The Asia Pacific Tongue Cleaner Market would witness market growth of 4.7% CAGR during the forecast period (2024-2031). In the year 2022, the Asia Pacific market's volume surged to 37,216.6 thousand units, showcasing a growth of 10.7% (2020-2023).
Supermarkets and Hypermarkets leverage their extensive shelf space and strategic product placement to promote Tongue Cleaners effectively, influencing purchasing decisions through prominent displays and attractive offers. Additionally, their competitive pricing and occasional discounts attract price-conscious consumers seeking value for money. The scale and efficiency of these distribution channels facilitate mass availability of Tongue Cleaners, catering to both urban and suburban markets alike. Thus, in Japan, 4,710.78 thousand units of tongue cleaners were sold through Supermarkets and Hypermarkets in 2023.
The China market dominated the Asia Pacific Tongue Cleaner Market by Country in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $62,432.5 Thousands by 2031. The Japan market is registering a CAGR of 4% during (2024 - 2031). Additionally, The India market would showcase a CAGR of 5.3% during (2024 - 2031).
Tongue cleaners work synergistically with mouthwashes and oral rinses designed to freshen breath. By cleaning the tongue thoroughly, these products can be more effective in combating bad breath than using mouthwash alone. Individuals with specific oral conditions, such as dry mouth (xerostomia) or coated tongue (lingua villosa), can benefit from using tongue cleaners. Regular cleaning helps manage these conditions by reducing bacterial growth and maintaining oral cleanliness.
Tongue cleaners have surged in recent years, propelled by growing awareness of oral hygiene practices that extend beyond conventional brushing and flossing. Dental professionals and oral health organizations have been instrumental in advocating the advantages of tongue cleaning. Educational campaigns emphasize the role of tongue cleaners in reducing bacteria, preventing bad breath, and improving oral health. These initiatives have raised awareness among consumers, encouraging them to incorporate tongue cleaning into their daily oral care routines.
E-commerce in China offers a wide range of tongue cleaners from domestic and international brands, catering to diverse consumer preferences and needs. Consumers have access to products with varying features, materials, and price points, allowing them to choose tongue cleaners that best suit their oral hygiene requirements.
Customization options and personalized recommendations based on consumer browsing and purchasing behaviors further enrich the shopping experience. According to the Shanghai Municipal People's Government, in the January-June period (2023), online retail sales nationwide hit 7.16 trillion yuan (US$1 trillion), up 13.1 percent yearly. In the first half of the year, online retail sales in rural China increased 12.5% annually, 3.7 percentage points quicker than in the initial quarter. Hence, the expansion of e-commerce and the rising oral care industry propel the market's growth.
Free Valuable Insights: The Global Tongue Cleaner Market is Predict to reach USD 622.2 Million by 2031, at a CAGR of 4.3%
Based on Material, the market is segmented into Metal, and Plastic. Based on Distribution Channel, the market is segmented into Supermarket/Hypermarket, Retail Store, Online Store, and Others. Based on Demographics, the market is segmented into Adults, and Kids. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
By Material (Volume, Thousand Units, USD Million, 2020-2031)
By Distribution Channel (Volume, Thousand Units, USD Million, 2020-2031)
By Demographics (Volume, Thousand Units, USD Million, 2020-2031)
By Country (Volume, Thousand Units, USD Million, 2020-2031)
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