“Global Body Mist Market to reach a market value of USD 10.7 Billion by 2031 growing at a CAGR of 5%”
The Global Body Mist Market size is expected to reach $10.7 billion by 2031, rising at a market growth of 5.0% CAGR during the forecast period. In the year 2023, the market attained a volume of 338,545.2 Thousand Units (250ML) experiencing a growth of 21.1% (2020-2023).
Europe has a well-established personal care and beauty market, with a strong presence of various personal care products, including these mists. This mature market provides a solid foundation for the growth of mist products. European consumers can access various mist products, including scents, formulations, and brands. Consequently, the region would acquire nearly 31% of the total market share by 2031. Also, the UK market would consume 5,133.80 thousand units of premium mists by 2031.
Many consumers increasingly favor lighter, more subtle fragrances over stronger, more intense perfumes. In addition, these mists provide a feeling of freshness and comfort without being overwhelming. They are often used for a quick burst of fragrance, making them ideal for daily use and enhancing personal hygiene routines. Therefore, a rising preference for light and refreshing fragrances drives the market's growth.
Additionally, E-commerce platforms and DTC channels make it easier for consumers to purchase these mists from the comfort of their homes. DTC sales channels enable brands to engage directly with their customers, gathering valuable feedback and insights. Therefore, growth in e-commerce and direct-to-consumer sales is propelling the growth of the market.
However, some consumers are allergic or sensitive to fragrances and ingredients commonly found in these mists. When exposed to these products, these consumers may experience adverse reactions such as skin irritation, rashes, headaches, or respiratory issues. In addition, even among consumers who do not have allergies, there may be a fear of potential reactions due to widespread awareness about fragrance allergies and sensitivities. Thus, allergies and sensitivities to fragrances are hampering the market's growth.
Based on distribution channel, the market is divided into hypermarkets & supermarkets, specialty stores, online retail, and others. In 2023, the specialty stores segment procured 27% remarkable revenue share in the market. Also, the segment registered a volume of 85,398.0 thousand units in 2023. Specialty stores often cater to specific consumer segments interested in personal care, beauty, or fragrance products. This focused approach attracts customers who are particularly interested in high-quality mists.
On the basis of gender, the market is classified into male, female, and unisex. In 2023, the male segment attained 30% revenue share in the market. Also, the segment registered a volume of 101,495.9 thousand units in 2023. Men’s grooming and personal care routines have become more sophisticated and comprehensive. As men become more aware of their appearance and hygiene, they incorporate more products into their routines, including these mists.
By price point, the market is divided into premium, medium, and economy. The economy segment procured 28% revenue share in the market in 2023. Consumers looking for cost-effective personal care products often prefer economic mists. They seek good quality at an affordable price, and economic pricing provides that balance. Lower-priced mists are purchased more frequently than premium products.
Based on fragrance type, the market is divided into fresh, warm, woody, fruity, floral, and others. The fresh segment attained 22% revenue share in the market in 2023. Fresh fragrances like citrus, mint, and aquatic notes provide an invigorating and refreshing sensory experience. These scents are often associated with cleanliness and vitality, making them appealing for daily use and boosting a person's freshness throughout the day.
Free Valuable Insights: Global Body Mist Market size to reach USD 10.7 Billion by 2031
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region witnessed 35% revenue share in the market in 2023. North America, particularly the United States and Canada, has a high level of disposable income. Consumers in this region are more willing to spend on personal care and beauty products, including these mists.
| Report Attribute | Details |
|---|---|
| Market size value in 2023 | USD 7.3 Billion |
| Market size forecast in 2031 | USD 10.7 Billion |
| Base Year | 2023 |
| Historical Period | 2020 to 2022 |
| Forecast Period | 2024 to 2031 |
| Revenue Growth Rate | CAGR of 5.0% from 2024 to 2031 |
| Quantitative Data | Volume in Thousand Units (250Ml), Revenue in USD Billion, and CAGR from 2024 to 2031 |
| Number of Pages | 451 |
| Number of Tables | 950 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Distribution Channel, Price Point, Gender, Fragrance Type, Region |
| Country scope |
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| Companies Included | Good Chemistry, Frenshe LLC, Burberry Group plc, Mary Kay Inc., Duradry, L'Oreal S.A., Unilever PLC, Coty, Inc., L'OCCITANE Group and Amway Corporation |
By Distribution Channel (Volume, Thousand Units (250ML), USD Billion, 2020-2031)
By Gender (Volume, Thousand Units (250ML), USD Billion, 2020-2031)
By Price Point (Volume, Thousand Units (250ML), USD Billion, 2020-2031)
By Fragrance Type (Volume, Thousand Units (250ML), USD Billion, 2020-2031)
By Geography (Volume, Thousand Units (250ML), USD Billion, 2020-2031)
This Market size is expected to reach $10.7 billion by 2031.
Rising preference for light and refreshing fragrances are driving the Market in coming years, however, Allergies and sensitivities to fragrances restraints the growth of the Market.
Good Chemistry, Frenshe LLC, Burberry Group plc, Mary Kay Inc., Duradry, L'Oreal S.A., Unilever PLC, Coty, Inc., L'OCCITANE Group and Amway Corporation
In the year 2023, the market attained a volume of 338,545.2 Thousand Units (250ML) experiencing a growth of 21.1% (2020-2023).
The Medium segment led the Market by Price Point in 2023; thereby, achieving a market value of $4.5 billion by 2031.
The North America region dominated the Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $3.6 billion by 2031.
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