“Global Data Backup and Recovery Market to reach a market value of USD 27.86 Billion by 2031 growing at a CAGR of 10.1%”
The Global Data Backup and Recovery Market size is expected to reach $27.86 billion by 2031, rising at a market growth of 10.1% CAGR during the forecast period.
The North America segment procured 39% revenue share in the market in 2023. The region has major tech companies, financial institutions, and government organizations requiring highly secure and regulatory-compliant data backup solutions. Regulations such as HIPAA (for healthcare), GDPR (for companies operating in Europe), and CCPA (California Consumer Privacy Act) have driven businesses to invest in advanced backup strategies, AI-powered data recovery, and hybrid cloud solutions.
The major strategies followed by the market participants are Partnerships as the key developmental strategy to keep pace with the changing demands of end users. For instance, In May, 2024, IBM Corporation announced the partnership with Cristie Software, a Software Company to work on system recovery solutions like Cristie TBMR for IBM Storage Protect users and Cristie CoBMR for IBM Storage Defender systems. Cristie also supports SysBack, a backup product for AIX systems, providing seamless integration, easy management, and scalable recovery. Moreover, In June, 2024, Hewlett Packard Enterprise Company announced the partnership with Veeam, a software company to provide modern data protection solutions. Their joint offerings enhance data availability and application uptime through seamless integration with HPE infrastructure. Together, they deliver scalable, flexible, and reliable backup and recovery services to safeguard critical data and ensure rapid recovery.
Based on the Analysis presented in the KBV Cardinal matrix; Microsoft Corporation is the forerunner in the Data Backup & Recovery Market. In July, 2023, Microsoft Corporation teamed up with Veeam Software, a Software company to integrate Veeam Backup for Microsoft 365 with the newly launched Microsoft 365 Backup, enhancing backup, recovery, ransomware protection, and business continuity. This collaboration will offer advanced data protection features for Microsoft 365 customers, already safeguarding millions of users globally. Companies such as Oracle Corporation, IBM Corporation, Ltd., Broadcom, Inc. are some of the key innovators in Data Backup & Recovery Market.
In today's digital-first world, the volume of data being generated, stored, and processed is growing at an unprecedented rate. Organizations across industries—from finance and healthcare to retail and manufacturing—are witnessing an exponential surge in data creation driven by digital transformation, IoT devices, AI-powered analytics, and cloud-based applications. This rapid data growth has made effective data backup and recovery solutions more critical. Hence, these factors will drive the expansion of the market.
Additionally, Cybercriminals continuously target enterprises, governments, and individuals, exploiting vulnerabilities in IT infrastructures to steal, corrupt, or hold critical data hostage. One of the most alarming cyber threats today is ransomware, where hackers encrypt an organization’s data and demand a ransom for its release. Such attacks have surged in recent years, impacting healthcare providers, financial institutions, and even government agencies, often bringing operations to a standstill. Thus, these developments will drive the growth of the market.
However, In today's digital era, businesses generate vast amounts of data daily from multiple sources, including enterprise applications, customer transactions, IoT devices, and cloud services. This rapid data growth presents a significant challenge for organizations regarding data backup and recovery. As data volumes expand, businesses must ensure that backup processes can handle the increasing load efficiently without causing disruptions to ongoing operations. Hence, as businesses expand their digital footprints, it will be critical to address the complexity of managing large data volumes.
The leading players in the market are competing with diverse innovative offerings to remain competitive in the market. The above illustration shows the percentage of revenue shared by some of the leading companies in the market. The leading players of the market are adopting various strategies in order to cater demand coming from the different industries. The key developmental strategies in the market are Partnerships & Collaborations.
Based on type, the market is bifurcated into software and services. The services segment procured 32% revenue share in the market in 2023. As businesses face growing threats from ransomware, data breaches, and system failures, they increasingly rely on third-party service providers to manage and optimize their backup infrastructure. Additionally, small and medium-sized enterprises (SMEs), which often lack in-house IT expertise, are turning to backup-as-a-service (BaaS) and disaster-recovery-as-a-service (DRaaS) solutions to ensure business continuity.
On the basis of application, the market is classified into media storage backup, application backup, and email backup. The media storage backup segment procured 56% revenue share in the market in 2023. The segment is expanding predominantly as a result of the increasing demand for large-scale data storage solutions and the increasing consumption of digital content. Entertainment, healthcare, and enterprise IT industries generate massive volumes of digital media, including videos, images, and documents, requiring secure and scalable backup solutions.
Based on organization size, the market is segmented into small & medium sized enterprises and large enterprises. The small & medium sized enterprises segment procured 32% revenue share in the market in 2023. Many SMEs lack dedicated IT teams and extensive infrastructure, making Backup-as-a-Service (BaaS) and Disaster-Recovery-as-a-Service (DRaaS) attractive options. With cyber threats targeting smaller businesses at an alarming rate, SMEs increasingly prioritize automated backup solutions, affordable managed services, and cloud-based storage to protect their operations.
By deployment, the market is divided into cloud and on-premises. The cloud segment recorded 38% revenue share in the market in 2023. Organizations across industries are shifting to cloud-based backup and disaster recovery (DRaaS) due to benefits such as automated data replication, real-time synchronization, and reduced hardware dependency. The flexibility of pay-as-you-go models offered by major cloud providers, including Amazon Web Services (AWS), Microsoft Azure, and Google Cloud, has further fueled market growth.
On the basis of vertical, the market is classified into BFSI, government, manufacturing, healthcare, media & entertainment, retail, telecom & IT, education, and others. The healthcare segment witnessed 12% revenue share in the market in 2023. With HIPAA, GDPR, and other healthcare regulations enforcing strict data security and retention policies, hospitals and healthcare providers must implement highly secure and compliant backup strategies. The growing adoption of telemedicine, cloud-based healthcare systems, and AI-powered diagnostics has increased the need for scalable and real-time backup solutions.
Free Valuable Insights: Global Data Backup and Recovery Market size to reach USD 27.86 Billion by 2031
The Data Backup and Recovery Market remains highly competitive due to numerous regional and emerging companies offering cost-effective, niche, and innovative solutions. Open-source platforms and cloud-based startups intensify competition by providing scalable and flexible options. Strong demand from SMBs and industry-specific needs further drive market fragmentation, fostering continuous technological advancements and strategic partnerships.
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The Asia Pacific segment acquired 29% revenue share in the market in 2023. Countries like China, India, Japan, and South Korea are witnessing significant investments in data centers, IT infrastructure, and enterprise cloud computing, fueling demand for scalable and cost-efficient backup solutions. Additionally, expanding e-commerce, digital banking, and smart cities have increased the need for real-time data protection and disaster recovery strategies.
| Report Attribute | Details |
|---|---|
| Market size value in 2023 | USD 13.20 Billion |
| Market size forecast in 2031 | USD 27.86 Billion |
| Base Year | 2023 |
| Historical Period | 2020 to 2022 |
| Forecast Period | 2024 to 2031 |
| Revenue Growth Rate | CAGR of 10.1% from 2024 to 2031 |
| Number of Pages | 425 |
| Number of Tables | 733 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Competitive Landscape, Market Share Analysis, Porter’s 5 Forces Analysis, Company Profiling, Companies Strategic Developments, SWOT Analysis, Winning Imperatives |
| Segments covered | Type, Application, Organization Size, Deployment, Vertical, Region |
| Country scope |
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| Companies Included | IBM Corporation, Microsoft Corporation, Oracle Corporation, Hewlett Packard Enterprise Company, Broadcom, Inc., Dell Technologies, Inc., Commvault Systems, Inc., NetApp, Inc., Veritas Technologies LLC (The Carlyle Group), and Barracuda Networks, Inc. (KKR & Co. Inc.) |
By Type
By Application
By Organization Type
By Deployment
By Vertical
By Geography
This Market size is expected to reach $27.86 billion by 2031.
Exponential Growth Of Digital Data are driving the Market in coming years, however, Complexity Of Managing Large Data Volumes restraints the growth of the Market.
IBM Corporation, Microsoft Corporation, Oracle Corporation, Hewlett Packard Enterprise Company, Broadcom, Inc., Dell Technologies, Inc., Commvault Systems, Inc., NetApp, Inc., Veritas Technologies LLC (The Carlyle Group), and Barracuda Networks, Inc. (KKR & Co. Inc.)
The expected CAGR of this Market is 10.1% from 2023 to 2031.
The Application Backup segment captured the maximum revenue in the Market by Application in 2023, thereby, achieving a market value of $7.6 billion by 2031.
The North America region dominated the Market by Region in 2023, and would continue to be a dominant market till 2031; thereby, achieving a market value of $10.5 billion by 2031.
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![North America Data Backup and Recovery Market Size [2031]](https://www.kbvresearch.com/upload/cover/north-america-data-backup-and-recovery-market.jpg "North America Data Backup and Recovery Market Size [2031]")
![Asia Pacific Data Backup and Recovery Market Size [2031]](https://www.kbvresearch.com/upload/cover/asia-pacific-data-backup-and-recovery-market.jpg "Asia Pacific Data Backup and Recovery Market Size [2031]")
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