Customer Data Platform Market

Global Customer Data Platform Market By Component (Platform (Without Services) and Services), By Application (Personalized Recommendations, Predictive Analytics, Marketing Data Segmentation, Customer Retention & Engagement, Security Management and Others), By Deployment Type (On-premise and Cloud), By Enterprise Size (Large Enterprises and Small & Medium Enterprises), By End User (BFSI, Retail & eCommerce, Media & Entertainment, Healthcare, Travel & Hospitality, Telecom & IT and Others), By Regional Outlook, Industry Analysis Report and Forecast, 2021 - 2027

Report Id: KBV-6617 Publication Date: October-2021 Number of Pages: 364
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Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 Global Customer Data Platform Market, by Component
1.4.2 Global Customer Data Platform Market, by Application
1.4.3 Global Customer Data Platform Market, by Deployment Type
1.4.4 Global Customer Data Platform Market, by Enterprise Size
1.4.5 Global Customer Data Platform Market, by End User
1.4.6 Global Customer Data Platform Market, by Geography
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.1.1 COVID-19 impact
2.1.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global
3.1 KBV Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2017-2021)
3.3.2 Key Strategic Move: (Product Launches and Product Expansions : 2019, Jun – 2021, Aug) Leading Players

Chapter 4. Global Customer Data Platform Market by Component
4.1 Global Customer Data Platform (Without Services) Market by Region
4.2 Global Customer Data Platform Services Market by Region

Chapter 5. Global Customer Data Platform Market by Application
5.1 Global Customer Data Platform Personalized Recommendations Market by Region
5.2 Global Customer Data Platform Predictive Analytics Market by Region
5.3 Global Customer Data Platform Marketing Data Segmentation Market by Region
5.4 Global Customer Data Platform Customer Retention & Engagement Market by Region
5.5 Global Customer Data Platform Security Management Market by Region
5.6 Global Other Application Customer Data Platform Market by Region

Chapter 6. Global Customer Data Platform Market by Deployment Type
6.1 Global On-premise Customer Data Platform Market by Region
6.2 Global Cloud Customer Data Platform Market by Region

Chapter 7. Global Customer Data Platform Market by Enterprise Size
7.1 Global Large Enterprises Customer Data Platform Market by Region
7.2 Global Small & Medium Enterprises Customer Data Platform Market by Region

Chapter 8. Global Customer Data Platform Market by End User
8.1 Global BFSI Customer Data Platform Market by Region
8.2 Global Retail & eCommerce Customer Data Platform Market by Region
8.3 Global Media & Entertainment Customer Data Platform Market by Region
8.4 Global Healthcare Customer Data Platform Market by Region
8.5 Global Travel & Hospitality Customer Data Platform Market by Region
8.6 Global Telecom & IT Customer Data Platform Market by Region
8.7 Global Others Customer Data Platform Market by Region

Chapter 9. Global Customer Data Platform Market by Region
9.1 North America Customer Data Platform Market
9.1.1 North America Customer Data Platform Market by Component
9.1.1.1 North America Customer Data Platform (Without Services) Market by Country
9.1.1.2 North America Customer Data Platform Services Market by Country
9.1.2 North America Customer Data Platform Market by Application
9.1.2.1 North America Customer Data Platform Personalized Recommendations Market by Country
9.1.2.2 North America Customer Data Platform Predictive Analytics Market by Country
9.1.2.3 North America Customer Data Platform Marketing Data Segmentation Market by Country
9.1.2.4 North America Customer Data Platform Customer Retention & Engagement Market by Country
9.1.2.5 North America Customer Data Platform Security Management Market by Country
9.1.2.6 North America Other Application Customer Data Platform Market by Country
9.1.3 North America Customer Data Platform Market by Deployment Type
9.1.3.1 North America On-premise Customer Data Platform Market by Country
9.1.3.2 North America Cloud Customer Data Platform Market by Country
9.1.4 North America Customer Data Platform Market by Enterprise Size
9.1.4.1 North America Large Enterprises Customer Data Platform Market by Country
9.1.4.2 North America Small & Medium Enterprises Customer Data Platform Market by Country
9.1.5 North America Customer Data Platform Market by End User
9.1.5.1 North America BFSI Customer Data Platform Market by Country
9.1.5.2 North America Retail & eCommerce Customer Data Platform Market by Country
9.1.5.3 North America Media & Entertainment Customer Data Platform Market by Country
9.1.5.4 North America Healthcare Customer Data Platform Market by Country
9.1.5.5 North America Travel & Hospitality Customer Data Platform Market by Country
9.1.5.6 North America Telecom & IT Customer Data Platform Market by Country
9.1.5.7 North America Others Customer Data Platform Market by Country
9.1.6 North America Customer Data Platform Market by Country
9.1.6.1 US Customer Data Platform Market
9.1.6.1.1 US Customer Data Platform Market by Component
9.1.6.1.2 US Customer Data Platform Market by Application
9.1.6.1.3 US Customer Data Platform Market by Deployment Type
9.1.6.1.4 US Customer Data Platform Market by Enterprise Size
9.1.6.1.5 US Customer Data Platform Market by End User
9.1.6.2 Canada Customer Data Platform Market
9.1.6.2.1 Canada Customer Data Platform Market by Component
9.1.6.2.2 Canada Customer Data Platform Market by Application
9.1.6.2.3 Canada Customer Data Platform Market by Deployment Type
9.1.6.2.4 Canada Customer Data Platform Market by Enterprise Size
9.1.6.2.5 Canada Customer Data Platform Market by End User
9.1.6.3 Mexico Customer Data Platform Market
9.1.6.3.1 Mexico Customer Data Platform Market by Component
9.1.6.3.2 Mexico Customer Data Platform Market by Application
9.1.6.3.3 Mexico Customer Data Platform Market by Deployment Type
9.1.6.3.4 Mexico Customer Data Platform Market by Enterprise Size
9.1.6.3.5 Mexico Customer Data Platform Market by End User
9.1.6.4 Rest of North America Customer Data Platform Market
9.1.6.4.1 Rest of North America Customer Data Platform Market by Component
9.1.6.4.2 Rest of North America Customer Data Platform Market by Application
9.1.6.4.3 Rest of North America Customer Data Platform Market by Deployment Type
9.1.6.4.4 Rest of North America Customer Data Platform Market by Enterprise Size
9.1.6.4.5 Rest of North America Customer Data Platform Market by End User
9.2 Europe Customer Data Platform Market
9.2.1 Europe Customer Data Platform Market by Component
9.2.1.1 Europe Customer Data Platform (Without Services) Market by Country
9.2.1.2 Europe Customer Data Platform Services Market by Country
9.2.2 Europe Customer Data Platform Market by Application
9.2.2.1 Europe Customer Data Platform Personalized Recommendations Market by Country
9.2.2.2 Europe Customer Data Platform Predictive Analytics Market by Country
9.2.2.3 Europe Customer Data Platform Marketing Data Segmentation Market by Country
9.2.2.4 Europe Customer Data Platform Customer Retention & Engagement Market by Country
9.2.2.5 Europe Customer Data Platform Security Management Market by Country
9.2.2.6 Europe Other Application Customer Data Platform Market by Country
9.2.3 Europe Customer Data Platform Market by Deployment Type
9.2.3.1 Europe On-premise Customer Data Platform Market by Country
9.2.3.2 Europe Cloud Customer Data Platform Market by Country
9.2.4 Europe Customer Data Platform Market by Enterprise Size
9.2.4.1 Europe Large Enterprises Customer Data Platform Market by Country
9.2.4.2 Europe Small & Medium Enterprises Customer Data Platform Market by Country
9.2.5 Europe Customer Data Platform Market by End User
9.2.5.1 Europe BFSI Customer Data Platform Market by Country
9.2.5.2 Europe Retail & eCommerce Customer Data Platform Market by Country
9.2.5.3 Europe Media & Entertainment Customer Data Platform Market by Country
9.2.5.4 Europe Healthcare Customer Data Platform Market by Country
9.2.5.5 Europe Travel & Hospitality Customer Data Platform Market by Country
9.2.5.6 Europe Telecom & IT Customer Data Platform Market by Country
9.2.5.7 Europe Others Customer Data Platform Market by Country
9.2.6 Europe Customer Data Platform Market by Country
9.2.6.1 Germany Customer Data Platform Market
9.2.6.1.1 Germany Customer Data Platform Market by Component
9.2.6.1.2 Germany Customer Data Platform Market by Application
9.2.6.1.3 Germany Customer Data Platform Market by Deployment Type
9.2.6.1.4 Germany Customer Data Platform Market by Enterprise Size
9.2.6.1.5 Germany Customer Data Platform Market by End User
9.2.6.2 UK Customer Data Platform Market
9.2.6.2.1 UK Customer Data Platform Market by Component
9.2.6.2.2 UK Customer Data Platform Market by Application
9.2.6.2.3 UK Customer Data Platform Market by Deployment Type
9.2.6.2.4 UK Customer Data Platform Market by Enterprise Size
9.2.6.2.5 UK Customer Data Platform Market by End User
9.2.6.3 France Customer Data Platform Market
9.2.6.3.1 France Customer Data Platform Market by Component
9.2.6.3.2 France Customer Data Platform Market by Application
9.2.6.3.3 France Customer Data Platform Market by Deployment Type
9.2.6.3.4 France Customer Data Platform Market by Enterprise Size
9.2.6.3.5 France Customer Data Platform Market by End User
9.2.6.4 Russia Customer Data Platform Market
9.2.6.4.1 Russia Customer Data Platform Market by Component
9.2.6.4.2 Russia Customer Data Platform Market by Application
9.2.6.4.3 Russia Customer Data Platform Market by Deployment Type
9.2.6.4.4 Russia Customer Data Platform Market by Enterprise Size
9.2.6.4.5 Russia Customer Data Platform Market by End User
9.2.6.5 Spain Customer Data Platform Market
9.2.6.5.1 Spain Customer Data Platform Market by Component
9.2.6.5.2 Spain Customer Data Platform Market by Application
9.2.6.5.3 Spain Customer Data Platform Market by Deployment Type
9.2.6.5.4 Spain Customer Data Platform Market by Enterprise Size
9.2.6.5.5 Spain Customer Data Platform Market by End User
9.2.6.6 Italy Customer Data Platform Market
9.2.6.6.1 Italy Customer Data Platform Market by Component
9.2.6.6.2 Italy Customer Data Platform Market by Application
9.2.6.6.3 Italy Customer Data Platform Market by Deployment Type
9.2.6.6.4 Italy Customer Data Platform Market by Enterprise Size
9.2.6.6.5 Italy Customer Data Platform Market by End User
9.2.6.7 Rest of Europe Customer Data Platform Market
9.2.6.7.1 Rest of Europe Customer Data Platform Market by Component
9.2.6.7.2 Rest of Europe Customer Data Platform Market by Application
9.2.6.7.3 Rest of Europe Customer Data Platform Market by Deployment Type
9.2.6.7.4 Rest of Europe Customer Data Platform Market by Enterprise Size
9.2.6.7.5 Rest of Europe Customer Data Platform Market by End User
9.3 Asia Pacific Customer Data Platform Market
9.3.1 Asia Pacific Customer Data Platform Market by Component
9.3.1.1 Asia Pacific Customer Data Platform (Without Services) Market by Country
9.3.1.2 Asia Pacific Customer Data Platform Services Market by Country
9.3.2 Asia Pacific Customer Data Platform Market by Application
9.3.2.1 Asia Pacific Customer Data Platform Personalized Recommendations Market by Country
9.3.2.2 Asia Pacific Customer Data Platform Predictive Analytics Market by Country
9.3.2.3 Asia Pacific Customer Data Platform Marketing Data Segmentation Market by Country
9.3.2.4 Asia Pacific Customer Data Platform Customer Retention & Engagement Market by Country
9.3.2.5 Asia Pacific Customer Data Platform Security Management Market by Country
9.3.2.6 Asia Pacific Other Application Customer Data Platform Market by Country
9.3.3 Asia Pacific Customer Data Platform Market by Deployment Type
9.3.3.1 Asia Pacific On-premise Customer Data Platform Market by Country
9.3.3.2 Asia Pacific Cloud Customer Data Platform Market by Country
9.3.4 Asia Pacific Customer Data Platform Market by Enterprise Size
9.3.4.1 Asia Pacific Large Enterprises Customer Data Platform Market by Country
9.3.4.2 Asia Pacific Small & Medium Enterprises Customer Data Platform Market by Country
9.3.5 Asia Pacific Customer Data Platform Market by End User
9.3.5.1 Asia Pacific BFSI Customer Data Platform Market by Country
9.3.5.2 Asia Pacific Retail & eCommerce Customer Data Platform Market by Country
9.3.5.3 Asia Pacific Media & Entertainment Customer Data Platform Market by Country
9.3.5.4 Asia Pacific Healthcare Customer Data Platform Market by Country
9.3.5.5 Asia Pacific Travel & Hospitality Customer Data Platform Market by Country
9.3.5.6 Asia Pacific Telecom & IT Customer Data Platform Market by Country
9.3.5.7 Asia Pacific Others Customer Data Platform Market by Country
9.3.6 Asia Pacific Customer Data Platform Market by Country
9.3.6.1 China Customer Data Platform Market
9.3.6.1.1 China Customer Data Platform Market by Component
9.3.6.1.2 China Customer Data Platform Market by Application
9.3.6.1.3 China Customer Data Platform Market by Deployment Type
9.3.6.1.4 China Customer Data Platform Market by Enterprise Size
9.3.6.1.5 China Customer Data Platform Market by End User
9.3.6.2 Japan Customer Data Platform Market
9.3.6.2.1 Japan Customer Data Platform Market by Component
9.3.6.2.2 Japan Customer Data Platform Market by Application
9.3.6.2.3 Japan Customer Data Platform Market by Deployment Type
9.3.6.2.4 Japan Customer Data Platform Market by Enterprise Size
9.3.6.2.5 Japan Customer Data Platform Market by End User
9.3.6.3 India Customer Data Platform Market
9.3.6.3.1 India Customer Data Platform Market by Component
9.3.6.3.2 India Customer Data Platform Market by Application
9.3.6.3.3 India Customer Data Platform Market by Deployment Type
9.3.6.3.4 India Customer Data Platform Market by Enterprise Size
9.3.6.3.5 India Customer Data Platform Market by End User
9.3.6.4 South Korea Customer Data Platform Market
9.3.6.4.1 South Korea Customer Data Platform Market by Component
9.3.6.4.2 South Korea Customer Data Platform Market by Application
9.3.6.4.3 South Korea Customer Data Platform Market by Deployment Type
9.3.6.4.4 South Korea Customer Data Platform Market by Enterprise Size
9.3.6.4.5 South Korea Customer Data Platform Market by End User
9.3.6.5 Singapore Customer Data Platform Market
9.3.6.5.1 Singapore Customer Data Platform Market by Component
9.3.6.5.2 Singapore Customer Data Platform Market by Application
9.3.6.5.3 Singapore Customer Data Platform Market by Deployment Type
9.3.6.5.4 Singapore Customer Data Platform Market by Enterprise Size
9.3.6.5.5 Singapore Customer Data Platform Market by End User
9.3.6.6 Malaysia Customer Data Platform Market
9.3.6.6.1 Malaysia Customer Data Platform Market by Component
9.3.6.6.2 Malaysia Customer Data Platform Market by Application
9.3.6.6.3 Malaysia Customer Data Platform Market by Deployment Type
9.3.6.6.4 Malaysia Customer Data Platform Market by Enterprise Size
9.3.6.6.5 Malaysia Customer Data Platform Market by End User
9.3.6.7 Rest of Asia Pacific Customer Data Platform Market
9.3.6.7.1 Rest of Asia Pacific Customer Data Platform Market by Component
9.3.6.7.2 Rest of Asia Pacific Customer Data Platform Market by Application
9.3.6.7.3 Rest of Asia Pacific Customer Data Platform Market by Deployment Type
9.3.6.7.4 Rest of Asia Pacific Customer Data Platform Market by Enterprise Size
9.3.6.7.5 Rest of Asia Pacific Customer Data Platform Market by End User
9.4 LAMEA Customer Data Platform Market
9.4.1 LAMEA Customer Data Platform Market by Component
9.4.1.1 LAMEA Customer Data Platform (Without Services) Market by Country
9.4.1.2 LAMEA Customer Data Platform Services Market by Country
9.4.2 LAMEA Customer Data Platform Market by Application
9.4.2.1 LAMEA Customer Data Platform Personalized Recommendations Market by Country
9.4.2.2 LAMEA Customer Data Platform Predictive Analytics Market by Country
9.4.2.3 LAMEA Customer Data Platform Marketing Data Segmentation Market by Country
9.4.2.4 LAMEA Customer Data Platform Customer Retention & Engagement Market by Country
9.4.2.5 LAMEA Customer Data Platform Security Management Market by Country
9.4.2.6 LAMEA Other Application Customer Data Platform Market by Country
9.4.3 LAMEA Customer Data Platform Market by Deployment Type
9.4.3.1 LAMEA On-premise Customer Data Platform Market by Country
9.4.3.2 LAMEA Cloud Customer Data Platform Market by Country
9.4.4 LAMEA Customer Data Platform Market by Enterprise Size
9.4.4.1 LAMEA Large Enterprises Customer Data Platform Market by Country
9.4.4.2 LAMEA Small & Medium Enterprises Customer Data Platform Market by Country
9.4.5 LAMEA Customer Data Platform Market by End User
9.4.5.1 LAMEA BFSI Customer Data Platform Market by Country
9.4.5.2 LAMEA Retail & eCommerce Customer Data Platform Market by Country
9.4.5.3 LAMEA Media & Entertainment Customer Data Platform Market by Country
9.4.5.4 LAMEA Healthcare Customer Data Platform Market by Country
9.4.5.5 LAMEA Travel & Hospitality Customer Data Platform Market by Country
9.4.5.6 LAMEA Telecom & IT Customer Data Platform Market by Country
9.4.5.7 LAMEA Others Customer Data Platform Market by Country
9.4.6 LAMEA Customer Data Platform Market by Country
9.4.6.1 Brazil Customer Data Platform Market
9.4.6.1.1 Brazil Customer Data Platform Market by Component
9.4.6.1.2 Brazil Customer Data Platform Market by Application
9.4.6.1.3 Brazil Customer Data Platform Market by Deployment Type
9.4.6.1.4 Brazil Customer Data Platform Market by Enterprise Size
9.4.6.1.5 Brazil Customer Data Platform Market by End User
9.4.6.2 Argentina Customer Data Platform Market
9.4.6.2.1 Argentina Customer Data Platform Market by Component
9.4.6.2.2 Argentina Customer Data Platform Market by Application
9.4.6.2.3 Argentina Customer Data Platform Market by Deployment Type
9.4.6.2.4 Argentina Customer Data Platform Market by Enterprise Size
9.4.6.2.5 Argentina Customer Data Platform Market by End User
9.4.6.3 UAE Customer Data Platform Market
9.4.6.3.1 UAE Customer Data Platform Market by Component
9.4.6.3.2 UAE Customer Data Platform Market by Application
9.4.6.3.3 UAE Customer Data Platform Market by Deployment Type
9.4.6.3.4 UAE Customer Data Platform Market by Enterprise Size
9.4.6.3.5 UAE Customer Data Platform Market by End User
9.4.6.4 Saudi Arabia Customer Data Platform Market
9.4.6.4.1 Saudi Arabia Customer Data Platform Market by Component
9.4.6.4.2 Saudi Arabia Customer Data Platform Market by Application
9.4.6.4.3 Saudi Arabia Customer Data Platform Market by Deployment Type
9.4.6.4.4 Saudi Arabia Customer Data Platform Market by Enterprise Size
9.4.6.4.5 Saudi Arabia Customer Data Platform Market by End User
9.4.6.5 South Africa Customer Data Platform Market
9.4.6.5.1 South Africa Customer Data Platform Market by Component
9.4.6.5.2 South Africa Customer Data Platform Market by Application
9.4.6.5.3 South Africa Customer Data Platform Market by Deployment Type
9.4.6.5.4 South Africa Customer Data Platform Market by Enterprise Size
9.4.6.5.5 South Africa Customer Data Platform Market by End User
9.4.6.6 Nigeria Customer Data Platform Market
9.4.6.6.1 Nigeria Customer Data Platform Market by Component
9.4.6.6.2 Nigeria Customer Data Platform Market by Application
9.4.6.6.3 Nigeria Customer Data Platform Market by Deployment Type
9.4.6.6.4 Nigeria Customer Data Platform Market by Enterprise Size
9.4.6.6.5 Nigeria Customer Data Platform Market by End User
9.4.6.7 Rest of LAMEA Customer Data Platform Market
9.4.6.7.1 Rest of LAMEA Customer Data Platform Market by Component
9.4.6.7.2 Rest of LAMEA Customer Data Platform Market by Application
9.4.6.7.3 Rest of LAMEA Customer Data Platform Market by Deployment Type
9.4.6.7.4 Rest of LAMEA Customer Data Platform Market by Enterprise Size
9.4.6.7.5 Rest of LAMEA Customer Data Platform Market by End User

Chapter 10. Company Profiles
10.1 SAP SE
10.1.1 Company Overview
10.1.2 Financial Analysis
10.1.3 Segmental and Regional Analysis
10.1.4 Research & Development Expense
10.1.1 Recent strategies and developments:
10.1.1.1 Acquisitions and Mergers:
10.1.1.2 Product Launches and Product Expansions:
10.1.2 SWOT Analysis
10.2 Oracle Corporation
10.2.1 Company Overview
10.2.2 Financial Analysis
10.2.3 Segmental and Regional Analysis
10.2.4 Research & Development Expense
10.2.5 Recent strategies and developments:
10.2.5.1 Partnerships, Collaborations, and Agreements:
10.2.5.2 Product Launches and Product Expansions:
10.2.6 SWOT Analysis
10.3 Microsoft Corporation
10.3.1 Company Overview
10.3.2 Financial Analysis
10.3.3 Segmental and Regional Analysis
10.3.4 Research & Development Expenses
10.3.5 Recent strategies and developments:
10.3.5.1 Partnerships, Collaborations, and Agreements:
10.3.5.2 Product launches and Product Expansions:
10.3.6 SWOT Analysis
10.4 Adobe, Inc.
10.4.1 Company Overview
10.4.2 Financial Analysis
10.4.3 Segmental and Regional Analysis
10.4.4 Research & Development Expense
10.4.5 Recent strategies and developments:
10.4.5.1 Partnerships, Collaborations, and Agreements:
10.4.5.2 Product Launches and Product Expansions:
10.4.6 SWOT Analysis
10.5 Salesforce.com, Inc.
10.5.1 Company Overview
10.5.2 Financial Analysis
10.5.3 Regional Analysis
10.5.4 Research & Development Expense
10.5.5 Recent strategies and developments:
10.5.5.1 Partnerships, Collaborations, and Agreements:
10.5.5.2 Product Launches and Product Expansions:
10.5.5.3 Acquisition and Mergers:
10.5.6 SWOT Analysis
10.6 Teradata Corporation
10.6.1 Company Overview
10.6.2 Financial Analysis
10.6.3 Regional Analysis
10.6.4 Research & Development Expense
10.6.5 Recent strategies and developments:
10.6.5.1 Partnerships, Collaborations, and Agreements:
10.6.6 SWOT Analysis
10.7 Totango, Ltd.
10.7.1 Company Overview
10.8 Upland Software, Inc.
10.8.1 Company Overview
10.8.2 Recent strategies and developments:
10.8.2.1 Acquisitions and Mergers:
10.9 Acquia, Inc.
10.9.1 Company Overview
10.9.2 Recent strategies and developments:
10.9.2.1 Acquisitions and Mergers:
10.9.2.2 Product Launches and Product Expansions:
10.10. SAS Institute, Inc.
10.10.1 Company Overview
10.10.2 Recent Strategies and Developments:
10.10.2.1 Acquisitions and Mergers:
10.10.2.2 Product Launches and Product Launches:
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