The Asia Pacific Toothpaste Market would witness market growth of 6.6% CAGR during the forecast period (2021-2027).
Commoditization of the market is improving. Fluoride toothpaste across the globe is affordable to all. Also, the whitening, cavity protection, and stain removal categories in the scenario of me-too competitors are growing and leading revenue growth in the toothpaste market. The increasing growing diversity of consumer communities for ethnicity, wealth, lifestyle, and values is also contributing to the massive demand for toothpaste. Brand localization is the strategy that is adopted by key companies to gain market share in global markets.
Due to the introduction of advanced products like electric and battery-powered toothbrushes in the market, demand for such products keeps on increasing. These products have additional benefits like total deep cleaning, daily clean, whitening, tongue cleaning, and massaging. These products are contributing to better oral care of the users. The special toothbrushes designs for adults and children are available in the market to fulfil individual needs. For example, companies like Realme and Xiaomi have launched electronic toothbrushes in India in 2020.
Dabur, Lion Corporation, and others are the domestic brands of toothpaste in Asia. They are focused to increase their penetration in the regional market by introducing more products to the market. For example, a report published in the Times of India revealed that in the past few years the domestic consumer good brands have increased their market share by more than 50 bps to 13%. In addition to it, the continuously increasing population and increasing disposable income of the people in this region has boosted demand for different varieties of toothpaste among consumers. Thus, it is expected that toothpaste demand will steadily increase in China, India, and the rest of Asian countries. According to a survey done by National Oral Health Epidemiological Investigation in China, a large population of the country is affected by some or other oral problems. This led to a shift in the choices of better toothpaste among the consumers.
The China market dominated the Asia Pacific Kids Market by Country in 2020, thereby, achieving a market value of $668 million by 2027. The Japan market is showcasing a CAGR of 8.4% during (2021-2027). Additionally, The India market is poised to witness a CAGR of 8.5% during (2021-2027).
Based on Product Type, the market is segmented into Conventional Toothpaste, Whitening & Sensitivity Toothpaste and Herbal Toothpaste. Based on Distribution Channel, the market is segmented into Hypermarket/ Supermarket, Retail Stores, Pharmacy and Online Stores. Based on End User, the market is segmented into Adults and Kids. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
Free Valuable Insights: The Worldwide Toothpaste Market is Projected to reach USD 29.3 Billion by 2027, at a CAGR of 5.8%
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Procter and Gamble Company, Unilever PLC, Johnson & Johnson, Alticor Inc. (Amway Corporation), The Colgate Palmolive Company, GlaxoSmithKline PLC (GSK), Church and Dwight Co., Inc., Henkel AG & Company, KGaA, Lion Corporation, Sunstar Suisse S.A., and Science Arts Co. Pte. Ltd.
By Product Type
By Distribution Channel
By End User
By Country
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