The Global Automotive HUD Market size is expected to reach $4.6 billion by 2028, rising at a market growth of 30.7% CAGR during the forecast period.
An automotive Head-Up Display (HUD) is a transparent surface in automobiles that displays brilliantly lighted graphics and videos. These serve three main advantages and prerequisites. One is the capability to project information onto a driver, improving the interaction between both the driver and the car and enhancing safety.
Another is to make sure that all pertinent information is accurately shown in a variety of ambient settings because people drive cars throughout the day. The third is to enable the driver to maintain their attention on the road while viewing the necessary information that they would typically need to look away from the road to see. A HUD is an advanced tool that increases safety.
This system might be integrated during production or added later. Automotive HUDs essentially has three components. The first component is a picture generation unit (PGU) which prepares data for projection by processing it from several sources. The second component is a projector that creates and controls images. The projection surface is referred to as a combiner (usually the windscreen) and is the third part of a HUD system.
A number of mirrors and lenses inside the PGU refract, reflect, focus, and magnify the images for display. Since the unit is mounted on the dashboard, the images are projected on the windscreen in a small space. The projected image is raised to the proper eye level using an optical channel between two levels of treated laminated glass. This technology is not new and it started as an image showing the car's actual speed which was projected onto the lower portion of the windshield in the driver's field of vision.
Vehicle sales have been adversely impacted by plant closures around the world. Also, the cancellation and delay of international trade events have had a significant negative impact on cash flow in the automobile head-up display (HUD) sector. The automobile industry is anticipated to have a decline as a result of OEMs' lack of interest in investing in new technologies over the next one or two years. Production has been modified by manufacturers to avoid bottlenecks and plan output in accordance with OEM and Tier I manufacturer demand.
The primary concern for consumers of vehicles is the safety of both passengers and vehicles. The goal of regulatory bodies worldwide is to increase automobile safety. According to the Global Status Report on Road Safety, there are more than a million traffic fatalities worldwide each year. According to studies, traffic-related fatalities would become the sixth greatest cause of death worldwide in the coming years. Over 1,000 individuals are wounded in crashes that are reported to include a distracted drivers every day in the US, according to the National Center for Statistics and Analysis (NCSA).
The automotive business is evolving because of technological breakthroughs. In certain economy cars, features like surround-view cameras and driver assistance systems that were previously only available in luxury cars are standard. With head-up displays, the same phenomenon is gradually taking place (HUD). The 10-inch HUD in the 2018 Toyota Camry, for instance, is one of the biggest and greatest HUDs ever installed in a vehicle. Another well-known manufacturer with HUDs available in some of their vehicles is Mazda.
The windshield-projected HUD takes up a lot of room in an automobile's cockpit. By superimposing virtual information for the driver over the external view of the traffic conditions in front of the car, advanced HUDs like augmented reality head-up displays (AR HUD) contribute to making driving more comfortable and safer. The information that is reflected seems to be a component of the actual driving situation. However, augmented reality HUDs use a substantial amount of dashboard area.
Based on technology, the Automotive HUD Market is bifurcated into Conventional HUD and Augmented Reality HUD. The conventional HUD segment witnessed the highest revenue share in the automotive HUD market in 2021. This growth is linked to the need to maintain passenger and driver safety as the top priority with affordable solutions. Initially, flight position, real-time position, acceleration, and flight path were displayed on conventional HUDs in military and aviation applications to aid pilots in making quick decisions.
On the basis of HUD type, the Automotive HUD Market is divided into Combiner HUD and Windshield HUD. The combiner HUD segment procured a substantial revenue share in the automotive HUD market in 2021. Combiner HUD displays information in the driver's line of sight using a glass surface that is only partially reflecting. In order to enable Augmented Reality, the Combiner glass is a partially transparent display that combines digital images with the actual world.
Based on dimension type, the Automotive HUD Market is segmented into 2-D HUD and 3-D HUD. The 2-D HUD segment witnessed the maximum revenue share in the automotive HUD market in 2021. Information is presented in 2D fixed orientation at a fixed distance using traditional head-up displays. Typical 2D HUD projections show information without taking into account the surrounding surroundings. When the driver is simply looking at a little amount of data, this is acceptable.
On the basis of passenger class, the Automotive HUD Market is fragmented into Economy Cars, Mid-segment Cars, and Luxury Cars. The mid-segment passenger class cars segment witnessed a substantial revenue share in the automotive HUD market in 2021. Mid-segment passenger cars may be fitted with augmented reality head-up displays (HUDs), which let the driver see the road in 3D and avoid traffic and accidents while navigating. Mid-segment class is most preferred by those who want to get the benefits of automation without spending a lot.
Based on vehicle type, the Automotive HUD Market is categorized into Passenger Cars, Light Commercial Vehicles, and Heavy Commercial Vehicles. The light commercial vehicle segment garnered a significant revenue share in the automotive HUD market in 2021. Since people and stuff (goods) are typically transported over short distances by light commercial vehicles, GPS tracking is one of the most crucial jobs for these fleets. The location and distance are the crucial factors that are gathered since they show whether a vehicle is used for personal or commercial purposes.
On the basis of sales channel, the Automotive HUD Market is bifurcated into OEM and Aftermarket. The original equipment manufacturer segment garnered the maximum revenue share in the automotive HUD market in 2021. More and more head-up displays are being used in contemporary premium vehicles. HUDs provided by OEMs depend on their capacity to reduce production costs through economies of scale. This gets reflected in the price of the vehicle.
| Report Attribute | Details |
|---|---|
| Market size value in 2021 | USD 779.6 Million |
| Market size forecast in 2028 | USD 4.6 Billion |
| Base Year | 2021 |
| Historical Period | 2018 to 2020 |
| Forecast Period | 2022 to 2028 |
| Revenue Growth Rate | CAGR of 30.7% from 2022 to 2028 |
| Number of Pages | 319 |
| Number of Tables | 583 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Competitive Landscape, Companies Strategic Developments, Company Profiling |
| Segments covered | Sales Channel, Passenger Class, Technology, HUD Type, Dimension Type, Vehicle Type, Region |
| Country scope | US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria |
| Growth Drivers |
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| Restraints |
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Based on region, the Automotive HUD Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia-Pacific region witnessed the highest revenue share in the automotive HUD market in 2021. Key automotive HUD systems and component manufacturers like Panasonic (Japan), and Nippon Seiki are located in the Asia Pacific region. To develop cutting-edge automotive applications, these businesses continually make research and development investments.
Free Valuable Insights: Global Automotive HUD Market size to reach USD 4.6 Billion by 2028
The major strategies followed by the market participants are Product Launches. Based on the Analysis presented in the Cardinal matrix; Continental AG, Panasonic Corporation, Robert Bosch GmbH and Denso Corporation are the forerunners in the Automotive HUD Market. Companies such as Visteon Corporation, Nippon Seiki Co., Ltd. and Alps Alpine Co., Ltd. are some of the key innovators in Automotive HUD Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Robert Bosch GmbH, Panasonic Corporation, Continental AG, Nippon Seiki Co., Ltd., Visteon Corporation, Denso Corporation, JVCKENWOOD Corporation, Alps Alpine Co., Ltd., Pioneer Corporation, and Yazaki Corporation.
By Sales Channel
By Passenger Class
By Technology
By HUD Type
By Dimension Type
By Vehicle Type
By Geography
The global Automotive HUD Market size is expected to reach $4.6 billion by 2028.
Increasing Safety Concerns For Passengers, Vehicles, And Passersby are driving the market in coming years, however, Necessity Of Increased Cockpit Space For The Installation Of Hud restraints the growth of the market.
Robert Bosch GmbH, Panasonic Corporation, Continental AG, Nippon Seiki Co., Ltd., Visteon Corporation, Denso Corporation, JVCKENWOOD Corporation, Alps Alpine Co., Ltd., Pioneer Corporation, and Yazaki Corporation.
The Luxury segment acquired maximum revenue share in the Global Automotive HUD Market by Passenger Class in 2021 thereby, achieving a market value of $2.7 billion by 2028.
The Passenger Cars segment is leading the Global Automotive HUD Market by Vehicle Type in 2021, thereby, achieving a market value of $2.6 billion by 2028.
The Asia Pacific market dominated the Global Automotive HUD Market by Region in 2021, and would continue to be a dominant market till 2028; thereby, achieving a market value of $48.8 billion by 2028.
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