Asia Pacific Super Apps Market Size, Share & Industry Trends Analysis Report By End-user (Businesses and Consumers), By Platform (Android, iOS and Others), By Device (Smartphone, Tablets and Others), By Application, By Country and Growth Forecast, 2022 - 2028

The Asia Pacific Super Apps Market would witness market growth of 26.3% CAGR during the forecast period (2022-2028).

Super apps are on the rise because users, particularly the younger generation born in the era of smartphones, desire mobile-first experiences that are robust and simple to use. In addition, forward-thinking organizations are developing an interest in super apps. These organizations adopt the composable app and architecture methods to fuel new digital business prospects inside their sectors or adjacent markets. The super apps are designed as a platform to deliver an ecosystem of mini apps from which users can select to activate for consistent and individualized app experiences.

There is no mini app-specific app store or marketplace. Once used, they can be easily separated from the user interface. They are discovered and powered up by super app users. Super apps operate on a platform that offers various app services, like messaging and payment, that are widely used. Users of super apps can make their own user experiences (UXs) by installing their favorite mini-apps to do one task. Super apps would also eventually support Internet of Things (IoT) technologies, chatbots, and immersive experiences like the metaverse.

Countries such as India, China, and Southeast Asian nations have witnessed a substantial increase in mobile app usage, focusing on e-commerce, gaming, and social media. In particular, the COVID-19 pandemic has hastened the acceptance of mobile apps as more individuals turn to digital platforms for business, education, and pleasure. In addition, several manufacturers have developed the notion of super apps, providing all services on a single, unified platform in response to the increasing prevalence of mobile apps and their requirements. The rise of the regional market is anticipated to be aided by these factors.

The China market dominated the Asia Pacific Super Apps Market by Country in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $31,010.4 Million by 2028. The Japan market is estimated to grow a CAGR of 25.5% during (2022 - 2028). Additionally, The India market would experience a CAGR of 27% during (2022 - 2028).

Based on End-user, the market is segmented into Businesses and Consumers. Based on Platform, the market is segmented into Android, iOS and Others. Based on Device, the market is segmented into Smartphone, Tablets and Others. Based on Application, the market is segmented into Social Media & Messaging, Financial Services, E-commerce, Transportation & Logistics Services and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.

Free Valuable Insights: The Worldwide Super Apps Market is Projected to reach USD 240.7 Billion by 2028, at a CAGR of 26%

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include PhonePe Private Limited (Flipkart Private Limited) (Walmart, Inc.), One97 Communications Limited (Paytm Payments Services Limited), Kakao Corp., Tata Group (Tata Sons Private Limited), Ant Group (Alipay) (Alibaba Holding), Grab Holdings, Inc., LINE Corporation (Z Holdings Corporation) (SoftBank Group Corp.), Revolut Ltd., GoTo (Citrix Systems, Inc.) and Rappi, Inc.

Scope of the Study

Market Segments Covered in the Report:

By End-user

• Businesses
• Consumers

By Platform

• Android
• iOS
• Others

By Device

• Smartphone
• Tablets
• Others

By Application

• Social Media & Messaging
• Financial Services
• E-commerce
• Transportation & Logistics Services
• Others

By Country

• China
• Japan
• India
• South Korea
• Singapore
• Malaysia
• Rest of Asia Pacific

Key Market Players

List of Companies Profiled in the Report:

• PhonePe Private Limited (Flipkart Private Limited) (Walmart, Inc.)
• One97 Communications Limited (Paytm Payments Services Limited)
• Kakao Corp.
• Tata Group (Tata Sons Private Limited)
• Ant Group (Alipay) (Alibaba Holding)
• Grab Holdings, Inc.
• LINE Corporation (Z Holdings Corporation) (SoftBank Group Corp.)
• Revolut Ltd.
• GoTo (Citrix Systems, Inc.)
• Rappi, Inc.

Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Super Apps Market, by End-user
1.4.2 Asia Pacific Super Apps Market, by Platform
1.4.3 Asia Pacific Super Apps Market, by Device
1.4.4 Asia Pacific Super Apps Market, by Application
1.4.5 Asia Pacific Super Apps Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 Market Composition & Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Strategies Deployed in Super Apps Market

Chapter 4. Asia Pacific Super Apps Market by End-user
4.1 Asia Pacific Businesses Market by Country
4.2 Asia Pacific Consumers Market by Country

Chapter 5. Asia Pacific Super Apps Market by Platform
5.1 Asia Pacific Android Market by Country
5.2 Asia Pacific iOS Market by Country
5.3 Asia Pacific Others Market by Country

Chapter 6. Asia Pacific Super Apps Market by Device
6.1 Asia Pacific Smartphone Market by Country
6.2 Asia Pacific Tablets Market by Country
6.3 Asia Pacific Others Market by Country

Chapter 7. Asia Pacific Super Apps Market by Application
7.1 Asia Pacific Social Media & Messaging Market by Country
7.2 Asia Pacific Financial Services Market by Country
7.3 Asia Pacific E-commerce Market by Country
7.4 Asia Pacific Transportation & Logistics Services Market by Country
7.5 Asia Pacific Others Market by Country

Chapter 8. Asia Pacific Super Apps Market by Country
8.1 China Super Apps Market
8.1.1 China Super Apps Market by End-user
8.1.2 China Super Apps Market by Platform
8.1.3 China Super Apps Market by Device
8.1.4 China Super Apps Market by Application
8.2 Japan Super Apps Market
8.2.1 Japan Super Apps Market by End-user
8.2.2 Japan Super Apps Market by Platform
8.2.3 Japan Super Apps Market by Device
8.2.4 Japan Super Apps Market by Application
8.3 India Super Apps Market
8.3.1 India Super Apps Market by End-user
8.3.2 India Super Apps Market by Platform
8.3.3 India Super Apps Market by Device
8.3.4 India Super Apps Market by Application
8.4 South Korea Super Apps Market
8.4.1 South Korea Super Apps Market by End-user
8.4.2 South Korea Super Apps Market by Platform
8.4.3 South Korea Super Apps Market by Device
8.4.4 South Korea Super Apps Market by Application
8.5 Singapore Super Apps Market
8.5.1 Singapore Super Apps Market by End-user
8.5.2 Singapore Super Apps Market by Platform
8.5.3 Singapore Super Apps Market by Device
8.5.4 Singapore Super Apps Market by Application
8.6 Malaysia Super Apps Market
8.6.1 Malaysia Super Apps Market by End-user
8.6.2 Malaysia Super Apps Market by Platform
8.6.3 Malaysia Super Apps Market by Device
8.6.4 Malaysia Super Apps Market by Application
8.7 Rest of Asia Pacific Super Apps Market
8.7.1 Rest of Asia Pacific Super Apps Market by End-user
8.7.2 Rest of Asia Pacific Super Apps Market by Platform
8.7.3 Rest of Asia Pacific Super Apps Market by Device
8.7.4 Rest of Asia Pacific Super Apps Market by Application

Chapter 9. Company Profiles
9.1 PhonePe Private Limited (Flipkart Private Limited) (Walmart, Inc.)
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Recent strategies and developments:
9.1.4.1 Acquisition and Mergers:
9.2 One97 Communications Limited (Paytm Payments Services Limited)
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Recent strategies and developments:
9.2.3.1 Partnerships, Collaborations, and Agreements:
9.3 Kakao Corp.
9.3.1 Company Overview
9.3.2 Financial Analysis
9.4 Tata Group (Tata Sons Private Limited)
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.5 Ant Group (Alipay) (Alibaba Holding)
9.5.1 Company Overview
9.6 Grab Holdings, Inc.
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Segmental and Regional Analysis
9.6.4 Research & Development Expenses
9.7 LINE Corporation (Z Holdings Corporation) (SoftBank Group Corp.)
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Segmental Analysis
9.8 Revolut Ltd.
9.8.1 Company Overview
9.8.2 Recent strategies and developments:
9.8.2.1 Partnerships, Collaborations, and Agreements:
9.8.2.2 Geographical Expansions:
9.9 GoTo (Citrix Systems, Inc.)
9.9.1 Company Overview
9.10. Rappi, Inc.
9.10.1 Company Overview

TABLE 1 Asia Pacific Super Apps Market, 2018 - 2021, USD Million
TABLE 2 Asia Pacific Super Apps Market, 2022 - 2028, USD Million
TABLE 3 Asia Pacific Super Apps Market by End-user, 2018 - 2021, USD Million
TABLE 4 Asia Pacific Super Apps Market by End-user, 2022 - 2028, USD Million
TABLE 5 Asia Pacific Businesses Market by Country, 2018 - 2021, USD Million
TABLE 6 Asia Pacific Businesses Market by Country, 2022 - 2028, USD Million
TABLE 7 Asia Pacific Consumers Market by Country, 2018 - 2021, USD Million
TABLE 8 Asia Pacific Consumers Market by Country, 2022 - 2028, USD Million
TABLE 9 Asia Pacific Super Apps Market by Platform, 2018 - 2021, USD Million
TABLE 10 Asia Pacific Super Apps Market by Platform, 2022 - 2028, USD Million
TABLE 11 Asia Pacific Android Market by Country, 2018 - 2021, USD Million
TABLE 12 Asia Pacific Android Market by Country, 2022 - 2028, USD Million
TABLE 13 Asia Pacific iOS Market by Country, 2018 - 2021, USD Million
TABLE 14 Asia Pacific iOS Market by Country, 2022 - 2028, USD Million
TABLE 15 Asia Pacific Others Market by Country, 2018 - 2021, USD Million
TABLE 16 Asia Pacific Others Market by Country, 2022 - 2028, USD Million
TABLE 17 Asia Pacific Super Apps Market by Device, 2018 - 2021, USD Million
TABLE 18 Asia Pacific Super Apps Market by Device, 2022 - 2028, USD Million
TABLE 19 Asia Pacific Smartphone Market by Country, 2018 - 2021, USD Million
TABLE 20 Asia Pacific Smartphone Market by Country, 2022 - 2028, USD Million
TABLE 21 Asia Pacific Tablets Market by Country, 2018 - 2021, USD Million
TABLE 22 Asia Pacific Tablets Market by Country, 2022 - 2028, USD Million
TABLE 23 Asia Pacific Others Market by Country, 2018 - 2021, USD Million
TABLE 24 Asia Pacific Others Market by Country, 2022 - 2028, USD Million
TABLE 25 Asia Pacific Super Apps Market by Application, 2018 - 2021, USD Million
TABLE 26 Asia Pacific Super Apps Market by Application, 2022 - 2028, USD Million
TABLE 27 Asia Pacific Social Media & Messaging Market by Country, 2018 - 2021, USD Million
TABLE 28 Asia Pacific Social Media & Messaging Market by Country, 2022 - 2028, USD Million
TABLE 29 Asia Pacific Financial Services Market by Country, 2018 - 2021, USD Million
TABLE 30 Asia Pacific Financial Services Market by Country, 2022 - 2028, USD Million
TABLE 31 Asia Pacific E-commerce Market by Country, 2018 - 2021, USD Million
TABLE 32 Asia Pacific E-commerce Market by Country, 2022 - 2028, USD Million
TABLE 33 Asia Pacific Transportation & Logistics Services Market by Country, 2018 - 2021, USD Million
TABLE 34 Asia Pacific Transportation & Logistics Services Market by Country, 2022 - 2028, USD Million
TABLE 35 Asia Pacific Others Market by Country, 2018 - 2021, USD Million
TABLE 36 Asia Pacific Others Market by Country, 2022 - 2028, USD Million
TABLE 37 Asia Pacific Super Apps Market by Country, 2018 - 2021, USD Million
TABLE 38 Asia Pacific Super Apps Market by Country, 2022 - 2028, USD Million
TABLE 39 China Super Apps Market, 2018 - 2021, USD Million
TABLE 40 China Super Apps Market, 2022 - 2028, USD Million
TABLE 41 China Super Apps Market by End-user, 2018 - 2021, USD Million
TABLE 42 China Super Apps Market by End-user, 2022 - 2028, USD Million
TABLE 43 China Super Apps Market by Platform, 2018 - 2021, USD Million
TABLE 44 China Super Apps Market by Platform, 2022 - 2028, USD Million
TABLE 45 China Super Apps Market by Device, 2018 - 2021, USD Million
TABLE 46 China Super Apps Market by Device, 2022 - 2028, USD Million
TABLE 47 China Super Apps Market by Application, 2018 - 2021, USD Million
TABLE 48 China Super Apps Market by Application, 2022 - 2028, USD Million
TABLE 49 Japan Super Apps Market, 2018 - 2021, USD Million
TABLE 50 Japan Super Apps Market, 2022 - 2028, USD Million
TABLE 51 Japan Super Apps Market by End-user, 2018 - 2021, USD Million
TABLE 52 Japan Super Apps Market by End-user, 2022 - 2028, USD Million
TABLE 53 Japan Super Apps Market by Platform, 2018 - 2021, USD Million
TABLE 54 Japan Super Apps Market by Platform, 2022 - 2028, USD Million
TABLE 55 Japan Super Apps Market by Device, 2018 - 2021, USD Million
TABLE 56 Japan Super Apps Market by Device, 2022 - 2028, USD Million
TABLE 57 Japan Super Apps Market by Application, 2018 - 2021, USD Million
TABLE 58 Japan Super Apps Market by Application, 2022 - 2028, USD Million
TABLE 59 India Super Apps Market, 2018 - 2021, USD Million
TABLE 60 India Super Apps Market, 2022 - 2028, USD Million
TABLE 61 India Super Apps Market by End-user, 2018 - 2021, USD Million
TABLE 62 India Super Apps Market by End-user, 2022 - 2028, USD Million
TABLE 63 India Super Apps Market by Platform, 2018 - 2021, USD Million
TABLE 64 India Super Apps Market by Platform, 2022 - 2028, USD Million
TABLE 65 India Super Apps Market by Device, 2018 - 2021, USD Million
TABLE 66 India Super Apps Market by Device, 2022 - 2028, USD Million
TABLE 67 India Super Apps Market by Application, 2018 - 2021, USD Million
TABLE 68 India Super Apps Market by Application, 2022 - 2028, USD Million
TABLE 69 South Korea Super Apps Market, 2018 - 2021, USD Million
TABLE 70 South Korea Super Apps Market, 2022 - 2028, USD Million
TABLE 71 South Korea Super Apps Market by End-user, 2018 - 2021, USD Million
TABLE 72 South Korea Super Apps Market by End-user, 2022 - 2028, USD Million
TABLE 73 South Korea Super Apps Market by Platform, 2018 - 2021, USD Million
TABLE 74 South Korea Super Apps Market by Platform, 2022 - 2028, USD Million
TABLE 75 South Korea Super Apps Market by Device, 2018 - 2021, USD Million
TABLE 76 South Korea Super Apps Market by Device, 2022 - 2028, USD Million
TABLE 77 South Korea Super Apps Market by Application, 2018 - 2021, USD Million
TABLE 78 South Korea Super Apps Market by Application, 2022 - 2028, USD Million
TABLE 79 Singapore Super Apps Market, 2018 - 2021, USD Million
TABLE 80 Singapore Super Apps Market, 2022 - 2028, USD Million
TABLE 81 Singapore Super Apps Market by End-user, 2018 - 2021, USD Million
TABLE 82 Singapore Super Apps Market by End-user, 2022 - 2028, USD Million
TABLE 83 Singapore Super Apps Market by Platform, 2018 - 2021, USD Million
TABLE 84 Singapore Super Apps Market by Platform, 2022 - 2028, USD Million
TABLE 85 Singapore Super Apps Market by Device, 2018 - 2021, USD Million
TABLE 86 Singapore Super Apps Market by Device, 2022 - 2028, USD Million
TABLE 87 Singapore Super Apps Market by Application, 2018 - 2021, USD Million
TABLE 88 Singapore Super Apps Market by Application, 2022 - 2028, USD Million
TABLE 89 Malaysia Super Apps Market, 2018 - 2021, USD Million
TABLE 90 Malaysia Super Apps Market, 2022 - 2028, USD Million
TABLE 91 Malaysia Super Apps Market by End-user, 2018 - 2021, USD Million
TABLE 92 Malaysia Super Apps Market by End-user, 2022 - 2028, USD Million
TABLE 93 Malaysia Super Apps Market by Platform, 2018 - 2021, USD Million
TABLE 94 Malaysia Super Apps Market by Platform, 2022 - 2028, USD Million
TABLE 95 Malaysia Super Apps Market by Device, 2018 - 2021, USD Million
TABLE 96 Malaysia Super Apps Market by Device, 2022 - 2028, USD Million
TABLE 97 Malaysia Super Apps Market by Application, 2018 - 2021, USD Million
TABLE 98 Malaysia Super Apps Market by Application, 2022 - 2028, USD Million
TABLE 99 Rest of Asia Pacific Super Apps Market, 2018 - 2021, USD Million
TABLE 100 Rest of Asia Pacific Super Apps Market, 2022 - 2028, USD Million
TABLE 101 Rest of Asia Pacific Super Apps Market by End-user, 2018 - 2021, USD Million
TABLE 102 Rest of Asia Pacific Super Apps Market by End-user, 2022 - 2028, USD Million
TABLE 103 Rest of Asia Pacific Super Apps Market by Platform, 2018 - 2021, USD Million
TABLE 104 Rest of Asia Pacific Super Apps Market by Platform, 2022 - 2028, USD Million
TABLE 105 Rest of Asia Pacific Super Apps Market by Device, 2018 - 2021, USD Million
TABLE 106 Rest of Asia Pacific Super Apps Market by Device, 2022 - 2028, USD Million
TABLE 107 Rest of Asia Pacific Super Apps Market by Application, 2018 - 2021, USD Million
TABLE 108 Rest of Asia Pacific Super Apps Market by Application, 2022 - 2028, USD Million
TABLE 109 Key Information – phonepe private limited
TABLE 110 Key Information – One97 Communications Limited
TABLE 111 Key Information – Kakao Corp.
TABLE 112 Key Information – TaTa Group
TABLE 113 Key Information – Ant Group
TABLE 114 Key Information – Grab Holdings, Inc.
TABLE 115 Key Information – line corporation
TABLE 116 Key Information – Revolut Ltd.
TABLE 117 Key Information – GoTo
TABLE 118 Key Information – rappi, Inc.

List of Figures
FIG 1 Methodology for the research
FIG 2 Recent strategies and developments: Revolut Ltd.