The Asia Pacific Smart Advertising Services Market would witness market growth of 21.4% CAGR during the forecast period (2022-2028).
Machine learning and artificial intelligence (AI) are two technical advances that enable businesses to more readily comprehend client behavior by examining vast volumes of data. AI helps marketers segment their audience and get insights into consumer preferences, which makes it simpler to tailor content and enhance the customer experience. Emails, social media, website activities, and even client onboarding programs may all be automated by marketers.
Automation may execute A/B split tests on the message to increase engagement, which can enhance the quality of consumer connection with a company. Marketers may also utilize automation systems to target customers on several channels to build multi-channel campaigns that include email, text messages, and social network advertising.
Japan is one of the world's top consumers of consumer electronics due to the country's increasing urbanization and rises in people's disposable income, both of which have fueled the region's expansion in the use of consumer electronics goods. Also, the region's technical development has boosted local players in consumer electronics products. Consumer electronics are divided into various products, such as mobile devices, wearable technology, TV sets, laptops, and white goods. The increasing production and sales of consumer electronics for various reasons, combined with ever-growing urbanization, will result in the broader adoption of smart advertising services, driving market expansion in the Asia Pacific region.
The China market dominated the Asia Pacific Smart Advertising Services Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $101,544.8 million by 2028. The Japan market is experiencing a CAGR of 20.7% during (2022 - 2028). Additionally, The India market would experience a CAGR of 22.1% during (2022 - 2028).
Based on Enterprise Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on Type, the market is segmented into Search Engine Advertising, Mobile Advertising, Social Media Advertising, Email Advertising, Online Display Advertising, Video Advertising and Others. Based on Platform Type, the market is segmented into Mobile, Laptops, Desktops & Tablets and Others. Based on Pricing Model, the market is segmented into Performance Based Advertising, Cost Per Mille (CPM) and Hybrid. Based on Vertical, the market is segmented into Retail & Consumer Goods, IT & Telecommunication, BFSI, Education, Healthcare & Dental, Media & Entertainment and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: The Worldwide Smart Advertising Services Market is Projected to reach USD 1273.1 Billion by 2028, at a CAGR of 20.6%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Alibaba Group Holding Limited, Hulu, LLC (The Walt Disney Company), Deloitte Touche Tohmatsu Limited, Google LLC (Alphabet, Inc.), Facebook (Meta Platforms, Inc.), Twitter, Inc., IBM Corporation, Amazon Web Services, Inc. (Amazon.com, Inc.), Microsoft Corporation, and BlueFocus Communication Group.
Scope of the Study
Market Segments Covered in the Report:
By Enterprise Size
- Large Enterprises
- Small & Medium Enterprises
By Type
- Search Engine Advertising
- Mobile Advertising
- Social Media Advertising
- Email Advertising
- Online Display Advertising
- Video Advertising
- Others
By Platform Type
- Mobile
- Laptops, Desktops & Tablets
- Others
By Pricing Model
- Performance Based Advertising
- Cost Per Mille (CPM)
- Hybrid
By Vertical
- Retail & Consumer Goods
- IT & Telecommunication
- BFSI
- Education
- Healthcare & Dental
- Media & Entertainment
- Others
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Key Market Players
List of Companies Profiled in the Report:
- Alibaba Group Holding Limited
- Hulu, LLC (The Walt Disney Company)
- Deloitte Touche Tohmatsu Limited
- Google LLC (Alphabet, Inc.)
- Facebook (Meta Platforms, Inc.)
- Twitter, Inc.
- IBM Corporation
- Amazon Web Services, Inc. (Amazon.com, Inc.)
- Microsoft Corporation
- BlueFocus Communication Group
TABLE 1 Asia Pacific Smart Advertising Services Market, 2018 - 2021, USD Million
TABLE 2 Asia Pacific Smart Advertising Services Market, 2022 - 2028, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Smart Advertising Services Market
TABLE 4 Product Launches And Product Expansions– Smart Advertising Services Market
TABLE 5 Acquisition and Mergers– Smart Advertising Services Market
TABLE 6 Asia Pacific Smart Advertising Services Market by Enterprise Size, 2018 - 2021, USD Million
TABLE 7 Asia Pacific Smart Advertising Services Market by Enterprise Size, 2022 - 2028, USD Million
TABLE 8 Asia Pacific Large Enterprises Market by Country, 2018 - 2021, USD Million
TABLE 9 Asia Pacific Large Enterprises Market by Country, 2022 - 2028, USD Million
TABLE 10 Asia Pacific Small & Medium Enterprises Market by Country, 2018 - 2021, USD Million
TABLE 11 Asia Pacific Small & Medium Enterprises Market by Country, 2022 - 2028, USD Million
TABLE 12 Asia Pacific Smart Advertising Services Market by Type, 2018 - 2021, USD Million
TABLE 13 Asia Pacific Smart Advertising Services Market by Type, 2022 - 2028, USD Million
TABLE 14 Asia Pacific Search Engine Advertising Market by Country, 2018 - 2021, USD Million
TABLE 15 Asia Pacific Search Engine Advertising Market by Country, 2022 - 2028, USD Million
TABLE 16 Asia Pacific Mobile Advertising Market by Country, 2018 - 2021, USD Million
TABLE 17 Asia Pacific Mobile Advertising Market by Country, 2022 - 2028, USD Million
TABLE 18 Asia Pacific Social Media Advertising Market by Country, 2018 - 2021, USD Million
TABLE 19 Asia Pacific Social Media Advertising Market by Country, 2022 - 2028, USD Million
TABLE 20 Asia Pacific Email Advertising Market by Country, 2018 - 2021, USD Million
TABLE 21 Asia Pacific Email Advertising Market by Country, 2022 - 2028, USD Million
TABLE 22 Asia Pacific Online Display Advertising Market by Country, 2018 - 2021, USD Million
TABLE 23 Asia Pacific Online Display Advertising Market by Country, 2022 - 2028, USD Million
TABLE 24 Asia Pacific Video Advertising Market by Country, 2018 - 2021, USD Million
TABLE 25 Asia Pacific Video Advertising Market by Country, 2022 - 2028, USD Million
TABLE 26 Asia Pacific Others Market by Country, 2018 - 2021, USD Million
TABLE 27 Asia Pacific Others Market by Country, 2022 - 2028, USD Million
TABLE 28 Asia Pacific Smart Advertising Services Market by Platform Type, 2018 - 2021, USD Million
TABLE 29 Asia Pacific Smart Advertising Services Market by Platform Type, 2022 - 2028, USD Million
TABLE 30 Asia Pacific Mobile Market by Country, 2018 - 2021, USD Million
TABLE 31 Asia Pacific Mobile Market by Country, 2022 - 2028, USD Million
TABLE 32 Asia Pacific Laptops, Desktops & Tablets Market by Country, 2018 - 2021, USD Million
TABLE 33 Asia Pacific Laptops, Desktops & Tablets Market by Country, 2022 - 2028, USD Million
TABLE 34 Asia Pacific Others Market by Country, 2018 - 2021, USD Million
TABLE 35 Asia Pacific Others Market by Country, 2022 - 2028, USD Million
TABLE 36 Asia Pacific Smart Advertising Services Market by Pricing Model, 2018 - 2021, USD Million
TABLE 37 Asia Pacific Smart Advertising Services Market by Pricing Model, 2022 - 2028, USD Million
TABLE 38 Asia Pacific Performance Based Advertising Market by Country, 2018 - 2021, USD Million
TABLE 39 Asia Pacific Performance Based Advertising Market by Country, 2022 - 2028, USD Million
TABLE 40 Asia Pacific Cost Per Mille (CPM) Market by Country, 2018 - 2021, USD Million
TABLE 41 Asia Pacific Cost Per Mille (CPM) Market by Country, 2022 - 2028, USD Million
TABLE 42 Asia Pacific Hybrid Market by Country, 2018 - 2021, USD Million
TABLE 43 Asia Pacific Hybrid Market by Country, 2022 - 2028, USD Million
TABLE 44 Asia Pacific Smart Advertising Services Market by Vertical, 2018 - 2021, USD Million
TABLE 45 Asia Pacific Smart Advertising Services Market by Vertical, 2022 - 2028, USD Million
TABLE 46 Asia Pacific Retail & Consumer Goods Market by Country, 2018 - 2021, USD Million
TABLE 47 Asia Pacific Retail & Consumer Goods Market by Country, 2022 - 2028, USD Million
TABLE 48 Asia Pacific IT & Telecommunication Market by Country, 2018 - 2021, USD Million
TABLE 49 Asia Pacific IT & Telecommunication Market by Country, 2022 - 2028, USD Million
TABLE 50 Asia Pacific BFSI Market by Country, 2018 - 2021, USD Million
TABLE 51 Asia Pacific BFSI Market by Country, 2022 - 2028, USD Million
TABLE 52 Asia Pacific Education Market by Country, 2018 - 2021, USD Million
TABLE 53 Asia Pacific Education Market by Country, 2022 - 2028, USD Million
TABLE 54 Asia Pacific Healthcare & Dental Market by Country, 2018 - 2021, USD Million
TABLE 55 Asia Pacific Healthcare & Dental Market by Country, 2022 - 2028, USD Million
TABLE 56 Asia Pacific Media & Entertainment Market by Country, 2018 - 2021, USD Million
TABLE 57 Asia Pacific Media & Entertainment Market by Country, 2022 - 2028, USD Million
TABLE 58 Asia Pacific Others Market by Country, 2018 - 2021, USD Million
TABLE 59 Asia Pacific Others Market by Country, 2022 - 2028, USD Million
TABLE 60 Asia Pacific Smart Advertising Services Market by Country, 2018 - 2021, USD Million
TABLE 61 Asia Pacific Smart Advertising Services Market by Country, 2022 - 2028, USD Million
TABLE 62 China Smart Advertising Services Market, 2018 - 2021, USD Million
TABLE 63 China Smart Advertising Services Market, 2022 - 2028, USD Million
TABLE 64 China Smart Advertising Services Market by Enterprise Size, 2018 - 2021, USD Million
TABLE 65 China Smart Advertising Services Market by Enterprise Size, 2022 - 2028, USD Million
TABLE 66 China Smart Advertising Services Market by Type, 2018 - 2021, USD Million
TABLE 67 China Smart Advertising Services Market by Type, 2022 - 2028, USD Million
TABLE 68 China Smart Advertising Services Market by Platform Type, 2018 - 2021, USD Million
TABLE 69 China Smart Advertising Services Market by Platform Type, 2022 - 2028, USD Million
TABLE 70 China Smart Advertising Services Market by Pricing Model, 2018 - 2021, USD Million
TABLE 71 China Smart Advertising Services Market by Pricing Model, 2022 - 2028, USD Million
TABLE 72 China Smart Advertising Services Market by Vertical, 2018 - 2021, USD Million
TABLE 73 China Smart Advertising Services Market by Vertical, 2022 - 2028, USD Million
TABLE 74 Japan Smart Advertising Services Market, 2018 - 2021, USD Million
TABLE 75 Japan Smart Advertising Services Market, 2022 - 2028, USD Million
TABLE 76 Japan Smart Advertising Services Market by Enterprise Size, 2018 - 2021, USD Million
TABLE 77 Japan Smart Advertising Services Market by Enterprise Size, 2022 - 2028, USD Million
TABLE 78 Japan Smart Advertising Services Market by Type, 2018 - 2021, USD Million
TABLE 79 Japan Smart Advertising Services Market by Type, 2022 - 2028, USD Million
TABLE 80 Japan Smart Advertising Services Market by Platform Type, 2018 - 2021, USD Million
TABLE 81 Japan Smart Advertising Services Market by Platform Type, 2022 - 2028, USD Million
TABLE 82 Japan Smart Advertising Services Market by Pricing Model, 2018 - 2021, USD Million
TABLE 83 Japan Smart Advertising Services Market by Pricing Model, 2022 - 2028, USD Million
TABLE 84 Japan Smart Advertising Services Market by Vertical, 2018 - 2021, USD Million
TABLE 85 Japan Smart Advertising Services Market by Vertical, 2022 - 2028, USD Million
TABLE 86 India Smart Advertising Services Market, 2018 - 2021, USD Million
TABLE 87 India Smart Advertising Services Market, 2022 - 2028, USD Million
TABLE 88 India Smart Advertising Services Market by Enterprise Size, 2018 - 2021, USD Million
TABLE 89 India Smart Advertising Services Market by Enterprise Size, 2022 - 2028, USD Million
TABLE 90 India Smart Advertising Services Market by Type, 2018 - 2021, USD Million
TABLE 91 India Smart Advertising Services Market by Type, 2022 - 2028, USD Million
TABLE 92 India Smart Advertising Services Market by Platform Type, 2018 - 2021, USD Million
TABLE 93 India Smart Advertising Services Market by Platform Type, 2022 - 2028, USD Million
TABLE 94 India Smart Advertising Services Market by Pricing Model, 2018 - 2021, USD Million
TABLE 95 India Smart Advertising Services Market by Pricing Model, 2022 - 2028, USD Million
TABLE 96 India Smart Advertising Services Market by Vertical, 2018 - 2021, USD Million
TABLE 97 India Smart Advertising Services Market by Vertical, 2022 - 2028, USD Million
TABLE 98 South Korea Smart Advertising Services Market, 2018 - 2021, USD Million
TABLE 99 South Korea Smart Advertising Services Market, 2022 - 2028, USD Million
TABLE 100 South Korea Smart Advertising Services Market by Enterprise Size, 2018 - 2021, USD Million
TABLE 101 South Korea Smart Advertising Services Market by Enterprise Size, 2022 - 2028, USD Million
TABLE 102 South Korea Smart Advertising Services Market by Type, 2018 - 2021, USD Million
TABLE 103 South Korea Smart Advertising Services Market by Type, 2022 - 2028, USD Million
TABLE 104 South Korea Smart Advertising Services Market by Platform Type, 2018 - 2021, USD Million
TABLE 105 South Korea Smart Advertising Services Market by Platform Type, 2022 - 2028, USD Million
TABLE 106 South Korea Smart Advertising Services Market by Pricing Model, 2018 - 2021, USD Million
TABLE 107 South Korea Smart Advertising Services Market by Pricing Model, 2022 - 2028, USD Million
TABLE 108 South Korea Smart Advertising Services Market by Vertical, 2018 - 2021, USD Million
TABLE 109 South Korea Smart Advertising Services Market by Vertical, 2022 - 2028, USD Million
TABLE 110 Singapore Smart Advertising Services Market, 2018 - 2021, USD Million
TABLE 111 Singapore Smart Advertising Services Market, 2022 - 2028, USD Million
TABLE 112 Singapore Smart Advertising Services Market by Enterprise Size, 2018 - 2021, USD Million
TABLE 113 Singapore Smart Advertising Services Market by Enterprise Size, 2022 - 2028, USD Million
TABLE 114 Singapore Smart Advertising Services Market by Type, 2018 - 2021, USD Million
TABLE 115 Singapore Smart Advertising Services Market by Type, 2022 - 2028, USD Million
TABLE 116 Singapore Smart Advertising Services Market by Platform Type, 2018 - 2021, USD Million
TABLE 117 Singapore Smart Advertising Services Market by Platform Type, 2022 - 2028, USD Million
TABLE 118 Singapore Smart Advertising Services Market by Pricing Model, 2018 - 2021, USD Million
TABLE 119 Singapore Smart Advertising Services Market by Pricing Model, 2022 - 2028, USD Million
TABLE 120 Singapore Smart Advertising Services Market by Vertical, 2018 - 2021, USD Million
TABLE 121 Singapore Smart Advertising Services Market by Vertical, 2022 - 2028, USD Million
TABLE 122 Malaysia Smart Advertising Services Market, 2018 - 2021, USD Million
TABLE 123 Malaysia Smart Advertising Services Market, 2022 - 2028, USD Million
TABLE 124 Malaysia Smart Advertising Services Market by Enterprise Size, 2018 - 2021, USD Million
TABLE 125 Malaysia Smart Advertising Services Market by Enterprise Size, 2022 - 2028, USD Million
TABLE 126 Malaysia Smart Advertising Services Market by Type, 2018 - 2021, USD Million
TABLE 127 Malaysia Smart Advertising Services Market by Type, 2022 - 2028, USD Million
TABLE 128 Malaysia Smart Advertising Services Market by Platform Type, 2018 - 2021, USD Million
TABLE 129 Malaysia Smart Advertising Services Market by Platform Type, 2022 - 2028, USD Million
TABLE 130 Malaysia Smart Advertising Services Market by Pricing Model, 2018 - 2021, USD Million
TABLE 131 Malaysia Smart Advertising Services Market by Pricing Model, 2022 - 2028, USD Million
TABLE 132 Malaysia Smart Advertising Services Market by Vertical, 2018 - 2021, USD Million
TABLE 133 Malaysia Smart Advertising Services Market by Vertical, 2022 - 2028, USD Million
TABLE 134 Rest of Asia Pacific Smart Advertising Services Market, 2018 - 2021, USD Million
TABLE 135 Rest of Asia Pacific Smart Advertising Services Market, 2022 - 2028, USD Million
TABLE 136 Rest of Asia Pacific Smart Advertising Services Market by Enterprise Size, 2018 - 2021, USD Million
TABLE 137 Rest of Asia Pacific Smart Advertising Services Market by Enterprise Size, 2022 - 2028, USD Million
TABLE 138 Rest of Asia Pacific Smart Advertising Services Market by Type, 2018 - 2021, USD Million
TABLE 139 Rest of Asia Pacific Smart Advertising Services Market by Type, 2022 - 2028, USD Million
TABLE 140 Rest of Asia Pacific Smart Advertising Services Market by Platform Type, 2018 - 2021, USD Million
TABLE 141 Rest of Asia Pacific Smart Advertising Services Market by Platform Type, 2022 - 2028, USD Million
TABLE 142 Rest of Asia Pacific Smart Advertising Services Market by Pricing Model, 2018 - 2021, USD Million
TABLE 143 Rest of Asia Pacific Smart Advertising Services Market by Pricing Model, 2022 - 2028, USD Million
TABLE 144 Rest of Asia Pacific Smart Advertising Services Market by Vertical, 2018 - 2021, USD Million
TABLE 145 Rest of Asia Pacific Smart Advertising Services Market by Vertical, 2022 - 2028, USD Million
TABLE 146 Key Information – Google LLC
TABLE 147 Key information – Hulu, llc
TABLE 148 key information – Facebook
TABLE 149 Key Information – Twitter, Inc.
TABLE 150 Key information – IBM Corporation
TABLE 151 Key Information – Amazon Web Services, Inc.
TABLE 152 key information – Microsoft Corporation
TABLE 153 Key Information – Alibaba Group Holding Limited
TABLE 154 Key information – Deloitte Touche Tohmatsu Limited
TABLE 155 Key Information – BlueFocus International
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2018-2022)
FIG 4 Key Strategic Move: (Product Launches and Product Expansions : 2018, Jun – 2022, SEp) Leading Players
FIG 5 Recent strategies and developments: Google LLC
FIG 6 SWOT Analysis: Alphabet Inc. (Google LLC)
FIG 7 SWOT Analysis: The Walt Disney CompanY
FIG 8 SWOT Analysis: Facebook
FIG 9 SWOT Analysis: Twitter, Inc.
FIG 10 Swot analysis: IBM Corporation
FIG 11 SWOT analysis: Amazon.com, Inc.
FIG 12 SWOT Analysis: Microsoft Corporation