The Asia Pacific Super Apps Market would witness market growth of 26.3% CAGR during the forecast period (2022-2028).
Super apps are on the rise because users, particularly the younger generation born in the era of smartphones, desire mobile-first experiences that are robust and simple to use. In addition, forward-thinking organizations are developing an interest in super apps. These organizations adopt the composable app and architecture methods to fuel new digital business prospects inside their sectors or adjacent markets. The super apps are designed as a platform to deliver an ecosystem of mini apps from which users can select to activate for consistent and individualized app experiences.
There is no mini app-specific app store or marketplace. Once used, they can be easily separated from the user interface. They are discovered and powered up by super app users. Super apps operate on a platform that offers various app services, like messaging and payment, that are widely used. Users of super apps can make their own user experiences (UXs) by installing their favorite mini-apps to do one task. Super apps would also eventually support Internet of Things (IoT) technologies, chatbots, and immersive experiences like the metaverse.
Countries such as India, China, and Southeast Asian nations have witnessed a substantial increase in mobile app usage, focusing on e-commerce, gaming, and social media. In particular, the COVID-19 pandemic has hastened the acceptance of mobile apps as more individuals turn to digital platforms for business, education, and pleasure. In addition, several manufacturers have developed the notion of super apps, providing all services on a single, unified platform in response to the increasing prevalence of mobile apps and their requirements. The rise of the regional market is anticipated to be aided by these factors.
The China market dominated the Asia Pacific Super Apps Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $31,010.4 Million by 2028. The Japan market is estimated to grow a CAGR of 25.5% during (2022 - 2028). Additionally, The India market would experience a CAGR of 27% during (2022 - 2028).
Based on End-user, the market is segmented into Businesses and Consumers. Based on Platform, the market is segmented into Android, iOS and Others. Based on Device, the market is segmented into Smartphone, Tablets and Others. Based on Application, the market is segmented into Social Media & Messaging, Financial Services, E-commerce, Transportation & Logistics Services and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: The Worldwide Super Apps Market is Projected to reach USD 240.7 Billion by 2028, at a CAGR of 26%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include PhonePe Private Limited (Flipkart Private Limited) (Walmart, Inc.), One97 Communications Limited (Paytm Payments Services Limited), Kakao Corp., Tata Group (Tata Sons Private Limited), Ant Group (Alipay) (Alibaba Holding), Grab Holdings, Inc., LINE Corporation (Z Holdings Corporation) (SoftBank Group Corp.), Revolut Ltd., GoTo (Citrix Systems, Inc.) and Rappi, Inc.
By End-user
By Platform
By Device
By Application
By Country
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