Asia Pacific Programmatic Display Market Size, Share & Trends Analysis Report By Channel (Private Marketplaces (PMP), Real Time Bidding (RTB), and Automated Guaranteed (AG)), By Type, By Country and Growth Forecast, 2023 - 2030

The Asia Pacific Programmatic Display Market would witness market growth of 33.5% CAGR during the forecast period (2023-2030).

The China market dominated the Asia Pacific Programmatic Display Market by Country in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $31,585.5 Million by 2030. The Japan market is registering a CAGR of 32.7% during (2023 - 2030). Additionally, The India market would showcase a CAGR of 34.3% during (2023 - 2030).

This synergy allows advertisers to maintain a more natural and integrated presence within the content environment, fostering higher engagement levels. Moreover, artificial intelligence (AI) and machine learning (ML) are integral to programmatic advertising. These technologies enable more sophisticated targeting, predictive analytics, and automated decision-making, enhancing programmatic campaigns' overall efficiency and effectiveness.

The increasing emphasis on user privacy, exemplified by regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), has forced advertisers to reevaluate their data collection and usage practices. Adapting to these privacy-centric frameworks while delivering personalized and relevant content poses a significant challenge for the market.

Actively promoting digital initiatives, such as Digital India, the Indian government has sought to increase digital literacy and connectivity. These efforts contribute to a conducive environment for the growth of programmatic advertising. With the increasing use of digital services, a wealth of user behaviour and preferences data is available. Hence, with the growing digitalization in Asia Pacific, their demand is expected to increase.

Free Valuable Insights: The Global Programmatic Display Market is Predict to reach $ 411.6 Billion by 2030, at a CAGR of 32.9%

Based on Channel, the market is segmented into Private Marketplaces (PMP), Real Time Bidding (RTB), and Automated Guaranteed (AG). Based on Type, the market is segmented into Online Video, Online Display, Mobile Video, and Mobile Display. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

List of Key Companies Profiled

• AT&T, Inc.
• Verizon Communications, Inc.
• Roku Inc.
• Google LLC (Alphabet Inc.)
• Adobe, Inc.
• Adform
• Magnite, Inc.
• MediaMath Inc.
• Connexity, Inc. (Taboola.com Ltd)
• Yahoo, Inc.

Asia Pacific Programmatic Display Market Report Segmentation

By Channel

• Private Marketplaces (PMP)
• Real Time Bidding (RTB)
• Automated Guaranteed (AG)

By Type

• Online Video
• Online Display
• Mobile Video
• Mobile Display

By Country

• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Programmatic Display Market, by Channel
1.4.2 Asia Pacific Programmatic Display Market, by Type
1.4.3 Asia Pacific Programmatic Display Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Opportunities
3.2.3 Market Restraints
3.2.4 Market Challenges
3.3 Porter’s Five Forces Analysis

Chapter 4. Asia Pacific Programmatic Display Market by Channel
4.1 Asia Pacific Private Marketplaces (PMP) Market by Country
4.2 Asia Pacific Real Time Bidding (RTB) Market by Country
4.3 Asia Pacific Automated Guaranteed (AG) Market by Country

Chapter 5. Asia Pacific Programmatic Display Market by Type
5.1 Asia Pacific Online Video Market by Country
5.2 Asia Pacific Online Display Market by Country
5.3 Asia Pacific Mobile Video Market by Country
5.4 Asia Pacific Mobile Display Market by Country

Chapter 6. Asia Pacific Programmatic Display Market by Country
6.1 China Programmatic Display Market
6.1.1 China Programmatic Display Market by Channel
6.1.2 China Programmatic Display Market by Type
6.2 Japan Programmatic Display Market
6.2.1 Japan Programmatic Display Market by Channel
6.2.2 Japan Programmatic Display Market by Type
6.3 India Programmatic Display Market
6.3.1 India Programmatic Display Market by Channel
6.3.2 India Programmatic Display Market by Type
6.4 South Korea Programmatic Display Market
6.4.1 South Korea Programmatic Display Market by Channel
6.4.2 South Korea Programmatic Display Market by Type
6.5 Singapore Programmatic Display Market
6.5.1 Singapore Programmatic Display Market by Channel
6.5.2 Singapore Programmatic Display Market by Type
6.6 Malaysia Programmatic Display Market
6.6.1 Malaysia Programmatic Display Market by Channel
6.6.2 Malaysia Programmatic Display Market by Type
6.7 Rest of Asia Pacific Programmatic Display Market
6.7.1 Rest of Asia Pacific Programmatic Display Market by Channel
6.7.2 Rest of Asia Pacific Programmatic Display Market by Type

Chapter 7. Company Profiles
7.1 AT&T, Inc.
7.1.1 Company Overview
7.1.2 Financial Analysis
7.1.3 Segmental and Regional Analysis
7.1.4 Research & Development Expense
7.1.5 SWOT Analysis
7.2 Verizon Communications, Inc.
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Segmental Analysis
7.2.4 Recent strategies and developments:
7.2.4.1 Partnerships, Collaborations, and Agreements:
7.2.4.2 Product Launches and Product Expansions:
7.2.5 SWOT Analysis
7.3 ROKU, INC.
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Segmental and Regional Analysis
7.3.4 Research & Development Expenses
7.3.5 Recent strategies and developments:
7.3.5.1 Partnerships, Collaborations, and Agreements:
7.3.5.2 Business Expansions:
7.3.6 SWOT Analysis
7.4 Google LLC (Alphabet Inc.)
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Segmental and Regional Analysis
7.4.4 Research & Development Expense
7.4.5 SWOT Analysis
7.5 Adobe, Inc.
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Segmental and Regional Analysis
7.5.4 Research & Development Expense
7.5.5 SWOT Analysis
7.6 Adform
7.6.1 Company Overview
7.6.2 Financial Analysis
7.6.3 Segmental and Regional Analysis
7.6.4 Research & Development Expenses
7.6.5 SWOT Analysis
7.7 Magnite, Inc.
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Regional Analysis
7.7.4 Recent strategies and developments:
7.7.4.1 Product Launches and Product Expansions:
7.7.5 SWOT Analysis
7.8 MediaMath Inc.
7.8.1 Company Overview
7.8.2 SWOT Analysis
7.9 Connexity, Inc. (Taboola.com Ltd)
7.9.1 Company Overview
7.9.2 Financial Analysis
7.9.3 Regional Analysis
7.9.4 Research & Development Expenses
7.9.5 SWOT Analysis
7.10. Yahoo, Inc.
7.10.1 Company Overview
7.10.2 SWOT Analysis

TABLE 1 Asia Pacific Programmatic Display Market, 2019 - 2022, USD Million
TABLE 2 Asia Pacific Programmatic Display Market, 2023 - 2030, USD Million
TABLE 3 Asia Pacific Programmatic Display Market by Channel, 2019 - 2022, USD Million
TABLE 4 Asia Pacific Programmatic Display Market by Channel, 2023 - 2030, USD Million
TABLE 5 Asia Pacific Private Marketplaces (PMP) Market by Country, 2019 - 2022, USD Million
TABLE 6 Asia Pacific Private Marketplaces (PMP) Market by Country, 2023 - 2030, USD Million
TABLE 7 Asia Pacific Real Time Bidding (RTB) Market by Country, 2019 - 2022, USD Million
TABLE 8 Asia Pacific Real Time Bidding (RTB) Market by Country, 2023 - 2030, USD Million
TABLE 9 Asia Pacific Automated Guaranteed (AG) Market by Country, 2019 - 2022, USD Million
TABLE 10 Asia Pacific Automated Guaranteed (AG) Market by Country, 2023 - 2030, USD Million
TABLE 11 Asia Pacific Programmatic Display Market by Type, 2019 - 2022, USD Million
TABLE 12 Asia Pacific Programmatic Display Market by Type, 2023 - 2030, USD Million
TABLE 13 Asia Pacific Online Video Market by Country, 2019 - 2022, USD Million
TABLE 14 Asia Pacific Online Video Market by Country, 2023 - 2030, USD Million
TABLE 15 Asia Pacific Online Display Market by Country, 2019 - 2022, USD Million
TABLE 16 Asia Pacific Online Display Market by Country, 2023 - 2030, USD Million
TABLE 17 Asia Pacific Mobile Video Market by Country, 2019 - 2022, USD Million
TABLE 18 Asia Pacific Mobile Video Market by Country, 2023 - 2030, USD Million
TABLE 19 Asia Pacific Mobile Display Market by Country, 2019 - 2022, USD Million
TABLE 20 Asia Pacific Mobile Display Market by Country, 2023 - 2030, USD Million
TABLE 21 Asia Pacific Programmatic Display Market by Country, 2019 - 2022, USD Million
TABLE 22 Asia Pacific Programmatic Display Market by Country, 2023 - 2030, USD Million
TABLE 23 China Programmatic Display Market, 2019 - 2022, USD Million
TABLE 24 China Programmatic Display Market, 2023 - 2030, USD Million
TABLE 25 China Programmatic Display Market by Channel, 2019 - 2022, USD Million
TABLE 26 China Programmatic Display Market by Channel, 2023 - 2030, USD Million
TABLE 27 China Programmatic Display Market by Type, 2019 - 2022, USD Million
TABLE 28 China Programmatic Display Market by Type, 2023 - 2030, USD Million
TABLE 29 Japan Programmatic Display Market, 2019 - 2022, USD Million
TABLE 30 Japan Programmatic Display Market, 2023 - 2030, USD Million
TABLE 31 Japan Programmatic Display Market by Channel, 2019 - 2022, USD Million
TABLE 32 Japan Programmatic Display Market by Channel, 2023 - 2030, USD Million
TABLE 33 Japan Programmatic Display Market by Type, 2019 - 2022, USD Million
TABLE 34 Japan Programmatic Display Market by Type, 2023 - 2030, USD Million
TABLE 35 India Programmatic Display Market, 2019 - 2022, USD Million
TABLE 36 India Programmatic Display Market, 2023 - 2030, USD Million
TABLE 37 India Programmatic Display Market by Channel, 2019 - 2022, USD Million
TABLE 38 India Programmatic Display Market by Channel, 2023 - 2030, USD Million
TABLE 39 India Programmatic Display Market by Type, 2019 - 2022, USD Million
TABLE 40 India Programmatic Display Market by Type, 2023 - 2030, USD Million
TABLE 41 South Korea Programmatic Display Market, 2019 - 2022, USD Million
TABLE 42 South Korea Programmatic Display Market, 2023 - 2030, USD Million
TABLE 43 South Korea Programmatic Display Market by Channel, 2019 - 2022, USD Million
TABLE 44 South Korea Programmatic Display Market by Channel, 2023 - 2030, USD Million
TABLE 45 South Korea Programmatic Display Market by Type, 2019 - 2022, USD Million
TABLE 46 South Korea Programmatic Display Market by Type, 2023 - 2030, USD Million
TABLE 47 Singapore Programmatic Display Market, 2019 - 2022, USD Million
TABLE 48 Singapore Programmatic Display Market, 2023 - 2030, USD Million
TABLE 49 Singapore Programmatic Display Market by Channel, 2019 - 2022, USD Million
TABLE 50 Singapore Programmatic Display Market by Channel, 2023 - 2030, USD Million
TABLE 51 Singapore Programmatic Display Market by Type, 2019 - 2022, USD Million
TABLE 52 Singapore Programmatic Display Market by Type, 2023 - 2030, USD Million
TABLE 53 Malaysia Programmatic Display Market, 2019 - 2022, USD Million
TABLE 54 Malaysia Programmatic Display Market, 2023 - 2030, USD Million
TABLE 55 Malaysia Programmatic Display Market by Channel, 2019 - 2022, USD Million
TABLE 56 Malaysia Programmatic Display Market by Channel, 2023 - 2030, USD Million
TABLE 57 Malaysia Programmatic Display Market by Type, 2019 - 2022, USD Million
TABLE 58 Malaysia Programmatic Display Market by Type, 2023 - 2030, USD Million
TABLE 59 Rest of Asia Pacific Programmatic Display Market, 2019 - 2022, USD Million
TABLE 60 Rest of Asia Pacific Programmatic Display Market, 2023 - 2030, USD Million
TABLE 61 Rest of Asia Pacific Programmatic Display Market by Channel, 2019 - 2022, USD Million
TABLE 62 Rest of Asia Pacific Programmatic Display Market by Channel, 2023 - 2030, USD Million
TABLE 63 Rest of Asia Pacific Programmatic Display Market by Type, 2019 - 2022, USD Million
TABLE 64 Rest of Asia Pacific Programmatic Display Market by Type, 2023 - 2030, USD Million
TABLE 65 Key Information – AT&T, Inc.
TABLE 66 key information – Verizon Communications, Inc.
TABLE 67 Key Information – ROKU, INC.
TABLE 68 Key Information – Google LLC
TABLE 69 Key Information – Adobe, Inc.
TABLE 70 Key Information – Adform
TABLE 71 Key Information – Magnite, Inc.
TABLE 72 Key Information – MediaMath Inc.
TABLE 73 Key Information – Connexity, Inc.
TABLE 74 Key Information – Yahoo, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 Asia Pacific Programmatic Display Market, 2019 - 2030, USD Million
FIG 3 Key Factors Impacting Programmatic Display Market
FIG 4 Porter’s Five Forces Analysis - Programmatic Display Market
FIG 5 Asia Pacific Programmatic Display Market share by Channel, 2022
FIG 6 Asia Pacific Programmatic Display Market share by Channel, 2030
FIG 7 Asia Pacific Programmatic Display Market by Channel, 2019 - 2030, USD Million
FIG 8 Asia Pacific Programmatic Display Market share by Type, 2022
FIG 9 Asia Pacific Programmatic Display Market share by Type, 2030
FIG 10 Asia Pacific Programmatic Display Market by Type, 2019 - 2030, USD Million
FIG 11 Asia Pacific Programmatic Display Market share by Country, 2022
FIG 12 Asia Pacific Programmatic Display Market share by Country, 2030
FIG 13 Asia Pacific Programmatic Display Market by Country, 2019 - 2030, USD Million
FIG 14 SWOT Analysis: AT&T, Inc.
FIG 15 SWOT Analysis: Verizon Communications, Inc.
FIG 16 SWOT analysis: ROKU, INC.
FIG 17 SWOT Analysis: Google LLC
FIG 18 SWOT Analysis: Adobe, Inc.
FIG 19 SWOT analysis: Adform
FIG 20 SWOT analysis: Magnite, Inc.
FIG 21 SWOT analysis: MediaMath Inc.
FIG 22 SWOT analysis: Connexity, Inc.
FIG 23 SWOT analysis: Yahoo, Inc.