“Global Baby Swing Market to reach a market value of 12.7 Billion by 2031 growing at a CAGR of 12.9%”
The Global Baby Swing Market size is expected to reach $12.7 billion by 2031, rising at a market growth of 12.9% CAGR during the forecast period. In the year 2023, the market attained a volume of 73,986.9 thousand units, experiencing a growth of 13.4% (2020-2023).
North American parents often prioritize safety certifications, durability, and ease of use when selecting baby products, including swings. The strong presence of various well-known brands and manufacturers in this region further supports market growth, as these companies continuously innovate to meet the evolving needs of parents. Hence, in 2023, the North America region generated more than 1/4th revenue share in the market. In terms of volume, by the year 2031, 41,310.1 thousand units of baby swing are expected to be utilized by this region. The region’s established consumer base, characterized by a strong emphasis on child safety and product quality, significantly drives demand for baby swings.
Many modern baby swings come equipped with features such as lights, sounds, and toys that engage infants’ senses. These elements provide cognitive stimulation, helping to enhance visual and auditory skills. Parents who understand the role of sensory experiences in brain development are more likely to choose baby swings that offer these stimulating features, thereby increasing market demand. Additionally, as more couples choose to have children, family dynamics are evolving. Modern parenting often emphasizes convenience and the well-being of both parents and infants. Baby swings offer parents a practical solution to soothe their babies while allowing them to multitask. Features such as adjustable speeds, built-in music, and portable designs enhance the appeal of baby swings, attracting parents who seek modern solutions for their childcare needs. This innovation has fuelled market competition and led to a broader range of choices for parents. Thus, growing awareness of infant development benefits and rising demand for baby care products due to increasing birth rates propels the market's growth.
However, developing innovative features and improving existing technologies requires substantial investment in research and development, which is often reflected in the final retail price of the product. Creating prototypes, conducting tests, and refining designs to ensure reliability and safety is time-consuming and expensive. Producing sophisticated baby swings involves advanced manufacturing techniques and machinery, which are more expensive than traditional methods. Ensuring high-quality control standards throughout the manufacturing process adds to production costs. Thus, the high costs of advanced baby swings hamper the market's growth.
Based on type, the market is divided into electric baby swing and manual baby swing. In 2023, the manual baby swing segment garnered 57% revenue share in the market. In terms of volume, 117,589.0 thousand units of manual baby swing are expected to be utilized by the year 2031. Manual swings are typically favoured by parents who prioritize simplicity, portability, and cost-effectiveness. One of the significant advantages of manual baby swings is their affordability; they are generally more budget-friendly than their electric counterparts, making them accessible to a broader range of consumers.
On the basis of application, the market is segmented into household, nursery, hospitals, and others. In 2023, the nursery segment attained 18% revenue share in the market. In terms of volume, by the year 2031, 28,516.0 thousand units of baby swing are expected to be utilized in nursery. Whether part of daycare facilities or home environments, Nurseries require swings that provide infant comfort and meet specific safety and regulatory standards. Swings used in nursery settings are often designed to accommodate multiple infants, featuring durable construction and easy-to-clean materials.
By distribution channel, the market is divided into offline and online. In 2023, the offline segment registered 54% revenue share in the baby swing market. In terms of volume, 78,205.7 thousand units of baby swing are expected to be sold through offline channel by the year 2031. This segment includes traditional retail outlets such as baby specialty stores, department stores, and mass merchandisers. The preference for offline shopping in the baby swing market can be attributed to several factors. Many parents value the opportunity to physically inspect and test products before purchasing, particularly when it comes to items meant for their infants.
Free Valuable Insights: Global Baby Swing Market size to reach USD 12.7 Billion by 2031
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific region witnessed 37% revenue share in the market in 2023. In terms of volume, by the year 2031, 73,325.9 thousand units of baby swings are expected to be utilized by this region. This growth can be attributed to several factors, including a rapidly growing population, increasing urbanization, and rising disposable incomes in countries such as China, India, and Japan. The demand for baby products, including swings, is escalating as more families recognize the importance of providing comfort and safety for their infants.
| Report Attribute | Details |
|---|---|
| Market size value in 2023 | USD 5.2 Billion |
| Market size forecast in 2031 | USD 12.7 Billion |
| Base Year | 2023 |
| Historical Period | 2020 to 2022 |
| Forecast Period | 2024 to 2031 |
| Revenue Growth Rate | CAGR of 12.9% from 2024 to 2031 |
| Quantitative Data | Volume in Thousand Units, Revenue in USD Billion, and CAGR from 2020 to 2031 |
| Number of Pages | 289 |
| Number of Tables | 670 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Type, Distribution Channel, Application, Region |
| Country scope |
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| Companies Included | Mattel, Inc., JAKKS Pacific, Inc., Baby Trend, Inc., Newell Brands, Inc., Artsana Group (Chicco), Cosatto Limited, BabyBjörn AB (Lillemor Design Ab), Summer Infant, Inc., Baby Bunting, Delta Children's Products Corp. |
By Type (Volume, Thousand Units, USD Billion, 2020-2031)
By Application (Volume, Thousand Units, USD Billion, 2020-2031)
By Distribution Channel (Volume, Thousand Units, USD Billion, 2020-2031)
By Geography (Volume, Thousand Units, USD Billion, 2020-2031)
The Market size is projected to reach USD 12.7 billion by 2031.
Growing Awareness of Infant Development Benefits are driving the Market in coming years, however, High Costs of Advanced Baby Swings restraints the growth of the Market.
Mattel, Inc., JAKKS Pacific, Inc., Baby Trend, Inc., Newell Brands, Inc., Artsana Group (Chicco), Cosatto Limited, BabyBjörn AB (Lillemor Design Ab), Summer Infant, Inc., Baby Bunting, Delta Children's Products Corp.
In the year 2023, the market attained a volume of 73,986.9 thousand units, experiencing a growth of 13.4% (2020-2023).
The Household segment is leading the Market by Application in 2023; thereby, achieving a market value of $6.6 billion by 2031.
The Asia Pacific region dominated the Market by Region in 2023; thereby, achieving a market value of $4.8 billion by 2031.
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