Global Car Rental Market Size, Share & Industry Trends Analysis Report By Application, By Vehicle Type, By Regional Outlook, Strategy, Challenges and Forecast, 2021 - 2027

Analysis of Market Size & Trends

The Global Car Rental Market size is expected to reach $125.6 billion by 2027, rising at a market growth of 4.1% CAGR during the forecast period.

Car rental or car hire firms are businesses that lend out automobiles for a specific time period for a set price. This service is frequently arranged with multiple local offices, which are typically located around airports or big city areas and are supplemented with a website that allows online bookings. With increased pollution and population, the automobile rental sector has seen a significant shift in recent years, thereby becoming the prominent industry in fleet transportation.

A huge increase in the number of individuals travelling for business and pleasure throughout the world is driving demand for car rental services. Rising internet penetration in both emerging and established nations has further helped market players in capturing a wider client base through the use of dedicated mobile applications for customer convenience.

COVID-19 Impact Analysis

The COVID-19 pandemic has destroyed economies throughout the world, and the impact is being felt by enterprises across industries, with transportation services bearing the brunt of the damage. In many instances, the challenges resulting from the lockdown are enormous and intractable. In addition, rising fuel and diesel prices in emerging nations are expected to hamper market expansion throughout the forecasting period.

The global financial crisis has only encouraged the use of car rental services. However, in the post-pandemic era, where safety and hygiene are paramount, measures for cleaning the car are strictly adhered to.

Market Growth Factors:

On-demand transportation services are becoming more popular

Taxis, passenger vehicles, and charter cars with flexibility and other features like real-time feedback, vehicle monitoring, and rating to end consumers are examples of on-demand services. Numerous smartphone applications make it easier to find available cars and compare rates with the respective car rental businesses.

Low rate of car ownership among millennials

Due to the high expense of employee car maintenance, millennials have a lower rate of car ownership. In addition, the benefits of millennials are oriented toward car rental due to benefits such as cost savings and fuel economy. In industrialized nations, the rise in demand for ride-hailing services and amenities such as car rental, car sharing, and station-based mobility has reduced private car ownership by a significant percentage.

Marketing Restraining Factor:

Ever-increasing Crude oil prices and Security & Privacy issues

The automobile and transportation industries have a direct influence on crude oil price fluctuations. High gasoline and diesel costs in numerous developing nations function as a major impediment to renting a car since rental pricing cannot be modified regularly based on crude oil prices, causing rental firms' revenues to fluctuate. For example, the per-barrel price of crude oil in 2000 was USD 17, but it has now risen to USD 45 owing to rising worldwide demand. Furthermore, government taxes raise gasoline and diesel costs, having a significant impact on the worldwide sector.

Application Outlook

Based on Application, the market is segmented into Airport Transport, Outstation, Local usage and others. The Outstation segment procured a significant revenue share of the overall can rental market in 2020. This is due to the increasing preference among the people to hire can rental services while going outstation.

Vehicle Type Outlook

Based on Vehicle Type, the market is segmented into Economy cars, Executive cars, Luxury cars, SUVs and MUVs. The executive cars segment acquired a significant revenue share in the Car Rental Market in 2020. One of the primary causes driving the segment's growth is the growing number of business visitors across the world, particularly in emerging nations.

Car Rental Market Report Coverage

Report Attribute	Details
Market size value in 2020	USD 97.3 Billion
Market size forecast in 2027	USD 125.6 Billion
Base Year	2020
Historical Period	2017 to 2019
Forecast Period	2021 to 2027
Revenue Growth Rate	CAGR of 4.1% from 2021 to 2027
Number of Pages	172
Number of Tables	293
Report coverage	Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Competitive Landscape, Companies Strategic Developments, Company Profiling
Segments covered	Application, Vehicle Type, Region
Country scope	US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria
Growth Drivers	On-demand transportation services are becoming more popular Low rate of car ownership among millennials
Restraints	Ever-increasing Crude oil prices and Security & Privacy issues

Regional Outlook

Based on Regions, the market is segmented into North America, Europe, Asia Pacific, and Latin America, Middle East & Africa. The APAC exhibited the promising revenue share of the overall car rental market in 2020. Increased disposable incomes of consumers and continuously developing economies, as well as rising corporate travel spending, are likely to have a positive influence on regional market growth.

Free Valuable Insights: Global Car Rental Market size to reach USD 125.6 Billion by 2027

KBV Cardinal Matrix - Car Rental Market Competition Analysis

The major strategies followed by the market participants are Partnerships. Based on the Analysis presented in the Cardinal matrix; AVR Qatar, Inc. is the forerunners in the Car Rental Market. Companies such as Enterprise Holdings, Inc. (The Crawford Group, Inc.), Avis Budget Group, Inc., SIXT SE are some of the key innovators in the Market.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Avis Budget Group, Inc., Europcar Mobility Group, Enterprise Holdings, Inc., Hertz Global Holdings, Inc., Localiza, SIXT SE, Eco Rent a Car, ANI Technologies Pvt. Ltd. (Ola Cabs), and AVR Qatar, Inc.

Recent Strategies Deployed in Car Rental Market

» Partnerships, Collaborations and Agreements:

• Dec-2021: Sixt came into a franchise partnership with Australia's National Roads & Motorists Association, one of the largest car rental companies on the continent. This partnership added 160 branches to Sixt's international network comprising a rental fleet of 16,000 vehicles.
• Dec-2021: Europcar signed a franchise agreement with AUS Fleet Solutions, a local car rental provider to expand its foothold in Western Australia. The partnership would see the Europcar fleet in Australia grow by roughly 3,000 vehicles, including utes, lorries, buses, and 4WDs, as well as the establishment of 14 additional Europcar branded stations across the state.
• Sep-2021: Sixt signed a collaboration agreement with Mobileye, an Intel subsidiary to start delivering autonomous ride-hailing services in Munich, Germany in 2022. Through combining the services of cooperation partners such as Mobileye, the one Mobility platform offers SIXT customers globally access to over 200,000 vehicles, 1.5 million drivers, 1,500 cooperation partners, and soon even robotaxi services.
• Sep-2021: Enterprise Holdings announced its collaboration with Microsoft for bringing connected car technology to former company's car rental, commercial trucks, and exotic vehicle rental fleets in the US and soon the UK and Canada. Through this collaboration, Enterprise Holding would advance the streamlined rental experience of the future.
• Jun-2021: Sixt announced its partnership with Smart Rent a Car for Azerbaijan. Following this partnership, the customers would be benefitted from convenient and comprehensive high-quality mobility services in Azerbaijan and the Baku region in particular.
• Apr-2021: Eco Europcar teamed up with GoAir. Jointly, the companies focus on providing a comfortable travel experience to GoAir travelers.
• Jan-2021: Localiza announced an enterprise agreement with CalAmp, a technology solutions pioneer. The agreement focuses on reimagining the car rental experience for both fleet operators and consumers in Brazil. Together, the companies are working for adding more value-added telematics technologies for all types of fleet management applications across the world.

» Acquisitions and Mergers:

• Oct-2021: Enterprise Holdings' Ireland subsidiary announced an agreement to acquire Walker Vehicle Rentals, a commercial vehicle rental company. Enterprise has its presence in the commercial vehicle rental market in Ireland and the acquisition helped the business to enhance the choice and value of vehicles and services it delivers to organizations.
• Sep-2020: Enterprise Holdings' Canadian subsidiary announced the acquisition of Discount Car and Truck Rentals, a Canadian car and truck rental company serving customers across Canada. The acquisition expanded the company's ability to fulfill the unique mobility requirements of Canadian customers and provide more efficient service.

» Product Launches and Product Expansions:

• Jul-2021: Localiza introduced Zarp Localiza, a new business platform. This platform is aimed at app drivers who rent vehicles for work and brings together the services comprising an app that centralizes all services related to car rental.

Scope of the Study

Market Segments Covered in the Report:

By Application

• Airport Transport
• Outstation
• Local usage
• Others

By Vehicle Type

• Economy cars
• Executive cars
• Luxury cars
• SUVs
• MUVs

By Geography

• North America
  • US
  • Canada
  • Mexico
  • Rest of North America
• Europe
  • Germany
  • UK
  • France
  • Russia
  • Spain
  • Italy
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Singapore
  • Malaysia
  • Rest of Asia Pacific
• LAMEA
  • Brazil
  • Argentina
  • UAE
  • Saudi Arabia
  • South Africa
  • Nigeria
  • Rest of LAMEA

Key Market Players

List of Companies Profiled in the Report:

• Avis Budget Group, Inc.
• Europcar Mobility Group
• Enterprise Holdings, Inc.
• Hertz Global Holdings, Inc.
• Localiza
• SIXT SE
• Eco Rent a Car
• ANI Technologies Pvt. Ltd. (Ola Cabs)
• AVR Qatar, Inc.