The Global Digital Badges Market size is expected to reach $700.8 million by 2030, rising at a market growth of 15.2% CAGR during the forecast period.
A digital recognition badge acknowledges learning and skills and serves as digital documentation of success. Consequently, the recognition badges segment registered a $60,965.9 thousand revenue in the market in 2022. Digital badges serve as an indicator that validates a worker's professional ability during their employment. Badges, learning, and skill recognition are meant to be visible in formal and casual contexts. It can affect how and where individuals value learning. Digital badges can be applied to email signatures, social media, and digital resumes. Some of the factors impacting the market are growing demand for online education, increasing gamification in the education sector and inadequate IT infrastructure in emerging nations.
The growing popularity of social and digital learning demonstrates the rapid development of the online education sector. By establishing virtual classrooms, numerous online learning platforms enable teachers to simultaneously address large groups of students. These platforms offer students a direct connection to their teachers. The ease of use and easy access to knowledgeable information are driving an increase in the usage of mobile devices for innovative learning. In the age of digital transformation, children are increasingly using technology at younger ages. Students frequently view educational videos, read news articles, and engage in other online activities. Additionally, Gamification refers to gaming-based learning. It is essentially a collection of course materials that works like a game, and its popularity among students is increasing. It makes it possible to use game design ideas to include students in problem-solving. The three main components that gamification contributes to the education sector are mechanical elements, personal aspects, and emotional elements. Numerous digital badge suppliers are endeavouring to seize on this market opportunity. They provide APIs for supply badges integrated with gamification tools in learning programs. Consequently, with the growing acceptance of online education and rise in gamification in the education sector, it is anticipated that the market for digital badges will also expand.
However, maintaining an Adequate IT infrastructure is one of the most critical aspects of the growth of the market. Poor IT infrastructure makes it difficult for educational institutions to implement digital badges. For instance, the use of digital badges in Africa keeps on hampering due to insufficient IT infrastructure and connectivity options. Internet usage is limited in countries like Nigeria, Kenya, and Uganda. The lack of appropriate roadmaps for employing digital technologies, including eLearning, social learning, and adaptive learning in developing countries, is another barrier to the growth of the market.
On the basis of end user, the market is categorized into academic, corporate, government, non-profit organizations, and others. The government segment recorded a remarkable revenue share in the market in 2022. Digital badges are steadily gaining popularity in government organizations due to the significant benefits they offer when implemented correctly, which can help organizations operate more efficiently. By awarding badges for specific training programs, certifications, or accomplishments, agencies can ensure that their personnel possess the necessary abilities to perform their assigned tasks effectively. This encourages accountability and facilitates the alignment of employee skills with organizational objectives. Digital badges offer government agencies a standardized skill recognition and competency assessment approach.
By type, the market is fragmented into certification badges, recognition badges, participation badges, achievement badges, and contribution badges. The achievement badges segment garnered a significant revenue share in the market in 2022. Achievement badges are a method to recognize and display micro-credentials or smaller learning or skill development units. This is especially useful in a growing job demand where individuals constantly improve their skills without necessarily pursuing degrees or certifications.
Based on offering, the market is segmented into platform and services. The services segment covered a considerable revenue share in the market in 2022. Market suppliers provide digital badge services to aid badge issuers in setting up a simple issuance procedure. Designing, development and support, training, and consulting are just some of the many professional services platform providers offer. Additionally, graphic and program design are included in designing services. Service providers can help with the process design for issuing badges. They may aid in defining the appropriate evidence, establishing learner criteria, and outlining the awarding procedure, among other things.
| Report Attribute | Details |
|---|---|
| Market size value in 2022 | USD 232 Million |
| Market size forecast in 2030 | USD 700.8 Million |
| Base Year | 2022 |
| Historical Period | 2019 to 2021 |
| Forecast Period | 2023 to 2030 |
| Revenue Growth Rate | CAGR of 15.2% from 2023 to 2030 |
| Number of Pages | 234 |
| Number of Table | 380 |
| Report coverage | Market Trends, Revenue Estimation and Forecast, Segmentation Analysis, Regional and Country Breakdown, Companies Strategic Developments, Company Profiling |
| Segments covered | Type, Offering, End User, Region |
| Country scope | US, Canada, Mexico, Germany, UK, France, Russia, Spain, Italy, China, Japan, India, South Korea, Singapore, Malaysia, Brazil, Argentina, UAE, Saudi Arabia, South Africa, Nigeria |
| Growth Drivers |
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| Restraints |
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Region-wise, the market is analysed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the North America region led the digital badges by generating the highest revenue share. The growing competition among working professionals for improved chances, which supports certification for these individuals with the enabled certification, has led to North America holding the greatest market share for digital badges. The United States is expected to dominate North America because it is home to numerous certification providers. The military and educational institutions are the leading proponents of using digital badges to certify abilities obtained through PLA assessments without providing conventional transcripts from high schools or colleges in the North American region.
Free Valuable Insights: Global Digital Badges Market size to reach USD 700.8 Million by 2030
The market research report covers the analysis of key stakeholders of the market. Key companies profiled in the report include Instructure, Inc. (Instructure Holdings, Inc.) (Thoma Bravo, LP), Skillsoft Corporation, PeopleCert Group (PeopleCert Holdings UK Ltd), EdInvent, Inc. (Accredible), Parchment LLC (Credentials eSCRIP-SAFE), Accreditrust Technologies, LLC, Asset Chain Techlligence Private Limited (TruScholar), Basno, Inc., Sertifier INC. and Tech99 Innovations Pvt Ltd (CertifyMe)
By Type
By Offering
By End User
By Geography
This Market size is expected to reach $700.8 million by 2030.
Growing demand for online education are driving the Market in coming years, however, Inadequate IT infrastructure in emerging nations restraints the growth of the Market.
Instructure, Inc. (Instructure Holdings, Inc.) (Thoma Bravo, LP), Skillsoft Corporation, PeopleCert Group (PeopleCert Holdings UK Ltd), EdInvent, Inc. (Accredible), Parchment LLC (Credentials eSCRIP-SAFE), Accreditrust Technologies, LLC, Asset Chain Techlligence Private Limited (TruScholar), Basno, Inc., Sertifier INC. and Tech99 Innovations Pvt Ltd (CertifyMe)
The expected CAGR of this Market is 15.2% from 2023 to 2030.
The Platform segment is leading the Market by Offering in 2022; thereby, achieving a market value of $453 million by 2030.
The North America region dominated the Market by Region in 2022 and would continue to be a dominant market till 2030; thereby, achieving a market value of $246 million by 2030.
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