Asia Pacific Sleep Mask Market Size, Share & Trends Analysis Report By Distribution Channel (Offline, and Online), By Product (Regular, Wrap Around, Contoured, and Other Products), By Country and Growth Forecast, 2024 - 2031

The Asia Pacific Sleep Mask Market would witness market growth of 11.5% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 855.61 million units, showcasing a growth of 15.4% (2020-2023).

Contoured sleep masks are ergonomically designed with 3D molds to enhance comfort and prevent eye pressure, making them ideal for prolonged wear. These masks cater to health-conscious and premium buyers seeking improved sleep quality and convenience. Constructed with advanced materials such as memory foam and cooling fabrics, contoured masks provide a superior fit and enhanced breathability. Their rising popularity reflects increasing consumer interest in functional sleep aids, with growth further supported by the demand for solutions addressing light sensitivity and insomnia. Hence, in India, 29.07 million units of Contoured sleep masks are expected to be utilized by the year 2031.

The China market dominated the Asia Pacific Sleep Mask Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $3,053.6 million by 2031. The Japan market is expected to witness a CAGR of 10.8% during (2024 - 2031). Additionally, The India market would register a CAGR of 12.3% during (2024 - 2031).

Some sleep masks are designed with beauty benefits in mind, incorporating elements such as cooling gels or infused with moisturizing ingredients to help soothe skin while users sleep. The beauty industry has begun to embrace the use of sleep masks as an innovative way to address skin hydration and rejuvenation during the night.

The adoption of sleep masks has been steadily increasing, fuelled by both growing health-consciousness and advancements in product design. Over the last decade, there has been a significant increase in the public’s understanding of the importance of sleep for physical and mental health. The growing awareness of conditions such as insomnia, sleep apnea, and the detrimental effects of sleep deprivation has made consumers more proactive about improving their sleep quality. As a result, products like sleep masks have seen widespread adoption among people seeking to enhance their rest.

Sustainability is becoming a major consumer consideration, especially in countries like Australia and Japan, where environmentally conscious products are gaining popularity. Consumers are increasingly looking for eco-friendly options in personal care items, including sleep masks. In Australia, brands offering sleep masks made from organic cotton or bamboo are gaining traction as sustainability becomes a key purchasing factor. Similarly, in Japan, eco-conscious consumers are seeking out sleep masks that are biodegradable or made from recycled materials, driving growth in the sustainable sleep mask segment.

With a strong focus on health and fitness in countries like India, Australia, and South Korea, sleep masks are being marketed as tools for better recovery and rest after exercise. In Australia, where fitness and outdoor activities are popular, sleep masks are increasingly used by fitness enthusiasts to improve sleep quality after intense workouts. Similarly, in South Korea, where health trends are prominent, sleep masks are being promoted as a way to enhance post-workout recovery by ensuring restful and uninterrupted sleep. The sleep mask market in the Asia Pacific region is being driven by a combination of above factors.

Free Valuable Insights: The Global Sleep Mask Market is Predict to reach USD 37.60 Billion by 2031, at a CAGR of 11.0%

Based on Distribution Channel, the market is segmented into Offline, and Online. Based on Product, the market is segmented into Regular, Wrap Around, Contoured, and Other Products. Based on countries, the market is segmented into China, Japan, India, South Korea, Australia, Malaysia, and Rest of Asia Pacific.

List of Key Companies Profiled

• Nidra Sleep
• Loftie
• PrettyCare
• EcoTools (Paris Presents, Inc.)
• Sonoma Lavender Co.
• Bedtime Bliss
• Lumos Sleep
• Alaska Bear
• Sleep Number Corporation

Asia Pacific Sleep Mask Market Report Segmentation

By Distribution Channel (Volume, Million Units, USD Billion, 2020-2031)

• Offline
• Online

By Product (Volume, Million Units, USD Billion, 2020-2031)

• Regular
• Wrap Around
• Contoured
• Other Products

By Country (Volume, Million Units, USD Billion, 2020-2031)

• China
• Japan
• India
• South Korea
• Australia
• Malaysia
• Rest of Asia Pacific

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Sleep Mask Market, by Distribution Channel
1.4.2 Asia Pacific Sleep Mask Market, by Product
1.4.3 Asia Pacific Sleep Mask Market, by Country
1.5 Methodology for the research

Chapter 2. Market at a Glance
2.1 Key Highlights

Chapter 3. Market Overview
3.1 Introduction
3.1.1 Overview
3.1.1.1 Market Composition and Scenario
3.2 Key Factors Impacting the Market
3.2.1 Market Drivers
3.2.2 Market Restraints
3.2.3 Market Opportunities
3.2.4 Market Challenges
3.3 Porter Five Forces Analysis

Chapter 4. Asia Pacific Sleep Mask Market by Distribution Channel
4.1 Asia Pacific Offline Market by Country
4.2 Asia Pacific Online Market by Country

Chapter 5. Asia Pacific Sleep Mask Market by Product
5.1 Asia Pacific Regular Market by Country
5.2 Asia Pacific Wrap Around Market by Country
5.3 Asia Pacific Contoured Market by Country
5.4 Asia Pacific Other Products Market by Country

Chapter 6. Asia Pacific Sleep Mask Market by Country
6.1 China Sleep Mask Market
6.1.1 China Sleep Mask Market by Distribution Channel
6.1.2 China Sleep Mask Market by Product
6.2 Japan Sleep Mask Market
6.2.1 Japan Sleep Mask Market by Distribution Channel
6.2.2 Japan Sleep Mask Market by Product
6.3 India Sleep Mask Market
6.3.1 India Sleep Mask Market by Distribution Channel
6.3.2 India Sleep Mask Market by Product
6.4 South Korea Sleep Mask Market
6.4.1 South Korea Sleep Mask Market by Distribution Channel
6.4.2 South Korea Sleep Mask Market by Product
6.5 Australia Sleep Mask Market
6.5.1 Australia Sleep Mask Market by Distribution Channel
6.5.2 Australia Sleep Mask Market by Product
6.6 Malaysia Sleep Mask Market
6.6.1 Malaysia Sleep Mask Market by Distribution Channel
6.6.2 Malaysia Sleep Mask Market by Product
6.7 Rest of Asia Pacific Sleep Mask Market
6.7.1 Rest of Asia Pacific Sleep Mask Market by Distribution Channel
6.7.2 Rest of Asia Pacific Sleep Mask Market by Product

Chapter 7. Company Profiles
7.1 Nidra Sleep
7.1.1 Company Overview
7.2 Loftie
7.2.1 Company Overview
7.3 PrettyCare
7.3.1 Company Overview
7.4 EcoTools (Paris Presents, Inc.)
7.4.1 Company Overview
7.5 Sonoma Lavender
7.5.1 Company Overview
7.6 Bedtime Bliss (Natural Revolution Ltd.)
7.6.1 Company Overview
7.7 Lumos Sleep
7.7.1 Company Overview
7.8 Alaska Bear
7.8.1 Company Overview
7.9 Sleep Number Corporation
7.9.1 Company Overview
7.9.2 Financial Analysis
7.9.3 Research & Development Expenses

TABLE 1 Asia Pacific Sleep Mask Market, 2020 - 2023, USD Million
TABLE 2 Asia Pacific Sleep Mask Market, 2024 - 2031, USD Million
TABLE 3 Asia Pacific Sleep Mask Market, 2020 - 2023, Million Units
TABLE 4 Asia Pacific Sleep Mask Market, 2024 - 2031, Million Units
TABLE 5 Asia Pacific Sleep Mask Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 6 Asia Pacific Sleep Mask Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 7 Asia Pacific Sleep Mask Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 8 Asia Pacific Sleep Mask Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 9 Asia Pacific Offline Market by Country, 2020 - 2023, USD Million
TABLE 10 Asia Pacific Offline Market by Country, 2024 - 2031, USD Million
TABLE 11 Asia Pacific Offline Market by Country, 2020 - 2023, Million Units
TABLE 12 Asia Pacific Offline Market by Country, 2024 - 2031, Million Units
TABLE 13 Asia Pacific Online Market by Country, 2020 - 2023, USD Million
TABLE 14 Asia Pacific Online Market by Country, 2024 - 2031, USD Million
TABLE 15 Asia Pacific Online Market by Country, 2020 - 2023, Million Units
TABLE 16 Asia Pacific Online Market by Country, 2024 - 2031, Million Units
TABLE 17 Asia Pacific Sleep Mask Market by Product, 2020 - 2023, USD Million
TABLE 18 Asia Pacific Sleep Mask Market by Product, 2024 - 2031, USD Million
TABLE 19 Asia Pacific Sleep Mask Market by Product, 2020 - 2023, Million Units
TABLE 20 Asia Pacific Sleep Mask Market by Product, 2024 - 2031, Million Units
TABLE 21 Asia Pacific Regular Market by Country, 2020 - 2023, USD Million
TABLE 22 Asia Pacific Regular Market by Country, 2024 - 2031, USD Million
TABLE 23 Asia Pacific Regular Market by Country, 2020 - 2023, Million Units
TABLE 24 Asia Pacific Regular Market by Country, 2024 - 2031, Million Units
TABLE 25 Asia Pacific Wrap Around Market by Country, 2020 - 2023, USD Million
TABLE 26 Asia Pacific Wrap Around Market by Country, 2024 - 2031, USD Million
TABLE 27 Asia Pacific Wrap Around Market by Country, 2020 - 2023, Million Units
TABLE 28 Asia Pacific Wrap Around Market by Country, 2024 - 2031, Million Units
TABLE 29 Asia Pacific Contoured Market by Country, 2020 - 2023, USD Million
TABLE 30 Asia Pacific Contoured Market by Country, 2024 - 2031, USD Million
TABLE 31 Asia Pacific Contoured Market by Country, 2020 - 2023, Million Units
TABLE 32 Asia Pacific Contoured Market by Country, 2024 - 2031, Million Units
TABLE 33 Asia Pacific Other Products Market by Country, 2020 - 2023, USD Million
TABLE 34 Asia Pacific Other Products Market by Country, 2024 - 2031, USD Million
TABLE 35 Asia Pacific Other Products Market by Country, 2020 - 2023, Million Units
TABLE 36 Asia Pacific Other Products Market by Country, 2024 - 2031, Million Units
TABLE 37 Asia Pacific Sleep Mask Market by Country, 2020 - 2023, USD Million
TABLE 38 Asia Pacific Sleep Mask Market by Country, 2024 - 2031, USD Million
TABLE 39 Asia Pacific Sleep Mask Market by Country, 2020 - 2023, Million Units
TABLE 40 Asia Pacific Sleep Mask Market by Country, 2024 - 2031, Million Units
TABLE 41 China Sleep Mask Market, 2020 - 2023, USD Million
TABLE 42 China Sleep Mask Market, 2024 - 2031, USD Million
TABLE 43 China Sleep Mask Market, 2020 - 2023, Million Units
TABLE 44 China Sleep Mask Market, 2024 - 2031, Million Units
TABLE 45 China Sleep Mask Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 46 China Sleep Mask Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 47 China Sleep Mask Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 48 China Sleep Mask Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 49 China Sleep Mask Market by Product, 2020 - 2023, USD Million
TABLE 50 China Sleep Mask Market by Product, 2024 - 2031, USD Million
TABLE 51 China Sleep Mask Market by Product, 2020 - 2023, Million Units
TABLE 52 China Sleep Mask Market by Product, 2024 - 2031, Million Units
TABLE 53 Japan Sleep Mask Market, 2020 - 2023, USD Million
TABLE 54 Japan Sleep Mask Market, 2024 - 2031, USD Million
TABLE 55 Japan Sleep Mask Market, 2020 - 2023, Million Units
TABLE 56 Japan Sleep Mask Market, 2024 - 2031, Million Units
TABLE 57 Japan Sleep Mask Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 58 Japan Sleep Mask Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 59 Japan Sleep Mask Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 60 Japan Sleep Mask Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 61 Japan Sleep Mask Market by Product, 2020 - 2023, USD Million
TABLE 62 Japan Sleep Mask Market by Product, 2024 - 2031, USD Million
TABLE 63 Japan Sleep Mask Market by Product, 2020 - 2023, Million Units
TABLE 64 Japan Sleep Mask Market by Product, 2024 - 2031, Million Units
TABLE 65 India Sleep Mask Market, 2020 - 2023, USD Million
TABLE 66 India Sleep Mask Market, 2024 - 2031, USD Million
TABLE 67 India Sleep Mask Market, 2020 - 2023, Million Units
TABLE 68 India Sleep Mask Market, 2024 - 2031, Million Units
TABLE 69 India Sleep Mask Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 70 India Sleep Mask Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 71 India Sleep Mask Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 72 India Sleep Mask Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 73 India Sleep Mask Market by Product, 2020 - 2023, USD Million
TABLE 74 India Sleep Mask Market by Product, 2024 - 2031, USD Million
TABLE 75 India Sleep Mask Market by Product, 2020 - 2023, Million Units
TABLE 76 India Sleep Mask Market by Product, 2024 - 2031, Million Units
TABLE 77 South Korea Sleep Mask Market, 2020 - 2023, USD Million
TABLE 78 South Korea Sleep Mask Market, 2024 - 2031, USD Million
TABLE 79 South Korea Sleep Mask Market, 2020 - 2023, Million Units
TABLE 80 South Korea Sleep Mask Market, 2024 - 2031, Million Units
TABLE 81 South Korea Sleep Mask Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 82 South Korea Sleep Mask Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 83 South Korea Sleep Mask Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 84 South Korea Sleep Mask Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 85 South Korea Sleep Mask Market by Product, 2020 - 2023, USD Million
TABLE 86 South Korea Sleep Mask Market by Product, 2024 - 2031, USD Million
TABLE 87 South Korea Sleep Mask Market by Product, 2020 - 2023, Million Units
TABLE 88 South Korea Sleep Mask Market by Product, 2024 - 2031, Million Units
TABLE 89 Australia Sleep Mask Market, 2020 - 2023, USD Million
TABLE 90 Australia Sleep Mask Market, 2024 - 2031, USD Million
TABLE 91 Australia Sleep Mask Market, 2020 - 2023, Million Units
TABLE 92 Australia Sleep Mask Market, 2024 - 2031, Million Units
TABLE 93 Australia Sleep Mask Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 94 Australia Sleep Mask Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 95 Australia Sleep Mask Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 96 Australia Sleep Mask Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 97 Australia Sleep Mask Market by Product, 2020 - 2023, USD Million
TABLE 98 Australia Sleep Mask Market by Product, 2024 - 2031, USD Million
TABLE 99 Australia Sleep Mask Market by Product, 2020 - 2023, Million Units
TABLE 100 Australia Sleep Mask Market by Product, 2024 - 2031, Million Units
TABLE 101 Malaysia Sleep Mask Market, 2020 - 2023, USD Million
TABLE 102 Malaysia Sleep Mask Market, 2024 - 2031, USD Million
TABLE 103 Malaysia Sleep Mask Market, 2020 - 2023, Million Units
TABLE 104 Malaysia Sleep Mask Market, 2024 - 2031, Million Units
TABLE 105 Malaysia Sleep Mask Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 106 Malaysia Sleep Mask Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 107 Malaysia Sleep Mask Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 108 Malaysia Sleep Mask Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 109 Malaysia Sleep Mask Market by Product, 2020 - 2023, USD Million
TABLE 110 Malaysia Sleep Mask Market by Product, 2024 - 2031, USD Million
TABLE 111 Malaysia Sleep Mask Market by Product, 2020 - 2023, Million Units
TABLE 112 Malaysia Sleep Mask Market by Product, 2024 - 2031, Million Units
TABLE 113 Rest of Asia Pacific Sleep Mask Market, 2020 - 2023, USD Million
TABLE 114 Rest of Asia Pacific Sleep Mask Market, 2024 - 2031, USD Million
TABLE 115 Rest of Asia Pacific Sleep Mask Market, 2020 - 2023, Million Units
TABLE 116 Rest of Asia Pacific Sleep Mask Market, 2024 - 2031, Million Units
TABLE 117 Rest of Asia Pacific Sleep Mask Market by Distribution Channel, 2020 - 2023, USD Million
TABLE 118 Rest of Asia Pacific Sleep Mask Market by Distribution Channel, 2024 - 2031, USD Million
TABLE 119 Rest of Asia Pacific Sleep Mask Market by Distribution Channel, 2020 - 2023, Million Units
TABLE 120 Rest of Asia Pacific Sleep Mask Market by Distribution Channel, 2024 - 2031, Million Units
TABLE 121 Rest of Asia Pacific Sleep Mask Market by Product, 2020 - 2023, USD Million
TABLE 122 Rest of Asia Pacific Sleep Mask Market by Product, 2024 - 2031, USD Million
TABLE 123 Rest of Asia Pacific Sleep Mask Market by Product, 2020 - 2023, Million Units
TABLE 124 Rest of Asia Pacific Sleep Mask Market by Product, 2024 - 2031, Million Units
TABLE 125 Key Information – Nidra Sleep
TABLE 126 Key Information – Loftie
TABLE 127 Key Information – PrettyCare
TABLE 128 Key Information – EcoTools
TABLE 129 Key Information – Sonoma Lavender
TABLE 130 Key Information – Bedtime Bliss
TABLE 131 Key Information – Lumos Sleep
TABLE 132 Key Information – Alaska Bear
TABLE 133 Key Information – Sleep Number Corporation

List of Figures
FIG 1 Methodology for the research
FIG 2 Asia Pacific Sleep Mask Market, 2020 - 2031, USD Million
FIG 3 Key Factors Impacting Sleep Mask Market
FIG 4 Porter’s Five Forces Analysis – Sleep Mask Market
FIG 5 Asia Pacific Sleep Mask Market share by Distribution Channel, 2023
FIG 6 Asia Pacific Sleep Mask Market share by Distribution Channel, 2031
FIG 7 Asia Pacific Sleep Mask Market by Distribution Channel, 2020 - 2031, USD Million
FIG 8 Asia Pacific Sleep Mask Market share by Product, 2023
FIG 9 Asia Pacific Sleep Mask Market share by Product, 2031
FIG 10 Asia Pacific Sleep Mask Market by Product, 2020 - 2031, USD Million
FIG 11 Asia Pacific Sleep Mask Market share by Country, 2023
FIG 12 Asia Pacific Sleep Mask Market share by Country, 2031
FIG 13 Asia Pacific Sleep Mask Market by Country, 2020 - 2031, USD Million