The Asia Pacific Web Analytics Market would witness market growth of 21.4% CAGR during the forecast period (2019-2025). The web analytics solutions help to analyze the behavior of visitors landing on a website. Through incorporating web analytics, a company’s business can attract more visitors, keep or attract new customers for products and services, and can also increase the amount that each customer spends. The tools and applications of web analytics have become widely popular among digital businesses. Digital businesses like e-commerce have adopted the technology to improve and grab new opportunities. This has created a significant impact on the web analytics market growth.
Data connectivity throughout different platforms as well as digital transformation techniques have initiated the need for web analytics across industries to improve their ROI. With the emergence of web analytics, e-commerce analytics has thrived in terms of customer engagement approaches, showing different metrics that display variances in patterns of engagement. This, in turn, has obstructed the acceptance of web analytics across the globe.
The market providers are gradually incorporating artificial intelligence (AI) into web analytics, which can provide more collected information from websites and make web analytics more useful for online marketers and website owners. In addition, machine learning helps to research patterns of human behavior on websites and can be compared and analyzed with web analytics software to find the desired result. As a result, the advantages of introducing AI into web analytics will encourage companies to adopt web analytics solutions over the forecast period.
Based on Application, the market is segmented into Targeting & Behavioral Analysis, Social Media Management, Online Marketing, Display Advertising Optimization, Multichannel Campaign Analysis and Others. Based on End User, the market is segmented into Retail & ecommerce, IT & Telecom, Media & Entertainment, BFSI, Government & Defense, Travel & Hospitality, Healthcare and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Australia, and Rest of Asia Pacific.
Free Valuable Insights: Web Analytics Market in Asia Pacific is expected to register a CAGR of 21.4% during the forecast period (2019-2025)
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include IBM Corporation, Google, Inc., MicroStrategy, Inc., Adobe, Inc., Splunk, Inc., Salesforce.com, Inc. (Tableau Software, Inc.), Teradata Corporation, Verizon Communications, Inc. (Yahoo!), At Internet Ltd., SAS Institute, Inc., Facebook, Inc., and Microsoft Corporation.
Scope of the Web Analytics Market Analysis
Market Segmentation:
By Deployment Type
By Application
- Targeting & Behavioral Analysis
- Social Media Management
- Online Marketing
- Display Advertising Optimization
- Multichannel Campaign Analysis
- Others
By End User
- Retail & ecommerce
- IT & Telecom
- Media & Entertainment
- BFSI
- Government & Defense
- Travel & Hospitality
- Healthcare
- Others
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Australia
- Rest of Asia Pacific
Companies Profiled
- IBM Corporation
- Google, Inc.
- MicroStrategy, Inc.
- Adobe, Inc.
- Splunk, Inc.
- com, Inc. (Tableau Software, Inc.)
- Teradata Corporation
- Verizon Communications, Inc. (Yahoo!)
- At Internet Ltd.
- SAS Institute, Inc.
- Facebook, Inc.
- Microsoft Corporation
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Asia Pacific Web Analytics Market, by Deployment Type
1.4.2 Asia Pacific Web Analytics Market, by Application
1.4.3 Asia Pacific Web Analytics Market, by End User
1.4.4 Asia Pacific Web Analytics Market, by Country
1.5 Methodology for the research
Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Executive Summary
2.1.3 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints
Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Mergers & Acquisitions
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2015-2019)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions : 2020-Jan – 2015-Mar) Leading Players
Chapter 4. Asia Pacific Web Analytics Market by Deployment Type
4.1 Asia Pacific On-premise Web Analytics Market by Country
4.2 Asia Pacific Cloud Web Analytics Market by Country
Chapter 5. Asia Pacific Web Analytics Market by Industry Vertical
5.1 Asia Pacific Retail & ecommerce Web Analytics Market by Country
5.2 Asia Pacific IT & Telecom Web Analytics Market by Country
5.3 Asia Pacific Media & Entertainment Web Analytics Market by Country
5.4 Asia Pacific BFSI Web Analytics Market by Country
5.5 Asia Pacific Government & Defense Web Analytics Market by Country
5.6 Asia Pacific Travel & Hospitality Web Analytics Market by Country
5.7 Asia Pacific Healthcare Web Analytics Market by Country
5.8 Asia Pacific Other Industry Vertical Web Analytics Market by Country
Chapter 6. Asia Pacific Web Analytics Market by Application
6.1 Asia Pacific Targeting & Behavioral Analysis Web Analytics Market by Country
6.2 Asia Pacific Social Media Management Web Analytics Market by Country
6.3 Asia Pacific Online Marketing Web Analytics Market by Country
6.4 Asia Pacific Display Advertising Optimization Web Analytics Market by Country
6.5 Asia Pacific Multichannel Campaign Analysis Web Analytics Market by Country
6.6 Asia Pacific Others Web Analytics Market by Country
Chapter 7. Asia Pacific Web Analytics Market by Country
7.1 China Web Analytics Market
7.2 China Web Analytics Market by Deployment Type
7.2.1 China Web Analytics Market by Industry Vertical
7.2.2 China Web Analytics Market by Application
7.3 Japan Web Analytics Market
7.3.1 Japan Web Analytics Market by Deployment Type
7.3.2 Japan Web Analytics Market by Industry Vertical
7.3.3 Japan Web Analytics Market by Application
7.4 India Web Analytics Market
7.4.1 India Web Analytics Market by Deployment Type
7.4.2 India Web Analytics Market by Industry Vertical
7.4.3 India Web Analytics Market by Application
7.5 South Korea Web Analytics Market
7.5.1 South Korea Web Analytics Market by Deployment Type
7.5.2 South Korea Web Analytics Market by Industry Vertical
7.5.3 South Korea Web Analytics Market by Application
7.6 Australia Web Analytics Market
7.6.1 Australia Web Analytics Market by Deployment Type
7.6.2 Australia Web Analytics Market by Industry Vertical
7.6.3 Australia Web Analytics Market by Application
7.7 Singapore Web Analytics Market
7.7.1 Singapore Web Analytics Market by Deployment Type
7.7.2 Singapore Web Analytics Market by Industry Vertical
7.7.3 Singapore Web Analytics Market by Application
7.8 Rest of Asia Pacific Web Analytics Market
7.8.1 Rest of Asia Pacific Web Analytics Market by Deployment Type
7.8.2 Rest of Asia Pacific Web Analytics Market by Industry Vertical
7.8.3 Rest of Asia Pacific Web Analytics Market by Application
Chapter 8. Company Profiles
8.1 IBM Corporation
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Regional & Segmental Analysis
8.1.4 Research & Development Expenses
8.1.5 Recent strategies and developments:
8.1.5.1 Acquisition and Mergers:
8.1.5.2 Product Launches and Product Expansions:
8.1.6 SWOT Analysis
8.2 Google, Inc.
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Segmental and Regional Analysis
8.2.4 Research & Development Expense
8.2.5 Recent strategies and developments:
8.2.5.1 Partnerships, Collaborations, and Agreements:
8.2.5.2 Product Launches and Product Expansions:
8.2.5.3 Acquisition and Mergers:
8.2.6 SWOT Analysis
8.3 MicroStrategy, Inc.
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Regional Analysis
8.3.4 Research & Development Expense
8.3.5 Recent strategies and developments:
8.3.5.1 Product Launches and Product Expansions:
8.3.6 SWOT Analysis
8.4 Adobe, Inc.
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Segmental and Regional Analysis
8.4.4 Research & Development Expense
8.4.5 Recent strategies and developments:
8.4.5.1 Partnerships, Collaborations, and Agreements:
8.4.5.2 Acquisition and Mergers:
8.4.5.3 Product Launches and Product Expansions:
8.4.6 SWOT Analysis
8.5 Splunk, Inc.
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Regional Analysis
8.5.4 Research & Development Expenses
8.5.5 Recent strategies and developments:
8.5.5.1 Acquisition and Mergers:
8.5.5.2 Product Launches and Product Expansions:
8.5.6 SWOT Analysis
8.6 Salesforce.com, Inc. (Tableau Software, Inc.)
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Regional Analysis
8.6.4 Research & Development Expense
8.6.5 Recent strategies and developments:
8.6.5.1 Acquisition and Mergers:
8.6.5.2 Partnerships, Collaborations, and Agreements:
8.6.5.3 Product Launches and Product Expansions:
8.6.6 SWOT Analysis
8.7 Teradata Corporation
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Regional Analysis
8.7.4 Research & Development Expense
8.7.5 Recent strategies and developments:
8.7.5.1 Product Launches and Product Expansions:
8.7.6 SWOT Analysis
8.8 Verizon Communications, Inc. (Yahoo!)
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Segmental Analysis
8.8.4 Recent strategies and developments:
8.8.4.1 Product Launches and Product Expansions:
8.8.5 SWOT Analysis
8.9 At Internet Ltd.
8.9.1 Company Overview
8.9.2 Recent strategies and developments:
8.9.2.1 Product Launches and Product Expansions:
8.9.2.2 Partnerships, Collaborations, and Agreements:
8.1 SAS Institute, Inc.
8.10.1 Company Overview
8.10.2 Recent strategies and developments:
8.10.2.1 Product Launches and Product Expansions:
8.11 Facebook, Inc.
8.11.1 Company Overview
8.11.2 Financial Analysis
8.11.3 Regional Analysis
8.11.4 Research & Development Expense
8.11.5 Recent strategies and developments:
8.11.5.1 Product Launches and Product Expansions:
8.11.5.2 Acquisition and Mergers:
8.11.5.3 Partnerships, Collaborations, and Agreements:
8.11.6 SWOT Analysis
8.12 Microsoft Corporation
8.12.1 Company Overview
8.12.2 Financial Analysis
8.12.3 Segmental and Regional Analysis
8.12.4 Research & Development Expenses
8.12.5 Recent strategies and developments:
8.12.5.1 Product Launches and Product Expansions:
8.12.6 SWOT Analysis
TABLE 1 Asia Pacific Web Analytics Market, 2015 - 2018, USD Million
TABLE 2 Asia Pacific Web Analytics Market, 2019 - 2025, USD Million
TABLE 3 Partnerships, Collaborations and Agreements– Web Analytics Market
TABLE 4 Product Launches And Product Expansions– Web Analytics Market
TABLE 5 Mergers & Acquisitions – Web Analytics Market
TABLE 6 Asia Pacific Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 7 Asia Pacific Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 8 Asia Pacific On-premise Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 9 Asia Pacific On-premise Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 10 Asia Pacific Cloud Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 11 Asia Pacific Cloud Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 12 Asia Pacific Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 13 Asia Pacific Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 14 Asia Pacific Retail & ecommerce Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 15 Asia Pacific Retail & ecommerce Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 16 Asia Pacific IT & Telecom Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 17 Asia Pacific IT & Telecom Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 18 Asia Pacific Media & Entertainment Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 19 Asia Pacific Media & Entertainment Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 20 Asia Pacific BFSI Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 21 Asia Pacific BFSI Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 22 Asia Pacific Government & Defense Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 23 Asia Pacific Government & Defense Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 24 Asia Pacific Travel & Hospitality Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 25 Asia Pacific Travel & Hospitality Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 26 Asia Pacific Healthcare Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 27 Asia Pacific Healthcare Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 28 Asia Pacific Other Industry Vertical Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 29 Asia Pacific Other Industry Vertical Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 30 Asia Pacific Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 31 Asia Pacific Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 32 Asia Pacific Targeting & Behavioral Analysis Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 33 Asia Pacific Targeting & Behavioral Analysis Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 34 Asia Pacific Social Media Management Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 35 Asia Pacific Social Media Management Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 36 Asia Pacific Online Marketing Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 37 Asia Pacific Online Marketing Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 38 Asia Pacific Display Advertising Optimization Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 39 Asia Pacific Display Advertising Optimization Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 40 Asia Pacific Multichannel Campaign Analysis Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 41 Asia Pacific Multichannel Campaign Analysis Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 42 Asia Pacific Others Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 43 Asia Pacific Others Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 44 Asia Pacific Web Analytics Market by Country, 2015 - 2018, USD Million
TABLE 45 Asia Pacific Web Analytics Market by Country, 2019 - 2025, USD Million
TABLE 46 China Web Analytics Market, 2015 - 2018, USD Million
TABLE 47 China Web Analytics Market, 2019 - 2025, USD Million
TABLE 48 China Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 49 China Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 50 China Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 51 China Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 52 China Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 53 China Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 54 Japan Web Analytics Market, 2015 - 2018, USD Million
TABLE 55 Japan Web Analytics Market, 2019 - 2025, USD Million
TABLE 56 Japan Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 57 Japan Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 58 Japan Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 59 Japan Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 60 Japan Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 61 Japan Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 62 India Web Analytics Market, 2015 - 2018, USD Million
TABLE 63 India Web Analytics Market, 2019 - 2025, USD Million
TABLE 64 India Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 65 India Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 66 India Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 67 India Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 68 India Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 69 India Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 70 South Korea Web Analytics Market, 2015 - 2018, USD Million
TABLE 71 South Korea Web Analytics Market, 2019 - 2025, USD Million
TABLE 72 South Korea Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 73 South Korea Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 74 South Korea Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 75 South Korea Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 76 South Korea Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 77 South Korea Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 78 Australia Web Analytics Market, 2015 - 2018, USD Million
TABLE 79 Australia Web Analytics Market, 2019 - 2025, USD Million
TABLE 80 Australia Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 81 Australia Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 82 Australia Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 83 Australia Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 84 Australia Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 85 Australia Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 86 Singapore Web Analytics Market, 2015 - 2018, USD Million
TABLE 87 Singapore Web Analytics Market, 2019 - 2025, USD Million
TABLE 88 Singapore Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 89 Singapore Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 90 Singapore Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 91 Singapore Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 92 Singapore Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 93 Singapore Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 94 Rest of Asia Pacific Web Analytics Market, 2015 - 2018, USD Million
TABLE 95 Rest of Asia Pacific Web Analytics Market, 2019 - 2025, USD Million
TABLE 96 Rest of Asia Pacific Web Analytics Market by Deployment Type, 2015 - 2018, USD Million
TABLE 97 Rest of Asia Pacific Web Analytics Market by Deployment Type, 2019 - 2025, USD Million
TABLE 98 Rest of Asia Pacific Web Analytics Market by Industry Vertical, 2015 - 2018, USD Million
TABLE 99 Rest of Asia Pacific Web Analytics Market by Industry Vertical, 2019 - 2025, USD Million
TABLE 100 Rest of Asia Pacific Web Analytics Market by Application, 2015 - 2018, USD Million
TABLE 101 Rest of Asia Pacific Web Analytics Market by Application, 2019 - 2025, USD Million
TABLE 102 Key information – IBM Corporation
TABLE 103 Key Information – Google, Inc.
TABLE 104 Key Information – MicroStrategy, Inc.
TABLE 105 Key Information – Adobe, Inc.
TABLE 106 Key Information – Splunk, Inc.
TABLE 107 Key Information –Salesforce.com, Inc.
TABLE 108 Key Information – Teradata Corporation
TABLE 109 key information – Verizon Communications, Inc.
TABLE 110 Key information – At Internet Ltd.
TABLE 111 Key information – SAS Institute, Inc.
TABLE 112 Key Information – Facebook, Inc.
TABLE 113 key information – Microsoft Corporation
List of Figures
FIG 1 Methodology for the research
FIG 2 KBV Cardinal Matrix
FIG 3 Key Leading Strategies: Percentage Distribution (2015-2019)
FIG 4 Key Strategic Move: (Product Launches and Product Expansions : 2020-Jan – 2015-Mar) Leading Players
FIG 5 Swot analysis: IBM Corporation
FIG 6 Recent strategies and developments: Google, Inc.
FIG 7 SWOT Analysis: Alphabet Inc. (Google Inc.)
FIG 8 Swot analysis: microstrategy, Inc.
FIG 9 Recent strategies and developments: Adobe, Inc.
FIG 10 SWOT Analysis: Adobe, inc.
FIG 11 SWOT Analysis: Splunk, Inc.
FIG 12 Recent strategies and developments: Salesforce.com, Inc. (Tableau Software, Inc.)
FIG 13 SWOT Analysis: Salesforce.com Inc.
FIG 14 SWOT Analysis: Teradata Corporation
FIG 15 SWOT Analysis: Verizon Communications, Inc.
FIG 16 Recent strategies and developments: At Internet Ltd.
FIG 17 Recent strategies and developments: Facebook, Inc.
FIG 18 SWOT Analysis: Facebook, Inc.
FIG 19 SWOT Analysis: Microsoft Corporation