“Global Augmented Reality Packaging Market to reach a market value of USD 513.15 Million by 2031 growing at a CAGR of 6.0%”
The Global Augmented Reality Packaging Market size is expected to reach $513.15 million by 2031, rising at a market growth of 6.0% CAGR during the forecast period.
AR packaging in this segment enhances the shopping experience by allowing consumers to visualize product applications, ingredient details, and brand storytelling through interactive elements. Many cosmetic brands leverage AR technology to offer virtual try-ons and personalized product recommendations, improving customer engagement and purchase confidence. Hence, the personal care & cosmetics segment held 1/4th revenue share in the market in 2023. The increasing demand for innovative and interactive beauty product packaging has driven the growth of AR adoption in the personal care & cosmetics industry.
AR packaging aligns with the preferences of younger demographics, including Gen Z and millennials, who value interactive and tech-driven shopping experiences. By integrating AR into packaging, brands can create a unique selling point that appeals to digital-native consumers, ultimately driving sales and enhancing brand loyalty in an increasingly competitive market. Additionally, AR packaging helps brands build stronger emotional connections with their audience. Companies can create meaningful consumer experiences beyond physical products by integrating storytelling elements into packaging. This strategy is particularly effective in industries where emotional engagement drives purchasing decisions, such as the baby care, pet food, and wellness sectors. Hence, increasing brand differentiation strategies in competitive markets propel growth.
However, integrating AR packaging into supply chains can be complex and costly. Companies must work with AR developers, printing partners, and digital marketing teams to ensure seamless execution. This level of collaboration requires substantial resources and planning, which may deter businesses from investing in AR packaging despite its potential to enhance consumer engagement. In conclusion, high initial investment and implementation costs for augmented reality packaging solutions hinder the market's growth.
Based on end use, the market is characterized into food & beverages, healthcare & pharmaceuticals, personal care & cosmetics, and others. The food and beverages segment garnered 36% revenue share in the market in 2023. The integration of AR technology in food and beverage packaging enhances consumer engagement by providing interactive product information, digital storytelling, and immersive brand experiences. Brands use AR-enabled packaging for marketing campaigns, nutritional information displays, and gamification, which helps attract and retain customers. The growing demand for smart packaging solutions, coupled with increasing consumer preference for transparency and interactive experiences, has fuelled the adoption of AR packaging in this segment.
Free Valuable Insights: Global Augmented Reality Packaging Market size to reach USD 513.15 Million by 2031
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment recorded 36% revenue share in the market in 2023. The region’s strong presence of leading brands across industries such as food & beverages, healthcare, and cosmetics has driven the adoption of AR packaging solutions. Companies leverage AR to enhance consumer engagement, provide interactive product information, and create immersive brand experiences. Additionally, the growing trend of smart packaging, high smartphone penetration, and advanced technological infrastructure have further propelled market growth in North America.
| Report Attribute | Details |
|---|---|
| Market size value in 2023 | USD 329.68 Million |
| Market size forecast in 2031 | USD 513.15 Million |
| Base Year | 2023 |
| Historical Period | 2020 to 2022 |
| Forecast Period | 2024 to 2031 |
| Revenue Growth Rate | CAGR of 6.0% from 2024 to 2031 |
| Number of Pages | 123 |
| Number of Tables | 178 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | End Use, Region |
| Country scope |
|
| Companies Included | Vossle, SmartTek Solutions.LLC, Zappar Ltd., FlippAR, THIMM Group GmbH + Co. KG, BrandXR, PlugXR, The Procter & Gamble Company |
By End Use
By Geography
Our team of dedicated experts can provide you with attractive expansion opportunities for your business.
Unique Offerings 