2% (2020-2023).
Plain oat milk, without any added flavoring, is the most versatile and widely used product in the market. Its naturally creamy texture and mild flavor make it a popular choice for adding to coffee, cereal, and recipes, as it does not overpower other ingredients. Plain oat milk is often fortified with vitamins and minerals, such as calcium and vitamin D, to provide similar nutritional benefits to dairy milk. Hence, in China, 58.19 kilo tonnes of plain oat milk is expected to be utilized by the year 2031.
The China market dominated the Asia Pacific Oat Milk Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $493.8 million by 2031. The Japan market is registering a CAGR of 14% during (2024 - 2031). Additionally, The India market would obtain a CAGR of 15.7% during (2024 - 2031).
The environmental impact of dairy farming, including high water usage and methane emissions, has led eco-conscious consumers to adopt oat milk as a sustainable alternative. The perception of oat milk as a more environmentally friendly option is driving its adoption. Brands promoting oat milk's lower carbon footprint than traditional dairy milk resonate with consumers who prioritize sustainability in their purchasing decisions.
In addition, the introduction of flavoured oat milk varieties (e.g., chocolate, vanilla, and seasonal flavours) has attracted consumers looking for variety in their dairy alternatives, encouraging trial and repeat purchases. Oat milk products enriched with vitamins and minerals, such as calcium and vitamin D, have gained popularity, particularly among health-conscious consumers seeking to enhance their nutritional intake.
The rising awareness of health and wellness issues among Australians propels the market forward. As individuals become more informed about the health risks associated with excessive red meat consumption and the benefits of a plant-based diet, they seek healthier alternatives. Oat milk, rich in vitamins, minerals, and fiber, is an appealing option for those looking to improve their dietary habits. A growing number of oat milk brands are entering the market, each offering a unique product that caters to a wide range of flavours and preferences, indicative of this health-focused trend. Hence, rising veganism and increasing regional disposable income drive the market's growth.
Free Valuable Insights: The Global Oat Milk Market is Predict to reach USD 6.8 Billion by 2031, at a CAGR of 13.7%
Based on Source, the market is segmented into Conventional and Organic. Based on Product, the market is segmented into Plain and Flavored. Based on Distribution Channel, the market is segmented into Supermarket & Hypermarket, Convenience Stores, Online Retail, and Other Distribution Channels. Based on Packaging, the market is segmented into Cartons, Bottle, and Other Packaging. Based on countries, the market is segmented into China, Japan, India, South Korea, Australia, Malaysia, and Rest of Asia Pacific.
By Source (Volume, Kilo Tonnes, USD Billion, 2020-2031)
By Product (Volume, Kilo Tonnes, USD Billion, 2020-2031)
By Distribution Channel (Volume, Kilo Tonnes, USD Billion, 2020-2031)
By Packaging (Volume, Kilo Tonnes, USD Billion, 2020-2031)
By Country (Volume, Kilo Tonnes, USD Billion, 2020-2031)
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